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Article
Publication date: 10 December 2020

Shavneet Sharma, Gurmeet Singh, Stephen Pratt and Jashwini Narayan

This study aims to adopt the unified theory of acceptance and use of technology (UTAUT) model to assess travel purchase intentions in Fiji and Solomon Islands. The UTAUT model is…

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Abstract

Purpose

This study aims to adopt the unified theory of acceptance and use of technology (UTAUT) model to assess travel purchase intentions in Fiji and Solomon Islands. The UTAUT model is extended with the inclusion of trust and attitude. This allows for new relationships to be tested. Both countries are classified as Small Island Developing States (SIDS). These two countries are chosen because they are both exemplars for developing countries in the Pacific, which are often overlooked in the literature. In doing so, the study increases the generalizability of the research instrument and the UTAUT model.

Design/methodology/approach

This study adopts a quantitative approach and collects data from Fiji and Solomon Islands residents. The survey instrument comprises two broad sections. The first section contains a standard set of demographic questions, including age, gender, income, and education level. The second section contains the variable items for this study. The snowballing sampling technique was used to collect 620 responses using an online survey. Links to the questionnaire were circulated through the use of social media Facebook. The survey was designed and hosted using an online survey tool (SurveyMonkey).

Findings

The findings of this study show that both perceived trust and attitude have been found significant in both countries. On the other hand, performance expectancy (PE) and effort expectancy (EE) have not been found significant for Fiji and Solomon Islands respectively. This study also finds that PE affects attitude for both countries, however, EE is only significant in the Solomon Islands.

Research limitations/implications

Similar to other studies, this study is also bound by limitations that provide fertile ground for future research. The data in this study was based on convenience sampling. Thus, generalizations of the results need to be done with caution. Future research may be conducted that matches the sample to the population proportions. The definition of online travel purchases is another limitation of this study. A broad definition of an online purchase is considered in this study, which involves hotel reservations, holiday packages, cruises, and airline tickets. Thus, future research can be carried considering distinct purchasing motivations of categories of travel products rather than travel being considered as one category.

Practical implications

The results of this study provide valuable implications for both businesses to formulate and execute strategies to increase customers’ adoption of online travel purchases. The findings show how the differences in characteristics at the country level give rise to differences in customer perceptions and their intention to engage in online travel purchases. In doing so, businesses will be able to exploit the full commercial potential of their travel websites and reduce the administrative and personnel costs associated with traditional purchasing processes.

Originality/value

Insights from this study would be effective in understanding the unique characteristics of countries and their influence on customer behavior. This would enable more effective strategy development to improve customers' adoption of online travel purchases. The study also contributes theoretically by highlighting the importance of contextual factors in influencing the view of theories. It is one of the first studies to investigate the customer's adoption of technology in SIDS. In doing so, this study increases the generalizability of the research instrument and the UTAUT model by testing it in a developing country context where empirical evidence is lacking.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 15 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 11 April 2018

Heather Douglas, Buriata Eti-Tofinga and Gurmeet Singh

This study aims to examine the geographic, historical and institutional influences on social enterprise in a small Pacific island country.

Abstract

Purpose

This study aims to examine the geographic, historical and institutional influences on social enterprise in a small Pacific island country.

Design/methodology/approach

Drawing on theoretical literature and factual materials published by reputable sources and based on local knowledge of the authors, the study considers how Fiji’s location; history; and social, economic, political and cultural institutions affect social enterprise.

Findings

Social enterprise is influenced by Fiji’s remote location and small economy, which reduces access to external information and suggests that the nation is slow to embrace new ideas. Fiji’s demographics, ethnic divisions and cultural arrangements create economic and political tensions that affect how support services and economic policies are delivered. Indians were brought to Fiji under the British colonial administration, and Fijians with Indian heritage now make up almost 40% of the population. Informal separation and growing tensions between these Fijian Indian citizens and indigenous Fijians have contributed to political instability. The resulting outmigration of skilled nonindigenous people has reduced levels of human capital and expertise. This limits Fiji’s capacity to innovate, including developing a robust social enterprise sector. Although social enterprise could be a very effective way to address social and economic problems in Fiji, it seems unlikely that the government will embrace the concept without support and encouragement from external sources, especially international aid and UN agencies.

