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Health risks associated with coronavirus disease 2019 (COVID-19) have severely affected the financial stability of airline companies globally. Recapturing financial stability following this crisis depends heavily on these companies’ ability to attain efficient and productive operations. This study uses several empirical approaches to examine key factors contributing to carriers sustaining high productivity prior to, during and after a major recession. Findings suggest, regardless of economic conditions, that social distancing which requires airline companies in the Asia Pacific region to fly with a significant percentage of unfilled seats weakens the performance of those companies. Furthermore, efficient operations do not guarantee the avoidance of productivity declines, especially during a recession.

This study aims to examine the roles of advertising (ADV) and sales promotion (SP) in creating airline brand equity (BE) in the UAE, and to test the mediational effect of customer perceived value on the proposed relationships. Additionally, the study examines the outcomes of airline BE (i.e. trust, satisfaction and loyalty).

A structured and self-administered survey was used targeting 234 passengers, from which 197 were valid for the analysis. Exploratory and confirmatory factor analyses were used to assess the research constructs unidimensionality, validity and composite reliability.

The empirical findings support the direct relationship between ADV and BE. Perceived value fully mediates the effect of SP on BE. In addition, BE positively affects trust, satisfaction and loyalty.

Future research could investigate BE and perceived value as multidimensional constructs. Additionally, future research should expand the effect of other variables such as airline type, airline class and other marketing mix elements.

The findings from this research highlight the importance of both ADV and sale promotion in enhancing airline BE, and the pivotal role of perceived value.

The originality of this research is highlighted in conceptualizing a parsimonious model of the preceding constructs (i.e. ADV, SP, customer perceived quality) and subsequent constructs of BE (i.e. customer trust, customer satisfaction, customer loyalty), which has never been investigated collectively in one model in the literature particularly in the airline’ context of emerging economies such as UAE.

This study aims to develop a measurement scale for employee aesthetic labor (AL) in hospitality from the perspectives of frontline employees of international tourist hotels and airlines.

The authors utilized both qualitative and quantitative methods to develop the AL scale. Participants were frontline employees of international tourist hotels and airlines in Taiwan. The authors’ analysis incorporated both exploratory and confirmatory factor analyses to examine the results.

A four-factor, 21-item hospitality AL scale with satisfactory validity and reliability was created. The four AL factors are appropriate voice and response, pleasant appearance, corporate aesthetic image delivery and polite and elegant demeanor.

The developed AL scale can serve as a useful tool for the hospitality industry in terms of employee recruitment and training to align with the corporation's aesthetic image and reduce the potential burden of AL on employees.

Based on dramaturgical theory, this study focuses on the AL practices that are performed during service encounters with customers. It is potentially the first AL scale to be constructed using rigorous scale development procedures.

In recent years, environmental issues and resource depletion have posed significant challenges to firms and society. To address these environmental challenges, firms seek to build strategic alliances of green supply chain management (GSCM) with their supply chain partner. As the largest developing country in the Asia–Pacific region, China needs to take more responsibility for environmental protection, which requires more Chinese firms to participate in GSCM. Therefore, focusing on the issue of GSCM and innovation persistence in the context of an increasingly harsh ecological environment is essential.

To test the hypothesis, the authors perform an empirical analysis on a sample of 124 listed firms in China from 2014 to 2019. The results are robust to a battery of robustness analyses the authors performed to take care of endogeneity.

Empirical results indicate that GSCM can promote innovation persistence and both market environment turbulence and technology environment turbulence have a positive moderating effect on the relationship between the two. Mechanism tests show that GSCM can improve innovation efficiency, ensure innovation quality and alleviate financing constraints, thus promoting the innovation persistence of firms.

This study can provide a theoretical basis for the country to promote GSCM orientation, raise firms' awareness of the value of GSCM, convey the significance of GSCM to investors, influence firms' investment decisions and give experience to other developing countries.

The purpose is to forecasting carbon emissions from China's civil aviation more accurately, a novel fractional multivariate GM(1,N) model with interaction effects is developed in this paper.

First, the interaction term, the trend terms are introduced in the grey action term to reflect the influence of the interaction between the system-related variables on the change of the system characteristic variables and the time trend of the system development. Then fractional cumulative generating sequence is used as the modeling sequence to reduce the perturbation of the original data. Finally, in order to effectively find the optimal fraction accumulation generation coefficient, the particle swarm optimization (PSO) is used to determine the emerging coefficient.

Experimental results show that FIEGM(1, N) outperforms other grey prediction models in predicting the carbon emissions of CAAC, which can better solve the problem of multivariate system prediction of small samples with trend interaction effect.

By considering the influence of interactions in the system and the trend of system development in combination with fractional accumulation theory, a new method to improve the prediction performance of the GM(1, N) model is proposed. The model is first applied to the prediction of carbon emission of civil aviation in China.

Multi-criteria decision-making (MCDM) techniques are decision support systems that provide systematic approaches to solve hospitality and tourism (H&T) problems while minimizing the risk of failure. However, less is known about the application of MCDM techniques in H&T research. This study aims to systematically assess the use of MCDM techniques in H&T research to classify its current application and determine its application potential for H&T research.

This study used bibliometric analysis to examine all published MCDM studies focused on H&T industries, since 1997. In addition, topic modelling was used to discover key concepts. Finally, top cited studies in terms of total citations per year and total citations were qualitatively reviewed for more insights.

The findings revealed an ongoing interest in applying MCDM techniques in H&T research. Specifically, the extension of fuzzy theory in MCDM techniques is burgeoning among H&T researchers. However, a certain number of MCDM techniques seem to be ignored in this field with a repetitive application of MCDM techniques in particular areas.

