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Internet services are being deployed over an infrastructure that involves co‐operation between multiple organizations and systems. This has necessitated the need for standard means to share the information between the service providers and their customers. This information essentially pertains to the service level obligations between the service provider and their customers so that the customers can ensure the quality of service (QoS) that they are able to achieve at their end. A service level agreement (SLA) essentially quantifies the level of service as it includes the metrics that define the quality of service. The research undertaken identifies the QoS dimensions, which are required to define the multimedia services. Each application used by the user will involve different values of the QoS dimensions in order to maintain an expected level of service. The QoS requirement for a particular application will also depend upon the provisioning of the network resources depending on the client and server side CPU and memory available for processing. The relationship between the system resources, QoS dimensions and the SLA has been depicted in the form of a general model of SLA and as an example taken for the video conferencing application.

The purpose of this paper is to introduce the Ethical Positioning Index (EPI), an innovative ranking scale based on the ethical issues in brand positioning. This paper is based on the core idea that ethics can be used as a product differentiator and can create a strategic advantage.

Five basic elements of brand positioning, brand identity, brand image, brand personality, brand awareness, and brand communication, are blended with the three basic elements of ethics; beliefs, values, and symbols and customs. The EPI emerges from the established ethical brand positioning framework and the analysis from the conducted survey which was composed of brand positioning and ethics questions.

Consumer driven weights have been obtained and a mathematical model has been proposed to evaluate the total score and finally the ranking of the brands.

The EPI parameters' weight will vary owing to the non‐existence of universal ethics and hence subsequently every cohort will have its own weight.

EPI will be an important tool from the managerial point of view as it serves as a step‐by‐step guide to compare the position of the brand in an integrated and ethical manner.

The EPI will bring a change in the ideology of the brands, making them employ more ethical perspectives in their branding, which will be highly welcomed by consumers and society.

The role of ethics in brand positioning has been studied and blended to generate a novel‐ranking scale (EPI).

The study explores extant knowledge on the nature of the relationship between internal and external corporate governance mechanisms, particularly board characteristics and audit quality, respectively, while also investigating how the relationship varies across geographies.

The extant knowledge is synthesized using a meta-analysis, which is conducted using a sample of 56 empirical studies from publications of varying grades. The studies span over 25 years (1996–2021) and cover 147 empirical samples (343,787 firm-year observations) across more than 20 countries. The dependent variable is audit fees, and the independent variable captures 12 different measures of board characteristics.

Overall, the results reveal a positive association between board characteristics and audit fees, indicating complementarity between governance mechanisms. Effect size analysis shows board characteristics, like size and independence, are positively associated with audit fees. However, heterogeneity is noted for some characteristics, and further analysis by geography (developed vs emerging countries) explains the heterogeneity.

This study helps multiple stakeholders like firms, shareholders, boards, regulators and policymakers in designing and strengthening governance frameworks.

Both governance and auditing literature benefit from identifying specific board characteristics that drive audit quality consistently across different institutional settings and samples. Heterogeneity analysis helps improve the understanding of contradictions documented in prior literature.

This meta-analysis is the first to explore the interplay between internal and external corporate governance mechanisms, with a focus on board characteristics and audit quality. The study provides valuable insights on how different governance mechanisms influence each other while highlighting, for the first time, how the interaction between governance mechanisms varies by a country's level of development.

This study aims to discover and carefully review the academic works pertinent to the concepts and elements of how human resources (HRs) can be managed through digital marketing and its benefits and model of implementation.

The HR industry has seen digital transition businesses align their HR practices with cutting-edge technologies. Despite this, there are still numerous areas where conventional HR assessments must be improved. Therefore, it is important to discover why digital marketing is necessary for conducting HR practices.

The literature search found numerous published papers demonstrating the applicability of managing HRs through digital marketing. The review provided a comprehensive yet condensed overview of the philosophy behind adopting online platforms for HRs operations. The terms ‘Human Resources in Digital Marketing’ and ‘Recruiting using Digital Marketing’ were used to locate many original, peer-reviewed papers. The evidence suggests that the research was sufficiently reliable and valid.

