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The notion that political marketing occurs only during formal campaign periods is discarded in the political marketing literature. Political campaigns, rather than being periodic, are “permanent”. Accordingly, the attention of political marketers must increasingly turn to the analysis of how and when politicians serve their communities or constituencies. Indeed, the kinds of services commonly associated with political influence and constituency activity indicate a convergence of politics and public sector service provision. In this essay, the nature and effects of constituency‐focused service delivery are examined as an integral part of political marketing.

The paper surveys existing theory of e‐commerce business models and associated conceptual instruments. It employs three original case studies of SMEs using e‐commerce to demonstrate the dynamic nature of e‐commerce business models for networked SMEs. The idea of evolutionary business planning based upon Molina’s sociotechnical constituency approach and the diamond of alignment is introduced.

The democratic political product is complex and untangible. An underlying assumption of a democratic system is the involvement of voters, or consumers, but with contemporary political apathy this aspect is relatively unacknowledged. This paper aims to explore the role of the consumer in political branding.

Two contrasting case studies compare the balance between the corporate brand of the political party and the brand image of two different kinds of local politician. Aaker's “Brand Equity Ten” is adapted to provide a suitable conceptual framework for the case study comparison.

Investigating the interaction between the community and politicians drew out important implications for the political brand. The paper concludes that managing the political brand entails a recognition of the inherent duality that resides in the political product. In an environment of reduced differentiation of political offerings to the electoral marketplace it is important for politicians and the political party to make early decisions about which aspect of this brand duality best serves individual careers and the party. Key to this decision is the opinion‐leading role of politically aware consumers.

This research shows that an individual politician's brand can compete with or enhance the corporate political party brand, which implies that political branding must take into account the communication role of the highly involved consumer.

This paper examines the under‐researched area of consumer contribution to political branding. The role of highly involved political consumers in constituency politics is clearly shown to affect the politician's brand equity. This leads to a re‐conceptualisation of the politician's brand vis‐à‐vis the political party brand.

The purpose of this paper is to consider women in rural villages of Keiskammahoek in the Eastern Cape province of South Africa. What the author discovered is that some women are carving out a space through a complex, triple relation to the state. The state is distributor of social grants, a midwife of economic activity, and a technocratic system of governance and “service delivery.” The paper asks whether post-wage livelihoods are simply survivalists or have emancipatory potential.

The paper is based on research conducted in 2013-2015 in the rural villages of Keiskammahoek. The author spent time in the villages informally speaking to women and conducted 39 in-depth interviews.

The author found that the women are finding ways to engender non-capitalist relations in new and creative ways within their rural communities. The three sources of state activity (and power) – grants, economic projects, and governance – are engaged and used in different ways, but together create an interesting nexus of livelihoods and survival. What is interesting is the survivalist livelihoods – even if not representing an alternative mode of production – are allowing women a degree of independence, dignity, and self-determination.

The research has not been published and this argument has not been made before. The manuscript is a new approach to understanding post-wage livelihoods.

The paper argues that some conventional tools guiding innovation processes inadequately analyse problems arising from blending telematics with public service integration in areas of complex service provision. Also uses Molina’s diamond of alignment, and Nicoll’s contextual usability conceptual approaches to analyse a case study on the introduction of smart housing in West Lothian, Scotland.

The purpose of this paper is to explore the use of Twitter by Members of the Scottish Parliament (MSPs) for the provision of constituency-related information, or in support of their constituency service work.

Content analysis of 10,411 tweets sent by the 105 MSPs on Twitter during four weeks in early-2014.

While there was some evidence of MSPs on Twitter acting as a promoter of local community interests and as a conduit for information on local policy issues and events, their tweets were dominated by the wider, national, political agenda and by the Scottish independence debate. Compared with their online behaviour as parliamentary candidates three years earlier, MSPs placed an even greater emphasis on the one-way broadcast of information to their followers. They were reluctant to respond to contentious local policy questions, or to enter into any visible, meaningful, political debate with their constituents.

Although the research was conducted seven months before the Scottish independence referendum on 18 September 2014, the independence debate still dominated proceedings on Twitter. It might, therefore, be appropriate to revisit MSPs’ use of Twitter at some point during a truer “peacetime” period.

This is the first systematic content analysis of tweets sent by all MSPs on Twitter. It allows the authors to compare their actual Twitter use with that envisaged by the Scottish Parliament, as a way of MSPs communicating about their work and engaging with their constituents.

This paper sets out to report on research by the authors into the development and application of four extensions to Ashby's Law of Requisite Variety (LoRV) that increase its utility in the arena of unplanned changes in hegemonic control of designed complex socio‐technical systems/digital eco‐systems in the built environment that are structurally dynamic or emergent.

