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The study aims to investigate the factors influencing the behavioural intention of bottom-of-the-pyramid (BOP) consumers in developing economies, such as India, to adopt mobile wallets, drawing upon the framework of the uses and gratification theory. Furthermore, the study also examines the moderating effect of gender.

To achieve the objective, primary data were collected from a sample of 220 respondents using the survey method. The reliability and validity of the survey instrument were demonstrated through confirmatory factor analysis. Subsequently, structural equation modelling (SEM) was used for hypotheses testing.

The study revealed that only convenience and social influence have a positive significant influence on the behavioural intention to adopt mobile wallets whereas, innovativeness, trust and compatibility have no significant relationship with behavioural intention to adopt mobile wallets among the BOP consumers. Further, gender moderates the relationship between compatibility and behavioural intention to adopt mobile wallets in India.

This study contributes to the underexplored area of research concerning the behavioural intention to adopt mobile wallets among BOP consumers in a developing economy. It introduces a novel approach by using the uses and gratifications theory to uncover the underlying motivations behind adoption behaviour.

A mobile wallet (m-wallet) is a part of financial technology products and is still in the infant stage in Palestine. The technology acceptance model (TAM) formed the basis of the model development, which was extended in the study to include an analysis of how knowledge sharing (KOS), perceived value (PEV), perceived privacy awareness and control (PRI) and perceived security (SEC) influenced the primary TAM components of perceived ease of use (PEU), perceived usefulness (PRU) and intention to use m-wallets among Palestinian users.

This study used questionnaires as its primary data collection method. The questionnaires were distributed via online media, and the data collection period spanned from January 10, 2023, to February 21, 2023. The study received 360 responses from participants. Smart PLS and SPSS v.23 software were used to perform a method test on the collected questionnaire data.

The study’s findings demonstrate the factors influencing Palestinian users’ adoption of m-wallets by extending the Technology Acceptance Model (TAM) to include knowledge sharing, perceived value, privacy awareness and control and security, in addition to the main TAM elements, perceived ease of use (PEU) and perceived usefulness (PU), offering new insights into technology adoption in developing regions and addressing gaps in the literature.

This study has some limitations. First, it is limited because it looks at users’ intentions to use rather than their actual usage. The actual use of an m-wallet should be the topic of further research. Second, rather than focusing on Small and Medium Enterprises (SMEs), this study examined users’ intentions to use m-wallets. Thus, SMEs’ use of m-wallets may be studied in future research. Third, because the study users were from Palestine, the results may not be generalizable. Therefore, additional populations and cultures should be studied in future research. Fourth, the study used a convenience sample of 282 users. As a result, it is not easy to generalize to a sizable population. Future studies should use larger sample sizes or random samples. Finally, this study examined the direct relationship between independent and dependent variables. Future research may consider personal innovativeness and artificial intelligence as potential moderators.

User knowledge sharing can be an important factor driving user intention to use m-wallet. Users can raise awareness of m-wallets by sharing their knowledge and experiences with others about their uses, features and advantages. This is particularly useful in a country like Palestine, where m-wallets are not widely accepted or used. Therefore, m-wallets service providers should improve their services to motivate the users to share their knowledge with others to increase user intention to use. For instance, m-wallet service providers can provide user support programs that assist users in resolving issues, responding to inquiries and offering feedback on the service. Additionally, m-wallet service providers can enhance the user experience of their m-wallet by providing user-friendly interfaces, quick and dependable service and robust security features. By improving the user experience and providing users with a supportive and responsive environment, service providers can encourage users to share their positive experiences with others and increase user intention to use the m-wallet. User knowledge sharing can be an important factor driving user intention to use m-wallet. Users can raise awareness of m-wallets by sharing their knowledge and experiences with others about their uses, features and advantages. This is particularly useful in a country like Palestine, where m-wallets are not widely accepted or used. Therefore, m-wallets service providers should improve their services to motivate the users to share their knowledge with others to increase user intention to use. For instance, m-wallet service providers can provide user support programs that assist users in resolving issues, responding to inquiries and offering feedback on the service. Additionally, m-wallet service providers can enhance the user experience of their m-wallet by providing user-friendly interfaces, quick and dependable service and robust security features.

