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Article
Publication date: 2 August 2013

Chechen Liao, Pui‐Lai To and Chuang‐Chun Liu

There has been an explosive growth of blog usage recently. However, little research has explored the forces motivating people to engage in blog activities. The purpose of…

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2475

Abstract

Purpose

There has been an explosive growth of blog usage recently. However, little research has explored the forces motivating people to engage in blog activities. The purpose of this paper is to suggest that the driving forces to engage in blog participation not only includes utilitarian motivation (i.e. perceived usefulness) and hedonic motivation (i.e. perceived playfulness) but also habitual behaviour and social identity (blog identification). The quality of the blog is included as an antecedent to perceived usefulness and perceived playfulness.

Design/methodology/approach

In total, 225 valid questionnaires were collected from blog users. Structural equation modelling was used to test the research hypothesis.

Findings

The results show that blog users' intentions to participate in blogs are determined by all four key drivers: habit, perceived playfulness, blog identification, and perceived usefulness. Blog quality has an effect on perceived usefulness and perceived playfulness.

Research limitations/implications

Previous studies emphasise the importance of perceived usefulness as the key determinant for user acceptance of technology. However, in the blog context this study finds habit, perceived playfulness, and blog identification have more significant effects on users' intention than perceived usefulness.

Practical implications

Blog hosts should encourage habitual blog usage (habit), pay more attention to the hedonic nature of the blog (perceived playfulness) and establish a stronger sense of blog identification among participants, in order to retain active users.

Originality/value

This study articulates and empirically validates a motivational research model of blog usage, helping researchers to better understand such behaviour.

Details

Online Information Review, vol. 37 no. 4
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 7 August 2017

Chetna Priyadarshini, S. Sreejesh and M.R. Anusree

The purpose of this paper is to develop and validate an empirical model examining the job seekers’ perception about information quality of corporate employment websites…

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1759

Abstract

Purpose

The purpose of this paper is to develop and validate an empirical model examining the job seekers’ perception about information quality of corporate employment websites and its impact on their attitude toward the websites through perceived playfulness and usefulness. Furthermore, the study also examines the job seekers’ e-trust as condition under which these mechanisms generate website attitude.

Design/methodology/approach

A sample of 385 active job seekers was selected through systematic random sampling. A web-based questionnaire was used to elicit responses for the study. Structural equation modeling was used to validate the proposed model.

Findings

Results indicate that the information quality dimensions positively influence perceived playfulness and perceived usefulness, which in turn evoke the website attitude. Furthermore, e-trust was found to moderate the above said relationships.

Originality/value

The study contribution lies in an empirical validation of a model showing the mechanisms and the condition through which the relationship exists between perceived information quality of e-recruitment websites and job seekers’ website attitude, and thus responds to the call for additional research that generalizes the influence of information characteristics of websites on job seekers’ behavioral outcomes.

Details

International Journal of Manpower, vol. 38 no. 5
Type: Research Article
ISSN: 0143-7720

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Article
Publication date: 17 August 2012

Jihyeong Son, Amrut Sadachar, Srikant Manchiraju, Ann Marie Fiore and Linda S. Niehm

“Collaborative customer co‐design websites” (CCCWs), reflect a combination of co‐design and social networking. While this technology is presently emerging, little research…

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1631

Abstract

Purpose

“Collaborative customer co‐design websites” (CCCWs), reflect a combination of co‐design and social networking. While this technology is presently emerging, little research has explored consumer perception of the underlying benefits and impediments of CCCW features. Therefore, the purpose of this paper is to investigate the perceived benefits and impediments offered by a CCCW and its influence on consumer acceptance of this technology.

Design/methodology/approach

The Technology Acceptance Model (TAM) with additional variables (perceived playfulness, perceived social risk, and mass confusion) was employed to examine the effects of CCCW features on consumers' beliefs about the CCCW and their consequent intention to use a CCCW. An online, scenario‐based survey was used to collect responses from college students (n=223). Data were analyzed using structural equation modeling.

