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Why is it that, despite repeated claims that digital-content firms and internet-based businesses can internationalize everywhere almost instantly, many seem unable to profitably expand outside their home markets? Why have emerging market firms (EMNEs) caught up with established developed-country multinationals (DMNEs) so much faster than expected? In this chapter, the author argues that the clue to these two puzzles lies in the realization that, contrary to the dominant view in the international business (IB) literature that focuses only on the intangibles exploited by DMNEs and assumes that these firms are free to unilaterally decide on their mode of entry and operation, doing business in a foreign country is only possible if intangibles are bundled with complementary local resources, usually held by local firms. Taking into account these complementary local resources and their owners makes it clear that DMNEs are not always free to choose their entry mode but must enlist the cooperation of local resource owners. The need of digital-content and internet-based firms for local complementary resources also explains why they sometimes experience problems when expanding abroad. Lastly, control of complementary local resources provides EMNEs with a home advantage against DMNEs competing with them in their home market. The author shows how EMNEs can capitalize on this advantage to obtain the intangibles they lack and need. The fact that these advantages are available on efficient global markets, while complementary local resources are not, explains the surprising speed of EMNE catch-up.

The increasing pressure for social responsibility and sustainability that multinational enterprises (MNEs) are facing in their global operations represents one important emerging phenomenon within the international business field. In this book chapter, we present an in-depth case study on how a global fashion MNE develops and implements sustainability practices in their operations in an emerging market context. The case study focusses on the MNE’s work related to energy efficiency and renewable energy in the production market of Bangladesh. The purpose of this chapter is to advance the understanding about particular practices pertinent to a proactive approach to corporate social responsibility (CSR). The chapter contributes to ongoing discussions within the international business field on the role of MNEs in driving and implementing sustainability practices. We add an in-depth understanding of the proactive CSR practices undertaken by an MNE, in an emerging market context.

Sustainable development is a central issue for the world economy today. The United Nation’s Sustainable Development Goals (SDGs) are associated with both responsible business practices and strategic orientation for competitive advantages. While most multinational enterprises (MNEs) want to ensure that their businesses will maintain or even enhance sustainability across borders, they face enormous challenges, often due to a lack of capabilities and inefficient institutions in host countries. In the nexus between the SDGs and international business (IB) research, the contexts of emerging markets and developing countries have particular significance, because they impose complex constraints on the achievement of the SDGs. At the same time, there is a high potential for MNEs to have positive effects internationally through their sustainable practices. This chapter discusses the recent trend in IB research on sustainability by showcasing current issues addressing several interrelated SDGs. The exemplary topics touch upon child labor, innovation for social sustainability, challenges in the green transition, MNE activities associated with the pollution haven, and health and safety concerns in global supply chains. The discussion cuts across various contextual settings and calls for actions by all stakeholders, including business entities, governments, and scholars.

This study aims at investigating the effect of corporate social responsibility (CSR) and corporate social irresponsibility (CSI) on corporate financial performance (CFP) in firms headquartered in developed versus emerging countries. Drawing upon stakeholder and legitimacy perspectives, the authors argue that the CSR/CSI–CFP relationship differs depending on the home-countries’ level of economic development as this reflects their different sensitivity to sustainability. Indeed, as emerging economies are normally characterized by weaker regulations, they are likely to place lower pressures on companies for superior CSR practices. Therefore, the authors expect the effect of CSR on CFP to be more positive for firms headquartered in advanced than in emerging countries. At the same time, the authors propose a more negative relationship between CSI and CFP for firms headquartered in developed countries due to the higher overall sustainability expectations required to gain legitimacy. The empirical analyses, run on a sample of 1,971 publicly listed firms between 2010 and 2020 from developed and emerging economies, support the expectations, thus confirming that country-specific contextual factors do play a role in shaping both the positive and the negative impact of CSR and CSI on CFP, and that the reactions of stakeholders to responsible and irresponsible behavior are stronger when their sensitivity to sustainability is higher.

