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This research investigates how advergame design elements (fantasy vs realistic advergame experiences) may impact players' brand patronage (BP), under the influence of mediators (hot and cold brand relationship quality [BRQ]) and moderators (advergame reward system and brand personality).

This research comprises of a survey (study 1) and a lab experiment (study 2).

Study 1 shows that fantasy (reality) based advergame experience leads to brand patronage through strong mediation of hot (cold) BRQ and weak mediation of cold (hot) BRQ. Introducing a utilitarian (hedonic) advergame reward system positively moderates the effect of fantasy (reality) based advergame experience on cold (hot) BRQ. Study 2 shows that an advergame that elicits fantasy (realistic) experience and offers hedonic (utilitarian) rewards for a brand having affective (vs cognitive) brand personality strongly impacts hot (cold) BRQ.

This research is an effort to understand how gamification as leisure information systems may be used to create gamers' advergame experiences that elicit BP by strategically designing advergame reward systems specific to brand personality types.

This paper investigates how individuals' decision-making approach and perceptions of a game's cognitive realism affect the performance of virtual businesses in a web-based simulation game.

Survey data are collected from 274 business simulation game users and is analysed using the fsQCA technique.

The study identifies three alternative pathways to high and low performance in a business simulation game. Results indicate that a flexible decision-making approach exists in all high performance pathway solutions. Where a game is perceived to be realistic, a more focused decision-making approach is associated with high performance. However, where perceived cognitive realism is absent, a less focused experimental decision-making approach is employed, which increases the chances to achieve low performance. Finally, perceived cognitive realism and an experimental decision-making approach are found to be mutually exclusive for achieving high performance.

Whilst the learning benefits of web-based simulation games are widely acknowledged, the complex interplay amongst factors affecting performance in games is under-researched. Limited research exists on how perceptions of a game's cognitive realism interact with user decision-making approaches to affect performance.

The question facing sociology is whether it is a field or a discipline. If it is a field, then there is no need for theorizing. However, if sociology is a discipline, then problem-solving cannot be disentangled from theorizing without a loss of intelligibility – the inability to explain the social as the concept of the discipline. Through the quasi-realism of problem-solving as a course of activity, this chapter presents cognitive sociology as a paradigm appropriate to the concept of the social understood as an ongoing course of activity. In doing so, it is shown how bounded rationality and expertise play a crucial role in how communication interacts with the division of cognitive labor, especially through the idea of representational representationality. Representational representationality is an idea that reveals how the degree of clarity among language, meaning, and thought is relative to the issues of audience and ignorance. Representational representationality is significant because it demonstrates how the relationship among meaning, language, and thought is subject to communicative errors – errors arising from a predicament of intelligibility and not merely arising from issues of computational skill, as described by Herbert Simon's model of bounded rationality and expertise in human problem-solving. The argument that follows from this shows how the means for adapting to ambiguity amounts to the difference between Simon's model and a quasi-real model in terms of its principle of rationality, principle of efficiency, and its cognitive style of problem-solving for deliberate practice. These dimensions are shown to effect what “examples” are good for in the problem-solving process, thereby revealing the politics of expertise. The politics of expertise demonstrates how the conflicts in sociological explanations of strategy are not merely conflicts that can be set aside as a pluralism of values. Rather, the conflicting explanations of theory and theorizing can only be resolved when the situational rationality of sociology as a discipline realizes the quasi-realism of problem-solving as a course of activity.

The purpose of this paper is to review product‐placement research in the consumer‐marketing domain, examine the acceptability of the practice for buying‐center participants, and assess recall, attitude and purchase‐intention responses to B2B products placed in movie scenes.

Achievement of the research objectives requires the collection of data from a sample of organizational buying‐center participants and their exposure to B2B placements in entertainment‐media contexts. Qualified participants observed a movie containing B2B products within the context of the feature. They then completed a short questionnaire concerning their observations and the impressions gained from that observation.

Product placements, used prolifically to target household consumers, are beginning to expand into the B2B domain. This research reviews product‐placement research in the B2C domain and examines the acceptability of the practice for a sample of 127 buying‐center participants and their recall, attitude and purchase‐intention responses to B2B products placed in movie scenes. Despite some claimed negativity toward the commercial intent of the practice, results reveal that buying‐center participants find the practice to be generally acceptable for a wide array of B2B products and services.

