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Book part
Publication date: 3 November 2014

Martin Hand

To outline the current trajectories in digital social research and to highlight the roles of qualitative research in those trajectories.

Abstract

Purpose

To outline the current trajectories in digital social research and to highlight the roles of qualitative research in those trajectories.

Design/methodology/approach

A secondary analysis of the primary literature.

Findings

Qualitative research has shifted over time in relation to rapidly changing digital phenomena, but arguably finds itself in ‘crisis’ when faced with algorithms and ubiquitous digital data. However, there are many highly significant qualitative approaches that are being pursued and have the potential to contextualize, situate and critique narratives and practices of data.

Originality/value

To situate current debates around methods within longer trajectories of digital social research, recognizing their conceptual, disciplinary and empirical commitments.

Details

Big Data? Qualitative Approaches to Digital Research
Type: Book
ISBN: 978-1-78441-050-6

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Book part
Publication date: 3 November 2014

Mariann Hardey

This chapter critically evaluates the literature on digital consumer data and the ways in which it can be used in digital social research. The chapter illuminates how…

Abstract

Purpose

This chapter critically evaluates the literature on digital consumer data and the ways in which it can be used in digital social research. The chapter illuminates how researchers have to conceptualise and negotiate digital data, focusing upon ethical and procedural challenges of employing digital methods.

Approach

The chapter draws upon and integrates a broad research literature from sociology, digital media studies, business and marketing, as these have opened up new directions for research design and method. It advocates interdisciplinary approaches to conceptualising what digital data is employing the concept of ‘marketing narratives’ to understand how the new visibilities of consumer data are shaped by related processes of branding and the interactivity of content.

Findings

The chapter shows how the capacities of digital technologies present significant challenges for researchers and organisations that have to be carefully negotiated if the potentials of digital consumer data are to be harnessed. In addition, researchers should pay attention to novel issues of ethical responsibility in the context of the longer-term presence of data records.

Value

The chapter offers a set of guidelines for digital social researchers in negotiating the meanings of visible digital consumer data, the ethical and proprietary issues involved in utilising digital methods.

Details

Big Data? Qualitative Approaches to Digital Research
Type: Book
ISBN: 978-1-78441-050-6

Keywords

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Article
Publication date: 19 January 2021

Chih-Ming Chen, Chung Chang and Yung-Ting Chen

Digital humanities aim to use a digital-based revolutionary new way to carry out enhanced forms of humanities research more effectively and efficiently. This study…

Abstract

Purpose

Digital humanities aim to use a digital-based revolutionary new way to carry out enhanced forms of humanities research more effectively and efficiently. This study develops a character social network relationship map tool (CSNRMT) that can semi-automatically assist digital humanists through human-computer interaction to more efficiently and accurately explore the character social network relationships from Chinese ancient texts for useful research findings.

Design/methodology/approach

With a counterbalanced design, semi-structured in-depth interview, and lag sequential analysis, a total of 21 research subjects participated in an experiment to examine the system effectiveness and technology acceptance of adopting the ancient book digital humanities research platform with and without the CSNRMT to interpret the characters and character social network relationships.

Findings

The experimental results reveal that the experimental group with the CSNRMT support appears higher system effectiveness on the interpretation of characters and character social network relationships than the control group without the CSNRMT, but does not achieve a statistically significant difference. Encouragingly, the experimental group with the CSNRMT support presents remarkably higher technology acceptance than the control group without the CSNRMT. Furthermore, use behaviors analyzed by lag sequential analysis reveal that the CSNRMT could assist digital humanists in the interpretation of character social network relationships. The results of the interview present positive opinions on the integration of system interface, smoothness of operation, and external search function.

Research limitations/implications

Currently, the system effectiveness of exploring the character social network relationships from texts for useful research findings by using the CSNRMT developed in this study will be significantly affected by the accuracy of recognizing character names and character social network relationships from Chinese ancient texts. The developed CSNRMT will be more practical when the offered information about character names and character social network relationships is more accurate and broad.

Practical implications

This study develops an ancient book digital humanities research platform with an emerging CSNRMT that provides an easy-to-use real-time interaction interface to semi-automatically support digital humanists to perform digital humanities research with the need of exploring character social network relationships.