Findings

Results of structural model testing indicated that perceived playfulness had the largest influence on intentions to use the CCCW. Additionally, perceived social risk associated with the CCCW negatively influenced consumers' intention to use the website. Contrary to expectations, mass confusion positively influenced consumers' intentions to use the CCCW.

Originality/value

Successful online co‐design retailers have begun to utilize social networking features for customer collaboration. Yet, there is scant research that explores the features leading to consumer acceptance of this technology during the collaborative customer co‐design process. Focusing on this problem, the present paper empirically tested perceived benefits and impediments regarding acceptance of a CCCW. The findings suggest that online retailers who adopt a CCCW as a business strategy may relay the value added benefits to consumers by: promoting how this technology relieves customers' perceived social risk; and underscoring the fun and enjoyment aspects of CCCWs to encourage website use and patronage.

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Article
Publication date: 11 April 2018

Minhyung Kang

The purpose of this paper is to focus on active users who are key contributors to online social question-and-answer (Q&A) sites, and examine antecedents of their…

Abstract

Purpose

The purpose of this paper is to focus on active users who are key contributors to online social question-and-answer (Q&A) sites, and examine antecedents of their knowledge-sharing continuance intention, based on expectation-confirmation theory and organizational justice theory.

Design/methodology/approach

Sample data were gathered via an online survey from active users of Naver Knowledge-iN, a popular online social Q&A site in South Korea. Partial least squares structural equation modeling was adopted for data analysis. Moreover, a multi-group analysis was conducted to identify the motivators and hygiene factors of the responders’ knowledge-sharing continuance.

Findings

Except for perceived self-worth, all the antecedents – perceived playfulness, confirmation, perceived justice with sites, and perceived justice with askers – seemed to have a considerable influence on active users’ satisfaction, and therefore their continuance intention. Among them, perceived playfulness was proven to be a motivator, and perceived justice with sites a hygiene factor.

Research limitations/implications

Despite the limitations of a cross-sectional study, this research successfully illustrated that active users’ continuance intention is influenced by perceived playfulness, and not by perceived self-worth. In addition, perceived justice with social Q&A sites was proven to decrease dissatisfaction (i.e. hygiene factor), while perceived playfulness was proven to increase satisfaction (i.e. motivator).

Originality/value

This study differentiates itself from prior research by focusing specifically on active users of social Q&A sites, since their motivating mechanisms are different from normal users. Additionally, the antecedents of knowledge-sharing continuance were categorized into motivators and hygiene factors. This approach affords detailed guidelines to facilitate active users’ knowledge-sharing continuance and to prevent their defection.

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Article
Publication date: 15 July 2019

Crystal T. Lee and Sara H. Hsieh

With the rapid surge of mobile marketing, an increasing number of brands have launched branded emoticons in an attempt to build brand relationships with consumers. Despite…

Abstract

Purpose

With the rapid surge of mobile marketing, an increasing number of brands have launched branded emoticons in an attempt to build brand relationships with consumers. Despite the apparent promise of branded emoticon usage, there is only limited academic research on branded emoticons. This paper aims to build on impression management theory and the conceptualization of cuteness to investigate how the effect of cuteness in branded emoticon design influences perceived playfulness in mobile instant messaging (MIM) interaction and the creation of brand engagement in self-concept.

Design/methodology/approach

Consumers with usage experience of branded emoticons in MIM apps were recruited to complete an online survey. Partial least squares structural equation modelling was used to analyze the data.

Findings

Two facets of cuteness – kindchenschema cuteness and whimsical cuteness – can project a favourable social image to consumers that facilitates playfulness in social interaction and enhances brand engagement in self-concept, which leads to their willingness to purchase the brand and stickiness to the MIM apps.

Originality/value

The popularity of branded emoticons represents a new form of social interaction and an innovative way to build brand relationships. The present study is the first to examine the design aspects of branded emoticons and highlights that the cuteness of a branded emoticon may be a crucial factor in engaging consumers in MIM.

