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This study aims to explore how a postmodern tribe enacts and re-interprets ideologies as a part of consumers’ collective experience, to enhance our understanding of consumer communities in conjunction with ideological capacities.

The community of “presenteers” is conceptualized as a self-organized tribe with heterogeneous components that generate capacities to act. Netnographic observation was conducted on 18 presenteer accounts and lasted around six months. Real-time data were collected by taking screenshots of the posts and stories that these users created and publicly shared. Data were analysed by adopting assemblage theory, combining inductive and deductive approaches. Firstly, a qualitative visual-textual content analysis of the tribe’s defining components was conducted. Then, the process continued with the thematic analysis of the ideological underpinnings of the tribe’s enactments.

Findings shed light on the ways in which consumer communities interpret the entanglement of religious, political, and cultural ideologies in shaping their experiences. In the case of the presenteers tribe, findings reflect a novel ideological interplay between neo-Ottomanism, post-feminism and consumerism.

The study offers a deep dive into a unique tribe that is being organized around the consumer-created practice of “presenteering” and investigates consumer communalization in alignment with the ideological turn in culture-oriented interpretative research on consumers, consumption, and markets. This exploration helps to bridge the research on the communalization of consumers with the recent discussions of ideology in the postmodern market.

The study offers a deep dive into a unique tribe that is being organized around the consumer-created practice of “presenteering” and investigates consumer communalization in alignment with the ideological turn in culture-oriented interpretative research on consumers, consumption, and markets. This exploration helps to bridge the research on the communalization of consumers with the recent discussions of ideology in the postmodern market.

In this study the authors aim to explore the factors that contribute to the formation of locavorism as a form of consumer ideology.

In this study, the authors adopt an inductive approach by preselecting locavore consumers and conducting 43 semi-structured interviews, following the prescriptions of narrative-enquiry research.

The authors reveal that individual-level (i.e. values, beliefs and experiences) and social-level (i.e. groups, local communities and society) influences and exogenous factors can affect the formation of locavorism. Furthermore, the authors’ findings corroborate the concept advanced by prior studies that reinforcing loops exist among the three belief dimensions of locavorism.

Food producers can use these findings to shape their marketing strategies more effectively to target locavore consumers and/or stimulate the consumption of local food.

Identifying the influences of social- and individual-level factors on the formation of locavorism can contribute to the understanding of demand shifts towards local food consumption. Additionally, by revealing the modes of thought that formulate the ideologies of locavore consumers, the authors offer guidance in the development of policies that can safeguard local economies and traditions and reduce transport pollution and food waste in favour of sustainable local consumption.

In the present article the authors explore the psychological and contextual mechanisms that contribute to the formation of locavorism.

The purpose of this paper is to explore how culture influences organizational behavior by connecting elements stemming from individuals’ social habitus with other elements pertaining to the organization itself; rejecting a “new age” approach, the paper studies how references drawn from Judaism can feed an organizational reflection process that impacts management practice.

The paper centers on a case study about the Graduate Unit of an academic institution, which trains in the field of educational leadership.

Developing a common social habitus during the formative years makes it more likely that compatible projects can be implemented within various complementary organizations to achieve significant impact. In this case, the common knowledge of Jewish philosophy, the common “Jewish wisdom,” served as a catalyst. Creating a common organizational culture without such common elements would be impossible.

The research presented here in the non‐profit field suggests that belief in a possible creation and sharing of an organizational culture to further a company's objectives is largely illusory.

The paper studies organizations in the third sector to understand elements in the business sector.

In this chapter, we examine the notion of ethnic diversity with a view to explore Europe-wide differences in defining and managing ethnic diversity and equality. When compared to gender diversity, ethnic diversity does not enjoy similar level of success in Europe. Our analyses show that this is due to the fact that ethnicity and ethnic categories are national. In fact, there are different levels of discussion on ethnicity, where the debate is limited due to historical, cultural and legal differences.

This study analyzes the impact of the COVID-19 pandemic on the consumption of locally produced food. In particular, it examines an extended model of the theory of planned behavior, with the addition of the perceived risk of becoming infected with the disease, locavorism and internal locus of control.

The study employs data collected from an online panel of consumers from the five largest cities in Spain (n = 1,000). It uses partial least squares structural equation modeling (PLS-SEM) to test and validate the proposed theoretical model.

The results indicate that the perceived risk of COVID-19 drives consumers to embrace locavorism more and, although locavorism is a strong predictor of attitude, internal locus of control also has a strong impact on attitude and switching intentions. Subjective norm and attitude are strong predictors of switching intentions and purchase intentions, and switching intentions also have a powerful impact on purchase intentions.

This study extends previous research on locally produced food consumption in that it has proposed and tested a new conceptual model with the inclusion of the perceived risk of COVID-19, locavorism, internal locus of control and switching intentions, which were found to have an influence on purchasing behavior.

