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The purpose of this study is to investigate the effect of brand experiences through cafés or art spaces in luxury fashion flagships on consumers’ buying behavior toward authorized shopping channels.

Online questionnaires are used by adapting measurements from prior research. We test whether positive relationships exist between multi-faceted (i.e. sensory, emotional, intellectual, and relational) experiences, consumer’s revisiting intention toward the experiential spaces, and the purchase intention of luxury fashion goods from authorized channels, especially focusing on the mediation effect of the intention to revisit. We also include the experiential space type (cafés vs. art exhibitions) as moderator.

The results confirm that sensory, emotional, intellectual, and relational experiences in cafés or art exhibitions of luxury fashion flagships have a positive impact on the intention to revisit. This revisit intention to experience space has a significant effect on purchase intention from authorized shopping channels. Specifically, sensory experiences in an art space could lead to a positive revisit intention for consumers. Furthermore, relational experiences in cafés could create positive revisit intention in consumers.

This is the first study to compare consumers' perceptions by categorizing extended brand spaces and assessing experiential marketing for authorized shopping channels.

Explore the role of traditional cafés in Lisbon and botequins in Rio de Janeiro in the history and culture of their respective cities, based on an analysis of the comments published on TripAdvisor.

Using a mixed methodology, 7,430 evaluations were analyzed, of which 5,473 were for Portuguese cafés and 1,957 for Brazilian botequins. A content analysis and statistical treatment were carried out. A line-by-line analysis was also conducted to code the emotions reported in the customer reviews.

The analysis categorized the comments into Gastronomy, Nostalgia, History and Heritage, and Quality of Service. Nostalgia garnered the highest percentage of positive comments for both Portuguese cafés and Brazilian botequins. These results emphasize the importance attached to sentimental connections and historical narratives, particularly those associated with notable individuals who frequented these places. Furthermore, no statistically significant differences were identified according to the type of establishment, which suggests a consistent pattern between cafés and traditional botequins.

Draws attention to the importance of a collaborative partnership between restaurant owners and tourism authorities. This strategic alliance not only serves to raise the cultural profile of cities, but also generates substantial economic benefits. It also ensures the lasting legacy of these historic establishments, celebrating the past, enriching the present and safeguarding the future.

Studying the cafés of Lisbon and the botequins of Brazil is important not only for understanding the history and culture of these countries but also for analyzing issues related to socialization, identity, artistic expression and urban transformations.

This study researched the effects on the perceptual evaluations of participants for the physical environmental factors of cafés using curvilinear, rectilinear, and mixed forms to provide for the spatial states of belonging, to increase the pleasures, and to extend the periods of remaining in the space.

This study used virtual reality (VR) technology to model the cafés designed by using curvilinear, rectilinear and mixed forms as an experimental environment. After experiencing the virtual images of the experimental spaces, participants filled out a “spatial perception” questionnaire. Perceptual evaluations of 415 participants regarding the environmental factors of cafés designed using curvilinear, linear and mixed forms were analyzed in a computer environment.

According to the analysis of the questionnaire data, the cafés using mixed forms were perceived as more positive for the factors of appeal (inviting, restful, warm and sincere), planning (well-planned) and space freedom (roomy, uncluttered, uncrowded, large, wide and free space) compared with the cafés using curvilinear and rectilinear forms. Furthermore, the cafés using curvilinear forms were perceived as more positive for all elements compared with the cafés using rectilinear forms. However, there was a more negative approach in the perceptual evaluations of participants connected to increases in level of education.

The research results clearly demonstrated that the different interior and furniture forms frequently encountered in cafés cause significant effects on users’ perceptual evaluations.

Cafés are becoming a key aspect in the renaissance of urban living. They are often the key element in the gentrification of urban neighbourhoods, and their role as the ‘third place’ is becoming fundamental to many people’s lives. They are where people go to socialize, sip coffee and watch the world go by. Several studies have considered this phenomenon, often linking the renaissance of café culture to their former role, in their perceived ‘heyday’, as locations of development of political and philosophical ideas. In this chapter, we explore the growth of the small, independent cafés which are becoming the homes of micro-communities and where a range of social interchange take place, as well as the consumption of food and beverage.

From our research, adopting the role of flaneurs to observe and experience the atmosphere of a number of independent cafés, we identify and classify some of these micro-communities by identifying the bonds that hold them together. The essential feature underlying the success of these independent cafés is much more than the food and beverage, it is also the environment, a place where customers feel comfortable socializing in an active or, in many cases, passive, way – for example, drinking coffee and reading the paper in a comfortable environment.

We also observe that many independent cafés have a loyal following which compose their regular customers. We have referred to these micro-communities as ‘tribes’. From our observations, it appears that they are growing and that for many in society they are becoming an important part of daily life.

The establishment of Science Cafés has become a popular strategy to enhance informal yet instruction-oriented interaction between medical and scientific experts and members of the relevant local communities. The purpose of this chapter is to report on two significant findings of a mixed-methods evaluation of the SCI (Science and Communities Interact) Café. Method: The Clinical and Translational Science Award in the Institute for Translational Sciences at the University of Texas Medical Branch (UTMB) in Galveston established an SCI Café program in 2013 to enable local residents to engage in dialogs with clinicians and researchers regarding their scientific interests and health concerns. A mixed-methods approach was used to evaluate the program. Results: The essential experience of SCI Café (SC) is updating one's knowledge of a topic. The primary comparative and analytical feature of SC participation is expertise. Expertise varies in terms of the social position of the participants: graduate student, university staff, engaged participant, topical participant, and curious participant.