The widespread adoption of m-wallets is an important area of research, as it has significant theoretical implications for technology adoption. M-wallets provide an easy and secure way to pay without cash or physical cards. Therefore, identifying the factors affecting users’ intention to use m-wallets can help Palestinian m-wallet service providers to develop their marketing strategies. Extending the TAM to include four important factors (knowledge sharing, perceived value, perceived privacy awareness and control and perceived security) has improved our understanding of technology adoption models. The study empirically examines the intentions of Palestinian users to use m-wallets and how this novel technology is used in this area of the Arab world. The results empirically support that these factors strongly affect users’ intentions to use m-wallets. Thus, this study fills the knowledge gap about the factors influencing the use of m-wallets in Palestine and adds to the literature on the user intentions to use new technologies. Finally, this study is one of the first to examine the relationship between knowledge sharing, perceived value, perceived privacy awareness and control, perceived security and technology acceptance models in general and the extended TAM with these factors in a specific m-wallet context.

The preliminary empirical study investigates the factors affecting the use of m-wallets in Palestine by extending TAM with knowledge sharing, perceived value, perceived privacy awareness and control and perceived security as external variables to the model. The findings of this study help to fill a gap in the existing literature by identifying key variables that affect Palestinians’ intentions to use m-wallet. This study also contributes to the increase in knowledge in the area. To date, no studies have explored privacy in terms of awareness, control and knowledge sharing as essential factors that affect users’ intention to use m-wallets in Palestine.

In view of the promising growth of FinTech in the Arab region, specifically in Egypt, this study identifies the significant factors likely to influence consumers’ acceptance intention toward e-payment products and services (mobile wallets, virtual-cards, mobile/online banking etc.).

Quantitative deductive research was used to investigate the extension of the unified theory of acceptance and use of technology (UTAUT) on consumers' e-payment acceptance intentions. Questionnaires were electronically administered through convenience sampling. Three hundred and ninety-nine questionnaires were analyzed through multiple regression to test the proposed hypotheses.

Performance expectance, facilitating condition, effort expectancy and social influence impact consumers' e-payment acceptance intentions. These factors contribute to the growing number of individuals using e-payments to the extent that e-payment eventually becomes a preferred medium for economic transactions. Hedonic motivation, price value and habit are insignificant in encouraging consumers' e-payment acceptance.

The study benefits to governments, policymakers, banking institutions, businesses involved in online transactions and software developers. They can utilize the findings to develop strategies aimed at increasing e-payment usage and overcoming cultural-resistance to changing traditional financial transaction methods. These methods align with the government’s goal of achieving a digital society.

This study presents information on the current state of e-payment acceptance. Its potential contribution lies in identifying the factors that influence the intention to e-payment among Arab consumers, thereby highlighting important considerations for the adoption of e-payment. Furthermore, this study supports UTAUT over UTAUT2 in the FinTech context. It suggests that individuals exhibit similar behavior and inspiration when using e-payment technology as they do when using technology in an organizational context.

The research about the concept of Halal tourism has emerged recently. It becomes the vital factor in determining the tourists's satisfaction or their loyalty. Thus, this concept needs to be developed in certain areas because it still not acknowledged. The purpose of this study is to align the theoretical foundations of Halal tourism to conventional tourism paradigms. It investigates the value of Muslim tourists' perception in the context of Malaysian tourist destination. The six variables of Muslim tourist perceived value (MTPV) are examined such as quality, price, emotional, social, physical and non-physical attributes. The respondents of the research are a total of 205 Muslim tourists in Langkawi, Malaysia during October 2021 (Langkawi Tourism Bubble). The results indicated four (4) variables have impacts on tourist satisfaction. Practical implications will impact towards cognitive, affective and Islamic (i.e. Halal) values on tourist satisfaction. It was examined as one of the priotitize destination experience on tourist satisfaction. The findings provide Malaysian tourism with significant managerial implications. It also impacted the Halal tourism as a new approach specifically in the post COVID-19 era. Hence, in improving Muslim tourist satisfaction, destination marketers should consider the Halal tourism. Tour agencies also should scrutinize the product and services value including destination attributes that they offer. The destination's competitiveness will be strengthened with the right destination attraction, facilities, accommodation and activities that suit Muslim tourists.

This study aims to investigate the factors that influence the continuance intention to use personal cloud storage services among Generation Y.