Details

Journal of Product & Brand Management, vol. 28 no. 7
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 19 April 2011

Chechen Liao, Pui‐Lai To, Chuang‐Chun Liu, Pu‐Yuan Kuo and Shu‐Hui Chuang

A lack of differentiation in the function and appearance of web portals has led to fierce competition; attracting users' attention is no doubt the most important factor…

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4939

Abstract

Purpose

A lack of differentiation in the function and appearance of web portals has led to fierce competition; attracting users' attention is no doubt the most important factor for portal success. This study aims to combine rational assessment factors and non‐rational assessment factors to examine their impact on the intended use of portals.

Design/methodology/approach

The research participants were individuals who have experience using web portals. A total of 215 valid questionnaires were collected. Structural equation modelling was used to test the research hypothesis.

Findings

This study is based on the technology acceptance model (TAM), a significant model in MIS research. The results show that all assessment factors have an impact on the intended use of web portals.

Research limitations/implications

TAM emphasised perceived usefulness as the key determinant of user acceptance of technology. This study finds, however, that in the portal context, non‐rational assessment factors such as perceived playfulness and habit have more significant effects on users' intention than perceived usefulness.

Practical implications

The paper concludes that non‐rational assessment factors are important boundary conditions to the validity of the technology acceptance model. To attract users, web site designers should be more aware of aesthetics and the hedonic nature of web users.

Originality/value

This study has contributed to the original TAM by incorporating non‐rational assessment factors. It also validates this empirical model. The results of this study can help practitioners create a more successful business model and help researchers better understand user behaviour on the internet.

Details

Online Information Review, vol. 35 no. 2
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 1 April 2005

Je Ho Cheong and Myeong‐Cheol Park

The increasing number of M‐internet subscribers and the fast growing revenue proves the great potential of M‐internet as well as the enormous business opportunity in…

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8741

Abstract

Purpose

The increasing number of M‐internet subscribers and the fast growing revenue proves the great potential of M‐internet as well as the enormous business opportunity in Korea. The success in this business is dependent on understanding the concerns of customers and identifying the factors that promote the use of M‐internet. Thus, this paper aims to examine the human motivations underlying individual behavioral intention to use M‐internet in Korea.

Design/methodology/approach

Employs TAM (technology acceptance model) as the base model and develops a more comprehensive version of TAM to better reflect M‐internet context. The model employs perceived playfulness, contents quality, system quality, internet experience and perceived price level, in addition to perceived usefulness and ease of use. Investigates the causal relationships among the constructs used in this revised TAM and identifies the direct and indirect causal role of the constructs in developing the intention to use M‐internet.

Findings

Finds that attitude toward M‐internet is the most significant factor in predicting the behavioral intention to use M‐internet. Also identifies the positive role of the perceived playfulness and the negative role of perceived price level in developing the attitude as well as the intention. The positive causal relationships of “perceived contents quality – perceived usefulness”, “perceived system quality– perceived usefulness” and “internet experience–perceived ease of use” were also witnessed.

Practical implications

Considering the explosive growth of the M‐internet market, well‐established business strategy in M‐internet will deliver great success to the mobile operators. Thus, understanding comprehensive causal relationship among the constructs used in this revised TAM would help managers to better implement the strategic ramifications in promoting M‐internet.

Originality/value

Develops a more comprehensive version of TAM to better reflect M‐internet context in Korea, adding five new constructs and identifies the role of the construct in promoting the use of M‐internet.

Details

Internet Research, vol. 15 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

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Article
Publication date: 4 April 2018

Yi Wu, Tingru Cui, Na Liu, Yimeng Deng and Junpeng Guo

Drawn from the social playfulness literature and the elaboration likelihood model, the purpose of this paper is to propose and test a research model to examine users…

Abstract

Purpose

Drawn from the social playfulness literature and the elaboration likelihood model, the purpose of this paper is to propose and test a research model to examine users’ continuous participation in SNS game applications.

Design/methodology/approach

A field survey with 133 subjects was conducted to test the research model.

