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This study aims to identify the characteristics of Muslim Generation Z and analyze the factors that influence its purchase intention of environmentally friendly halal cosmetic products.

This research adopts the quantitative methods of a questionnaire and sampling technique using purposive sampling. The respondents in this study were 300 Indonesian Muslims from Generation Z. Descriptive analysis and structural equation modeling–partial least structural with SmartPLS 3.3.7 software were used to analyze the research data.

This study found that of the nine hypotheses tested, seven are confirmed, including the effect of halal labels on halal-green awareness, environmentally friendly labels on halal-green awareness, environmental knowledge on halal-green awareness and knowledge on attitudes. Meanwhile, religiosity and halal-green awareness influence attitudes and attitudes that affect the purchase intention of environmentally friendly halal cosmetics. Two hypotheses that are not accepted are the influence of religiosity on halal-green awareness and halal-green awareness on attitudes. The findings are expected to increase interest in buying environmentally friendly halal cosmetics by better understanding consumer behavior, especially Generation Z.

Cosmetics manufacturers benefit from halal-green branding on their products to enter new halal markets and increase market share.

This study is more comprehensive than previous studies, combining halal and environmentally friendly elements with a focus on Generation Z.

This paper aims to identify the key antecedents and moderators that influence consumers' willingness to purchase environmentally friendly products.

A convenience sampling method was employed. A total of 600 self‐administered questionnaires were distributed during lectures in a large Australian university. In total, 256 useable Australian consumer responses were collected and used for analysis.

The results show that the three antecedents of ecoliteracy, interpersonal influence and value orientation have strong correlations with attitudes towards environmentally friendly products. Consumers with favourable attitudes towards environmentally friendly products are more likely to purchase environmentally friendly products. Perceived product necessity moderates the relationship between attitudes toward environmentally friendly products and the willingness to purchase environmentally friendly products.

Longitudinal studies can be conducted in the future. Other possible moderating factors such as product involvement or pricing can also be explored. A wider range of behavioural indicators can be used to capture a more accurate measurement of environmentally oriented behaviours.

Consumer education about the environment is crucial for consumers to form a more favourable mindset towards environmentally friendly products. Communication initiatives that highlight various environmental support campaigns and environmentally conscious product strategies are some of the ways to encourage purchasing behaviour.

The study empirically examines the antecedents and consequences of attitudes towards purchasing green products in an Australian context. Furthermore, the study uses day‐to‐day necessity products as the product category.

The purpose of this paper is to extend the existing dimensions of product quality to cover ecological phenomena. It proposes adding a new dimension – environmentally friendly – to the existing dimensions of product quality in order to help solve environmental issues.

The main focus of the literature review is on product quality dimensions. The authors discuss each dimension separately to clarify whether there is any consideration given to producing environmentally friendly products which can directly contribute to product quality dimensions. The population of this study was chosen from consumers, since their demands and expectations play a significant role in producing green products. A stratified sampling method was used and the sample size was selected according to the Morgan table of sampling. Factor analysis was conducted on the collected data to determine the underlying factors of product quality.

The results indicate that consumers are more concerned about environmental issues in recent decades, and they responded that environmentally friendly is an important part of a product along with other dimensions of product quality which should be considered by manufacturers and producers.

This research is one of the first studies which explores consumers’ opinions on the demand side to examine environmentally friendly capability as a new dimension of product quality.

This paper posits, develops and tests the effects of general environmental awareness factors on consumers’ intentions in the Environmental Awareness Purchasing Intention Model. Environmental awareness is tested within the context of purchasing vehicles and, thus, vehicle relevant factors (perceived quality and self-image) are also included. Further, the purpose of this paper is to explain the relative contribution of general environmental awareness factors on purchasing intentions compared to quality and self-image.

The main thrust of the research involved a survey of 248 young automobile buyers from a large public university in Texas, USA. The data were analyzed using both multiple regression and partial least square-structural equation modeling (PLS-SEM).