A quantitative online survey was carried out to collect data from 271 respondents. Structural equation modelling with SmartPLS 4.0 software was used to run the analysis and examine the hypothesized relationships in the research model.

The study revealed that both satisfaction and habit exert a significant influence on continuance intention, whereas self-efficacy does not demonstrate a significant effect. In addition, satisfaction was found to be influenced by confirmation, perceived usefulness and perceived security. Furthermore, confirmation and cloud storage service quality were found to impact perceived usefulness, while confirmation also had an effect on perceived security. However, the hypothesized moderating role of perceived privacy risk in the relationship between perceived usefulness, perceived security and satisfaction was not supported.

This study advances the field by adapting an expanded expectation-confirmation model that delineates the nuanced impacts of habit, user satisfaction and self-efficacy on Generation Y’s continuance intention to use personal cloud storage services. It challenges the conventional wisdom regarding self-efficacy’s influence on technology adoption, offering a more intricate portrayal of its role. This research contributes a distinctive theoretical perspective, emphasizing the complex interplay of factors that inform sustained user engagement with cloud technologies.

This research delves into consumer online shopping behaviour during the different phases of the COVID-19 pandemic, utilising the Theory of Planned Behaviour and the Behavioural Inhibition System.

A unique and comprehensive repeated cross-sectional methodology was meticulously employed, capturing the nuances of consumer online shopping behaviour across three distinct phases of the pandemic: the initial phase following the outbreak of COVID-19, the transition phase marked by the relaxation of restrictions, and the adaptation phase as society moved towards a new normal. The study involved a sample of 1,155 participants. Structural equation modelling was used to analyse the effects of behavioural attitudes, subjective norms, perceived behavioural control, and the moderating role of pandemic-induced consumer anxiety on online purchase intention.

The impact of behavioural attitudes on online purchase intentions increased continuously from the initial phase to the adaptation phase. In contrast, the influence of subjective norms on online shopping intentions gradually declined over the same period. During the early stages of the pandemic, consumer anxiety amplified the influence of personal attitudes towards online shopping while diminishing the impact of social pressures on the same behaviour.

This study’s originality lies in its nuanced analysis of how online purchase intentions evolved across different stages of the COVID-19 pandemic, integrating insights from both the Theory of Planned Behaviour and the Behavioural Inhibition System. The study offers a comprehensive understanding of the shifts in consumer behaviour over time. It enables more strategic and proactive marketing tactics in a changing environment.

This study employs an interpretivist approach to investigate how blockchain technology can transform the remittance industry.

We collected data from blockchain experts with extensive experience, compellingly demonstrating the revolutionary impact of blockchain technology on the remittance sector.

Despite experiencing rapid growth, the global remittance sector still faces challenges such as high costs and lengthy transaction times. However, blockchain technology, known for disrupting emerging industries, offers a decentralized and secure mechanism for containing, storing and managing information. By leveraging rapid block confirmations, blockchain reduces settlement times in remittance transactions, enabling value transfers between parties with just a crypto wallet.

The implications of this study are profound for theorists, as it validates existing theoretical frameworks, identifies specific pain points and explores exciting opportunities presented by blockchain technology. Additionally, we provide a roadmap for future research and innovation, bridging theory and practice and setting the stage for advancement, fostering knowledge, innovation and the successful integration of blockchain technology in the remittance industry.

Analysis highlights a unanimous consensus among experts regarding the transformative potential of blockchain technology in the remittance industry. This consensus serves as a strong impetus for practitioners to swiftly adopt blockchain-based solutions, capitalizing on opportunities such as stable coin issuance, elimination of intermediaries in foreign exchange trading, access to liquidity and the exploration of new business models. Successfully addressing challenges like congestion and limited reach will ensure seamless integration.

From a relational maintenance perspective, this study explores the impact of being envied (benignly vs maliciously) on consumers' feelings of social anxiety and its influence on their tendencies toward inconspicuous consumption, based on the resource conservation theory and the model of “Sensitivity about Being the Target of a Threatening Upward Comparison.” (STTUC)

Four studies were conducted in this paper. Studies 1a and 1b tested the main hypothesis that being maliciously envied (vs benignly) can increase consumers' inconspicuous consumption of luxury products and luxury hotel experiences. Study 2 replicated this finding and examined the mediating role of social anxiety. Study 3 investigated the moderating effect of ideal self-congruity (low vs high).

