This chapter provides insight into communication layering and the context of social capital development for effective communication in regional communities. Social responsiveness is possible when organisations understand their community; this chapter puts forward the notion that organisations are members of their communities so that their social capital is important to all they do, including their planning and delivery of CSR programmes.
Chia, J. (2014), "Communicating, Connecting and Developing Social Capital for Organisations and their Communities: Benefits for Socially Responsive Organisations", Communicating Corporate Social Responsibility: Perspectives and Practice (Critical Studies on Corporate Responsibility, Governance and Sustainability, Vol. 6), Emerald Group Publishing Limited, pp. 41-58. https://doi.org/10.1108/S2043-9059(2014)0000006002Download as .RIS
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