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Based on the principles of the social capital theory (SCT), this study aimed to generate hypotheses and evaluate a mediated moderated model that examined the impact of social capital on online brand community happiness (OBCH).

Using 215 online questionnaires from users of private online brand communities (OBCs) , researchers examined the hypothesized connections between variables. The SPSS 21.0 and AMOS 26.0 were applied to fulfill the purpose.

For the goodness of model fit, the authors have applied cut off criteria for fit indexes given by Hu and Bentler (1999) and model-fit measures indicators, i.e. CMIN/DF 1.397, CFI 0.958, SRMR 0.045, RMSEA 0.043 and PCLOSE 0.866, which meet the minimum acceptable criteria. Based on the results, social capital significantly affects psychological well-being (PWB), which, consequently, leads toward increased happiness among OBCs. Furthermore, membership duration moderates the relationship between PWB and OBCs.

The authors have utilized a cross-sectional research design, and it limits the researcher’s ability to generalize the findings. These findings imply how social capital leverages PWB and OBCH. Moreover, the presence of membership duration helps to understand that members who spend more time in the community are happier in the OBCs.

In this age of social media, it provides valuable guidance to the administrators of private Facebook groups dedicated to specific brands, enhancing the definition and development of OBC operations and community interactions.

This research takes a broader look at social capital’s impact on happiness among private OBCs. The current research contributes to the existing body of work by emphasizing the role of PWB in generating happiness. The study is novel in examining the mediating moderating model of PWB and membership duration to explore deep insights for social media platforms.

A large and growing literature examines the explicit social responsibility practices of companies. Yet corporations’ greatest consequences for social welfare arguably occur through indirect processes that shape the social fabric that sustains generosity and mutual support within communities. Based on this logic, we theorize and test a model that suggests two pathways by which large corporations affect community philanthropy: (1) through direct engagement in community philanthropy and (2) by indirectly influencing the efficacy of community social capital, defined as the relationships among community members that facilitate social support and maintenance of social welfare. Our analysis of United Way contributions in 136 US cities over the 46 years from 1952 to 1997 supports our model. We find that the presence of corporations weakens the contributions of both elite and working-class social capital on community philanthropy. Our findings thus contribute to a novel view of corporate social responsibility based on how corporations influence the social capital of the communities in which they are embedded.

To understand the communication important to social capital development and community engagement in regional communities and its relevance to corporate social responsibility (CSR).

Qualitative approach including focus groups and semi-structured interviews. Case studies of three regional Australian and Canadian communities at different stages of community development.

Communication, both traditional and in new media forms such as social media, was important to social capital development provided that it was diverse, appropriate to community needs and extended its reach to community members to include those who were marginalised. Access and skill issues affected some community members’ engagement when they attempted to use social media, although the increasing use of social media as a connector was observed. These findings have implications for organisations’ CSR, as organisations can be responsive to their communities if they also communicate and engage with them for mutual benefit.

A pilot, exploratory study that highlighted the varied context of community social capital and the diversity of communication that engages and includes community members; ongoing research is in progress to gain understanding of regional communities’ connections and networks, and how to strengthen them and how stakeholders are identified and supported.

The study indicated that it is important to explore all communication avenues and extend the reach and participation of community communication through diverse channels including social media. The research provided some good examples where organisations support and encourage community social capital development – this underpins the success of other programmes such as CSR programmes.

To develop sound networks and relationships where organisations and their communities develop trust, deal with issues and collaboratively problem solve. Social capital develops and supports other forms of capital – without it organisations may be too focused on ‘doing good’ rather than ‘being good’.

This chapter provides insight into communication layering and the context of social capital development for effective communication in regional communities. Social responsiveness is possible when organisations understand their community; this chapter puts forward the notion that organisations are members of their communities so that their social capital is important to all they do, including their planning and delivery of CSR programmes.

Floods are among the most significant and frequent hazards to affect communities in the downstream part of the Ba River in Western Viti Levu, Fiji Islands. They often leave in their wake displacements and death putting thousands at risk of sliding into poverty. Using the recent 2009 and 2012 floods, we examine how social capital aids in post-disaster response and recovery among residents in five selected villages in the downstream communities of the Ba River. Data were collected from a questionnaire survey administered to 97 households and semi-structured interviews with a further 20 respondents. It is conventionally believed that moving supplies, aid and expertise into flood-affected areas offers the best path to effective response and recovery. By contrast, our results indicate that residents of downstream communities in Ba District are using four approaches to create and deploy social capital among them to facilitate disaster response. The patterns of social capital used for effective response include practices of search and rescue, information, mutual assistance and commercial cooperation. Such strategies help to build resilience at household and community levels and reduce risks of loss of life and costly damage to property. The findings can be used to generate policies concerning the integration of social capital as a component of flood disaster response and recovery mechanisms.

This paper describes how community gardens generate social capital, and with what potential implications for the health of gardeners and their communities.

This analysis draws on data from focus groups with gardeners from four community gardening programs, two each in Boston and Lynn, MA. The participants represent a diverse sample of community gardeners (n=32).

We identify four mechanisms through which community gardening increases social capital, with implications for individual and community health: (1) building social networks; (2) providing opportunities for resource sharing and social support; (3) preserving cultural knowledge and practice in diaspora; and (4) reflecting and reinforcing collective efficacy. We also describe gardeners’ perspectives on gardening itself as a political activity.