Mergers and acquisitions (M&As) are typical corporate strategies that provide hospitality business competitiveness. However, some recent evidence shows that when the merged and acquired (M&Aed) restaurants have strong local characteristics, consumers feel betrayed and perceive the M&As, legitimate business activities, as immoral actions. Building upon expectancy violation theory and moral foundation theory, this study aims to examine the moderating role of locavorism on the indirect effects of preexisting relationship quality on desire for avoidance and psychological loss through brand betrayal and moral judgment.

This study used the M&A of Whataburger chain restaurant as the scenario and recruited 399 Texas Whataburger consumers. A moderated mediation model was developed to examine the mechanisms through which preexisting relationship quality on negative responses to M&A of local restaurants.

The results showed preexisting relationship quality influences desire for avoidance and psychological loss negatively through brand betrayal and moral judgment. The indirect effects of relationship quality on the desire for avoidance and psychological loss become more accentuated among locavores.

The results implied that merging and acquiring (M&Aing) companies should closely monitor consumer dialogues to promptly respond to post-M&A uncertainties when M&Aed company has a strong local identity.

The unique contribution of this study is showing why consumers have extreme negative emotions and judgment of immorality when M&A decisions are made for local hospitality brands through the lens of brand betrayal and moral foundation theory. The results can help M&Aing companies mitigate consumers’ negative responses to M&A of local restaurants.

Some economic theories have influenced the reform of the socialist open economy with Chinese characteristics. As a new practice of socialism, an open economy is not only driven by China’s productivity level and people’s living standards but also regulated by the law of commodity production and value.

It was popular to participate in economic globalization for most countries in the second half of the 20th century, but not all of them could benefit from it.

The key to the success of the open-economy reform with Chinese characteristics lies in learning from and innovating the comparative advantage theory, thus forming an organic whole of the open economy, including the core of correctly handling the relationship between the government and the market, the method of gradual reform, the breakthrough point of transforming the mode of economic development, and serving people all the time.

Achieving internal and external coordination through the combination of opening-up and independence is a critical principle of China’s economic opening-up, which not only effectively safeguards national interests but also actively promotes the construction of a new global order.

Rural drinking water services in Chile are managed by Rural Drinking Water Associations (RDWAs) with a community governance model. However, urban growth and a neoliberal institutional setting tend to favor market-style governance, both in terms of territorial planning and drinking water supply, placing stress on the community governance model of RDWA. The authors seek to understand these processes and identify the position of RDWA actors facing socio-territorial and environmental transformations experienced in peri-urban sectors of the city of Talca (Chile).

The authors used georeferenced data, participant and non-participant observation and semi-structured interviews. With these data, the authors analyzed the positions and discourses of water governance actors in relation to socio-territorial transformations in the peri-urban areas of the city, as well as for tensions between community and market governance.

The authors identified a growth tendency of RDWA users around the city of Talca due to a sharp drinking water demand increase in peri-urban territories. As such, the authors describe and contrast RWDA managers and governmental regulators' discourses regarding environmental and socio-territorial transformations. In these discourses, the authors found three critical topics: (1) land liberalization blurring urban territory borders; (2) Law #20998, a poorly financed reform which raises the specter of RDWA privatization, jeopardizing historic community drinking water management; and (3) the consequences of declining community commitment to RDWAs.

One key implication of these findings is the need to modify RDWA pricing policies to deal with new rural inhabitant lifestyles and drinking water demands and to fulfill water basic needs of rural families, avoiding privatization risks. This change could help not only dealing with growing scarcity during global climate change, but could also provide financial resources to face new technical and administrative requirements of SSR Law.

The originality of the study comes from using a framework of governance tensions applied to water governance in peri-urban areas in a neoliberal institutional setting.

The purpose of this paper is to identify areas and issues for management to consider in balancing specialization and commonalization in large manufacturing corporations with multiple brands from a strategic R&D and manufacturing point of view.

Three global manufacturing corporations from the automotive sector are used as a strategic sample composing three sequential clinical research projects. The data come from complementary data-gathering methods combining documents and interviews and workshops with top executives, project leaders, platform managers and product brand managers, thus enabling triangulation.

The study shows that managing manufacturing corporations with multiple brands is not just on a scale between full specialization and full commonalization but instead has its own logic of categorizations and portfolio formations. In order to develop the value of the brand portfolio, management must simultaneously embrace and address a number of highly integrated corporate values and highly differentiated brand company values.

This study contributes primarily by relating economy of scale in relation to the need for differentiation of products and brands that have different values, customers and market positions. A model for balancing commonalization and specialization provides several opportunities for further research and development; however, generalizations are issue and context specific.

The critical issues in balancing how to deal with specialization and commonalization in a company with multiple brands are explored and summarized in a framework for the practitioner to use in analyzing a real situation.

Previous literature focuses on the maximization of synergies within one brand, missing the specific dynamics of large manufacturing corporations with many entities, such as individual products and brands. This paper adds knowledge regarding how to balance synergies from commonalization with important objectives to preserve the specialization and distinctiveness of each product brand.