The findings reveal that being maliciously envied (vs benignly) is associated with higher levels of inconspicuous consumption and social anxiety acts as a mediating role. Moreover, when individuals have a strong sense of ideal self-congruity, the positive impact of being maliciously envied (vs benignly) on inconspicuous consumption is further amplified, confirming the moderating role of ideal self-congruity.

This study sheds light on a novel mechanism that elucidates how different types of being envied influence consumers' inconspicuous consumption and the conditions under which this impact is heightened.

Technological innovations provide huge opportunities to expand and revolutionize the scope of products and services offered. This is particularly true for tourism, which is undergoing significant changes due to the development of new technologies. The level of technology diffusion depends on several factors like the exchange of information among peers, and the attitude and shared perception among the contributors. The aim of the study is to explore the diffusion of technology in tourism with a specific focus on the social media discourse around new technologies. Thus, the paper investigates the level of interest in these new technologies analysing the information exchange occurring between individuals on Twitter in order to explore the influence of reciprocal networking.

To capture the attitudes expressed in the industry, the study analyses the ongoing discourse on Twitter as a proxy for the participants “interest in new technologies. Through a social network analysis of the tweets and retweets conducted over a period of nine months, the research maps the level of information exchange about the diffusion of new technologies. Moreover, the sentiment analysis provides an interesting overview of the individuals” attitudes towards the awareness or the adoption of new technologies.

Our analysis has provided several insights: (1) the information network on blockchain in tourism consists of participants who change very quickly over time (high turnover of accounts); (2) some contributors have an extremely important role in influencing the flow of information in the system (information centralization), they can have a generalist (discussing several topics) or a specialist (focusing on a specific topic) behaviour and this strategic choice influences their network's structure; (3) these central nodes also have an impact on the definition of positive and negative sentiment towards a topic (sentiment influencer).

The paper contributes to the literature on technology diffusion, by focusing on one of the preconditions of diffusion that is the shared positive attitude towards technological innovation. More specifically, we adopt a network-based approach, which is useful to explain the level of information exchange and the public discourse that can impact the shared perception and attitude towards technological innovation. The study also highlights the role of knowledge brokers in influencing this public discourse. Future studies can deepen the association between positive perception, higher levels of information exchange and increasing usage of specific technologies. Our results also suggest further exploring the opportunity to combine social media data and other sources of information to shed more light on the technological innovation diffusion processes.

This paper shows how practitioners can benefit from the analysis of information exchange about new technologies in tourism adopting a network perspective with the aim of understanding the level of influence among contributors. Moreover, the increasing interest in blockchain technology and the potential combination between social media data and other sources of information can offer promising insights.

The present study explores the level of technology diffusion through the analysis of information exchange on social media (Twitter). Furthermore, the dynamics of individual user behaviour offers a better understanding about media effects.

While previous research is focused on the users' perception towards the development of new technologies in tourism, the aim of this study is to investigate the dynamics behind the level of diffusion of information and awareness about these new technologies, which still represents an unexplored area of research.

This study addresses the lack of exploration of whether posting luxury products purchased on social media contributes to a favorable impression of oneself. It uncovers the underlying mechanisms shaping observers’ attitudes toward account holders sharing luxury posts. By examining the motive attribution processes triggered by such posts, particularly intrinsic and extrinsic motives, this study clarifies the dynamics of luxury posts on social media, addressing inconsistencies in the literature regarding responses to luxury brand users.

To test the hypotheses, a one-factor between-subjects experimental design involving 400 South Korean participants with social media accounts was employed. Participants in each condition recalled their experiences of encountering either luxury or non-luxury posts on social media and completed several measures, including attitudes toward the account holder.

The results indicate that luxury posts on social media positively influence attitudes toward account holders through intrinsic motive attribution but have a negative impact through extrinsic motive attribution. The study revealed that observers with lower materialistic values were more prone to infer the motives behind posting luxury products.

This study introduces motive attribution as a crucial mechanism for understanding the impact of luxury consumption on social media. Exploring the intrinsic and extrinsic motives inferred from luxury posts provides nuanced insights into how these posts shape observers’ evaluations of account holders. This study’s identification of distinct routes offers valuable perspectives for fashion marketing researchers and marketers.