While much of the literature on social capital and health in community gardens comes from in-depth studies of single, relatively homogenous gardens, this analysis draws on data from focus group interviews with a diverse group of participants who garden in varied neighborhood settings. In contrast to studies that have suggested that the social capital generated in community gardens does not extend beyond the group of individuals actively involved in gardening, our study identifies multiple community level benefits. Consequently, this paper lends support to recent calls to consider community gardening as strategy for amplifying community assets in support of public health.

The root of urban poverty and inequality often results from limited economic opportunity. Yet, often this perception of lack of opportunity is centered on the early stages of new venture formation, with only limited attention to venture growth and expansion. In this study, we explore the intersection of social venturing and community economic redevelopment to address this gap in the literature. We examine how venturing under conditions of limited economic opportunities occurs not just at the formation stages but also throughout the venturing life cycle. Specifically, we examine how ventures formed in distressed, urban neighborhoods face unique challenges when scaling up their operations. These challenges relate to securing and leveraging four types of capital: financial, physical, human, and social. We employ a case study methodology to examine these scaling challenges and the strategies the organization employed to overcome location disadvantages.

Using Brazilian communities in the Greater Boston area as the focus of the study, this chapter will address the following main questions: Are there differences between Protestant and Catholic churches in terms of their impact on the creation and development of social capital? And, if such differences exist, how do membership and involvement in the churches’ social networks affect ethnic entrepreneurship? Our preliminary conclusions suggest that there are various differences between the two churches in aspects that have the potential to impact social capital, and that the social networks built around and supported by the Brazilian Protestant churches in Massachusetts have been more effective for social capital formation. In consequence, these churches provide a “safer” environment, with higher levels of perceived solidarity and trust, and as such more favorable for ethnic entrepreneurship initiatives and social mobility. In order to lay the theoretical ground for addressing these questions, we will make a brief review of existing research on the association between social capital and ethnic entrepreneurship. We will also discuss the issue of church-membership as a source of social capital creation and growth, and its effects on ethnic business development.¹

Leveraging the boom of a craft beer renaissance, this paper explores social capital theory through the impact of the craft brewing industry. The exploration addresses entrepreneurial micro-ecosystems that share one commonality – the need for community development and revitalization. North Carolina's deregulation of craft brewing (Pop-the-Cap Initiative, 2005) led to a boom of brewery startups, from 54 in 2010 to more than 380 in 2022.

This qualitative study focuses on 15 brewery founders who have launched ventures within a few years of the Pop-the-Cap Initiative. This included 15% of those breweries launched between 2012 and 2017. Naturalistic Inquiry methodology was utilized, and semi-structured interviews, observations, and artifact analyses were applied to each participant via content analysis and NVivo.

Framed by two contributing entrepreneurial mindset factors (anti-establishment mindset and business-person's burden mindset) and three external entrepreneurial micro-ecosystems conditions (community conditions, doom and boom conditions, and economic conditions), these emergent themes represent the ecosystem contributors (mindsets/conditions) associated with startup success and social value creation in rural and downtrodden urban areas.

This study facilitated a deep dive into two evolving entrepreneurial micro-ecosystems (rural/urban) through the perspective of brewery startups. It illuminated the actors, conditions, and domains in play. Conceptualizations of “nestedness” (Spigel, 2022) with “microfoundations” (Wurth et al., 2022) integrated to see a specific sector (craft brewing) developing within a sub-ecosystem's capacity to help frame and “understand the co-evolution of agents with entrepreneurial ecosystems” (Cho et al., 2022). Additionally, antecedents to the birth of local economies suggest the value of agents involved in evolution of nascent local economies (Cho et al., 2022). These findings reinforce developing literature while presenting opportunities for future studies.

Craft breweries in rural and urban environments represent third places within communities. Third places can be recognized as conduits for developing social capital among individuals, groups, and firms. High levels of social capital positively impact communities. These conditions helped anchor tenants thrive and did not occur accidently. They are intentional value propositions of entrepreneurs and ecosystem conditions.

Brewery entrepreneurs were aware of their contribution to social capital value, economic impact (e.g., tax revenue, jobs, space, attraction/destination, etc.), and how these facets interplay as revitalizing anchor tenants (i.e., craft breweries). Insight into how entrepreneurs come to understand and recognize their impact on community through social capital development and the economy can aid in further support ecosystems at the community level.

The purpose of this study is to investigate (1) how female blog users' perceived benefits (i.e. perceived usefulness, perceived enjoyment, community identification and perceived norm of reciprocity) influence their perceived social capital on fashion blogs, (2) the influence of structural social capital and cognitive social capital on users' relational social capital and (3) the influence of relational social capital on blog loyalty.

Structural equation modeling was performed using 530 useable data collected through an online survey.

The result indicated that perceived usefulness and the norm of reciprocity led to the development of cognitive social capital, while community identification and the norm of reciprocity led to the development of structural social capital. Cognitive and structural social capital both led to the development relational social capital, which in turn influenced blog loyalty.

This study provides insights for a fashion brand marketing strategy that uses fashion blogs to target relevant consumers. It helps firms to understand the factors that lead people to embed their resources in a blog and to learn how the different perceived benefits impact blog users' contributions to the community.