Originality/value

At present, a real-time social network analysis tool to provide a friendly interaction interface and effectively assist digital humanists in the digital humanities research with character social networks analysis is still lacked. This study thus presents the CSNRMT that can semi-automatically identify character names from Chinese ancient texts and provide an easy-to-use real-time interaction interface for supporting digital humanities research so that digital humanists could more efficiently and accurately establish character social network relationships from the analyzed texts to explore complicated character social networks relationship and find out useful research findings.

Details

Library Hi Tech, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-8831

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Book part
Publication date: 12 December 2017

Sarah Quinton and Nina Reynolds

The purpose of this chapter is to situate how the digitalized research environment is changing the roles of researchers and participants, and how these changes lead to…

Abstract

The purpose of this chapter is to situate how the digitalized research environment is changing the roles of researchers and participants, and how these changes lead to more complex and less discrete ethics challenges. Incorporating contemporary examples from the social sciences, we outline the core challenges of the changing research landscape that embrace both research actors (researcher, participant, and research users) and data issues. The ethical implications related to research actors’ roles are discussed by considering how data is accessed, how people can now participate in research, and issues related to accessing participants. Digital data and associated ethical issues are explored through examining authorship and ownership, how digital data is produced, and how research transparency can be achieved. Following on from this consideration of research actors and data issues, we suggest which challenges have been re-contextualized by the digital environment, and which are novel to the digital research context, outlining six practical yet reflective questions for researchers to ask as a way to navigate ethics in the digital research territory.

Details

The Ethics of Online Research
Type: Book
ISBN: 978-1-78714-486-6

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Article
Publication date: 21 February 2020

William Gerard Ryan, Alex Fenton, Wasim Ahmed and Phillip Scarf

The purpose of this research is to explore and define the digital maturity of events using the Industry 4.0 model (I4.0) to create a definition for Events 4.0 (E4.0) and…

Abstract

Purpose

The purpose of this research is to explore and define the digital maturity of events using the Industry 4.0 model (I4.0) to create a definition for Events 4.0 (E4.0) and to place various relevant technologies on a scale of digital maturity.

Design/methodology/approach

In a mixed methods approach, we carried out a qualitative social media analysis and a quantitative survey of tourism and events academics. These surveys and the thorough literature review that preceded them allowed us to map the digital technologies used in events to levels of a digital maturity model.

Findings

We found that engagement with technology at events and delegate knowledge satisfactorily coexists for and across a number of different experiential levels. However, relative to I4.0, event research and the events industry appear to be digitally immature. At the top of the digital maturity scale, E4.0 might be defined as an event that is digitally managed; frequently upgrades its digital technology; fully integrates its communication systems; and optimizes digital operations and communication for event delivery, marketing, and customer experience. We expect E4.0 to drive further engagement with digital technologies and develop further research.

Originality/value

This study has responded to calls from the academic literature to provide a greater understanding of the digital maturity of events and how events engage with digital technology. Furthermore, the research is the first to introduce the concept of E4.0 into the academic literature. This work also provides insights for events practitioners which include the better understanding of the digital maturity of events and the widespread use of digital technology in event delivery.

Details

International Journal of Event and Festival Management, vol. 11 no. 1
Type: Research Article
ISSN: 1758-2954

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Book part
Publication date: 3 November 2014

Robin James Smith

This chapter critically discusses implications of working with ‘big data’ from the perspective of qualitative research and methodology. A critique is developed of the…

Abstract

Purpose

This chapter critically discusses implications of working with ‘big data’ from the perspective of qualitative research and methodology. A critique is developed of the analytic troubles that come with integrating qualitative methodologies with ‘big data’ analyses and, moreover, the ways in which qualitative traditions themselves offer a challenge, as well as contributions, to computational social science.

Design/methodology/approach

The chapter draws on Interactionist understandings of social organisation as an ongoing production, tied to and accomplished in the actual practices of actual people. This is a matter of analytic priority but also points to a distinctiveness of sociological work which may be undermined in moving from the study of such actualities, suggesting an alternative coming crisis of empirical sociology.

Findings

A cautionary tale is offered regarding the contribution and character of sociological analysis within the ‘digital turn’. It is suggested that ‘big data’ analyses of traces abstracted from actual people and their practices not only miss and distort the relation of social practice to social product but, consequentially, can take on an ideological character.

Originality/value

The chapter offers an original contribution to current discussions and debates surrounding ‘big data’ by developing enduring critiques of sociological methodology and analysis. It concludes by pointing to contributions and interventions that such an empirical programme of qualitative research might make in the context of the ‘digital turn’ and is of value to those working at the interface of traditional and digital(ised) inquiries and methods.