Additional research supporting these findings could reveal a fruitful promotional outlet for B2B influence through placement within major motion picture productions.

Participants demonstrated an impressive level of recall and a modestly favorable attitude and purchase intention on exposure to experimental B2B placements viewed in movie scenes. Variables moderating that response include liking for and emotions induced by the movie, the degree of prominence and realism of the placement, and its fit with the surrounding movie content.

We propose that management scholars can improve their research by triangulating alternative philosophies of science to gain a richer and more holistic understanding of complex managerial problems. We illustrate the proposition by triangulating with three scientific philosophies – positivism, postmodernism, and critical realism – to design a study in response to a debate in the sociology of professions. After summarizing and applying positivism, postmodernism, and critical realism to reveal their differing research approaches, we discuss how to deal with the convergent and divergent information often produced by triangulating philosophies of science. Although common views of triangulation emphasize reliability by focusing on convergent information from different methods, we emphasize validity by discussing how divergent information from different methods reveal important aspects and values of a complex phenomenon that often go unrecognized without triangulation.

The purpose of this study was to understand student experiences of authentically assessed community partnership projects and reflect on authentic assessment from a social and environmental sustainability perspective.

The authors present an elaborated case study including graduate-level courses at a university in Aotearoa, New Zealand. The authors draw on a thematic analysis of in-depth semi-structured interviews and written reflections from 18 students.

Students appreciated the benefits of authentic assessment, such as workplace realism, a greater level of personal investment and opportunities to draw on diverse skills. Teams varied in how they navigated novel challenges and in their ability to develop focused projects capable of affecting change for sustainability. Students considered group work the greatest obstacle to achieving sustainability goals.

The case study provides a novel contribution by exploring in-depth the student experience of authentic assessment activities designed to foster social and environmental sustainability outcomes. The authors provide practical limitations of authentic assessment and discuss tensions between authentic assessment and other education goals.

Cognitive literary criticism is introduced as a bridge between cognitive approaches to the study of persuasion, and literary traditions in consumer research. As a successor to reader-response theory, cognitive literary theory focuses on the cognitive processes of interpretation, while keeping an eye on the aesthetic properties of the text. Paradigmatically cautious researchers might shy away from attempts to marry positivist cognitive constructs to interpretivist cultural theory, but this chapter argues that these qualms also conceal missed opportunities for the study of persuasion.

Insights from cognitive literary criticism are demonstrated at the hand of a LEGO ad.

Theory of mind and conceptual blending are crucial cognitive skills involved in the interpretation of persuasive texts.

Most research to date has kept literary and cognitive approaches to persuasion separate, black-boxing the processes of persuasion. This chapter argues for a revitalization of interest in aesthetic detail, informed by insights from cognitive science.

Introduction Relativism of all shades and kinds is in fashion. For some decades, it has been trying to enter the very bastion of the academic heartland by questioning the prevailing cognitive realism in the philosophy of science (Kuhn, Feyerabend). More recently a somewhat different and stronger version of relativism has made some extraordinary advances in literary criticism (the movement of “deconstruction”) and spawned some controversy in the field of law (critical legal studies). The same tendencies have now emerged in architecture (Jencks). More alarmingly, perhaps, in the social sciences we observe a brand new interest in so‐ called “post‐modern” perspectives: post‐modern ethnography in anthropology (Tylor), new voices in sociology (Lash and Urri), and, of course, also the novel ideas representing economics as discourse with a distinctly post‐modern flavor (Amariglio; Rossetti; Milberg; Ruccio).

To explore the conceptualisation and operationalisation of authentic assessment in work-based learning and research.

The relationship between authentic assessment and work-based learning and research is examined using a postgraduate degree program at a regional university in Australia as a case example to identify unique pedagogical features of work-based learning as they are linked to assessment.

A dynamic is created between formative and summative authentic assessment practices and the cross-current nature of learning in work and research, leading to a range of lifelong learning outcomes. A framework for such a dynamic is presented.

The pedagogy informing work-based learning emphasises developing higher-order thinking through reflective practice, developing competencies and capabilities associated with professional practice and developing academic writing and research skills to enhance professional identity at the postgraduate level for mid- to senior-career professionals. However, the relationship of authentic assessment to work-based learning and research has not been explicated in the literature and its application in post-COVID work environments has yet to be fully examined.