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1 – 10 of over 172000
Article
Publication date: 30 September 2022

Thilini Chathurika Gamage and Nicholas Jeremy Ashill

Despite the increasing popularity of influencer marketing, there exists a lack of understanding of how content created by social media influencers stimulates the…

Abstract

Purpose

Despite the increasing popularity of influencer marketing, there exists a lack of understanding of how content created by social media influencers stimulates the pre-purchase behaviour of followers. Based on the stimulus-organism-response framework, this paper aims to address this lacuna by examining how influencer-created content affects the willingness of followers to search for more information related to the posted product.

Design/methodology/approach

A cross-sectional research design uses a web-based questionnaire among Instagram users in Sri Lanka. Structural equation modelling with analysis of moment structures 27 and SPSS PROCESS macro are used for hypothesis testing.

Findings

Findings indicate that the commercial orientation of influencer-created content reduces follower trustworthiness towards them and the perceived credibility of the content. Mediation results demonstrate that the commercial orientation of influencer-created content negatively affects follower willingness to search for more information related to the posted product through trustworthiness and perceived credibility.

Practical implications

When adopting influencer marketing to stimulate information search behaviour, marketing practitioners should carefully examine the commercial orientation of the content of the messages posted by social media influencers to maintain high levels of follower trustworthiness towards the influencer and positive follower credibility perceptions of the message.

Originality/value

This paper adds to influencer marketing literature by demonstrating the underlying process through which the commercial orientation of influencer-created content impacts follower willingness to search for product-related information.

Details

Journal of Product & Brand Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 7 October 2022

Michael James Walsh, Stephanie Alice Baker and Matthew Wade

To respond to the COVID-19 “infodemic” and combat fraud and misinformation about the virus, social media platforms coordinated with government healthcare agencies around…

Abstract

Purpose

To respond to the COVID-19 “infodemic” and combat fraud and misinformation about the virus, social media platforms coordinated with government healthcare agencies around the world to elevate authoritative content about the novel coronavirus. These public health authorities included national and global public health organisations, such as the Centers for Disease Control and Prevention (CDC) and the World Health Organisation (WHO). In this article, the authors evaluate the effectiveness of this strategy by asking two key questions: (1) Did people engage with authoritative health content on social media? (2) Was this content trusted?

Design/methodology/approach

The authors explore these issues by drawing on data from a global online questionnaire on “Public Trust in Experts” (n = 429) conducted during the initial phase of the pandemic in May 2020, a crucial period when reliable information was urgently required to influence behaviour and minimise harm.

Findings

The authors found that while the majority of those surveyed noticed authoritative health content online, there remained significant issues in terms of Internet users trusting the information shared by government healthcare agencies and public health authorities online.

Originality/value

In what follows, the authors examine the role of trust in implementing this novel public health strategy and assess the capacity for such policies to reduce individual and social harm.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-12-2021-0655

Details

Online Information Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 30 September 2022

Guisheng Gan, Shiqi Chen, Liujie Jiang, Cong Liu, Tian Huang, Peng Ma, Dayong Cheng and Xin Liu

This study aims to research properties of Cu/SAC0307 mixed solder balls/Cu joints with different Zn-particles content at low-temperature under ultrasonic assisted.

Abstract

Purpose

This study aims to research properties of Cu/SAC0307 mixed solder balls/Cu joints with different Zn-particles content at low-temperature under ultrasonic assisted.

Design/methodology/approach

A new method that 1µm Zn particles and Sn-0.3Ag-0.7 (SAC0307) with a particle size of 25–38 µm were mixed to fill the joint and successfully achieved micro-joining of Cu/Cu under ultrasonic-assisted at low temperature.

Findings

The results showed that with a continuous increase in the Zn-particle content, the interfacial intermetallic compounds (IMCs) of the upper and lower interfaces of joints gradually changed from scallop-shaped Cu6Sn5 to wavy-shaped Cu5Zn8. Moreover, the IMC thickness of the upper/lower interface of joints first decreased and then increased with increasing Zn-particle content. The shear strengths of joints increased with Zn-particle content, the shear strength of joints went to a maximum of 29.76 MPa when the Zn-particle content was 40%, an increase of 62.6% compared to joints without Zn particles. However, as the Zn-particle content continued to increase, the shear strengths of the joints decreased. Additionally, when the Zn content increased to 50%, because the oxidation degree of Zn particles increased, the joints were mainly broken among Zn particles.

Originality/value

A new method that 1µm Zn particles and Sn-0.3Ag-0.7 (SAC0307) with a particle size of 25–38 µm were mixed to fill the Cu/Cu joint at 180°C.

