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Managing Customer Relationships

Review of Marketing Research

ISBN: 978-0-7656-1306-6, eISBN: 978-0-85724-725-4

ISSN: 1548-6435

Publication date: 1 February 2007

Citation

Bolton, R.N. and Tarasi, C.O. (2007), "Managing Customer Relationships", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 3), Emerald Group Publishing Limited, Bingley, pp. 3-38. https://doi.org/10.1108/S1548-6435(2007)0000003005

Publisher

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited