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Purpose: This chapter aims to illuminate the cultural perceptions of illicit alcohol and to examine the role of cognitive polyphasia in changing the perceptions and legitimacy of market practices.

Methodology/Approach: An ethnographic study of the Kenyan illicit alcohol market, which combined digital news media data analysis, with observation and interview data.

Findings: Cognitive polyphasia serves to delegitimize illicit alcohol by portraying it as incongruent with existing cultural beliefs, values, and assumptions. Illicit alcohol is portrayed as a contaminated product, a cursed business, a practice that causes cultural breech, and a scheme of witchcraft/sorcery used to enslave consumers. Findings also show that cognitive polyphasia involves drawing on traditional knowledge to explain misfortune and difficult social phenomena such as addiction. The delegitimation of illicit alcohol induces behavior and perception change. Consumers play an important role in this change process.

Research Implications: This research proposes the incorporation of cultural language into alcohol policy and education.

Social Implications: By illuminating social representations in the cultural-cognitive arena, a theory for applying these factors to change markets/behavior is proposed.

Originality/Value of Paper: The chapter highlights the delegitimation of market practices, unlike previous research that focuses on legitimation processes. This chapter also demonstrates how cognitive polyphasia, a scarcely researched concept in consumer research, can induce behavior change. This chapter also contributes to the literature on market/behavior change by revealing potential cultural-cognitive barriers to change.

The purpose of this paper is to illustrate how social representation theory (SRT) can be used to understand the concept of resistance to change. SRT is a growing theory in social psychology research. SRT is about how individuals co-construct representations of various objects in different social settings. These social representations govern the attitudes and actions of individuals and groups. In spite of the growing interest in SRT in various fields, no studies have used SRT to understand resistance to organizational change.

This study reviews the relevant literature on resistance to change and SRT to develop a conceptual framework for understanding resistance from the standpoint of SRT.

The authors develop a model that illustrates how three interrelated objects, i.e. the organizational process and the pre-and post-change situation, are co-constructed in social contexts. Also, the authors discuss how representations of these objects can co-exist (cognitive polyphasia). Our study illustrates the complexity of resistance to change by deconstructing the concept.

Application of SRT to analyze resistance to organizational change is a novel approach that provides several new insights. For example, where most publications regard advocates of change as sense-givers in the change recipient’s sense-making process, the authors argue for a more constructionist approach. Thus, all actors involved in the change process will affect each other and together co-construct the social representations. These social representations govern attitudes to change.

Informed by social representation theory, the study aims to explore how marketing workers represent their activities on social media.

A naturalistic data set of 17,553 messages posted on Twitter by advertising workers was collected. A sample of over 1,000 unique messages from this data set, incorporating all external links and images, was analysed inductively using structured thematic analysis.

Advertising workers represent marketing work as a series of fun yet constrained activities involving relationships with clients and colleagues. They engage in cognitive polyphasia by evaluating these productive differences in both a positive and negative light.

The study marks a novel use of social representation theory and innovative social media analysis. Further research should explore these relations in greater depth by considering the networks that marketing workers create on social media and establish how, when and why marketing workers turn to social media in their everyday activities.

Marketing workers choose to represent aspects of their work to one another, using social media. Marketing managers should support such activities and consider social media as a way to understand the lives and experiences of marketing workers.

Marketing researchers have embraced digital media as a route to understanding consumers. This study demonstrates the value of analysing digital media to develop an understanding of marketing work. It sheds new light on the ways marketing workers create social relationships and enables marketing managers to understand and observe the social aspects of effective marketing.

Supreme audit institutions (SAIs) have become increasingly active in recent years in carrying out “performance audits” of various public bodies. But how does SAIs report on their own performance? The purpose of this paper is to report on a study (commissioned by the UK National Audit Office (NAO)) of how SAIs report on their own performance and explores a possible conceptual framework – a synthesis of work on “performance regimes”, “public value” and “competing values” approaches – which might provide a basis for enhancing such reporting.

The paper is based first on a review of self‐reporting of performance by SAIs in Australia, Canada, the USA, New Zealand and with a specific focus in more detail on the UK's NAO. In Section I, it explores existing self‐reporting practices of a number of SAIs based on their published reports. Section II of this paper is more conceptual. Drawing on notions of “performance regimes”, “public value” and “competing values”, it seeks to re‐conceptualise how SAIs in general, and the NAO specifically, might usefully report on their performance for multiple external audiences.

The conclusions drawn from the first part of the paper include that multiple measures of SAI performance have evolved, including impacts on governments; financial savings; impact on parliament; media impact, etc. The second part concludes tentatively that a synthesis of “public value” and “competing values” might provide a conceptual framework for making more sense of such multiple reporting.

The immediate practical value of this paper should be for SAIs in providing a possible framework for analysing and developing their own performance reporting policies to address multiple dimensions of achievement and meet the needs of multiple stake holders. More widely, this framework can be applied to other public agencies.

There are few, if any, current studies of comparative SAI self‐reporting of performance, so this paper makes a substantial contribution in this area. The conceptual framework developed in the second half of the paper is also unique in synthesising two important streams of thinking about “public value” and “competing values” which has far wider applicability than the study of SAIs.

On the verge of what has been hailed as the next technological revolution, the purpose of this paper is to examine scientific and popular definitions of the social robot, reflecting on how expert and lay spheres of knowledge interact. Drawing on social representations theory, this paper aims to elucidate how social robots are named and classified, and to examine the dynamics contributing to their definition.

Scientific and popular definitions of the social robot were investigated by conducting: a systematic review of relevant articles published from 2009 to 2015 in the International Journal of Social Robotics; an analysis of the definitions retrievable from the scientific literature using Google Scholar; and an assessment of the interest in the public sphere, and of the popular definitions retrievable online (by inputting “social robot” in Google Trends, and in Google).

Scientific definitions of the social robot adopt two strategies, one drawing on and merging previous definitions, the other proposing new, visionary, forward-looking definitions. Popular online definitions of social robots attribute new emotional, linguistic and social capabilities to their physical body.

The findings need to be confirmed by further research, given the limited size of the data sets considered, and the distortions in the data due to filters and the opacity of the online tools employed.

Both scientific and non-scientific definitions see social robots as being capable of interacting with and working for humans, but attribute them a different degree of (functional or full) autonomy. In future, any controversy over the connotation of social robots is likely to concern their sociality and autonomy rather than their functionality.

In this study, the authors look at the case of Ferdinand Marcos, President of the Philippines between 1965 and 1986. Documenting the life and career of Marcos on Wikipedia provides an excellent example of the pitfalls confronting those seeking to address disinformation without first reflecting deeply on the reasons why people subscribe to views deemed outlandish by the intellectual or cultural mainstream.

The authors sampled the version of the Marcos article on Wikipedia as it existed after the first edit of each year since its inception (2002). This resulted in 22 texts for analysis. Content and thematic analyses were conducted on these texts as well as on the entire body of talk page comments for the article.

The authors' work suggests that the basic elements of responsible encyclopedic writing have prevailed in the case of Wikipedia's biography of Marcos. However, this is not an unalloyed victory, as issues of polarization remain unaddressed.

Underlying revisionist or distorted claims about Ferdinand Marcos (and other controversial topics) lie very real grievances that give these claims traction for many people. Hence, it is not enough to “just present the facts” to readers. Rather, the authors argue that what is needed is a synthesis of positions that would allow for common ground to be found between them. This could be done in the case of Wikipedia by cultivating editors who are capable and willing to engage with the subject literature in a deeper and richer fashion.