Details

Soldering & Surface Mount Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0954-0911

Keywords

Article
Publication date: 1 September 2001

Anne Ramsden, David Turpie and Jonathan Rea

A case study is described of how the Open University Library is developing a pilot departmental Intranet with the open source package, Zope and the Content Management…

Abstract

A case study is described of how the Open University Library is developing a pilot departmental Intranet with the open source package, Zope and the Content Management Framework toolkit. The approach is to manage and share content held in a variety of formats, develop workflow for creating and approving new content before it is published to the site, separate content from presentation in order to support easy maintenance and consistency, and locate information through metadata and full text retrieval. Designing the Intranet involved content mapping and identifying library staff’s working needs before developing the structure and site framework. The Zope CMF has proved to be a highly flexible set of tools for creating a knowledge sharing Intranet, but the drawbacks are lack of documentation and training in the UK.

Details

VINE, vol. 31 no. 3
Type: Research Article
ISSN: 0305-5728

Article
Publication date: 17 July 2009

Darshan Punia, Manju Gupta, Shashi Kala Yadav and Neelam Khetarpaul

This study aims to analyze iodine content in various foods and water.

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Abstract

Purpose

This study aims to analyze iodine content in various foods and water.

Design/methodology/approach

Food and water samples were collected from rural and urban areas of different agroclimatic zones of Haryana State, India, and analyzed for iodine content by a standard method.

Findings

A wide variation was observed in the iodine content of cereals, pulses, vegetables, fruits and milk. The iodine content in water samples varied from source to source and from zone to zone.

Research limitations/implications

The investigators could not obtain sufficient samples of pulses and fruits for analysis from rural areas as they are not grown by farmers in their fields.

Originality/value

The study is original and innovative. The values of iodine for various foods are not available in the literature, and thus data of the present study will be useful to researchers, nutritionists, food scientists and dieticians.

Details

Nutrition & Food Science, vol. 39 no. 4
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 2 November 2012

Saul J. Berman and Lynn Kesterson‐Townes

The authors expect that media and entertainment (M&E) providers will increasingly be challenged to offer consumers entertainment experiences that are more relevant, and

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Abstract

Purpose

The authors expect that media and entertainment (M&E) providers will increasingly be challenged to offer consumers entertainment experiences that are more relevant, and therefore perceived as more valuable. This paper aims to investigate this issue.

Design/methodology/approach

The paper looks at the authors' 2011 survey, which revealed four prominent types of “digital personalities” that are not age‐based, but instead are based on the combination of degree of access to content and intensity of content interaction.”

Findings

The paper finds that to move beyond merely distributing digital content, M&E providers should: think and act like business‐to‐consumer (B2C) companies, no matter where they sit in the industry value chain; target consumers' specific digital personalities; deliver holistic, relevant content experiences – not just content alone; and create new flexibly integrated, cross‐channel digital revenue models that can deliver value comparable to traditional models.

Research limitations/implications

The fourth annual IBM Institute for Business Value digital consumer survey questioned over 3,800 consumers in six countries – China, France, Germany, Japan, the UK and the USA – to evaluate current and future digital content consumption behaviors.

Practical implications

Making digital content more social includes finding smarter ways to connect to customers, connect the ecosystem and refine content.

Originality/value

The paper provides useful information on making digital content more social and smarter ways to connect to customers, the ecosystem and to refine content.

Article
Publication date: 7 August 2009

G. Mahesh and Rekha Mittal

The purpose of this paper is to identify the modes of digital content creation for digital libraries and discuss the associated copyright issues with the types of digital content.

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Abstract

Purpose

The purpose of this paper is to identify the modes of digital content creation for digital libraries and discuss the associated copyright issues with the types of digital content.

Design/methodology/approach

Prevalent copyright laws in India in the context of digital content have been studied and issues related to specific types of digital content have been discussed.

Findings

In addition to two known types of digital content, namely born digital and turned digital, a third type, gained digital has been delineated. It is found that extant copyright laws, particularly in India, allow scope for forming opinions with regard to digital content thereby giving room for insecurity for digital content creators.

Research limitations/implications

Copyright laws in the context of World Intellectual Property Organization and India only have been discussed.

Practical implications

The paper will be useful to digital content creators and digital library managers/administrators to understand copyright issues relevant to the digital library.

Originality/value

The classification of digital libraries based on content as has been delineated in this paper is an original work and has reported for the first time. The linking of digital content with the copyright issues makes it useful.