Environmental attitude has a positive impact on purchasing intention, while perceived control toward environmentally responsible behavior has a negative impact. Results also show a positive impact of quality and self-image on intention to purchase environmentally friendly cars. Furthermore, the results reveal that environmental awareness factors explain less variance than perceived quality. At the same time, the results show that environmental factors, relatively, explain more variance in the decision-making process than self-image.

This is the first study to examine the relationship between general environmental awareness and the intention to purchase an environmentally friendly car. This study contributes to sustainable consumption literature in operations management. The paper also provides insights for developing managerial guidelines for car manufacturers based on the understanding of factors influencing environmentally friendly car purchasing intentions.

Purpose: This study explores the growing significance of environmentalism and sustainability in the contemporary business landscape. Focussing on aligning industries with evolving consumer expectations, the research seeks to understand the awareness surrounding environmental conservation, sustainable development, and the adoption of an environmentally conscious lifestyle.

Need for the study: With environmental consciousness on the rise, understanding the initiatives taken by organisations and the utilisation of digital platforms for environmental advocacy becomes crucial. The study addresses the need to unwind the cultural shift towards sustainability and assess the effectiveness of green marketing practices in the digital age.

Methodology: A triangulation approach is employed, integrating secondary data from literature research with information from company reports and databases. The literature survey provides extensive insights into green marketing practices, forming the basis for an in-depth analysis. The comparative analysis and integration of findings from both sources aim to draw a comprehensive picture, identifying areas of agreement and disagreement.

Findings: The study provides robust evidence supporting the effectiveness of green marketing practices in the digital age. Convergence between academic literature and real-world corporate practices underscores the consistency in approaches adopted by companies in leveraging digital technology to advance environmental sustainability.

Practical implications: The findings suggest that theory and practice converge on various aspects of green marketing, indicating its profound impact on culture, behaviours, and strategies. This research informs businesses and policymakers about the tangible benefits and shared responsibility of incorporating green practices in corporate strategies, fostering a sustainable future.

Celebrities communicating about environmental sustainability on social media have the power to inspire young adults to engage in pro-environmental behavior, such as reducing their consumption behavior or only buying local and organic food. However, at the same time, celebrities’ carbon-rich and luxurious lifestyles might generate skepticism when they preach about environmental action. Thus, this study aims to shed light on the effects of celebrity pro-environmental messages on young adults’ perceived authenticity and greenwashing and, subsequently, on young adults’ pro-environmental behavior. Moreover, this study examined the moderation effect of congruent (vs incongruent) messages in the celebrity’s social media profile depicting an environmentally friendly (vs unfriendly) lifestyle.

The authors conducted a 3 (celebrity pro-environmental messages: with concrete action claim vs without vs control group) x 2 (celebrity message-lifestyle congruence: congruent vs incongruent) between-subjects experimental study (N = 400) with young adults (16–26 years old).

Results showed a significant positive effect of celebrity pro-environmental messages with concrete green action claims on authenticity perceptions only when the social media profile depicted a congruent environmentally friendly lifestyle. Moreover, higher perceived authenticity of the celebrity by social media audiences led to a higher likelihood of young adults’ engagement in pro-environmental behavior.

To the best of the authors’ knowledge, this study is the first to consider celebrity message characteristics and young adults’ perceptions of authenticity and greenwashing when investigating the effects of celebrity pro-environmental messages on young adults’ pro-environmental behavior.

The European Alpine region is an important tourism destination that at the same time faces environmental challenges. In aiming for a sustainable development of Alpine tourism, tourism boards and municipalities of 22 villages cooperate in the Alpine Pearls (AP) association. The main goal of the AP association is to develop an integrated, continuous passage for sustainable tourism mobility, which improves the possibilities for environmentally friendly travel to, between, and in the Alpine Pearls villages. This paper aims to focus on whether and how this “passage” enables tourists to travel smoothly, problem‐free and environmentally friendly to and in the Alpine region.

To analyse the Alpine Pearls holiday, the authors use a theoretical framework based on the social practices approach (SPA), which offers a contextual approach to consumption behaviour. The dynamics between travellers and providers of sustainable tourism and travel services along the passage of the Alpine Pearls holiday are the main interest. Data have been gathered through participant observation and interviews with informants.

