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A case study is described of how the Open University Library is developing a pilot departmental Intranet with the open source package, Zope and the Content Management Framework toolkit. The approach is to manage and share content held in a variety of formats, develop workflow for creating and approving new content before it is published to the site, separate content from presentation in order to support easy maintenance and consistency, and locate information through metadata and full text retrieval. Designing the Intranet involved content mapping and identifying library staff’s working needs before developing the structure and site framework. The Zope CMF has proved to be a highly flexible set of tools for creating a knowledge sharing Intranet, but the drawbacks are lack of documentation and training in the UK.

This study aims to analyze iodine content in various foods and water.

Food and water samples were collected from rural and urban areas of different agroclimatic zones of Haryana State, India, and analyzed for iodine content by a standard method.

A wide variation was observed in the iodine content of cereals, pulses, vegetables, fruits and milk. The iodine content in water samples varied from source to source and from zone to zone.

The investigators could not obtain sufficient samples of pulses and fruits for analysis from rural areas as they are not grown by farmers in their fields.

The study is original and innovative. The values of iodine for various foods are not available in the literature, and thus data of the present study will be useful to researchers, nutritionists, food scientists and dieticians.

The authors expect that media and entertainment (M&E) providers will increasingly be challenged to offer consumers entertainment experiences that are more relevant, and therefore perceived as more valuable. This paper aims to investigate this issue.

The paper looks at the authors' 2011 survey, which revealed four prominent types of “digital personalities” that are not age‐based, but instead are based on the combination of degree of access to content and intensity of content interaction.”

The paper finds that to move beyond merely distributing digital content, M&E providers should: think and act like business‐to‐consumer (B2C) companies, no matter where they sit in the industry value chain; target consumers' specific digital personalities; deliver holistic, relevant content experiences – not just content alone; and create new flexibly integrated, cross‐channel digital revenue models that can deliver value comparable to traditional models.

The fourth annual IBM Institute for Business Value digital consumer survey questioned over 3,800 consumers in six countries – China, France, Germany, Japan, the UK and the USA – to evaluate current and future digital content consumption behaviors.

Making digital content more social includes finding smarter ways to connect to customers, connect the ecosystem and refine content.

The paper provides useful information on making digital content more social and smarter ways to connect to customers, the ecosystem and to refine content.

The purpose of this paper is to identify the modes of digital content creation for digital libraries and discuss the associated copyright issues with the types of digital content.

Prevalent copyright laws in India in the context of digital content have been studied and issues related to specific types of digital content have been discussed.

In addition to two known types of digital content, namely born digital and turned digital, a third type, gained digital has been delineated. It is found that extant copyright laws, particularly in India, allow scope for forming opinions with regard to digital content thereby giving room for insecurity for digital content creators.

Copyright laws in the context of World Intellectual Property Organization and India only have been discussed.

The paper will be useful to digital content creators and digital library managers/administrators to understand copyright issues relevant to the digital library.

The classification of digital libraries based on content as has been delineated in this paper is an original work and has reported for the first time. The linking of digital content with the copyright issues makes it useful.

A fundamental internet marketing challenge is that consumers can quickly move from seeks to one web site to another if they cannot easily find what they want on a given web site. This paper address the web site navigational design issues associated with internet marketing.

A two‐year participant observation study in a UK tourism marketing organisation is provided in order to demonstrate a web site design approach in action.

Existing web site design approaches such as hierarchy charts and storyboards can assist in structuring web site content but do not necessarily cater well for making web sites straightforward to use by consumers. Human computer interface web site design approaches typically relate more to style, appearance and functionality than to structuring web site content. Web site content ranking and grouping can allow straightforward access to web site content, by making frequently required content the most accessible and by grouping related content for ease of identification. From a web site marketing perspective, the more accessible web site content relating to products and services offered, the more likely that such products and services will be purchased by the consumer.

If consumers are to use a web site and use it again in the future they need to be able to find what they require in a straightforward manner. Ranking web site content to present frequently required content earlier in the web site, and grouping web site content so that similar content appears on the same web page or on closely linked web pages can make a web site more straightforward to navigate. In a marketing context, the more accessible a web site, the more likelihood there is of repeat business from the consumer.

The originality of the research reported in this paper concerns the use of web site content ranking and grouping to design web sites that can enable straightforward access to information and transactions by consumers, and thus potentially increase both current sales and future repeat business.

Electronic content, today’s principal means for information exchange, is dramatically reshaping how businesses compete and meet their goals and performance objectives. Now that the essential structure of business information technology, the Internet and supporting software tools has been built, the competition for strategic business advantage is shifting to focus on how companies use these tools to enable their people to compete through ready access to relevant and critical knowledge as they need it. E‐Content encompasses the world of electronic office documents, e‐mails, sites on the free web and premium content from subscription and syndicated publishers. It is integrated through a variety of authoring and content sharing tools from search engines and evolving content aggregation systems to newer forms of real time communication and electronic authoring including instant messaging, blogs, and text messaging through cell phones and other portable devices. As the sheer amount of available information and means of use proliferate, the need is growing for companies to include knowledge sharing via electronic content as a key element in their overall strategy. The fundamental strategic issue is empowering the people and decision makers who drive the business with relevant information in real time. E‐content provides the core of the business and competitive advantage lies in the immediacy of access, exchange and providing a meaningful flow of real‐time to the people who make decisions and the people who execute them. This article presents a structured model of the e‐content playing field and demonstrates how the integrated system for creating, delivering, using and sharing e‐content should be factored into strategic considerations for all businesses.

Research has so far not approached the contents of corporate code of ethics from a strategic classification point of view. Therefore, the objective of this paper is to introduce and describe a framework of classification and empirical illustration to provide insights into the strategic approaches of corporate code of ethics content within and across contextual business environments.

The paper summarizes the content analysis of code prescription and the intensity of codification in the contents of 78 corporate codes of ethics in Australia.

The paper finds that, generally, the studied corporate codes of ethics in Australia are of standardized and replicated strategic approaches. In particular, customized and individualized strategic approaches are far from penetrating the ethos of corporate codes of ethics content.

The research is limited to Australian codes of ethics. Suggestions for further research are provided in terms of the search for best practice of customized and individualized corporate codes of ethics content across countries.

The framework contributes to an identification of four strategic approaches of corporate codes of ethics content, namely standardized, replicated, individualized and customized.

The principal contribution of this paper is a generic framework to identify strategic approaches of corporate codes of ethics content. The framework is derived from two generic dimensions: the context of application and the application of content. The timing of application is also a crucial generic dimension to the success or failure of codes of ethics content. Empirical illustrations based upon corporate codes of ethics in Australia's top companies underpin the topic explored.

Developing digital content for online learning is an expensive task. A cost‐effective approach is to reuse and re‐purpose existing resources. Emerging specifications such as those developed by the IMS Global Learning Consortium allow content to be specified in standard ways, and are therefore reusable across different content management systems. This paper identifies the role of content packaging within the wider context of content management and describes the use of IMS specifications with their implementation in a prototype tool funded by the UK Joint Information Systems Committee (JISC).

The volume of digital content available on the World Wide Web has increased dramatically over the past six years. Some form of Web content management (WCM) system is becoming essential for organisations with a significant Web presence as the volume of content continues to proliferate. WCM systems have evolved rapidly from the basic HTML editors of six years ago, to the sophisticated content production and publishing tools available today. This paper presents a WCM hierarchy, examines the underlying Web content management lifecycle, and identifies the key market trends for WCM systems.