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To detail the changing nature of retail and service activity in Canada's downtowns and examine the role of business improvement areas (BIAs) in promoting downtown vitality.

The research is based on a combination of retail structural analysis and case study research. The structural analysis provides data on transitioning urban demographics and tracks retail and service activity sales change in Canada's major metropolitan downtowns. The case study reports an overview of findings from in‐depth research with the Downtown Yonge BIA. A small number of retail metrics are presented.

The paper highlights the significant suburb shift in retail activity across Canada's metropolitan areas and the associated challenges that this has resulted in for the downtown. The role of BIAs are outlined, and examined with reference to operation of the BIA concept within the downtown core of Canada's largest metropolitan market, Toronto.

The research has been selective in focusing on the Downtown Yonge BIA, the experiences of BIAs across Toronto (and other Canada metropolitan areas) are likely to vary widely. Highlights the need to develop metrics to measure performance and compare BIAs.

The paper provides an interesting perspective on BIA strategies, with the selected metrics providing BIA managers and urban planners with a set of additional measures to assess BIA performance

The paper relates BIA planning to the development of performance metrics.

To achieve a full understanding of the role of marketing from plan to profit requires a knowledge of the basic building blocks. This textbook introduces the key concepts in the art or science of marketing to practising managers. Understanding your customers and consumers, the 4 Ps (Product, Place, Price and Promotion) provides the basic tools for effective marketing. Deploying your resources and informing your managerial decision making is dealt with in Unit VII introducing marketing intelligence, competition, budgeting and organisational issues. The logical conclusion of this effort is achieving sales and the particular techniques involved are explored in the final section.

This paper studies the role of personal selling and the salesforce as an information source and the impact potential information gaps in a downstream business chain can have. It offers a conceptual model of information gaps in an on‐licence wine business channel and suggests areas necessitating further research.

Wine is widely regarded as a ‘complicated’ product and for the majority of consumers the purchasing of wine in the retail situation evokes considerable risk. Marketers are therefore constantly and increasingly trying to demystify wine in order to reduce the perceived risk levels of consumers in the purchase situation. Most previous research in the area of perceived risk literature tended to focus on the concept of risk and its measurement rather than on risk‐reduction. This study examined the preferred risk‐reduction strategies (RRS) employed by identified wine‐related lifestyle segments in the Australian wine market and linked these strategies to the wine retail environment. Relying on favourite brands or so‐called ‘safe brand’ buying was found to rank highest as a risk reduction strategy in the commercial (under $15 per bottle) and premium‐to super‐premium ($15‐$25) price ranges while the opportunity to try before buying ranked highest in the ultra‐premium ($25) price range. The results obtained have major implications for retailers and form the foundation for a competitive advantage. It also indicates the direction for future research in this strategically important area of wine consumer behaviour.

The security aspects of public sector information systems are important as the respective systems are often part of critical infrastructures or deal with personal or sensitive data. A set of 53 Greek public sector organizations were investigated by means of a structured questionnaire concerning important aspects of information systems security. We present the relevant theoretical background, the methodology of our research, and an analysis of the obtained results. Greek public sector organizations have only a basic level of information system security awareness. Most care about digital data confidentiality; however, only a small percentage have developed a systematic, complete, and integrated approach towards the security of their information system, including internal audit procedures. The importance of proper training and generally the importance of the human factor for achieving high levels of information systems security is often underestimated.