Research on which the paper is based focused on exploration of classical systems approaches to the design of complex socio‐technical systems in which ownership, power, control and management of structure and benefit generation and distribution are distributed, dynamic and multi‐constituent. Support for development of these four extensions to Ashby's Law comes from observation of four decades of socio‐technical systems development along with critical thinking that combined systems analysis theories with theories and findings from fields of hegemonic analysis, design research, management, management information systems, behaviour in organisations and sociology.

The paper outlines application of four new extensions to LoRV in relation to unplanned changes in distributions of power, ownership, control, benefit generation and benefit distribution in complex socio‐technical systems/digital eco‐systems in the built environment that are emergent or have changing structures. Three of these extensions have been outlined earlier in relation to the design of learning object‐based e‐learning systems. The fourth extension builds on these via application of Coasian analysis. The paper also describes a suite of five guidelines to assist with the design of complex socio‐technical systems derived from the four extensions to Ashby.

The four extensions of Ashby's Law that underpin the design guidelines in this paper are deduced from observation and critical analysis rather than being “proven” empirically. They are derived from observation of the behaviour of real‐world complex systems together with critical analytical thinking that integrated theory and research findings from a range of disciplines where each informs understanding of hegemonic aspects of emergent complex socio‐technical systems involving multiple, changing constituencies, and evolving system structures.

A design method is derived comprising five design guidelines for use in pre‐design and design of complex socio‐technical systems/digital eco‐systems in the built environment.

The paper describes the application of four new extensions to LoRV that extend the analytical role of Ashby's Law in diagnosis of changes in power relations and unintended design outcomes from changes in the generation and control of variety in complex, multi‐layered and hierarchical socio‐technical systems that have multiple stakeholders and constituencies. From these, a suite of five new design guidelines is proposed.

Within the new public management (NPM) context, this paper aims to examine the inclusion of equity issues in pricing policy development and implementation in the water industry in Australia.

A review of literature relevant to the pricing of water shows equity issues have four dimensions which tend to be, at best, only implicitly considered. An empirical illustration employing a transaction cost framework is provided of a case in which change in pricing mechanisms was strongly suggested.

An equity paradox emerges as an explanation of why 63.7 per cent of Queensland urban water entities chose not to adopt the user-pays pricing mechanism for water. This suggests that the balance between “equity” and “efficiency” continues to be required in policy development for water pricing. Equity of access and that of distribution continue to be significant factors. As well, equity of interest and of return must be considered, especially under a user-pays pricing mechanism.

In respect of NPM considerations, it is argued that consideration of the four dimensions of equity in the implementation of a water pricing policy will resolve contradictions with, and paradoxes met in dealing with efficiency.

The argument used in the paper is interdisciplinary. References and terms used include those which are social, economic, and environmental from an accounting and management perspective.

Reports on a study of information needs of MPs in the House of Commons (UK Parliament). Members’ requests for information continues on its upward trend and shows no sign of reaching a plateau. This may in part be driven by the general demands of the “information age” and reflected in the ever larger amounts of constituency mail reported by Members. Other factors may include an increasing proportion of younger politicians and more research assistants as a result of increases in the Office Cost Allowance. The Library was considered a key, and indeed indispensable, source of information by MPs. It was valued particularly for speed of response, accuracy, and helpfulness. An exceptionally high rating was given to the quality of Library services as a whole by information users (MPs), information providers (Library staff and Parliamentary Labour Party Resource Centre staff), and the co‐ordinating group (Information Committee). Concludes that user surveys are very central in ensuring a quality information service for Members of Parliament, and the study indicated that on the whole the House of Commons Library Information services match the information needs of UK MPs.

The purpose of this paper is to explain the process and results of a research project aimed at discovering the library use patterns and perceptions of library services of people from traditionally underrepresented ethnic minority groups. The main goal of the study was to identify opportunities for collaboration between the university library and institutional entities that provide services to those groups.

An online survey was utilized to gather data from students, faculty, and staff from ethnic minority groups. Electronic distribution of the instrument was augmented by in‐person marketing strategies. Findings are reported in a series of tables as well as a narrative summarizing input from respondents.

The results indicate that there are misconceptions about how and why students from underrepresented groups utilize library services at the University of Tennessee. The majority of patrons expressed little difficulty finding resources and information was positive and affirming of institutional efforts to improve services.

The research sample primarily consisted of students, faculty, and staff affiliated with multicultural or international student centers on the campus of the University of Tennessee, or academic programs with a related focus. Results may be generalized for institutions with similar outreach infrastructures.

The results have been used to inform decisions regarding library outreach and services to multicultural/international constituencies on campus.

The paper confirms the applicability of the instrument designed by Scott Walter et al., with adjustments to reflect local practice and policy. Analysis of information seeking behaviors of minority groups can help inform the development of programs and services to this constituency and identify possible collaborations between the university library and the multicultural/international student centers on campus.