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Social media has the potential to enable exchange of diverse opinions, foster dialogue on important social issues and exert positive influence on stakeholders and society. However, evidence is contradictory as to whether this is the case; it is possible that millennials' behaviors on social media are mainly driven by conservation (conformity and safety) or self-enhancement (power and achievement). In this research, the authors examine the extent to which different human values (self-transcendence, conservation, self-enhancement and openness to change) influence millennials' activities and behaviors on social media.

The authors conduct three separate surveys on Facebook, Twitter and Instagram with 491 millennials (18–34 years of age) in the USA, examining the influence of four higher-order values of the Schwartz human values model (open self-transcendence, conservation, self-enhancement and openness to change) on specific social media activities (consumption, self-focused and sharing nonpersonal content activities).

First, the authors find that for millennial users, human values significantly influence social media activities. Second, conservation values, followed by self-enhancement values, overshadow the expression of open self-transcendence values on social media. Thus, social media platforms may function more as agents of conservation and self-enhancement than agents of personal growth.

This is among the first studies to examine the influence of human values on social media and to find that human values such as conservation and self-enhancement have a strong influence on users' social media activities, while open self-transcendence values, which lead to expansion and growth, do not find genuine expression on social media.

The purpose of this paper is to examine the framework, operation and prospects of two innovative planning tools – biobanking and biodiversity certification – to protect biodiversity in the context of urbanisation.

Using the Australian State of New South Wales, and its capital Sydney, as a focus, the paper reviews the history and performance of the two planning tools selected for examination.

Through its analysis, this paper supports the use of biobanking and biodiversity certification as tools at the disposal of planners which should be employed to augment the array of tools to manage the impacts on biodiversity of urban development. Indeed, these tools have the potential to increase the level of conserved biodiversity if used appropriately.

Biobanking and biodiversity certification are, respectively, examples of market-based and strategic-based statutory planning mechanisms that can be used to protect biodiversity in an urban development context. Creative adaption of environmental planning laws is required to ensure effective implementation of these innovative planning tools. The relevant contemporary statutory enactments that have given effect to these mechanisms are examined in this paper.

The purpose of this paper is to discuss the concept of strategy in the field of heritage conservation, with a focus on a new conservation approach that promotes the empowerment of local communities and sustainable development: a living heritage approach.

The approaches to heritage conservation are outlined: a material-based approach defines the principles of western-based conservation, a values-based approach expands these principles, while a living heritage approach clearly challenges the established principles. These approaches are, then, analysed from the perspective of strategy, and a living heritage approach is seen as an example of strategic innovation. The process by which ICCROM develops a living heritage approach at an international level is also examined.

Choosing the “appropriate” conservation approach depends on the specific conditions of each heritage place. Yet, for the cases of living heritage in particular (with communities with an original connection with heritage) a living heritage approach would be more preferable. Living heritage approach can be seen as an example of a strategic innovation in the field of heritage conservation: it proposes a different concept of heritage and conservation (a new WHAT), points at a different community group as responsible for the definition and protection of heritage (a new WHO), and proposes a different way of heritage protection (a new HOW).

A living heritage approach (presented in the paper) may potentially influence the theory as well as the practice of heritage conservation in a variety of parts and heritage places in the world, especially in terms of the attitude towards local and indigenous communities.

Developing a new approach is, in a sense, developing a new strategy. In this context, the paper aims at bringing the insight of business strategy into the field of heritage conservation.

Based on the theory of basic human values, this study aims to examine the impact of CEO conservation (i.e. security, conformity and tradition) and openness to change (i.e. self-direction, stimulation and hedonism) values on one of the most conflictual decisions inside a firm: workforce downsizing.

The hypothesis testing was done in the context of all workforce downsizing decisions made by German companies (and their CEOs) listed on the German Prime-Index between 2005 and 2019. A software-based psycholinguistic assessment of various sources of CEO communications was conducted to tap into their underlying values.

