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This chapter is part of a strand of studies dedicated to tourism events and territorial marketing strategies and focuses on the role of communication in an event-based strategy. Events can attract tourist flows, spread the territorial image, stimulate investment, and contribute to the territorial brand. Therefore, their role becomes increasingly important for an effective territorial and tourism marketing strategy. In the events sector, communication plays a key role in shaping marketing policies, which increasingly involve interaction between actors and the use of technology. To build and communicate an event is essential to implement social media marketing strategies that foster sharing of content that significantly influences user behavior. However, the academic literature on the role of social media in event management is limited. Therefore, this study has a twofold objective: to conduct a review of the literature to systematize and contextualize existing knowledge and to identify the main benefits and risks involved in the use of social networks in events.

Family events have unique significance on children as well as long-lasting impacts on them during their adulthood. A review of conceptual and theoretical literature on the subject was conducted to identify underlying trends and best practices in engaging children in the events industry. Societies are in transition from industrialised societies into risk societies and are increasingly becoming eco-socialised. Family events are integral towards developing inclusive and integrated societies and in realising Sustainable Development Goal 16 (SDG 16). Childhood is always eco-socialised, i.e. socially, economically and ecologically integrated with other forms of life. To the extent that childhood nostalgia forms the basis for future sustainable events and tourism choices. Family events are, therefore, increasingly becoming fundamental towards developing sustainability discourse. This viewpoint chapter provides conceptual and theoretical perspective on the roles and impacts of childhood research in sustainability discourse.

The application of network theory and social network analysis (SNA) to tourism and hospitality is recent. Nonetheless, several authors have been applying the method contributing to regional planning, local-level tourism networks, tourism policy and governance, innovation, entrepreneurship, knowledge transfer, and learning. This chapter aims to characterize the use of SNA in tourism and hospitality research. Specifically, it intends to: (i) present the framework of SNA in a methodological perspective; (ii) perform a bibliometric analysis of SNA use in tourism and hospitality research; (iii) systematize the dimensions and metrics that researchers can use to apply SNA, namely the relevance for tourism; and (iv) present a case study analyzing tourism innovation networks. This chapter brings important contributions to tourism and hospitality research and practice, by focusing on the theoretical framework and practical application of SNA, providing relevant conceptual and practical knowledge that will empower researchers to use this method in tourism and hospitality studies.