Research limitations/implications

Generalisability is not assumed with this study, as it examines only one Pacific island country; however, it is likely that the findings will apply in other small Pacific island countries having similar cultural arrangements.

Practical implications

This paper offers information that will assist practitioners, researchers and policymakers in understanding and negotiating complexities of the institutional environment in remote locations, especially in small Pacific island countries.

Originality/value

As one of the first studies of a small Pacific island country, this paper extends scholarship in this region and adds to the current understandings of social enterprise. In particular, the paper adds valuable, new knowledge of the effects of geographic location, political instability and cultural and ethnic divisions. This study is likely to be relevant for other small countries in isolated locations, especially those in the Pacific region with similar cultural environments.

Details

Social Enterprise Journal, vol. 14 no. 2
Type: Research Article
ISSN: 1750-8614

Keywords

Article
Publication date: 3 June 2014

Biman Chand Prasad

The purpose of this paper is to provide a detailed comparison between Fiji and Mauritius and points out why Fiji which was better than Mauritius in the mid-1980s has fallen…

Abstract

Purpose

The purpose of this paper is to provide a detailed comparison between Fiji and Mauritius and points out why Fiji which was better than Mauritius in the mid-1980s has fallen behind.

Design/methodology/approach

The paper uses recent literature on why countries fail economically and qualitative analysis and statistical evidence where necessary to compare the two countries.

Findings

During the first decade of independence, Fiji's economy grew at a rate of more than 5 per cent per annum. However, its economic prosperity was disrupted by the military coup in 1987. As a small island nation, Fiji's economic progress has been dismal and this can largely be attributed to the political instability created by the coups. Small island states like Mauritius has had uninterrupted growth rates in the same period and as a result has delivered significant improvement in the quality of life of its people.

Research limitations/implications

Fiji could not become the Mauritius of the Pacific and points due to the lack of political stability and inclusive economic and political institutions.

Social implications

Fiji could improve the quality of life of its people if it addresses the institutional constraint and it can learn from Mauritius.

Originality/value

Comparing Fiji, a small island nation like Mauritius and pointing out clear lessons not only for Fiji but also other small island nations in the Pacific.

Details

International Journal of Social Economics, vol. 41 no. 6
Type: Research Article
ISSN: 0306-8293

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Article
Publication date: 20 November 2009

Alistair Brown

This paper seeks to examine the milieu of reporting in two villages operating on Koro Island, Republic of Fiji Islands. It aims to analyse how both western‐narrow and traditional…

Abstract

Purpose

This paper seeks to examine the milieu of reporting in two villages operating on Koro Island, Republic of Fiji Islands. It aims to analyse how both western‐narrow and traditional reporting offers rural villages extensive opportunities to discharge responsibilities of stewardship, accountability and accounts of the activities of farmers and stores in an agrarian setting, whether the activities are subsistence‐ or cash‐based.

Design/methodology/approach

Fieldwork was conducted in two villages of Koro Island, Nacamaki and Nabuna, to ascertain the milieu of reporting, and open‐ended interviews were conducted with villagers from both villages. The “view from the centre” is adopted here, rather than the “view from the periphery”.

Findings

The study shows that people of both Nacamaki and Nabuna villages have adapted their specific reporting styles according to the circumstances facing them. Despite being only 5 km apart, two sharply contrasting village reporting milieux emerge. One relies greatly on the use of both Traditional oral and Western‐narrow hand‐written reports to fulfil accounts of entities (co‐operative and individual farmers) operating in the village. The other prefers oral communication to any form of written communication to raise accounts of villagers' collectivist and independently charged, agrarian‐based activities.

Research limitations/implications

The study raises three sets of policy issues that are central to the development of reporting in Eastern Fijian villages. Numerous resources are unnecessary in presenting a western‐narrow account of transactions when the accounts are supplemented by a traditional reporting mien. Western‐narrow reporting appears to be well received by co‐operative members and individually oriented farmers. In the absence of Western‐narrow reporting, Traditional reporting seems to serve the needs of both communally oriented and individualistically inclined villagers. The results of the study underlie both the complexity of village life in determining systems of reporting and the fragility of written reporting in Eastern Fijian outer island villages.