The research points, among other things, to the fact that the creation of a passage for environmental‐friendly Alpine holidays is complicated by the nationally organised railway infrastructures and the sectorially organised tourism industry.

Evaluating sustainable tourism mobility passages on the level of holiday practices is a new contextual approach that can be of value to both tourism scholars and the tourism industry.

This research examines the lodging experience in the context of environmentally friendly hotels by discovering the underlying guest segments. A mixed-method approach is deployed, which first reveals three lodging experience dimensions entailing, functionality, hedonism and social responsibility via in-depth interviews. Subsequently, a questionnaire survey is conducted which gathers responses from 326 guests staying at seven certified green hotels. A cluster analysis based on green lodging experiences is performed that evokes three distinct guest segments labeled as (1) spontaneous guests, (2) active guests, and (3) devoted guests. The study notes that social responsibility is the most important lodging experience across the three resultant segments. The study also finds about 31% of respondents tend not to pay much attention to green lodging operations. It leads to a suggestion that the implementation of green operations may be accomplished in a way not notably compromising certain service expectations by those not profusely aspiring of the notion of green operations. Even though meeting the needs of core customers is a vital task.

This study explores green consumer behaviour among Generation Y (Gen Y) and Generation Z (Gen Z) in India, applying the Theory of Planned Behaviour (TPB) to assess how digital literacy and eco-friendly behaviour, alongside knowledge, attitude, subjective norms, and perceived behavioural control, shape purchase intentions in line with Sustainable Development Goal 12 (SDG 12).

The research involved a survey of 680 randomly selected respondents from educational institutions across three northern Indian cities. Data collection was conducted using a structured questionnaire with items measured on a 5-point Likert scale. Statistical methods, including confirmatory factor analysis, were used to validate the measurement model, while descriptive statistics, reliability analysis, and regression analysis were employed to analyse the data.

The study uncovers differences between Gen Y and Gen Z regarding the factors influencing green product purchase intentions. Gen Y’s purchase intentions are shaped by attitude, digital literacy, eco-friendly behaviour, and perceived behavioural control, whereas Gen Z’s intentions are also affected by environmental knowledge and subjective norms.

This research provides significant insights into the factors determining green consumer behaviour among Gen Y and Gen Z in India, enriching the knowledge of sustainable consumption practices. It highlights the importance of digital literacy and eco-friendly behaviour in promoting green purchase intentions, and the differing roles of environmental knowledge and subjective norms across generational cohorts.

Understanding the drivers behind green product purchase intentions for Gen Y and Gen Z enables stakeholders to craft specific marketing strategies, educational programs, and policy initiatives that promote sustainable behaviours and mitigate environmental impacts.

The study’s findings have significant social implications, promoting sustainable lifestyles and behaviours among younger generations. By influencing peer groups and communities, and guiding the development of effective public campaigns and CSR initiatives, the study contributes to fostering a more informed and engaged citizenry that advocates for environmental sustainability.

The uniqueness of this study comes from its focus on the Indian youth demographic, the application of the TPB framework with additional variables, and its contribution to SDG 12, enhancing our comprehension of green consumer behaviour and supporting sustainability advancements in India and globally.

Green product development is a pivotal way to achieve environmental sustainability. The purpose of this paper is to theorize and empirically test how environmentally specific leadership enhances the green product development performance from the perspective of the HRM system. In this regard, the authors investigate the mediating role of the strength of the HRM system to change with regard to the relationship between environmentally specific leadership and green product development performance. For a substantial explanation of the boundary condition, the authors investigate the moderating role of the green HRM on the relationship between environmentally specific transformational leadership and the strength of the HRM system.

Based on climate strength theory, the authors use the three-wave survey data from 362 top or middle managers in the new energy industry of China. This study uses hierarchical linear regression and bootstrapping method to analyze the mediated moderation effect.

Results confirm a positive effect of environmentally specific leadership and the strength of the HRM system on green product development performance. The authors also found the mediation effect of the strength of the HRM system and the moderation effect of green HRM are all significant.

This study integrates the perspectives of both content-focused HRM and process-focused HRM and demonstrates why leadership and the HRM system could jointly enhance green product development performance in Asia.