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Article
Publication date: 23 February 2010

Inna Semetsky

This conceptual paper aims to explore ecoliteracy in education as originated in Fritjof Capra's ongoing efforts to foster ecological awareness through schools. Future leaders as

1183

Abstract

Purpose

This conceptual paper aims to explore ecoliteracy in education as originated in Fritjof Capra's ongoing efforts to foster ecological awareness through schools. Future leaders as ecoliterate will have developed an enhanced perception, a sense of value‐judgment in experience and sustainable self and other relations.

Design/methodology/approach

The argument is supported by contemporary science of the complementary pairs as based on coordination dynamics.

Findings

The paper presents Capra's work positioning it alongside new “transdisciplinary education”. The paper argues for the critical examination of the particular structure of knowledge able to inform/develop ecoliteracy, as well as of the nature of educational leadership.

Originality/value

The paper revisits John Dewey's philosophy and his pragmatic inquiry as especially significant for developing ecological thinking and presents his method of deliberation as remarkably similar to “imaginative narrative”, one of the methodologies of futures studies.

Details

Foresight, vol. 12 no. 1
Type: Research Article
ISSN: 1463-6689

Keywords

Article
Publication date: 2 August 2011

Isaac Cheah and Ian Phau

This paper aims to identify the key antecedents and moderators that influence consumers' willingness to purchase environmentally friendly products.

14821

Abstract

Purpose

This paper aims to identify the key antecedents and moderators that influence consumers' willingness to purchase environmentally friendly products.

Design/methodology/approach

A convenience sampling method was employed. A total of 600 self‐administered questionnaires were distributed during lectures in a large Australian university. In total, 256 useable Australian consumer responses were collected and used for analysis.

Findings

The results show that the three antecedents of ecoliteracy, interpersonal influence and value orientation have strong correlations with attitudes towards environmentally friendly products. Consumers with favourable attitudes towards environmentally friendly products are more likely to purchase environmentally friendly products. Perceived product necessity moderates the relationship between attitudes toward environmentally friendly products and the willingness to purchase environmentally friendly products.

Research limitations/implications

Longitudinal studies can be conducted in the future. Other possible moderating factors such as product involvement or pricing can also be explored. A wider range of behavioural indicators can be used to capture a more accurate measurement of environmentally oriented behaviours.

Practical implications

Consumer education about the environment is crucial for consumers to form a more favourable mindset towards environmentally friendly products. Communication initiatives that highlight various environmental support campaigns and environmentally conscious product strategies are some of the ways to encourage purchasing behaviour.

Originality/value

The study empirically examines the antecedents and consequences of attitudes towards purchasing green products in an Australian context. Furthermore, the study uses day‐to‐day necessity products as the product category.

Details

Marketing Intelligence & Planning, vol. 29 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 1 November 2001

Michel Laroche, Jasmin Bergeron and Guido Barbaro‐Forleo

Concerns related to the environment are evident in the increasingly ecologically conscious marketplace. Using various statistical analyses, investigats the demographic…

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Abstract

Concerns related to the environment are evident in the increasingly ecologically conscious marketplace. Using various statistical analyses, investigats the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products. Finds that this segment of consumers were more likely to be females, married and with at least one child living at home. They reported that today’s ecological problems are severe, that corporations do not act responsibly toward the environment and that behaving in an ecologically favorable fashion is important and not inconvenient. They place a high importance on security and warm relationships with others, and they often consider ecological issues when making a purchase. Managerial implications for green marketers and suggestions for future research are discussed.

Details

Journal of Consumer Marketing, vol. 18 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

Open Access
Article
Publication date: 12 June 2017

Fritjof Capra and Ove Daniel Jakobsen

The purpose of this paper is to refer to ecological economics using two meanings of the term “ecological”. In the strict scientific sense, ecological economics refers to an…

17007

Abstract

Purpose

The purpose of this paper is to refer to ecological economics using two meanings of the term “ecological”. In the strict scientific sense, ecological economics refers to an economic system that is consistent with and honors the basic principles of ecology, which, ultimately, are identical with what the authors call the systemic principles of life. In a broader sense ecological economics refers to economic theory and practice that see the economy as operating within, rather than dominating, the spheres of nature, society, and culture.

Design/methodology/approach

The authors distill four fundamental principles for ecological economics based on systems theory of life and philosophy of organism. The four principles are; nested systems, self-generating networks, open systems, and cognitive interactions. The authors discuss how these principles can be applied to design an ecological economic system that is life-enhancing on individual, social and ecological levels.