Details

Big Data? Qualitative Approaches to Digital Research
Type: Book
ISBN: 978-1-78441-050-6

Keywords

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Book part
Publication date: 3 November 2014

Abstract

Details

Big Data? Qualitative Approaches to Digital Research
Type: Book
ISBN: 978-1-78441-050-6

To view the access options for this content please click here
Book part
Publication date: 12 December 2017

Jenna Condie, Garth Lean and Brittany Wilcockson

This chapter explores the ethical complexities of researching location-aware social discovery Smartphone applications (apps) and how they mediate contemporary experiences…

Abstract

This chapter explores the ethical complexities of researching location-aware social discovery Smartphone applications (apps) and how they mediate contemporary experiences of travel. We highlight the context-specific approach required to carrying out research on Tinder, a location-aware app that enables people to connect with others in close proximity to them. By journeying through the early stages of our research project, we demonstrate how ethical considerations and dilemmas began long before our project became a project. We discuss the pulls toward data extraction/mining of user-generated content (i.e., Tinder user profiles) within digital social research and the ethical challenges of using this data for research purposes. We focus particularly on issues of informed consent, privacy, and copyright, and the differences between manual and automated data mining/extraction techniques. Excerpts from our university ethics application are included to demonstrate how our research sits uneasily within standardized ethical protocols. Our moves away from a ‘big data’ approach to more ‘traditional’ and participatory methodologies are located within questions of epistemology and ontology including our commitment to practicing a feminist research ethic. Our chapter concludes with the lessons learned in the aim to push forward with research in challenging online spaces and with new data sources.

Details

The Ethics of Online Research
Type: Book
ISBN: 978-1-78714-486-6

Keywords

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Book part
Publication date: 3 November 2014

Martin Hand

To discuss two research projects, illuminating the ways in which digital technologies are both enfolded into people’s lives and open up new possibilities for practice…

Abstract

Purpose

To discuss two research projects, illuminating the ways in which digital technologies are both enfolded into people’s lives and open up new possibilities for practice that, in turn, have to be managed. To revisit this material to reflect on the benefits and limitations of in-depth interviewing for understanding the dynamics of new textual and visual forms of data in everyday life.

Approach

A broadly relational approach to technology and practice was employed, pursued through in-depth interviewing in two research projects about digitization and memory making.

Findings

In employing the qualitative method of in-depth interviewing to focus upon what people regularly do, the chapter shows how the material and mediating capacities of networked digital technologies such as cameras and smartphones are enacted and actively negotiated in relation to expectations and conventions about the temporality and visibility of personal life through diverse memory practices. These can be considered multiple ‘practices of adaptation’.

Value

The research reported on provides some novel ways of thinking about devices and data in relation to practice.

Details

Big Data? Qualitative Approaches to Digital Research
Type: Book
ISBN: 978-1-78441-050-6

Keywords

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Book part
Publication date: 23 February 2016

Ana Campos-Holland, Brooke Dinsmore and Jasmine Kelekay

This paper introduces two methodological innovations for qualitative research. We apply these innovations to holistically understand youth peer cultures and improve…

Abstract

Purpose

This paper introduces two methodological innovations for qualitative research. We apply these innovations to holistically understand youth peer cultures and improve participant-driven qualitative methodology.

Methodology/approach

It moves the methodological frontier forward by blending technology with the “go-along” approach used by ethnographers to prioritize participants’ perspectives and experiences within their socio-cultural contexts.

Findings

We introduce the youth-centered and participant-driven virtual tours, including a neighborhood tour using Google Maps designed to explore how youth navigate their socio-spatial environments (n = 64; 10–17 year-olds; 2013) and a social media tour designed to explore how youth navigate their networked publics (n = 50; 10–17 year-olds; 2013), both in relation to their local peer cultures.

Originality/value

Applicable to a wide range of research populations, the Google Maps tour and the social media tour give the qualitative researcher additional tools to conduct participant-driven research into youths’ socio-cultural worlds. These two innovations help to address challenges in youth research as well as qualitative research more broadly. We find, for example, that the “go-along” aspect of the virtual tour minimizes the perceived threat of the researcher’s adult status and brings youth participants’ perspectives and experiences to the center of inquiry in the study of local peer cultures.

Details

Communication and Information Technologies Annual
Type: Book
ISBN: 978-1-78560-785-1

Keywords

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