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A large and growing literature examines the explicit social responsibility practices of companies. Yet corporations’ greatest consequences for social welfare arguably occur through indirect processes that shape the social fabric that sustains generosity and mutual support within communities. Based on this logic, we theorize and test a model that suggests two pathways by which large corporations affect community philanthropy: (1) through direct engagement in community philanthropy and (2) by indirectly influencing the efficacy of community social capital, defined as the relationships among community members that facilitate social support and maintenance of social welfare. Our analysis of United Way contributions in 136 US cities over the 46 years from 1952 to 1997 supports our model. We find that the presence of corporations weakens the contributions of both elite and working-class social capital on community philanthropy. Our findings thus contribute to a novel view of corporate social responsibility based on how corporations influence the social capital of the communities in which they are embedded.

Corporate philanthropy is increasingly a vital decision-making basis for consumers to purchase and establish relationships with enterprises. However, few studies have examined corporate philanthropy from the perspective of community evolution. To address this gap, this study aims to provide a more in-depth and holistic investigation of corporate philanthropy by examining the evolution of social media brand communities caused by corporate philanthropy and the characteristics of consumer interactive behavior.

Web crawlers developed by Python were employed to collect data of ERKE from Sina Weibo (the Chinese equivalent of Twitter). A total of 2,736 posts and 7,774 comments were collected and investigated using social network and sentiment tendency analyses.

The results showed that the evolution of the social media brand community presented a prominent three-stage characteristic influenced by corporate philanthropy. The findings not only support the benefits of corporate philanthropy but also show the possible disadvantages. Besides, this study further concluded the characteristics of consumer interactive behavior in the social media brand community.

This paper addresses an attractive and practical issue related to the impact of corporate philanthropy. Moreover, this study is one of the first studies to examine the impact of corporate philanthropy in the context of the social media brand community. The findings of this study will provide a valuable reference for community operations and practitioners of brands.

This study of philanthropy donors in Appalachian Ohio was conducted with the purpose of understanding giving within a rural region. The research was initiated with an ultimate goal of increasing endowed assets in communities that are experiencing philanthropic poverty. The data collected from donors utilizing post-positivist qualitative research methods revealed not only donor giving rationale, but also steps community leaders can take to encourage giving communities and build philanthropic assets that will permit communities to help themselves.

The purpose of this article is to present a strategic conceptual framework for targeting and mining the emerging market segment of Black philanthropy (black gold).

This strategic and normative conceptualization utilizes a socio‐historical and socio‐cultural perspective to posit the black gold construct and recommend tactics for mining it.

Black communities have historically engaged in social justice and self‐help activities for racial equality and advancement and with increasing levels of wealth accumulation now comprise a significant market for philanthropic giving for domestic and global non‐profit organizations. However, in light of Black America's tortured socio‐historical experience and racial/cultural identity, non‐profits must devise a historically‐informed and culturally‐nuanced strategy of relationship marketing to mine the emerging market of black gold.

Domestic and international non‐profits can utilize the proposed strategic conceptual framework to increase their donor and volunteer participation in segmented or minority philanthropy markets.

The proposed framework is strategic in nature, original in conceptualization, and socio‐historical and cultural in its methodological analysis. It can serve as a model, with some contextual modification if necessary, to tap other minority philanthropy markets.

Corporate philanthropy in the U.S. has emerged since the mid-19th century. This essay takes a historical and interpretive perspective on its practice. The author categorizes corporate philanthropy into four ethical models to examine each modelʼs communicative priorities and ethical concerns. These communicative priorities and ethical concerns become more complex as corporate philanthropic entities utilize social media. To this end, the potential for what Coombs and Holladay (2012) called a “paracrisis” emerges. This essay examines the potential for community partners to be affected by a corporationʼs presence on social media (and vice versa) through the interpretive lens of the paracrisis. The paper concludes with recommendations for future research.

As corporate operations are increasingly internationalized and as goods are sold in a growing number of locations, companies become responsible to new and diverse communities. This essay identifies the emergence of some new strategies of global strategic community relations among US-based multinationals through a case study of Avon Products Inc. It argues that new approaches have emerged from an increased recognition among corporate executives of the need to forge ethical relations with their various constituents, in conjunction with management pressure to make community relations programs an integral component of corporate business strategy. Through a historical, contextual analysis of the Avon World Wide Fund for Women's Health and the Avon Running Global Women's Circuit - an international series of women-only 10K runs and 5K walks - the essay explores the particular valence of offering opportunities for women to participate in sport as a form of global strategic community relations. Further, it seeks to identify the ethical and political commitments enabled and constrained by such programs.

This paper aims to extend corporate social responsibility (CSR) theory by exploring how firms engage with community. The community is frequently cited as a stakeholder of the firm, but in spite of its status in networks it has not been the focus of research. Drawing on community theory and Carroll’s pyramid for the foundation of this study, the authors undertake an empirical investigation to advance knowledge in CSR engagement with a particular stakeholder group.

To generate an in-depth insight, the study adopts a multiple case study approach involving the purposeful selection of three retail banks in Ghana as units of analysis. It draws on multiple data sources to strengthen its findings.

The study finds that community engagement consists of four spheres of activity: donations, employee voluntarism, projects and partnerships. Philanthropy forms part of largely ad hoc CSR actions by firms. The study also finds that philanthropy is not merely a desired function of the CSR pyramid but an essential one.

This research imparts increased understanding of how firms engage with an important but frequently overlooked stakeholder group – community.

This study presents specific theoretical extensions to CSR through its identification of four core activities of community engagement.

This paper provides a critical appraisal of existing models of social partnership. We argue that single forms of partnership operating at the micro‐level are unlikely to be sustainable in the medium and long term. Yet, there is evidence that multi‐layered forms of partnership – in other words, a set of complementary partnership deals operating at a range of levels from workplace to the commanding heights of an economy – may provide the most desirable way forward. Such forms of partnership – combining partnership at the workplace with similar rapproachments at community and commanding heights – may allow for more effective use of human potential within firms, and enhance trust relations within the wider community and polity.

This paper aims to review some trends in global corporate citizenship branding stories and consumer values. The focus is on the triple bottom line and teamwork in organisations.

Some implications for the individual employee's occupational citizenship and the development of emotional regimes in teams are considered. A suggested alternative triple bottom line is proposed. The other elements of the “triple bottom line” are not neglected but nested within the typical interpretation of three Ps as an emergent alternative triple bottom line.

This alternative triple bottom line involves a set of emotional and identity issues spiralling around the nature of the emotional relationship that various stakeholders have with any particular organisation's brand story. It is suggested that there is a convergence of values around key issues of consumer ethics, corporate citizenship and sustainability relating to personal as well as product image.

This paper suggests that in the twenty‐first century sustainability will be better secured when organizations begin to seriously address their own emotional ecologies. A set of ten practical steps that could be taken are briefly outlined.

This paper considers the relatively under‐researched topic of emotional aspects of sustainability and specifically applies this to work carried out on MBA teams.