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Let there be two individuals: “rich,” and “poor.” Due to inefficiency of the income redistribution policy, if a social planner were to tax the rich in order to transfer to the poor, only a fraction of the taxed income would be given to the poor. Under such inefficiency and a standard utility specification, a Rawlsian social planner who seeks to maximize the utility of the worst-off individual will select a different allocation of incomes than a utilitarian social planner who seeks to maximize the sum of the individuals’ utilities. However, when individuals prefer not only to have more income but also not to have low status conceptualized as low relative income, and when this distaste is incorporated in the individuals’ utility functions with a weight that is greater than a specified critical level, then a utilitarian social planner will select the very same income distribution as a Rawlsian social planner.

This paper aims to illuminate mechanisms through which memorable experiences with brands create lasting preferences. It is based on the proposition that intense positive (negative) affective consumption in the consumer’s youth creates powerful imprints, which influence brand preference (distaste) throughout life.

Autobiographical memories with Nutella are retrieved from three different user groups, i.e. heavy-, light- and non-users. The retrieved memory narratives are analysed using conditioning theory, i.e. operant, classical or no conditioning are identified and compared across groups.

The research’s central proposition is affirmed, yet the dominant form of conditioning mechanism differs per group. Operant conditioning outperforms classical conditioning in creating strong and lasting preferences. Heavy- and non-users predominantly exhibit in-tensely positive and negative operant conditioning, respectively. Light-users on the other hand recall less affectively intense consumption experiences, mainly featuring classical conditioning. The light-users’ recollections suggest a mere exposure effect to be more appropriate in describing the preference formation in this user group.

Users not having experienced affectively intense consumption, i.e. light-users, are likely to be influenced in their preference over time through other factors, which this paper does not focus on.

Memory elicitation and exploration provides valuable insights to shape both promotional as well as advertising strategies.

The study extends existing theory on conditioning in marketing by first using a novel qualitative approach to analyse conditioning procedures in real-life settings, and second, it highlights operant conditioning’s superior ability in creating lasting preferences.

While recent academic research on entomophagy has predominantly focused on adults, the purpose of this child-centred research is to obtain a better understanding of young consumer acceptance of insect-based foods.

Two qualitative studies were conducted with a total of 43 French children aged 8–13 years. Study 1 (n = 22), based on semi-directive interviews, and Study 2 (n = 21), based on focus groups, included projective techniques and exposure to different types of insect-based products to help children express their feelings and thoughts.

The evidence shows that in Western children’s minds, insects are considered as culturally non-edible. Children predominantly reject insects as food because of their sensory properties and the disgust they arouse. However, their interest in eating insect-based food is embedded within experiential contexts specific to childhood, in particular the peer group, which makes insect-eating fun and challenging, and the family, which offers a protective and reassuring setting.

The authors advocate changing children’s sensory perception of insect-eating food through sensory and participatory activities. Manufacturers and policymakers should also draw on children’s peer culture to associate insect-eating with positive social experiences and foster peer influence.

Drawing on cognitive psychology theories and the literature in food science on food rejection, the authors contribute to emerging consumer research on alternative food consumption (AFC) focusing on cognitive, emotional and social factors of acceptance or rejection of insect-based foods by children.

Sexual orientation and employment bias is examined in Cyprus by implementing an experiment for the period 2010-2011. The design is aimed at answering three main questions. Do gay males and lesbians face occupational access constraints and entry wage bias than comparable heterosexuals? Do gay males and lesbians benefit from providing more job-related information? Does the differential treatment between gay male/lesbian and heterosexual applicants disappear as the information of the applicants increases? The paper aims to discuss these issues.

The author sent applications to advertised vacancies and experimented with two information sets the “sexual orientation” and “information” of the potential applicants.

The estimations suggest that gay male and lesbian applicants face significant bias than heterosexual applicants. Moreover, both heterosexual and gay male/lesbian applicants gain by providing more job-related information. However, the estimations suggest that the informational premium for sexual orientation minorities could not reduce the discriminatory patterns.

