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Although it is commonly agreed that prescriptive analytics can benefit organizations by enabling better decision-making, the deployment of prescriptive analytics tools can be challenging. Previous studies have primarily focused on methodological issues rather than the organizational deployment of analytics. However, successful deployment is key to achieving the intended benefits of prescriptive analytics tools. Therefore, this study aims to identify the enablers of successful deployment of prescriptive analytics.

The authors examine the enablers for the successful deployment of prescriptive analytics through five organizational case studies. To provide a comprehensive view of the deployment process, each case includes interviews with users, managers and top management.

The findings suggest the key enablers for successful analytics deployment are strong leadership and management support, sufficient resources, user participation in development and a common dialogue between users, managers and top management. However, contrary to the existing literature, the authors found little evidence of external pressures to develop and deploy analytics. Importantly, the success of deployment in each case was related to the similarity with which different actors within the organization viewed the deployment process. Furthermore, end users tended to highlight user participation, skills and training, whereas managers and top management placed greater emphasis on the importance of organizational changes.

The results will help practitioners ensure that key enablers are in place to increase the likelihood of the successful deployment of prescriptive analytics.

The study aims to embrace the lingering call for more empirical studies that can theorize the role of digital platforms in digital entrepreneurship. Hence, this study seeks to reveal the liminal space entrepreneurial experience of third-party application developers, by investigating how the platform boundary resources promote third-party entrepreneurial actions, as they transition through the disoriented, uncertain and ambiguous processes of digital entrepreneurship development.

To conduct this investigation, an expert interview qualitative method was used. This approach is a well-established technique in the field of social sciences, which allowed a detailed exploration of the theory of liminality. Liminality refers to the transitional phase that individuals or groups experience when moving from one social or cultural context to another. The expert interview method is appropriate for this study because it involves engaging with knowledgeable individuals who have extensive experience and expertise in the subject area being investigated. Through in-depth and unstructured interviews, the experts were able to provide valuable insights and perspectives about the phenomenon investigated.

The research findings demonstrate that digital platform boundary resources play a significant role in the behaviour of third-party developers’ who engage in the development of digital entrepreneurship in today’s market. The study highlights three ways that show how these resources (software development kit (SDK), API, integrated development environment (IDE), libraries, frameworks) enable third-party developers to create new applications that are used to pursue entrepreneurship in a digital platform, leading to increased user engagement and revenue generation.

The research addresses the critical roles of digital platform boundary resources in digital entrepreneurship development processes. Also, using liminality theory, the research explicated the core experiences of third-party developers as they navigated the challenges and ambiguities experienced in the pursuit of entrepreneurship. Thus, contributing to the existing body of knowledge in literature and practice.

The purpose of this study was to understand the lived experiences of ten (10) product innovation employees in medical device firms’ sustainability initiatives, considering leadership, organizational and employee factors within the healthcare industry.

Phenomenology was chosen as it supports an in-depth analysis of the lived experience of several individuals, who are experiencing a similar phenomenon. This methodology permitted the researcher to “view experience and behavior as an integrated and inseparable relationship of the subject and object and of parts and whole.”

The intersection of employee, leader and organizational factors should be considered to further organizational citizenship behavior to the environment. Within each theme, cognitive dissonance is present. Understanding and acknowledging the choice required by the individual, leader and/or organization may impact overall environmental organizational citizenship behavior.

When implementing sustainable activities, three key areas should be evaluated: leaders, organizations and employees.

This study provides insight into employee experiences and sustainable activities.

This research adds to the literature on organizational citizenship behavior to the environment within medical device firms as it provides insight into how sustainability programs within firms could be approached. Healthcare’s climate impact contributes to emissions which are equivalent to having 75 million vehicles on the road, annually. In addition, this study provided an initial understanding of the lived experiences of employees within the medical device industry when themes are analyzed. The results may help organizations understand the experiences of employees to further advance their vision and mission, by understanding the phenomenon of how sustainability initiatives are perceived.

Despite its potential, warehouse managers still struggle to successfully assimilate autonomous mobile robots (AMRs) in their operations. This paper means to identify the moderating factors of AMR assimilation for production warehouses that influence the digital transformation of their intralogistics via AMRs.

Drawing on innovation of assimilation theory (IAT), this study followed an explorative approach using the principles of the case study method in business research. The cases comprised of four AMR end users and six AMR service providers. Data were collected through semi-structured interviews.

Four clusters of moderators that affect each stage of AMR assimilation were identified. These clusters include organizational attributes of end users (i.e. production warehouses), service attributes of service providers, technology attributes of AMRs and relational attributes between the AMR service providers and the AMR end users.

The authors extend the IAT framework by identifying various moderating factors between different stages of the AMR assimilation process. To the authors' knowledge, this is the first study to introduce the perspective of AMR end users in conjunction with AMR service providers to the “Industry 4.0” technology assimilation literature. The study propositions regarding these factors guide future intralogistics and AMR research.

This study aims to measure the effect of augmented reality (AR) on immersive experiences, place satisfaction, user engagement and perceived authenticity.

The population of the research consists of museum visitors visiting the Sakip Sabanci Museum in Turkey, which provides an interactive experience to the audience using AR technology via iPads. The data were collected both online and offline. The research was carried out with 397 questionnaire forms. The hypotheses were tested through smart partial least squares (PLS) 3.

Immersive experience positively affects place satisfaction, user engagement and perceived authenticity. It was also concluded that user engagement and perceived authenticity mediated the relationship between immersive experience and place satisfaction.

The entire universe could not be reached, as the study had limitations in terms of time, cost, accessibility and control difficulties. Therefore, the study was carried out with 397 visitors who visited the Sakip Sabanci Museum (SSM) in Turkey and used AR technology.

The study emphasized the importance of AR in cultural tourism. The interactions of museum visitors with AR can be greatly enhanced by immersive experiences. Expanding AR to provide different experiences can increase the number of visitors.

Although there are recent studies on AR, it seems insufficient to investigate and empirically examine this subject in the context of museums. No studies conducted in Turkey have investigated the current topic of this study. Conducting this research in Turkey with the proposed research model will make the topic easier to understand, proving the study's originality.

The aim of this article is to map the use of AI in the user experience (UX) design process. Disrupting the UX process by introducing novel digital tools such as artificial intelligence (AI) has the potential to improve efficiency and accuracy, while creating more innovative and creative solutions. Thus, understanding how AI can be leveraged for UX has important research and practical implications.

This article builds on a systematic literature review approach and aims to understand how AI is used in UX design today, as well as uncover some prominent themes for future research. Through a process of selection and filtering, 46 research articles are analysed, with findings synthesized based on a user-centred design and development process.

The authors’ analysis shows how AI is leveraged in the UX design process at different key areas. Namely, these include understanding the context of use, uncovering user requirements, aiding solution design, and evaluating design, and for assisting development of solutions. The authors also highlight the ways in which AI is changing the UX design process through illustrative examples.

While there is increased interest in the use of AI in organizations, there is still limited work on how AI can be introduced into processes that depend heavily on human creativity and input. Thus, the authors show the ways in which AI can enhance such activities and assume tasks that have been typically performed by humans.

This study aims to identify the librarians’ readiness to leverage artificial intelligence for sustainable competence development and smart library services.

This study used a quantitative research design for addressing the objectives. The population consisted of librarians from the public and private sector universities of Pakistan. The data were analyzed by using Smart PLS software.

The analysis consisted of two major parts: first the assessment of measurement model and second the structural equation modeling analysis. A significant positive impact of AI adoption was found on the implementation smart library services. Findings revealed that behavioral intention motivated librarians to adopt AI tools in university libraries for the delivery of smart library services.

We applied quantitative method to carry out the study while future authors may conduct a systematic literature review on the same topic for offering a broader outlook.

It has provided practical contributions by providing a baseline for management bodies to construct policies for the successful adoption of AI in libraries for sustainable competence development of practicing librarians and implementation of smart library services.