It is recommended to use digital marketing tools and techniques to facilitate the hiring process and improve the management of HR professionals.

This research examines Indian women entrepreneurs’ endeavours to keep their undertakings above water amid the COVID-19 emergency in 2021–2022. This study centers around female-possessed endeavours in Rajasthan, with a particular spotlight on how artificial intelligence (AI) assists them in getting by. It examines how Indian women entrepreneurs used social media to stay in business during the pandemic and adds to information collection by inspecting women-claimed micro and small enterprises (MSEs) and their use of AI through social media during COVID-19. We administered a questionnaire to a sample of 100 female entrepreneurs who use social media platforms to manage their businesses. The researchers found that the pandemic fundamentally affects women entrepreneurs, especially those who run MSEs, using an anti-tactical approach to deal with survey information from 100 respondents. Women have seen a drop in pay because of lower deals, hindered supply chains, and the inconvenience of paying credit portions. Regardless of how women entrepreneurs are especially delicate to monetary shocks, most need to approach government or private-area help. The significance of virtual entertainment through AI in saving women’s ventures is featured in this review. Web-based entertainment has become famous for helping women sell their businesses, contact new clients, and keep current clients. Women entrepreneurs have reduced their losses as a result of forceful advancements supplemented by appealing offers like limits, various administrations, and advertising. We infer that during an emergency, women entrepreneurs embraced innovative methods to keep their businesses reasonable.

The purpose of this paper is to present the bibliometric study of articles IT Infrastructure Management to Avoid Failure Conditions. As in today’s era of IT Industries, IT infrastructure management plays a crucial role. As a result, substantial research is going on to improve the reliability and availability of assets in IT infrastructure.

The paper analyzes and focuses the results acquired from articles accessed from Scopus for the past 15 years by examining in terms of frequently used keywords, the amount of work done in different countries and year-wise progression of the research, prolific authors, article citation frequencies, etc. Tools such as Gephi, Word Cloud, BiblioShiny, GPS visualizer, etc. are used for bibliometric analysis.

The study comes out with maximum publications of IT infrastructure management from conferences and journals. Anomaly detection, log analysis and learning system are the most frequently used keywords in the publications. Significant research has been done in the USA, followed by China under the area of Computer Science with an increase in publication since 2018.

This paper provides an accurate idea about the amount of work done in different countries and year-wise progression of the research. This bibliometric analysis will be useful for beginners to conduct a literature survey using appropriate literature available on the Scopus database.

The study aims to evaluate the components of entrepreneurship education and training (EET) in India. The paper proposes a framework for an effective EET regime for amalgamating entrepreneurship education as fundamental to mainstream higher education in India.

The current study utilises a qualitative research technique, that is, the narrative inquiry methodology based on in-depth interviews. The study respondents included sixteen educators who are actively engaged in EET and related activities for a minimum of ten years.

The study identified five broad “meaning units” or “themes,” that is, “incremental pedagogical efficiency and flexible evaluation systems,” “entrepreneurial experience of the faculty,” “extended support,” “holistic mentoring” and “experiential learning” as components of an effective EET regime.

The study will help the policymakers and higher education institutions (HEIs) revisit their policy frameworks and practices to promote entrepreneurial capacity and entrepreneurial intentions among students. The study will also help to gain deeper insights into EET components and will propose a framework for an effective EET regime based on its findings.

One of the most active areas of study in the field of corporate governance, board interlocks is a phenomenon that is both pervasive and perplexing. This paper aims to examine and integrate the empirical research on board interlocks to fill the void left by the lack of a recent review.

The bibliometric analysis methodology, which emphasizes methodological rigor and transparency, was used to analyze the board interlocks literature. Eighty publications published since 2000 were chosen as the subject of this research because they reveal the key contributions to the field of board interlocks. Additionally, their clustering pattern is also identified.

The authors classify various studies conducted on board interlocks into three clusters: “Social Capitalization”, “Antecedents and Outcomes” and “Corporate Governance”.

This literature review helps better comprehend the board interlocks literature by pointing out several areas of study that, if pursued, would add to the existing body of knowledge and open future research directions.