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This chapter examines megaproject design and planning in two “shrinking cities” – Philadelphia, PA and Detroit, MI – and concludes that megaproject “metastasis,” or repeated expansions into surrounding urban fabrics, is promoting the reduction of downtown into a series of self-contained enclaves. While political coalitions are constructing megaprojects, or large public works and/or single buildings, in cities around the world, in the United States, single-building megaprojects motivated by “growth coalitions” of public and private development actors have proliferated in downtowns since 1990. The urban design impacts of these megaprojects on the surrounding urban fabric have been little studied. Data on the institutional history, physical expansion, and relationship of the megaprojects to the urban fabric is combined with a qualitative analysis of megaproject theory and its application to the American condition, as well as to the political economy of development in American shrinking cities. The chapter concludes that megaprojects such as convention centers and casinos tend to expand inexorably once they are introduced into the American downtown. This metastasis results in the destruction of existing older buildings and street networks, the consolidation of street blocks into ever-larger superblocks, and the eventual physical restructuring of downtowns into enclaves of older fabric amidst clusters of megaproject superblocks. Applying Jacobs’ (1992) theory of “moral hybrids” between “commerce and politics” to megaproject metastasis, the chapter argues that while megaprojects may be inevitable in American downtowns, they should be sited away from active, small-scale urban fabrics to reduce the negative impacts of future metastases. The chapter takes a design-oriented perspective on a phenomenon that is almost always understood from a political economy perspective alone. Megaprojects are significant physical entities, and the chapter clarifies their physical impacts on the urban fabric while indicating urban design policy directions to reduce these impacts in future.

The No Child Left Behind Act (2002) and Race to the Top (2009) led to the highest rate of standardized-state testing in the history of the United States of America. As a result, the Every Student Succeeds Act (2015) aims to reevaluate standardized-state testing. Previous research has assessed its impact on schools, educators, and students; yet, youth’s voices are almost absent. Therefore, this qualitative analysis examines how youth of color perceive and experience standardized-state testing.

Seventy-three youth participated in a semistructured interview during the summer of 2015. The sample consists of 34 girls and 39 boys, 13–18 years of age, of African American, Latino/a, Jamaican American, multiracial/ethnic, and other descent. It includes 6–12th graders who attended 61 inter-district and intra-district schools during the 2014–2015 academic year in a Northeastern metropolitan area in the United States that is undergoing a racial/ethnic integration reform.

Youth experienced testing overload under conflicting adult authorities and within an academically stratified peer culture on an ever-shifting policy terrain. While the parent-adult authority remained in the periphery, the state-adult authority intrusively interrupted the teacher-student power dynamics and the disempowered teacher-adult authority held youth accountable through the “attentiveness” rhetoric. However, youth’s perspectives and lived experiences varied across grade levels, school modalities, and school-geographical locations.

In this adult-dominated society, the market approach to education reform ultimately placed the burden of teacher and school evaluation on youth. Most importantly, youth received variegated messages from their conflicting adult authorities that threatened their academic journeys.

This study aims to examine the extent to which consumers' perceptions of their downtown's brand identity (composed of image and positioning), business mix, and sense‐of‐place predict consumers' intention to patronize downtown.

A survey of residents (n=836) from four communities in Michigan and four communities in Oklahoma was conducted. The survey included scales measuring brand identity, business mix, sense‐of‐place, and patronage intention.

Positioning, image, and business mix are significant, positive predictors of consumer patronage intentions downtown. Sense‐of‐place, however, has a significant, negative effect on patronage intention.

Though limited to eight communities in two states, this study does broaden the research in place branding by examining consumers' perceptions of location as a brand and the influence of those perceptions on patronage intentions. Validity for scales measuring brand identity, business mix, and sense‐of‐place is provided. The study provides a springboard for additional downtown branding research.

The negative effect of sense‐of‐place on patronage intention is troubling, indicating that a downtown which pays too much attention to preservation, walkability, etc. and not enough to brand image and business mix may suffer.

Despite renewed focus on retailing downtown, there exists a paucity of research examining how consumers perceive their downtown. Of the current literature, most is narrowly focused in examining consumers' perceptions in limited domains. This study seeks to broaden the research literature by ascertaining consumers' perceptions of downtown in three areas – brand identity, business mix, and sense‐of‐place.

This study aims to identify the motivations, challenges and desires of the various actors working in contemporary downtown revitalization in mid-sized cities.

Using Spokane, Washington, as a case study, 24 semi-structured interviews were conducted with key players in downtown redevelopment, including public administrators, private developers and non-profit representatives.