This chapter will explore how independent coffee shops and cafés are creating unique servicescapes to meet the needs and desires of their clientele. Using the model of servicescape, the authors report on several micro-case studies in which the researchers play the role of customers and explore their own feelings and preferences when choosing and visiting an independent coffee shop or café. In each case, the researchers noted their feelings and experiences of the environment under the headings of ambience; arrangement and function with reference to the furnishings and crockery; the signs, symbols and artefacts were considered in relation to the name of the business and the marketing message of the business.

This paper aims to explore contribution of informal learning space - Research Cafe - to enrich research learning experiences of graduate students. Developing strong research skills among graduate students is a prime focus of higher education around the world. Thereby, universities are striving to maximise opportunities that can foster and enrich students’ learning experiences of research; however, the focus is mostly confined to formal opportunities such as research method courses and thesis writing. The provision of informal learning spaces has been recognised as a useful tool for fostering research learning experiences of graduates. This reflective paper is among a few focusing on a model of student-led informal learning space for enriching research experiences in higher education in the context of Pakistan.

This paper uses a reflective approach to generate a metalogue. The research experiences shared by the participants were further reflected by the authors after each research café session. The authors then shared their collective metacognitive reflections with each other, generating a metalogue, which was used as the data set. The metalogue was analysed thematically to generate themes.

Findings reveal that the research café is an informal space to promote academic socialisation by providing a conducive environment, peer support and informal supervision opportunities to foster the research learning experiences of graduate students. Importantly, the model presented in this paper provides a complimentary pathway for boosting learning experiences.

This paper would be useful for graduate students, faculty and university manager to acknowledge the potential of informal learning spaces in promoting research learning experiences. This paper highlights opportunities for replication, and further empirical research are needed to establish the efficacy of research café.

This study contributes to the global debate about graduate research learning experiences through informal learning space, which is yet to be explored, particularly in developing contexts like Pakistan. The idea of the research café is original, as it was conceived keeping in consideration the contextual and cultural aspects. The methodology used in this paper was specifically derived which can be replicated by other researchers.

This study aims to determine the effects of wall covering materials (wood, concrete and metal) used indoors on participants’ perceptual evaluations. The differences among participants’ perceptual evaluations regarding indoor physical environmental factors by occupation and gender were examined.

Cafes were selected as research environments. Virtual experimental spaces using three different wall covering materials were modelled and participants’ assessment of the physical environmental factors of these virtual spaces was measured through a detailed questionnaire.

Cafes using light-coloured wall covering materials were perceived more favourably than cafes using dark-coloured wall covering materials, and cafes with light-coloured wooden wall coverings were considered as a warmer material than cafes using concrete and metal. Participants who received design education (architect, interior architect) perceived physical environmental factors of cafes more negatively than those who did not receive design education (lawyer, economist, accountant, etc.). Male participants evaluated the physical environmental factors of cafes more positively than female participants for all adjective pairs. Except for two adjective pairs, no significant difference was found among the evaluations according to genders for the other adjective pairs.

This study revealed new results about customers’ choices of wall covering materials and offered designers new alternatives for materials that can be used in the design of cafes.

The purpose of this study is to share the experience of delivering a culturally responsive teaching program, the R.E.F.O.R.M. Café, at a historically Black college and university. The R.E.F.O.R.M. Café provided an opportunity for undergraduate students to participate in dialogue that reinforces the need for social justice in preserving Black lives. Before participating in the R.E.F.O.R.M. Café, lectures using a critical perspective to connect health to the history of the modern-day civil rights movement were conducted.

Using the World Café as a model, a qualitative methodology was used to implement the R.E.F.O.R.M. Café as part of community health education course curriculum to address health disparities plaguing Black communities. The breakout room function in Zoom was used to substitute for the tables used in traditional World Cafés because of COVID-19 restrictions, which allowed for small, focus-group-like dialogues to occur.

The R.E.F.O.R.M. Café challenged students to consider the power and opportunity for individuals on the front line to contest racial disparities. Students indicated the R.E.F.O.R.M. Café reinforced the importance of meaningful conversations, the connection to confronting health disparities and the effectiveness of program design and implementation to engage in dialogue around issues of race and equity. Students indicated the importance of hearing the perspective of peers when considering their personal identities as change agents.

This paper contributes to the literature that extends the body of knowledge related to implementing culturally responsive teaching programs at a historically Black college and university. Studies currently available related to implementing culturally responsive teaching programs among undergraduate students do not focus specifically on Black, Indigenous, and People of Color.

The purpose of this paper is to profile everyday management and business strategies of 30 cyber cafés in Mumbai and contextualize them in the broader and pervasive culture of non‐formal economy.

The paper conducts an ethnographic study of open‐ended interviews of cyber café owner/managers to understand everyday patterns of managing a cyber café. The field observations and literature review aid an understanding of non‐formal economy in Mumbai.

The paper finds three important insights: business with internet technologies, even at the level of a small café, is expensive, requiring reasonable computing skills to maintain or expand business potential; in order to survive expense management several unauthorized practices are routinised and merge with the broader structures of non‐formal economy; and the non‐formality of business practices influence an open, liberal atmosphere to browse the internet and turn in a predominantly youth clientele.

With regulatory discourse on information and communication technologies (ICTs) centered on piracy and ill‐legality, informality of business practices in emerging economies provide an alternate premise to understand its nature and function. These challenge received notions of visualizing ICT as simply piracy and coming to terms with markets shaped and structured by non‐formal processes.

The study is one of the first on cyber cafés in Mumbai using the framework of non‐formal economy to analyse data. This paper presents the connections between a small ICT‐enabled business and the pervasive culture of non‐formal business relations in Mumbai. It also reports on the everyday organizational practices and client usages of internet cafés in India.