Practical implications

The study shows the way in which Eastern Fijian villages resolve subsistence and cash exchanges at the social level, taking into account local conventions, customs, laws, rituals and values.

Originality/value

The originality of the paper rests in considering villagers' own reporting through internal points of reference, providing space for interrelations between traditional Fijian values, the island landscape and the cultural geography.

Details

Pacific Accounting Review, vol. 21 no. 3
Type: Research Article
ISSN: 0114-0582

Keywords

Article
Publication date: 1 April 2014

Ingrid Johnston

The purpose of this paper is to provide a perspective on disaster management and climate change adaptation often left out of the literature – that of a remote outer island in Fiji

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Abstract

Purpose

The purpose of this paper is to provide a perspective on disaster management and climate change adaptation often left out of the literature – that of a remote outer island in Fiji.

Design/methodology/approach

Qualitative fieldwork was conducted on a small, remote island in the north of Fiji, during 2012. Interviews with community members on this island looked at their experiences and perceptions of disaster response and aid, and their expectations for the future. The perspectives of government and aid organisations involved in disaster response were compared with the remote community views.

Findings

There is a prevalent view in Fiji of communities as having very high expectations of disaster relief aid, and being dependent on it. However, on a remote island where the community counts the wait for help in weeks rather than days, such expectations and dependence must be viewed in a different light. There is much to be learned from the resilience and self-help these communities have no choice but to exhibit.

Originality/value

This paper helps to fill a gap in the disaster and climate change adaptation literature, by providing some insight into the experiences and perceptions of a remote outer island community, within the remote small island developing state of Fiji.

Details

Disaster Prevention and Management, vol. 23 no. 2
Type: Research Article
ISSN: 0965-3562

Keywords

Article
Publication date: 20 June 2019

Keshmeer Makun and Swastika Devi

Information and communication technology (ICT) appears to play an indispensable task in influencing and directing the growth process of several developing countries. The spread of…

Abstract

Purpose

Information and communication technology (ICT) appears to play an indispensable task in influencing and directing the growth process of several developing countries. The spread of ICT in the South Pacific region including Fiji has facilitated faster and smother business in different sectors of the economy such as banking, education, transport and tourism. The purpose of this paper is to contribute to empirical literature and explore the effect of ICT on economic output, both in the short run and long run in the Fiji Islands.

Design/methodology/approach

The economic analysis was conducted using data from 1990 to 2016, improved framework of Solow (1956) and the autoregressive distributed-lag bounds approach to cointegration. Findings from the study and economic standpoint, the ICT is indeed important. The analysis shows an indication of long-run cointegration relationship among the variables for the two indicators of ICT. From the analysis, it is also observed that the two ICT indicators have a statistically significant and positive effect on output with coefficient ranging from 0.04 to 0.06.

Research limitations/implications

These results extend the ICT literature by providing support for it in case of a small developing island economy. The study highlights that while the two proxies of ICT are important for long term output growth, besides broad money and capital stock, the principal technology contributor is a mobile cellular subscription in Fiji Islands.

Practical implications

The policymakers need to work diligently to not only enhance ICT related infrastructure but also focus on better services and communication in different sectors of the economy. The efficient use of present technologies such as 3-G and 4-G is crucial and must be connected and made available to other smaller islands of Fiji.

Originality/value

The recent study has focused on the contribution of ICT on small island developing country, relative to large developing or developed countries. Furthermore, the author examined the contribution of two indicators of ICT using Solow (1956) augmented framework.

Details

International Journal of Development Issues, vol. 18 no. 2
Type: Research Article
ISSN: 1446-8956

Keywords

Book part
Publication date: 9 November 2020

Gracie Irvine, Natasha Pauli, Renata Varea and Bryan Boruff

The Ba River catchment and delta on the island of Viti Levu, Fiji, supports a wealth of livelihoods and is populated by diverse communities who are living with an increased…