Findings

The authors argue that ecological economics should give priority to activities that maximize well-being of human and non-human beings, as well as entire ecosystems, and that its central purpose should be to serve the life processes in social and ecological systems.

Originality/value

In this paper, the authors connect ecological economics to systems theory and come up with principles relevant for developing economic theory and practice within, rather than dominating, the spheres of nature, society, and culture.

Details

International Journal of Social Economics, vol. 44 no. 6
Type: Research Article
ISSN: 0306-8293

Keywords

Article
Publication date: 1 June 2004

Michael Getzner and Sonja Grabner‐Kräuter

Socially responsible investment (SRI) has gained importance as about one out of eight US dollars is currently invested based on screening in the USA. However, European private…

7759

Abstract

Socially responsible investment (SRI) has gained importance as about one out of eight US dollars is currently invested based on screening in the USA. However, European private investors are generally much more reluctant to invest in shares, and in Austria, only 7 percent of private households hold shares. There is nevertheless some interest in “green shares” (a sub‐class of SRI comprising shares that are screened for their least impact on the environment) as a representative survey recently exhibited that 8 percent of respondents were definitely interested in holding “green shares”. Econometric estimates of an empirical model explaining the respondents' willingness to invest in green shares showed that education, income, environmental awareness and the expected profit are the main explanatory variables. Based on these results, conclusions are drawn regarding marketing strategies for “green shares”. In particular, credibility both regarding financial aspects (competitive return), and environmental and social criteria have to be guaranteed to make more consumers interested in investing in green shares.

Details

International Journal of Bank Marketing, vol. 22 no. 4
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 10 December 2018

Roya Bonyad, Mahdi Hamzenejad and Mohammadali Khanmohammadi

The purpose of this paper is to propose a hierarchically structured system of regenerative architecture indicators for assessing research-educational building projects.

Abstract

Purpose

The purpose of this paper is to propose a hierarchically structured system of regenerative architecture indicators for assessing research-educational building projects.

Design/methodology/approach

First, based on a literature review of the historical roots of regenerative design and related approaches and the interviews held with experts of the related field, the paper proposes a structured framework of architectural indicators suitable for the context of Tehran. Later, the importance of criteria is estimated by the analytic hierarchy process method based on a survey of experts. Finally, the results clarify the order of indicators’ importance for enhancing research-educational buildings with the aim of developing regenerative design in the context.

Findings

The rankings revealed that, in the environmental dimension, “Design of site & building” and “Site & context considerations” are the top priorities of learning spaces in Tehran followed by “Water management,” “Energy management” and “Materials & waste management” ranked as less significant, but still important indicators. In the social dimension, “Design for people & human health” was considered much more important than “Social interaction” and “Interaction with nature,” and in the cultural dimension, “vernacular & historical features of design” was more important than “Aesthetic feature.” In the economic dimension, “Energy storage & production” indicator was ranked highest followed by “Adaptability & multiplicity of design solutions” and “Using waste to produce new resources.” Generally, for achieving regenerative architecture in learning spaces, the environmental criterion was given the highest weight among all dimensions. After that, the higher rank was given to social dimension; while cultural and economic dimensions took the third and fourth place.

Research limitations/implications

The paper has limitations because of the limited number of experts in the field of regenerative approach.

Originality/value

This research seeks to answer the following question: what is the ranking of regenerative architecture indicators in the design of research-educational building projects in the context of Tehran? To answer this question, the indicators of regenerative design in the architectural field are explored through a detailed study of literature and interview with experts of the related field; later, they are ranked based on a survey approach that investigates the opinions of experts. The final results are then explained based on logical analysis to obtain a comprehensive understanding. The prioritization of indicators actually provides a simple framework for designers and architects to have a clear path in developing an architectural regenerative project when different contexts vary in influential features. The selection and prioritization of indicators in this research depended mainly on their relevance to the conditions of Tehran and can be used for regions with similar conditions as well.

Details

Smart and Sustainable Built Environment, vol. 9 no. 1
Type: Research Article
ISSN: 2046-6099

Keywords

Article
Publication date: 21 September 2010

Dimity Margaret Podger, Elena Mustakova‐Possardt and Anna Reid

The purpose of this paper is to explore the concept of a whole‐person approach to educating for sustainability (EfS), with a focus on persons' identity, motivation and higher…

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Abstract

Purpose

The purpose of this paper is to explore the concept of a whole‐person approach to educating for sustainability (EfS), with a focus on persons' identity, motivation and higher order dispositions. To propose that approach as an alternative to the prevalent focus on specific capabilities and competencies in higher education for sustainability. The paper brings to bear psychological research on the development of critical moral consciousness, research on dispositions for learning in higher education, and field research on spiritually inspired service‐learning.