Findings

Two identified design features, symbolic physicality and inherent sociability, are found to influence users’ perceived curiosity and perceived enjoyment toward playing SNS game applications. Perceived enjoyment is significantly associated with perceived curiosity and predicts users’ continuous participation of SNS game applications. The authors also observed a gender difference of social playfulness design on perceived curiosity.

Research limitations/implications

Use intention was used as a proxy for actual use behavior, since objective data on continuance behavior was not available. Additionally, the contributions of this study may be constrained by one single sample.

Practical implications

The findings of the study suggest practical guidelines for designing game applications in SNS through socialization design and symbolic physicality. Further, based on the findings of gender differences, a personalization game design strategy is provided.

Originality/value

The study contributes to the post-adoption IS literature and sheds light on the interesting area of social media participation. Additionally, this study enriches the online gaming research by demonstrating gender differences.

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Article
Publication date: 10 April 2007

Ching‐Wen Chu and Hsi‐Peng Lu

The purpose of this paper is to provide an explanation of factors influencing online music purchase intention of Taiwanese early adopter of online music, which can help…

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14284

Abstract

Purpose

The purpose of this paper is to provide an explanation of factors influencing online music purchase intention of Taiwanese early adopter of online music, which can help the online music practitioners of Taiwan to develop better market strategies.

Design/methodology/approach

An empirical survey was used to test the hypotheses. Data were collected from a total of 302 online Taiwanese early adopters of online music. A structural equation modeling (SEM) is proposed to assess the relationships of the research model.

Finding

The findings in this paper show that the perceived value of online music is a significant factor in predicting the purchaser intention of buying online music in Taiwan. Also, the beneficial factor of the perceived usefulness and playfulness are identified in addition to the sacrificing factor of the perceived price for assessing the value. Moreover, purchasers and potential purchasers differ in the determinants underlying the perceptions of value, which customers hold towards online music.

Practical implications

The results in the paper facilitate to understand what encourages and impedes the purchase intention of early adopters of online music in Taiwan.

Originality/value

The value of this paper is to establish a theoretical model incorporating the value‐intention framework into technology acceptance model to investigate the purchase behavior of early adopter of online music in Taiwan. The results of this study help online music practitioners of Taiwan and other Asian countries culture similar to Taiwan to create a success business model.

Details

Internet Research, vol. 17 no. 2
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 9 May 2016

Chi-Hua Li and Chun-Ming Chang

From the commitment–trust theory angle, this study aims to understand why members of social network sites (SNSs) are willing to build a relationship commitment with…

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2061

Abstract

Purpose

From the commitment–trust theory angle, this study aims to understand why members of social network sites (SNSs) are willing to build a relationship commitment with hospitality SNSs, engage in online word-of-mouth (WOM) and show a willingness to repurchase. This paper proposes a model to express the relationship commitment and gender as a moderator in the relationship.

Design/methodology/approach

The interviews of a formal survey were selected by a purposive sampling method, and an online questionnaire survey was conducted in Taiwan. This study used the partial least square method to conduct structural equation modeling analysis.

Findings

The findings suggest that trust and perceived playfulness of the hospitality community have positive influences on relationship commitment, and also that the relationship commitment has a positive influence on online WOM and willingness to repurchase. This analysis provides strong support for the view that gender exerts a significant moderating role on our model relationships.

Practical implications

SNSs aspiring to stand out in the highly competitive internet environment must cultivate consumers’ trust and relationship commitment, and develop strategies to retain community members, as well as strengthen the safeguard personal information and the playfulness of activities. SNSs that launch relationship marketing activities should encourage community members to spread positive WOM through various activities.

Originality/value

This study combined the commitment–trust theory and technology acceptance model. It aimed to develop a theory-based model of relationship commitment in the hospitality SNSs’ context. Both trust and perceived playfulness are positively related to commitment; they are essential and important elements of successful hospitality SNSs. The gender difference plays a vital role in determining individuals’ behavior intention in the hospitality SNSs, as females and males have different decision-making processes.

Details

International Journal of Contemporary Hospitality Management, vol. 28 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

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