The accelerating past globalisation had pressurised various types of enterprises, including state-owned enterprises (SOEs), to adopt appropriate decision-making approaches for their internationalisation strategies. The present book chapter illustrates the role that an entrepreneurial approach played in the decision-making process about the international expansion of an incumbent and large, SOE after its initial internationalisation. The case of a formerly state-owned telecommunication enterprise from Scandinavia will be explored that highlights aspects of entrepreneurial decision-making, internal organisational changes, and the influence of individual managers within the executive management team which influenced the process of internal decision-making. The empirical chapter makes important contributions to notably the practice of entrepreneurial decision-making for internationalisation; it unveils the complexities of internal decision-making processes, including the struggles between individual managers, and thereby provides a better understanding for management practitioners about decision-making for competitiveness and growth during the internationalisation of large, yet inexperienced enterprises.

Multinational enterprises (MNEs) are increasingly compelled to consider the United Nation’s sustainable development goals (SDGs). These goals are complex and may cause internal goal conflicts for companies. To stay the course, MNEs will benefit from an ethical compass enabling them to take on leading roles in driving change towards a better future. We argue that ethical leadership in this new business landscape is bolstered by virtue ethics. MNEs with genuine ethical groundings will be equipped to make decisions in complex situations where the needs of a variety of stakeholders must be considered. The purpose of this chapter is to conceptually and empirically explore an MNE’s implementation of a particular SDG, through an ethical leadership lens. We contribute to international management and international business literature by offering a framework to analyse MNEs’ pursuit of SDGs.

In recent years, decision-making regarding business growth has attracted the attention of many researchers. Also, considering the importance of scale in startups for their survival and the development of economies, investigating the scalability of startups in emerging markets that are booming, can be useful. Scaling for international business has taken on a new meaning: they must be leaders in both emerging as well as advanced markets; they must be responsive to customers in both departments, which require tremendous innovation and agility; they have to build the competency needed in designing, developing, and marketing the opposite for advanced world markets; and they need to demonstrate rapid decision-making, innovation, and opportunism in delivery to the cost-sensitive underdeveloped markets. As a result, decision-making about the scale of start-ups at the international level plays an important role. The internationalisation of start-up activities is an extremely important and attractive topic among researchers, entrepreneurs, and practitioners. But there is very little research and also projects on the internationalisation of start-up venture activities, particularly after the gain of scaling and exponential growth.

We discuss how multinational enterprises (MNEs) can play a leading role and take more responsibility towards reducing inequalities by developing a global sustainability regime. We especially focus on how this may contribute towards the United Nations’ Sustainable Development Goals (UN SDGs). Our purpose is to identify and discuss the components and activities that are needed to develop such a strategy and implement it in markets with different structural and institutional conditions. We will especially discuss interactions between the head office and the local subsidiaries/organizations as well as interactions with different salient groups of stakeholders. We focus on three highly significant groups: business, social and political actors. We identify four key components of a global sustainability approach – namely, (i) make it relevant within the organization, (ii) establish a legitimate sustainable network position, (iii) present incentives and gains that stimulate action and (iv) establish long-term salient structures. These components and the associated activities have not been discussed in a coherent manner although some aspects have been put forward in earlier studies. We present a comprehensive framework that suggests what role MNEs can play and what challenges they face while doing so. The chapter is based on more than 10 years’ experience of studying MNEs’ activities in developing as well as developed markets, including how they work with sustainability. The study is based on data from four Swedish MNEs and three major research projects.

The chapter sheds light on how top management teams (TMTs) across multinational firms tackle the ongoing disruptive digital transformation during the pandemic era. The chapter includes basic definitions and global and regional trends on data governance and digital transformation across multinational firms from advanced and emerging markets. Finally, it provides several case studies demonstrating the theoretical and practical applicability of how data governance and digital transformation emerged from top management team perspectives. The chapter outlines the importance of leadership and top management in dealing with emerging technologies and business processes across global firms.