The data for the current research was solely retrieved from Scopus and other databases were not included. Therefore, future research is called for to re-examine the study by considering data from various databases.

This study contributes to extant H&T literature by identifying the most prolific and influential countries, journals, publications and trends by applying MCDM techniques in H&T research, and elucidating the implications and characteristics of MCDM techniques in H&T research.

The aim of this paper is to explore the evolving nature of the work of cabin crew in a Scandinavian carrier in three eras, drawing on theories of gender and emotional labour.

The paper draws on ethnographic data from fieldwork, interviews and documents.

From being a feminized and temporary occupation for young, upper- and middle-class women in the 1970s, the occupation became a full-time job and with greater diversity of cabin crew. Today there are signs of the job becoming a precarious and temporary one of demanding and devalorized work in a polarized and class-divided labour market. Changing circumstances impact on the emotional labour requirement and terms and conditions at work.

A limitation is that the research design was not initially longitudinal in the sense that the author does not have exactly the same kind of data from each era. The author has, however, been involved in this field for two decades, used multiple methods and interacted with different stakeholders and drew on a unique data material.

The development in aviation is contributing to new discriminatory practices, driving employee conditions downwards and changing the job demands. This development will have practical consequences for the lives and families of cabin crew.

The analysis illustrates how work ‘constructs' workers and contributes in creating jobs that are not sustainable for the employees. Intensification of work, insecurity and tougher working conditions also challenge key features in the Nordic model such as proper pay, decent work and a life-long employment. Much indicates that the profession is again becoming a temporary one of demanding work with poor working conditions in a polarized and class-divided labour market.

The research contributes to the literature on emotional labour, gender and the evolving nature of the work of cabin crew. The unique data material, the longitudinal aspect of the research and the focus on a single network carrier are good in charting changes over time.

This paper aims to classify journal papers in the context of hybrid quality function deployment QFD and multi-criteria decision-making (MCDM) methods published during 2004–2021.

A conceptual classification scheme is presented to analyze the hybrid QFD-MCDM methods. Then some recommendations are given to introduce directions for future research.

The results show that among all related areas, the manufacturing application has the most frequency of published papers regarding hybrid QFD-MCDM methods. Moreover, using uncertainty to establish a hybrid QFD-MCDM the relevant papers have been considered during the time interval 2004–2021.

There are various shortcomings in conventional QFD which limit its efficiency and potential applications. Since 2004, when MCDM methods were frequently adopted in the quality management context, increasing attention has been drawn from both practical and academic perspectives. Recently, the integration of MCDM techniques into the QFD model has played an important role in designing new products and services, supplier selection, green manufacturing systems and sustainability topics. Hence, this survey reviewed hybrid QFD-MCDM methods during 2004–2021.

Safety efficiency is the key to balance safety and production in construction industry; but the existing safety efficiency evaluation methods have the limitations of overestimating efficiency and ignoring undesirable outputs; therefore, according to the characteristics of safety production in construction industry, this paper innovatively develops a new cross-efficiency data envelopment analysis method to analyze safety efficiency, which can solve the limitations of traditional methods; and then the safety efficiency and its influencing factors of China's construction industry are analyzed, and some useful conclusions are obtained to improve its safety efficiency.

A new cross-efficiency data envelopment analysis method with undesirable outputs is proposed; and the two-stage efficiency analysis framework is designed.

First, the construction industries in different areas have different reasons for affecting their safety efficiency; second, the evaluation results of global safety priority tend to be more acceptable; third, frequent safety accidents and low resource utilization lead to a slow downward trend of the safety efficiency of China's construction industry in the long run; fourth, construction engineering supervision, construction industrial scale, and construction industrial structure have the significant impact on safety efficiency.

Theoretically, a new cross-efficiency data envelopment analysis method with undesirable outputs is proposed for evaluating safety efficiency; practically, the safety efficiency and its influencing factors of China's construction industry are analyzed.

Most projects are facing delays, and accelerating the pace of project progress is a necessity. Project managers are responsible for completing the project on time with minimum cost and with maximum quality. This study provides a trade-off between time, cost, and quality objectives to optimize project scheduling.

The current paper presents a new resource-constrained multi-mode time–cost–quality trade-off project scheduling model with lags under finish-to-start relations. To be more realistic, crashing and overlapping techniques are utilized. To handle uncertainty, which is a source of project complexity, interval-valued fuzzy sets are adopted on several parameters. In addition, a new hybrid solution approach is developed to cope with interval-valued fuzzy mathematical model that is based on different alpha-levels and compensatory methods. To find the compatible solution among conflicting objectives, an arithmetical average method is provided as a compensatory approach.

The interval-valued fuzzy sets approach proposed in this paper is denoted to be scalable, efficient, generalizable and practical in project environments. The results demonstrated that the crashing and overlapping techniques improve time–cost–quality trade-off project scheduling model. Also, interval-valued fuzzy sets can properly manage expressions of the uncertainty of projects which are realistic and practical. The proposed mathematical model is validated by solving a medium-sized dataset an adopted case study. In addition, with a sensitivity analysis approach, the solutions are compared and the model performance is confirmed.

This paper introduces a new continuous-based, resource-constrained, and multi-mode model with crashing and overlapping techniques simultaneously. In addition, a new hybrid compensatory solution approach is extended based on different alpha-levels to handle interval-valued fuzzy multi-objective mathematical model of project scheduling with influential uncertain parameters.