The study has social implications too as AI integrated library services prove fruitful for society and digitally skilled librarians play a vital role for the promotion of reading and research culture in society.

To the best of the authors’ knowledge, this is the first study on librarians’ readiness to leverage artificial intelligence for the enhancement of digital literacy skills, sustainable competence development and smart library services in the context of Pakistan.

This study aims to identify the role of e-learning for the continuing professional development (CPD) of university librarians in Pakistan to deliver value-added library services.

Explanatory sequential design was applied to address this study’s objectives. First, quantitative data were gathered from 341 respondents working in 244 universities and then qualitative data were gathered through an interview guide from 27 subjects working in different university libraries of Pakistan.

The findings of this study revealed that respondents realized the benefits of e-learning for continuing professional development positively. E-learning enabled university librarians to perform IT-based tasks through an adequate usage of digital technologies. The findings also manifested that the majority of the respondents faced the challenges of the lack of technical support, and inadequate organizational support to adopt e-learning for CPD. Results displayed e-learning courses should be conducted by local trainers.

This study has provided pertinent theoretical, practical and social contributions by identifying the role of e-learning for the CPD of university librarians of Pakistan to deliver value-added services.

As the novel coronavirus 2019 (COVID-19) impacts the world, software practitioners are collaboratively working remotely from home. The pandemic has disrupted software practitioners’ productivity forcing changes to agile methodology adopted by software practitioners in software organizations. Therefore, this study aims to provide implication on the issues and recommendations for improving software practitioners’ productivity and also examine the impact of the COVID-19 pandemic on agile software development.

This paper adopts a narrative literature review to provide early assessment based on secondary data from the literature and available document reports from studies published from 2019 to 2022 to explore software practitioners’ productivity and agile software development during the working from home directive amidst the COVID-19 pandemic. A total of 60 sources which met the inclusion criteria were used to provide preliminary evidence grounded on secondary data from the literature. Descriptive analysis was used to provide qualitative findings from the literature.

Findings from this study present the significance of working from home directive on agile software development and software practitioners’ productivity. More importantly, findings from the secondary data shed light on software practitioners’ productivity adopting agile software development amidst the COVID-19 pandemic. Additionally, the findings present virtual collaborative platforms used by software practitioners, technical and social barriers of agile software development during the pandemic and recommendations for remote agile software development.

This study explores the significance of working from home directive on software practitioners’ productivity during COVID-19 pandemic and further investigates how are software practitioners’ productivity adopting agile software development practices amidst the COVID-19 pandemic. Besides, this study discusses the challenges software practitioners currently face and offers some strategies to bridge the gaps in agile software development to help software practitioners, system developers, software managers and software organizations adapt to the changes caused by the pandemic.

This study aims to investigate and propose guidelines to enhance the accessibility of virtual reality (VR) interfaces for all users within professional learning environments. Motivated by a lack of comprehensive accessibility guidelines for VR learning, the study delves into a case study of Edstutia’s VR campus.

This case study examines the intersection of VR platform development and learning experience design through the lens of accessibility in human-computer interaction. It elaborates on how user experience feedback from differently-abled learners who were unable to fully participate in the VR experience due to disability shaped the 2.0 version development of a VR platform.

The outcomes of this case study are (1) a description of an inclusive and empathetic design application to increase multi-learner VR platform accessibility, (2) a sample actionable path from a design/development perspective in ensuring the accessibility design of a VR learning platform, and recommendations to facilitate the design process.

This case is a foundation for further research on improving accessibility in VR. In future work on VR campuses, we recommend scholars undertake research with an inclusive approach that actively involves users with different abilities in shaping guidelines, particularly on how individuals with different abilities should be approached for their input during the design and development process in a sensitive manner.

The authors summarize the steps taken to enhance the accessible interplay between the end users and the interface of VR technology in the emergence of VR accessibility standards. Central to this case’s exploration is the integration of accessibility as a pivotal element into an academic VR campus, i.e. multilearner education platform.

Increasing access to VR has strong social implications in a world where 17% of people report a disability.

This case contributes to the limited research available on increasing access to VR on campuses.