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Marketing Narratives: Researching Digital Data, Design and the In/Visible Consumer

Big Data? Qualitative Approaches to Digital Research

ISBN: 978-1-78441-051-3, eISBN: 978-1-78441-050-6

ISSN: 1042-3192

Publication date: 3 November 2014

Abstract

Value

The chapter offers a set of guidelines for digital social researchers in negotiating the meanings of visible digital consumer data, the ethical and proprietary issues involved in utilising digital methods.

Keywords

Citation

Hardey, M. (2014), "Marketing Narratives: Researching Digital Data, Design and the In/Visible Consumer", Big Data? Qualitative Approaches to Digital Research (Studies in Qualitative Methodology, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. 115-135. https://doi.org/10.1108/S1042-319220140000013008

Publisher

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Emerald Group Publishing Limited

Copyright © 2014 Emerald Group Publishing Limited