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This paper aims to develop the structure of employer brand and discuss whether employees and employers have the same view on the elements of employer brand.

The employer brand of Taiwan, which includes 5 facets and 20 eight terms, was obtained. Management, welfare, interest and environment are the common facets of employer brand in China and Western countries. In addition, family and atmosphere is an important factor that merges both Western and Eastern job applicants. Its contents emphasize family life, which is only found in applicants from Taiwan and China.

The results showed that enterprises utilize functional factors in order to connect emotions closely and satisfy psychological sustenance, which have true attraction to young Taiwanese applicants and the current workforce of employees.

In general, after 20 years of establishment and empirical research, the achievements are rich and many practical opinions are provided. However, most of the existing literatures come from the researches of Western scholars, and they may be affected by the Western social value. This study has explored the Oriental and Western literatures. In the study field of Taiwan, it is found that employer brand will definitely show different style features due to the cultural difference. Therefore, when an enterprise applies the relevant connotation of the employer brand, it is necessary considering the cultural difference. This shows the importance of cross-cultural study of employer brand recently. At the same time, this also highlights the contribution of this study on theory and practice.

With the rapid surge of mobile marketing, an increasing number of brands have launched branded emoticons in an attempt to build brand relationships with consumers. Despite the apparent promise of branded emoticon usage, there is only limited academic research on branded emoticons. This paper aims to build on impression management theory and the conceptualization of cuteness to investigate how the effect of cuteness in branded emoticon design influences perceived playfulness in mobile instant messaging (MIM) interaction and the creation of brand engagement in self-concept.

Consumers with usage experience of branded emoticons in MIM apps were recruited to complete an online survey. Partial least squares structural equation modelling was used to analyze the data.

Two facets of cuteness – kindchenschema cuteness and whimsical cuteness – can project a favourable social image to consumers that facilitates playfulness in social interaction and enhances brand engagement in self-concept, which leads to their willingness to purchase the brand and stickiness to the MIM apps.

The popularity of branded emoticons represents a new form of social interaction and an innovative way to build brand relationships. The present study is the first to examine the design aspects of branded emoticons and highlights that the cuteness of a branded emoticon may be a crucial factor in engaging consumers in MIM.

The purpose of this paper is to discuss the concept of group signature, first introduced by Chaum and van Heyst, which allows individual members in a group to create signatures on behalf of the group.

This paper proposes a new English auction scheme based on the concept of group signature using the bulletin board system.

It is found that the proposed scheme can satisfy the requirements of an ideal of English auction scheme.

Compared with other public auction schemes, it is claimed that the scheme presented in this paper can satisfy all requirements of an ideal auction scheme and is superior to other schemes. The scheme's primary merit is in its simplicity and practicality for implementation under insecure communication links.

The purpose of this paper is to assess the degree of tariff escalation in Taiwan's agriculture-related commodities and the economy-wide impact of tariff harmonization.

A computable general equilibrium model of the Taiwan economy is applied to simulate for the economy-wide impact of three alternative proposals that reduce tariff rates as well as the degree of tariff escalation in agriculture-related products.

The paper shows that reduction in tariff wedge helps increase social welfare of Taiwan at the expense of some agricultural sectors. Based on the pair-wise comparisons of the three tariff reduction proposals, the scenario where the upstream products have the least reduction would have agricultural sectors fare better than in the other scenarios where more negative impact on output and employment would occur to agricultural sectors.

The paper assesses quantitatively the economy-wide impact of reducing tariff wedges between unprocessed and processed products, which is rarely seen in the literature using a detailed computable general equilibrium model.

Most of the literature published regarding the performance of lot‐sizing algorithms has been in a deterministic environment. The first objective of this article is to propose a way to incorporate fuzzy sets theory into lotsizing algorithms for the case of uncertain demand in a fuzzy master production schedule. Triangular fuzzy numbers are used to represent uncertainty in the master production schedule. It is shown that the fuzzy sets theory approach provides a better representation of fuzzy demand and more information to aid the determination of lot size. The second objective is to evaluate three lot sizing methods: part‐period balancing, Silver‐Meal, and Wagner‐Whitin. The performance of each lot‐sizing algorithm was calculated over nine examples. The results indicate that the part‐period balancing algorithm may be a better overall choice to determine lot sizes.

Based on past study, three different value constructs, including social value, hedonic value, and epistemic value, were adopted in this study to examine their influence on individual's stickiness to use Facebook. Besides, this paper aims to explore how “trust” affects the personal usage behaviors.

The research model was tested with data from 345 Facebook's users using a web survey. The partial least squares technology was used to test the proposed hypotheses.

Results confirmed that hedonic value served as important value concerns for Facebook users. Besides, considering trust factor, the respondents can be classified into two groups. In the high-trust group, social value and hedonic value produced significant impacts on stickiness. In the low-trust group, the statistical results show that epistemic value and hedonic value had impacts on the stickiness for Facebook web site use, but social value aspect had no significant impact.

The respondents were mainly the subjects that belonged to the young age group in Taiwan. Therefore, it should be cautious to generalize the conclusions to other areas or the elder.

This study results facilitate web site operators and marketing researchers to understand what value factors and trust affect the user stickiness of Facebook. Their marketing plan and application plug-in can be accordingly adjusted.

This study provides positive evidences how value factors affect Facebook stickiness. The paper also proved that high-trust and low-trust people have different value models.

Although requirement elicitation is generally acknowledged to be very important in traditional information systems development (ISD), it does not get enough attention in most Web‐based information systems development (WISD). This paper highlighted the difference between ISD and WISD, and proposed a three‐stage model of user requirements elicitation for Web‐based information systems. This model divides the requirements definition into three stages: initial analysis, key user requirements elicitation and regular user responses. Most current WIS design methodologies consider only initial analysis, and neglect actual users’ requirements. Key user input is emphasized in this model, and social network analysis is proposed as a tool for identifying key users. Requirements analysis for WISD is no longer considered a one‐stop step, but is better regarded as a continuous evolving process. Finally, managerial implications are also provided in this paper.

This study aims to investigate the dynamic motion of an ultrasonic machining system comprising two Duffing oscillators, each with a single degree of freedom. After derivation of the differential equations of the system using the Lagrange equations and dimensionless time, numerical analysis was used to observe changes in the system caused by differences in excitation frequency.

To suppress this effect and improve performance, proportional differential (PD) control was used. The integral absolute error was used as the fitness function, and particle swarm optimization was used to find the best value for the gain constant of the PD controller.

The results showed that with specific changes of excitation frequency, the dynamic motion of the system became nonlinear and chaotic behavior resulted. This made the system unstable and affected performance.

A range of methods, including fuzzy control, was used to analyze the results, and exhaustive laboratory work was carried out. Means of control were found that were effective in suppressing the chaotic behavior, and differences in response to control were investigated and verified. The findings of this study can be used as a basis for system parameter settings or control circuit design.

With the popularity of electronic commerce, many organizations are facing unprecedented security challenges. Security techniques and management tools have caught a lot of attention from both academia and practitioners. However, there is lacking a theoretical framework for information security management. This paper attempts to integrate security policy theory, risk management theory, control and auditing theory, management system theory and contingency theory in order to build a comprehensive theory of information security management (ISM). This paper suggests that an integrated system theory is useful for understanding information security management, explaining information security management strategies, and predicting management outcomes. This theory may lay a solid theoretical foundation for further empirical research and application.