Details

The Electronic Library, vol. 27 no. 4
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 1 January 2006

M.J. Taylor and D. England

A fundamental internet marketing challenge is that consumers can quickly move from seeks to one web site to another if they cannot easily find what they want on a given…

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Abstract

Purpose

A fundamental internet marketing challenge is that consumers can quickly move from seeks to one web site to another if they cannot easily find what they want on a given web site. This paper address the web site navigational design issues associated with internet marketing.

Design/methodology/approach

A two‐year participant observation study in a UK tourism marketing organisation is provided in order to demonstrate a web site design approach in action.

Findings

Existing web site design approaches such as hierarchy charts and storyboards can assist in structuring web site content but do not necessarily cater well for making web sites straightforward to use by consumers. Human computer interface web site design approaches typically relate more to style, appearance and functionality than to structuring web site content. Web site content ranking and grouping can allow straightforward access to web site content, by making frequently required content the most accessible and by grouping related content for ease of identification. From a web site marketing perspective, the more accessible web site content relating to products and services offered, the more likely that such products and services will be purchased by the consumer.

Practical implications

If consumers are to use a web site and use it again in the future they need to be able to find what they require in a straightforward manner. Ranking web site content to present frequently required content earlier in the web site, and grouping web site content so that similar content appears on the same web page or on closely linked web pages can make a web site more straightforward to navigate. In a marketing context, the more accessible a web site, the more likelihood there is of repeat business from the consumer.

Originality/value

The originality of the research reported in this paper concerns the use of web site content ranking and grouping to design web sites that can enable straightforward access to information and transactions by consumers, and thus potentially increase both current sales and future repeat business.

Details

Marketing Intelligence & Planning, vol. 24 no. 1
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 1 December 2005

Michael Utvich

Electronic content, today’s principal means for information exchange, is dramatically reshaping how businesses compete and meet their goals and performance objectives. Now…

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Abstract

Electronic content, today’s principal means for information exchange, is dramatically reshaping how businesses compete and meet their goals and performance objectives. Now that the essential structure of business information technology, the Internet and supporting software tools has been built, the competition for strategic business advantage is shifting to focus on how companies use these tools to enable their people to compete through ready access to relevant and critical knowledge as they need it. E‐Content encompasses the world of electronic office documents, e‐mails, sites on the free web and premium content from subscription and syndicated publishers. It is integrated through a variety of authoring and content sharing tools from search engines and evolving content aggregation systems to newer forms of real time communication and electronic authoring including instant messaging, blogs, and text messaging through cell phones and other portable devices. As the sheer amount of available information and means of use proliferate, the need is growing for companies to include knowledge sharing via electronic content as a key element in their overall strategy. The fundamental strategic issue is empowering the people and decision makers who drive the business with relevant information in real time. E‐content provides the core of the business and competitive advantage lies in the immediacy of access, exchange and providing a meaningful flow of real‐time to the people who make decisions and the people who execute them. This article presents a structured model of the e‐content playing field and demonstrates how the integrated system for creating, delivering, using and sharing e‐content should be factored into strategic considerations for all businesses.

Details

Handbook of Business Strategy, vol. 6 no. 1
Type: Research Article
ISSN: 1077-5730

Keywords

Article
Publication date: 27 February 2007

Göran Svensson and Greg Wood

Research has so far not approached the contents of corporate code of ethics from a strategic classification point of view. Therefore, the objective of this paper is to

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Abstract

Purpose

Research has so far not approached the contents of corporate code of ethics from a strategic classification point of view. Therefore, the objective of this paper is to introduce and describe a framework of classification and empirical illustration to provide insights into the strategic approaches of corporate code of ethics content within and across contextual business environments.

Design/methodology/approach

The paper summarizes the content analysis of code prescription and the intensity of codification in the contents of 78 corporate codes of ethics in Australia.

Findings

The paper finds that, generally, the studied corporate codes of ethics in Australia are of standardized and replicated strategic approaches. In particular, customized and individualized strategic approaches are far from penetrating the ethos of corporate codes of ethics content.

Research limitations/implications

The research is limited to Australian codes of ethics. Suggestions for further research are provided in terms of the search for best practice of customized and individualized corporate codes of ethics content across countries.

Practical implications

The framework contributes to an identification of four strategic approaches of corporate codes of ethics content, namely standardized, replicated, individualized and customized.

Originality/value

The principal contribution of this paper is a generic framework to identify strategic approaches of corporate codes of ethics content. The framework is derived from two generic dimensions: the context of application and the application of content. The timing of application is also a crucial generic dimension to the success or failure of codes of ethics content. Empirical illustrations based upon corporate codes of ethics in Australia's top companies underpin the topic explored.

Details

Corporate Governance: The international journal of business in society, vol. 7 no. 1
Type: Research Article
ISSN: 1472-0701

Keywords

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