Design/methodology/approach

In this paper, critical analysis is undertaken on the discourses that represent two fields of study in order to explore the application of the theory of the ontogenesis of “critical moral consciousness”. The model is applied to two discrete areas to consider implications for higher education – field research on grass‐root Baha'i‐inspired service‐learning and EfS, and students involved in design education.

Findings

The findings suggest that a whole‐person approach to EfS may yield more fruitful societal and personal benefits than traditional, and predominantly, behavioural approaches.

Research limitations/implications

The paper only refers to two case studies. One case study is of a faith based organisation used to represent a whole‐person approach to EfS in a social context. It could be that the findings of this case are influenced by perceptions of religious activity (for both authors and readers). The second case study is of a particulate discipline area – design. Whilst the findings represent learners in the design context, it may be that learners in different contexts have different (or similar) results.

Originality/value

Sustainability has now become a common orientation for learning. The paper contributes conceptual understanding of the types of dispositions higher education needs to foster, as well as congruent pedagogies, in order to nurture human motivations necessary to advance sustainability. In particular, there is a need for EfS to focus on the cultivation of critical moral consciousness and higher order dispositions as a specific orientation towards studies, work, and social interactions.

Details

International Journal of Sustainability in Higher Education, vol. 11 no. 4
Type: Research Article
ISSN: 1467-6370

Keywords

Article
Publication date: 1 March 2004

Nadia Tzschentke, David Kirk and Paul A. Lynch

This paper reports on the preliminary findings of an exploratory study on environmental decision making in the context of largely small serviced accommodation establishments. It…

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Abstract

This paper reports on the preliminary findings of an exploratory study on environmental decision making in the context of largely small serviced accommodation establishments. It focuses on the motivations of owner‐managers for becoming environmentally involved and their reasons for joining an environmental accreditation scheme. The study was conducted in Scotland using face‐to‐face in‐depth interviews with members of the Green Tourism Business Scheme, an environmental accreditation scheme for tourism businesses. Initial analysis suggests that involvement in environmental activities may be driven by economic as well as ethical considerations. The results point to the role played by personal values and beliefs in small firms’ decision making and the need to gain a greater understanding of the complexity of motives that drive the small hospitality business owner.

Details

International Journal of Contemporary Hospitality Management, vol. 16 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 7 September 2015

Michael Hohl

The purpose of this paper is to learn from successful educational frameworks how to inform a possible framework for design education that includes ecological literacy, systems…

Abstract

Purpose

The purpose of this paper is to learn from successful educational frameworks how to inform a possible framework for design education that includes ecological literacy, systems thinking leading to more sustainable and ecological designs.

Design/methodology/approach

The author comparing two models for education, the first being that of the Polynesian Voyaging Society which re-emerged as a cultural and educational framework in Hawaii. Second that of the Center for Ecological Literacy in connection with the edible schoolyard. Both frameworks involve systems thinking.

Findings

Certain elements that may inform design education. Among these are attention and vision, values, care for nature, culture, community and learning based on systems thinking, exploration and perception of the environment. Language, traditions and a strong local grounding also play a role in the Hawaiian framework.

Research limitations/implications

The sources are from personal observations in design education and documentation material provided by educators. The groups with which these principles were enacted are children, whereas my goal is to inform a framework for higher education.

Practical implications

The shared characteristics used in the two frameworks might be used to inform curricula for design education from both theoretical perspectives and practical applications.

Originality/value

Polynesian voyaging and ecological literacy have both been very successful as educational frameworks since their implementation. Designing is necessary and design education can possibly learn much from these two examples to adapt to future changes. Ecological literacy, an educational perspective, incorporates ideas around sustainability, networks, nested systems, circularity and flows, and using this knowledge to create “sustainable human communities.” Traditionally this is not part of design education.

Details

Kybernetes, vol. 44 no. 8/9
Type: Research Article
ISSN: 0368-492X

Keywords

Content available
Article
Publication date: 10 July 2009

448

Abstract

Details

International Journal of Sustainability in Higher Education, vol. 10 no. 3
Type: Research Article
ISSN: 1467-6370

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