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Examines the influence of computer guidelines and the belief in universal moral rules on ethical intentions regarding the use of computers in the workplace. The results revealed that the interaction between computer guidelines and belief in universal moral rules was significant. Business professionals with a strong belief in universal moral rules exhibited high ethical intentions, regardless of whether or not their organization had clear guidelines concerning the use of company computers. However, for business professionals with a low belief in universal moral rules, the presence of clear computer guidelines had a positive effect on ethical intentions. This investigation provides evidence that computer guidelines are positively related to ethical intentions only for individuals who do not adhere to a belief in universal moral rules.

An empirical study was conducted to investigate predictors of computer anxiety among undergraduate college business students. The effects of academic major, computer‐related experience, gender, and ACT scores on computer anxiety were investigated. The results indicate significant differences in computer anxiety levels among business students with different majors and with different amounts of computer‐related experience. Business students’ ACT scores were also found to have a significant relationship to computer anxiety. A significant difference between male and female business students was not found. The implications of these findings are discussed.

Venting negative emotions on social networking sites (SNS) has become a growing phenomenon among dissatisfied customers. Drawing on social cognitive theory (SCT), the purpose of this paper is to explore the effects of personal outcome expectations and computer self-efficacy on the posting of negative behavior and its impact on venting negative emotions on SNS.

Structural equation modeling was conducted, and 342 dissatisfied customers in Taiwan made up the sample.

This study found that both personal outcome expectations and computer self-efficacy positively affect the posting of negative behavior, which increases the effect of venting negative emotions. Moreover, gender moderates the relationships between the variables in the proposed model.

A bias may exist because sampling was conducted through an online survey on a specific website. This study extended the SCT model by adding the effect of venting negative emotions to the original model and suggested that researchers take gender into consideration when developing consumer complaint theories.

This study suggested that service providers need to detect negative statements and take action before these statements lead to switching behavior among dissatisfied customers. Moreover, “webcare” is recommended as an effective tool to counter negative comment effects among those exposed to complaints on SNS.

This study advanced the understanding of SCT for dissatisfied customers posting negative experiences in the context of SNS.

The purpose of this paper is to determine if a blended learning component can aid professional development, improve student ability and be approved at the foreign language level using the lesson study (LS) method at a university in Japan.

This paper introduces the three main theoretical concepts of blended learning, learner autonomy and technology in education before explaining the LS in full. Two groups of students were taught using almost identical syllabus. One group, the A group were taught using computer rooms for two semesters, while the other (B) group were taught in regular classrooms without computers for one semester then with computers for the following semester. The impact on the student and teacher will be discussed.

The findings of this study indicate that technology, in the form of a blended learning component added to a test-based curriculum, can enhance student test-scores, raise teacher and student awareness of technology and improve ability over a relatively short period.

This study emphasizes the power of technology in modern day education. Through blended learning methodology this study proposes that teachers in the modern age should adopt some form of technology into their teaching technique.

This paper is directed at teachers who are interested in integrating technology into their teaching techniques, through either computer aided or mobile assisted learning, but are slightly apprehensive in doing so. This study focuses on the introduction of an online and mobile digital flashcard tool called Quizlet. Very little literature exists in this field as the mobile application was only released in 2013.

Based on the literature on technology readiness, online learning readiness, and mobile computer anxiety, the purpose of this paper is to develop and validate a mobile learning readiness (MLR) scale which can be used to assess individuals’ readiness to embrace m-learning systems.

Based on previous literature, this study conceptualizes the construct of MLR and generates an initial 55-item MLR scale. A total of 319 responses are collected from a three-month internet-based survey. Based on the sample data, this study provides an empirical validation of the MLR construct and its underlying dimensionality, and develops a generic MLR scale with desirable psychometric properties, including reliability, content validity, criterion-related validity, convergent validity, discriminant validity, and nomological validity.

This study develops and validates a 19-item MLR scale with three dimensions (i.e. m-learning self-efficacy, optimism, and self-directed learning). A tentative norm of the MLR scale is presented, and the scale’s theoretical and practical applications are also discussed.

This study is a pioneering effort to develop and validate a MLR scale. The results of this study are helpful to researchers in building m-learning theories and to educators in assessing and promoting individuals’ acceptance of m-learning systems.

The purpose of this paper is to measure, characterize and correlate relationships between spaces within an academic library and the amount of use they receive from patrons.

Login data gathered from computers were analyzed spatially using AutoCAD and ArcGIS to characterize the relative popularity of each computer. The login data were correlated to each computer's proximity to the entrance, a picture window, its printer, quantity of neighboring computers, and service points.