Abstract

The Ba River catchment and delta on the island of Viti Levu, Fiji, supports a wealth of livelihoods and is populated by diverse communities who are living with an increased frequency and intensity of hydro-meteorological hazards (floods, cyclones and droughts). Participatory mapping as part of focus group discussions is a tool that can be used to elucidate communities’ understanding of the differing impacts of multiple hazards, as well as the strategies used to prepare and respond to different hazards. In this chapter, the authors present the results of qualitative research undertaken with members of three communities along the Ba River, from the Nausori highlands to the coastal mangroves, with a particular focus on recent floods (2009, 2012) and Tropical Cyclone Winston (2016). The communities draw on a wide range of livelihood strategies from fishing and agriculture to tourism and outside work. Natural hazard events vary in their impact on these livelihood strategies across the landscape and seascape, so that community members can adjust their activities accordingly. The temporal ‘signatures’ of ongoing impacts are also variable across communities and resources. The results suggest that taking a broad, landscape (and seascape) approach to understanding how communities draw livelihoods is valuable in informing effective and inclusive adaptation strategies for environmental change. Furthermore, documenting how the landscape is used in a mapped output may be a valuable tool for future social impact assessment for resource extraction activities.

Details

Climate-Induced Disasters in the Asia-Pacific Region: Response, Recovery, Adaptation
Type: Book
ISBN: 978-1-83909-987-8

Keywords

Book part
Publication date: 25 May 2022

Partha Gangopadhyay, Rina Datt and Siddharth Jain

This chapter seeks to assess if there is any evidence that overseas development assistance (ODA), through its influence upon the climate-resilient grants and development grants…

Abstract

This chapter seeks to assess if there is any evidence that overseas development assistance (ODA), through its influence upon the climate-resilient grants and development grants, has impacted Fiji's developmental goals and climate resilience as a Small Island Development State (SIDS). To broaden the framework, it develops and applies two indicators of development and climate resilience for Fiji and seeks to establish – from the time series analysis – if these indicators bear a long-term and equilibrium relationship with the ODA for Fiji. By exploiting a suitable data set, it brings three important insights into the literature on climate shocks from global warming for SIDS. There are three critical elements found from the study: first, ODA did not play any role in reducing underdevelopment (DVIT) in Fiji. Secondly, ODA played an important role in increasing sustainability, or resilience, in Fiji: an increase in ODA by 1% increased sustainability, or resilience measured by the sustainability index SUS, by 0.24% at 1% level of significance. Finally, it is noted that oil price hikes compromised Fiji's resilience or sustainability. In the short-run, both ODA and OILP compromised the sustainability of Fiji.

Details

Globalization, Income Distribution and Sustainable Development
Type: Book
ISBN: 978-1-80117-870-9

Keywords

Book part
Publication date: 11 November 2020

Graham Hassall

Abstract

Details

Government and Public Policy in the Pacific Islands
Type: Book
ISBN: 978-1-78973-616-8

Article
Publication date: 10 August 2015

Magnus Danbolt and Dominique Fischer

During April-July 2013 the sailing cargo vessel Okeanos conducted a transport research project in Fiji. The vessel sailed regularly between Gau, Suva and Kadavu where transport…

Abstract

Purpose

During April-July 2013 the sailing cargo vessel Okeanos conducted a transport research project in Fiji. The vessel sailed regularly between Gau, Suva and Kadavu where transport data were collected. The purpose of this paper is to investigate the transport need in the islands and how a smaller, cheap sailing vessel would perform and meet that need and if it can be economically sustainable.

Design/methodology/approach

Maritime Safety Authority of Fiji and the Ministry of Public Utilities, Transport and Works, issued a temporary safety certificate and verbally agreed on Okeanos working in a non-commercial capacity for four months. The preparations allowed for 31 days continuous traffic in Kadavu and Lomaiviti area.

Findings

Okeanos carried 22 tons cargo and 55 passengers during 31 days. The trial shows that sailing time affects the running costs and make route planning essential for a sailing vessel. The results indicate that a sailing operation can be economically sustainable for routes that allow at least two return sails a week. To expand the operation to tourist-passengers willing to pay higher fees would be a more sustainable alternative. Simulations in the appendix with fictive values for transporting goods and passengers illustrate the feasibility of various options.

Research limitations/implications

Limited permits and licenses allowed only for a short trial. Permits also prohibited the trial to engage in full commercial capacity.

Originality/value

The study provides a transport trial with measurable outcomes. It can justify further and more extensive trials with alternative transport methods to remote islands and villages.

Details

Management of Environmental Quality: An International Journal, vol. 26 no. 5
Type: Research Article
ISSN: 1477-7835

Keywords

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