The current results indicate that discrimination against sexual orientation minorities in the Cypriot labour market is a matter of preference, not the result of limited information. One strategy the Cypriot government may employ is to try to affect public opinion and people's attitudes towards sexual orientation minorities.

This is the first nationwide field experiment in the Cypriot labour market and contributes to the literature as it is the first field study on sexual orientation which tries to disentangle statistical from taste-based discrimination in the labour market.

A transfer from a richer individual to a poorer one seems to be the most intuitive and straightforward way of reducing income inequality in a society. However, can such a transfer reduce the welfare of the society? We show that a rich-to-poor transfer can induce a response in the individuals’ behaviors which actually exacerbates, rather than reduces, income inequality as measured by the Gini index. We use this result as an input in assessing the social welfare consequence of the transfer. Measuring social welfare by Sen’s social welfare function, we show that the transfer reduces social welfare. These two results are possible even for individuals whose utility functions are relatively simple (namely, at most quadratic in all terms) and incorporate a distaste for low relative income. We first present the two results for a population of two individuals. We subsequently provide several generalizations. We show that our argument holds for a population of any size, and that the choice of utility functions which trigger this response is not singular – the results obtain for an open set of the space of admissible utility functions. In addition, we show that a rich-to-poor transfer can exacerbate inequality when we employ Lorenz-domination, and that it can decrease social welfare when we draw on any increasing, Schur-concave welfare function.

To demonstrate how teacher candidate narratives in response to videos depicting science and literacy instruction can be used to both teach and evaluate beginning teachers’ emerging conceptions of disciplinary literacy.

Teacher candidates viewed and responded to videos depicting exemplary practice in science education and then videos of their own practice. Qualitative discourse analysis was used to investigate the science teacher candidates’ interpretations of problems of practice, their views of scientific literacy and understandings of their students.

The teacher candidates displayed distaste for textbooks, reinforced by negative experiences with textbooks in school settings, and yet they viewed textbooks as essential for effectively teaching knowledge about science. At the same time, each viewed the natural world as the ideal “text” for teaching knowledge about science, at times compensating for the weaknesses of textbooks and at other times entirely replacing textbooks as the source of knowledge about science. We consider what this means for preparing teachers for effective subject matter and literacy practice.

Video reflections like these demonstrate that what teacher candidates understand about video representations of others’ and their own teaching are far from literal and are interpreted through the educational and background lenses of the teacher candidates’ themselves. We suggest that a great deal more work needs to be done to better understand how to use video reflection to best develop teacher candidates’ conceptions of subject matter and literacy practice.

“How I hate these attempts to measure the immeasurable,” wrote the young and abrasive chief of Rugby in 1938, reviewing the current output of transatlantic professional writing and encountering yet another reader survey. No doubt almost every older chief librarian in Britain would have shared his distaste, possibly an even higher proportion of academic library curators. For four centuries libraries in the West had represented to the educated classes a manifest good, needing no explicit rationale. That belief did not commit those who entertained it to any very strenuous or expensive steps to maintain such institutions. The contemporary output of the presses was small, most of it dismissed automatically as irrelevant to scholars. For their part, librarians by 1938 continued to prefer the company of publishers or poetasters to that of cost accountants.

In 1944 a group of strict vegetarians formed the Vegan Society and called their diet a vegan diet to distinguish it from an ordinary vegetarian diet. Vegans are people who do not eat any food of animal origin. Their diet therefore consists of cereals, pulses — beans, peas, lentils — nuts, fruit and vegetables. A vegetarian diet is similar except that it also includes eggs and/or milk. In recent years vegetarian and, to a lesser extent, vegan diets have increased in popularity. The usual reason is ethical: a distaste for eating animal flesh and the abhorrence of animal suffering. It should be emphasised that veganism is a way of life, and is not a form of food faddism.