Descriptive statistics reveal high usage of computers close to the entrance and close to service points. The strongest relationship of all was with a combination of attractors rather than any one attractor. Other measures were less closely correlated with usage, with proximity to window having little to no correlation. These hypotheses merit further study.

Understanding the use of technology in library spaces is important to inform future facility planning to meet patron needs.

Enthusiasm over technology is found among men. Or, at least, that is the impression we get from the main body of earlier research, which leaves us with an understanding of men as computer enthusiasts, while women are more reluctant and ‘rational’ in their relation to the computer. In this paper I will argue that women do in fact enjoy working with computers. The empirical material is from a study of a group of students taking a computer course. We will meet women who enjoy working with computers, and explore how they express their pleasure in relation to the computer. Contrary to earlier claims that ‘computing is incompatible with being a girl’, we will find that many of the 21 women in this study are not afraid to articulate their pleasure in computing.

The purpose of this paper is to extend the utilitarian value of the dedication-based relationship maintenance mechanism of social exchange theory and customer perceived relationship investment to investigate the relationship performance of a retailer launching a self-service technology (SST). Computer anxiety and time consciousness are hypothesized to moderate the effects among these relationships.

The results of the structural equation model, with in-store kiosk use experience data collected for 211 respondents, supported the research model. Multiple regression analysis was used for testing the moderating effects.

The utilitarian value of dedication-based relationship maintenance is related to perceived relationship investment. Higher levels of customer-perceived relationship investment impact relationship performance. Computer anxiety and time consciousness act separately as both partial and full moderators.

First, this study did not consider different kinds of products/services to have different effects with regard to customer cognition. Second, most of the respondents were students, and this is a limitation in business research, because of such factors as lower incomes and higher information technology ability as compared to individuals with other occupations. Third, it is difficult to distinguish whether the level of perceived convenience is due to the convenience stores per se or the in-store kiosks that they have. Future research may thus consider analyzing in more detail how perceived convenience is evoked. Finally, future research can consider constraint-based relationship maintenance mechanisms with regard to operating in-store kiosk businesses.

Retailers who are willing to continually launch SSTs should tie such efforts to their relationship marketing strategies. Moreover, retailers who are willing to launch e-businesses should establish strategies designed to enhance customer experience with regard to the use of technology. Finally, launching SSTs should involve the continual development of an effective purchasing process and functional relationship marketing strategies.

This paper can help managers organize relationship maintenance mechanisms, especially with regard to the development of user utilitarian value, in order to obtain improved relationship performance.

In the first decades of ICT adoption, Whites traditionally had higher levels of Internet access and usage. We examine whether race remains a factor in Internet usage, among a group presumed to be digital natives – middle school students.

A survey was administered to a racially/ethnically diverse sample of students in a mid-Atlantic school district including White, Hispanic, African American, and Asian/Pacific Islander. The survey sought to measure time spent engaged in varying Internet activities and related sociodemographic factors.

The analyses indicate that Whites do not have higher levels of Internet usage, and in many cases racial minority youth are more engaged in Internet activities than Whites. This holds true when accounting for a number of sociodemographic and background factors that are known to affect Internet usage.

This chapter adds to the evidence that within the United States the digital divide has become more about the “other dimensions” such as how the Internet is used, rather than merely access or ownership (e.g., first level digital divide issues) at the middle school level.

This chapter will be beneficial to researchers who study the digital divide and those who seek to understand the myriad uses of computers among youth. It will also be beneficial for those who seek to integrate computer interventions in schools. This study includes one of the most diverse samples of middle school students in the United States. The results suggest that there are multiple dimensions to the digital divide and that patterns of use are changing among middle school youth.

Focusing on gender as an aspect of diversity, the purpose of this paper is to review social studies research on technology, and suggest a new direction, with gender redefined from a gap to be eliminated to a difference to be explored.

This paper is a literature review of research on gender, technology, and social studies from 1987 to 2007.

Previously, men had more access and used more types of technology than women, but a shift to web‐based computing eliminates some gender gaps. Women dominate online communication. Although “male” technology culture interferes with girls' self‐efficacy in schools and potential computer careers, the new Web 2.0 “participatory culture” holds promise because it relies on collaboration and networking, two well documented female strengths.

The gap notion of gender is questionable because: technology culture has been constructed as male; and social studies education, where women greatly out number men, pays little attention to gender. Evidence suggests that girls and women use technology well when it serves their interests, which may not be the same as men's. Defining gender as difference helps researchers answer calls to integrate “21st century literacies” into future studies and put gender equity at the center of future technology policy.

Very little has been written about gender as a facet of multicultural social studies education in its relation to social studies.