Results indicate that those conducting renewal projects are primarily motivated by economics, but additionally cite heritage preservation values and community development as significant factors. Moreover, contemporary renewal projects are found to be small-scale endeavours, undertaken by individual private investors, as government involvement has significantly diminished. Revitalizers tended to express frustration with a lack of investor and public awareness regarding renewal opportunities, suggesting that increased information dissemination might promote further renewal work within mid-sized urban downtowns.

Findings provide insight into issues with neoliberal policies in addressing contemporary urban issues, and suggest a more nuanced understanding of contemporary urban development processes beyond the narrowly defined profit-driven paradigm.

The purpose of this paper is to explore the planned urban renewal and re-scripting of Riyadh’s downtown as part of the capital’s aim to become a globally recognized city. Specifically, this paper examines in how far internationally established values and narratives are leveraged in the creation of an urban mega-destination that seeks to attract a transnational class of knowledge workers and tourists. The question is explored, in how far and to what extent urban heritage sites and iconic architectural projects are used as strategic tools to promote a process of cultural and economic transformation and in how far the resulting symbolic capital is leveraged to create a status of singularization that appeals to a national and international audience. This study investigates several neighborhoods in the area, analyzing how these will be transformed by Riyadh’s plan to turn the downtown into a commercially viable mixed-use destination by means of designated heritage destinations and iconic architecture.

This paper examines the views and experiences of governmental agencies, architects, developers and residents who are directly or indirectly involved with the planned restructuring of Riyadh’s historical downtown. In total, 40 semi-structured interviews were drawn from this stakeholder group to investigate their current understanding of the downtown associated with the effort to convert Riyadh’s historical downtown into a profitable urban destination. Five of these interviews were conducted with involved planning offices, and 35 with current residents in the area. In addition, a detailed site survey was conducted through a series of maps to reveal existing land uses, building typologies, states of disrepair, activity levels, pedestrian and car circulation patterns, as well as landmarks, and public spaces in each of the areas.

The subsequent data show that despite many positive outcomes in terms of commercial redevelopment, the adaptive reuse of the existing urban fabric is not considered, nor the preservation of underutilized or abandoned buildings along with its resident diverse communities, activities and milieus, many of which carry on evolving traditions.

This is significant because this paper presents a massive case study that ties into a larger debate on cultural globalization where similar practices around the world entail a spatial reorientation of urban districts to attract a transnational cosmopolitan middle class along with a simultaneous displacement of diverse and migrant communities, albeit on a much larger scale. While highlighting the rationale and effectiveness of this approach to create a well-packaged commodity, this paper also underscores the ambiguous consequences of this strategy, which entails the loss of a layered urban fabric that documents the city’s evolution through different economic periods, along with the dispersal of migrant communities and their vernacular practices.

Within this context, the current cultural value of the downtown as a heterogeneous, dynamic and multilayered fabric is debated, which documents the socio-economic conditions of the times in which these layers were formed. Departing from the UNESCO’s 2011 Recommendation on the Historic Urban Landscape and globally accepted sustainability standards, this study contrasts the proposed top-down tabula rasa approach proposed by the local authorities with an inclusive bottom-up approach, which would focus on the adaptive reuse of existing structures by taking into consideration the social meanings of belonging that heritage has for contemporary communities while fostering a more inclusive understanding of heritage as an ongoing cultural process.

The implications of the planned conversion of Riyadh’s historical downtown into an urban destination have not been previously explored and as a result, there is a conflict of interest between the creation of a marketable image, the preservation of heritage values, sustainable urban practices, social inclusion and Riyadh’s aim to become a globally recognized city.

This paper explores the employment of urban renewal and city branding within the context of Riyadh’s aim to become a world city. Within this framework, the paper examines the capital’s plan to convert the historic downtown into a mega-destination for the country’s middle class and national and international tourists.

The purpose of this paper is to identify, using a case study, whether consumers in a metropolitan area can be meaningfully segmented geographically such that it can understand the way they perceive and interact with the downtown district and to delineate the implications of the findings for business improvement area marketing initiatives from a management perspective.

A total of 650 visitors to downtown Toronto are interviewed using a pretested questionnaire. Their responses are related to their location within the metropolitan area. Correspondence analysis (CA) is applied to the data to visually identify possible market segments.

The analysis identified four distinct place‐based visitor segments. Each of these segments exhibited behaviour patterns that are distinct and intrinsically meaningful. The analysis further shows that perceptions and current interactions with the district are likely to change depending on where in the metropolis its consumers live.

Since visitor perceptions are place dependent, it is difficult to implement a single place marketing campaign that is relevant to each segment. The results suggest that it needs to develop communication strategies that are specific to each segment, incorporating an understanding of why they visit downtown, what they think of the area, what media they consume, how they get around and what their needs are in terms of lifestage.

By going beyond the traditional analysis of geographic variables and incorporating consumer response variables in the analysis, this paper provides a stronger basis for market segmentation and management action with regard to place marketing. The application of CA provides a visual way to understand the segments.

To detail the changing nature of retail and service activity in Canada's downtowns and examine the role of business improvement areas (BIAs) in promoting downtown vitality.

The research is based on a combination of retail structural analysis and case study research. The structural analysis provides data on transitioning urban demographics and tracks retail and service activity sales change in Canada's major metropolitan downtowns. The case study reports an overview of findings from in‐depth research with the Downtown Yonge BIA. A small number of retail metrics are presented.

The paper highlights the significant suburb shift in retail activity across Canada's metropolitan areas and the associated challenges that this has resulted in for the downtown. The role of BIAs are outlined, and examined with reference to operation of the BIA concept within the downtown core of Canada's largest metropolitan market, Toronto.

The research has been selective in focusing on the Downtown Yonge BIA, the experiences of BIAs across Toronto (and other Canada metropolitan areas) are likely to vary widely. Highlights the need to develop metrics to measure performance and compare BIAs.

The paper provides an interesting perspective on BIA strategies, with the selected metrics providing BIA managers and urban planners with a set of additional measures to assess BIA performance

The paper relates BIA planning to the development of performance metrics.

Although place branding has been practiced for many years, limited studies have examined its impacts on economic performance from business owners' perspectives. The purpose of this study is to explore the causal relationships between the internal branding of business owners and the external perception of downtown and business performance.

Data were collected from 167 downtown business owners of small communities in a Midwestern state in the USA. Confirmatory factor analysis was conducted to evaluate reliability and validity of the measurement model, and structural equation modeling was used to test the proposed hypotheses and research model.

The findings suggest that internal communication about downtown branding increased business owners' downtown brand congruence (internal branding) and in turn downtown commitment. Positive links from business owners' downtown commitment to their perception of downtown performance and individual business performance were also identified.

This study expands the scope of place branding with the perspectives of small communities' business owners. The findings suggest that “branding the downtown” may be an effective strategy to revitalize their downtown. Internal communication about downtown branding could encourage business owners to be integral parts of this strategy.

This study is unique in investigating place branding and internal branding quantitatively from the context of the business owner operating in the downtown.

To extend the research focuses of downtown business districts beyond the urban planning literature through application of the resource‐based theory of the firm. Downtowns may act like firms (with a collection of SBUs), and therefore should possess resources that provide competitive advantages.

A multi‐method approach (focus groups; survey) is used to examine, a priori, the resources that provide competitive advantage for downtowns, including brand identity, business mix and community characteristics. Structural equation modeling is used to test the measurement of the constructs as well as estimate the effects of those constructs on downtown success. The data were collected from business owners within 11 downtown business districts in the US Midwest.

Confirmatory factor analyses reveal that brand identity, business mix and community characteristics are three distinct measures of downtown resources. Brand identity was found to have a significant and positive effect on downtown success. Though the literature points to the importance of both business mix and community characteristics, these did not have a significant effect on downtown success.

Brands in general are posited to be less mobile than other firm resources, and thus may provide a more sustainable competitive advantage. By combining diverse areas of study, operationalizing new constructs, and testing measures, both the resource‐based view (RBV) and brand research are extended.

Since most downtown business districts (and the small businesses therein) have finite resources, to identify those which provide the most sustainable competitive advantage is critical to success. In this study, brand identity is the most important resource a downtown can possess.

This research moves the study of brands beyond “product” towards the concept of place branding. It extends the RBV framework to conceptualize downtown business districts as “firms,” thus allowing the identification of resources that lead to successful downtowns.

This case deals with a purported fraud perpetrated on a nonprofit organization named Springfield Downtown, Inc. by its Executive Director, Donna Anderson. Under Anderson’s leadership from 2003 to 2010, the downtown area of Springfield, California, had been completely revitalized. Then in 2010, the Board of Directors began to uncover a practice followed by Anderson of converting checks addressed to Springfield Downtown, Inc. for her own private use. After an initial Police Department investigation of the practice, the Board of Directors launched its own internal analysis and discovered at least $415,000 in “questioned check activity.”

The focus of the case is on the ethics of decisions made by Anderson and steps taken by the leadership of Springfield Downtown to assess the implications of the financial fraud using the fraud triangle. Questions are posed to evaluate the actions of Anderson from an ethical perspective and the implications of weaknesses in internal controls in nonprofit organizations for financial fraud.