Tobit regression analysis confirms that CEO conservation and openness-to-change values impact the severity of workforce downsizing. Namely, the higher the CEO conservation values, the lower the downsizing severity (i.e. employees dismissed in relation to overall workforce). In contrast, the higher the CEO openness to change values, the higher the downsizing severity.

Against prior research that has centered around political ideology as a proxy to understand the mechanisms through which values impact strategic decisions, the present study employs advanced measurement approaches to assess the general impact of CEO values on critical firm decisions. As such, the study contributes to upper echelons research by offering a new perspective on how CEO values impact critical firms' decisions.

This study aims to evaluate the relationship between the major factors of social value and the willingness to pay amount for conserving a historic site, using Hong Kong as a case study of a dense urban city with immense tension between conservation and development. It also evaluates, in monetary terms, the social values, which are almost impossible to measure in built heritage conservation.

It adopts evaluation ratings and the contingent valuation method to estimate Hong Kong citizens’ willingness to pay (WTP) for the conservation of the Central Police Station compound.

The results of 256 surveys suggest that the extent to which the historic site can provide a “sense of place and identity”, “social inclusion” and “community participation” is positively correlated to the WTP amount. The respondents’ satisfaction with the new use of the site, their work location and education level affected the amount they were willing to contribute to the conservation project. The reasons given for not being willing to contribute were also analysed to provide insights for cultural heritage policy.

The findings provide an enhanced understanding of the relationship between the major factors of social value and the WTP amount. This study proposes a partial tool to elicit the non-market value of heritage site which should be supplemented with experts’ evaluation to assist decision-making. It enhances public participation, particularly in the public–private partnership model of heritage conservation. Thus, it provides valuable insights for policymakers and planners to understand the public’s perception on the value of heritage conservation in cities facing immense redevelopment pressures.

Personal values, ascribed responsibility and green self-identity (GSI) have been analyzed separately for a long time, but a more in-depth investigation is required on the relationships between these variables and their combined effects on consumers' visiting intention toward green hotels. Thus, this study aims to draw on Schwartz's (1992) personal values framework and ascribed responsibility. It expands the Schwartz personal values framework by incorporating GSI as a moderator to understanding consumers' visiting intention toward green hotels.

Partial least squares-structural equation modeling was used to analyze 387 responses collected through a self-administered structured questionnaire from hotel consumers in Pakistan.

The findings revealed that ascribed responsibility and self-transcendence values were significant factors in predicting consumers' intention toward green hotels. Moreover, GSI significantly moderated between self-conservation values, self-transcendence values and attitude. However, the association between self-conservation values and attitude was found insignificant.

This study can assist hotel management in planning and implementing efficient hotel marketing strategies. Hospitality marketers should heed attention to self-transcendence values, ascribed responsibility and stress on using these aspects to sustain green hotels' adoption.

The study contributes to the literature on the antecedents of consumers' visiting intention toward green hotels by expanding the Schwartz personal values framework by adding ascribed responsibility. Further, the authors incorporated GSI as a moderator to understand consumers' visiting intentions toward green hotels in Pakistan.

The purpose of this paper is to establish and test the role of religiosity, ethnicity, individual basic values, and consumer innovativeness in influencing consumer acceptance of novel products. This paper specifically addresses: the driving force of religiosity and ethnicity and mediating roles of individual basic values and consumer innovativeness in influencing acceptance of novel products.

A questionnaire was constructed and distributed to 700 respondents in the urban area of Malaysia based on convenience sampling. The data collected data were analyzed using structural equation modeling.

Findings show that religiosity and ethnicity are the main drivers that influence the acceptance of new products. Specifically, religiosity and ethnicity have negative relationship with openness to change (stimulation, self-direction, and hedonism) and positive relationship with conservation value (traditions and conformity); conservation values have negative effects on consumer innovativeness and acceptance of new products; openness to change values show the positive relationship with innovativeness and acceptance of new products; openness to change and conservation value mediate the relationship between religiosity and consumer innovativeness; conservation value mediates the relationship between ethnicity and consumer innovativeness; and consumer innovativeness mediates the relationship between individual basic values and acceptance of novel products. The model has been able to explain 34 percent of the variance in acceptance of novel products.

Different from previous research that often focussed on demographic and observable (e.g. age, race, religion) antecedents of innovation acceptance, the current research emphasized on the influence of behavioral and psychological characteristics (e.g. religiosity, ethnicity, values and innovativeness) on the consumer acceptance of novel products.

The purpose of this paper is to assess the heritage values of two case study sites in the Kathmandu Valley using a living heritage approach by emphasising the role of the core community. The core community in a living heritage site is the community that created the site and maintained it over centuries, and will continue to do so into the future while adapting to change. Understanding the value of a site is important for the conservation of heritage because values help shape decisions on conservation. Assessment of heritage values helps to identify the values associated with heritage sites.

A case study approach was employed for the research. Questionnaire surveys were conducted with the core community and stakeholders. Surveys of the stakeholders looked for any difference in opinion between them and the core community. The empirical data were collected at two living heritage sites located in Kathmandu and Lalitpur in Nepal.

The findings of the paper provide insights for the conservation of living heritage in the Kathmandu Valley. It shows how the community perceives and assesses the significance of heritage sites. It also shows the values considered important by the core community and stakeholders, and the values that have changed over the years. Aesthetic and architectural values were ranked high by the core community.

The approach employed was adopted to assess heritage values by the core community. A living heritage site is dependent on the core community, so their perception of heritage value is important and should be the basis of conservation of living heritage. This paper provides a framework for conserving and managing heritage sites by the core community with support and guidance from wider community members and government authorities.

The study determined the role of personal values in doctor of philosophy (Ph.D.) students’ academic success in Tanzania. Specifically, it looked into the influence of openness to change values, self-enhancement values and conservation values on Ph.D. students’ academic success.

The study employed a cross-sectional survey design, in which 200 Ph.D. students from Tanzanian universities were involved by responding to a questionnaire. The relationship between the variables was determined by using structural equation modeling, and testing of the measurement model was done by confirmatory factor analysis (CFA).

The results indicate that personal values influence Ph.D. students’ academic success. Particularly, openness to change values have an ß value of 0.209 and p value of < 0.001, self-enhancement values have an ß of 0.173 and p-value of < 0.001 and conservation values have ß of 0.339 and p-value of < 0.001.

In the quest to improve Ph.D. students’ academic success, universities and Ph.D. students should foster openness to change values, self-enhancement values and conservation values in Ph.D. students.

The results of this study extend the use of the Schwartz theory of basic human values in explaining the academic success of Ph.D. students in Tanzanian universities. Past studies that applied this theory were based on secondary school and college students. Moreover, based on the author’s knowledge, this study is one of the early studies to systematically look into the role of personal values on Ph.D. students’ academic success. Thus, the study contributes to the existing literature on personal values and academic success because previous studies on this subject could not examine Ph.D. students’ success in isolation.

To investigate how an individual's value structure influences his/her attitudes toward others who are dissimilar and the moderating effects of age, gender, race, and religiosity on this relationship.

A sample of 165 respondents completed the 56‐item Schwartz Value Survey (SVS), which measures the four value types of openness to change, self‐transcendence, conservation, and self‐enhancement, and the 15‐item Miville‐Guzman Universality‐Diversity Scale Short (M‐GUDS‐S), which measures diversity attitudes. The relationships between the variables were explored using hierarchical regression.

Respondents who scored higher on the values of openness to change and self‐ transcendence had more positive diversity attitudes than those who scored lower. Respondents who scored higher on self‐enhancement had less positive diversity attitudes than those who scored lower. The prediction that those who score higher on conservation would have less positive diversity attitudes was not supported. Age, gender, and race were found to interact with values to predict diversity attitudes. None of the interaction effects for religiosity was significant.

This paper provides evidence of the predictive strength of an individual's value structure on their attitudes towards diversity. More specifically, this paper shows that the impact that a person's values have on his/her attitudes towards diversity is moderated by his/her age, race, and gender. The results suggest that diversity training needs to be more targeted and designed to take into consideration the values, age, gender, and race of the trainees.