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The Metrics Imperative

Review of Marketing Research

ISBN: 978-0-7656-1305-9, eISBN: 978-0-85724-724-7

Publication date: 1 January 2006


Lehmann, D.R. (2006), "The Metrics Imperative", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 2), Emerald Group Publishing Limited, Leeds, pp. 177-202.



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