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One of the most well-known, seminal models in the tourism field is the one proposed 50 years ago by Stanley C. Plog. His venturesomeness model has been widely cited in journal articles, textbooks, and has also been used as a reference for planning and designing tourism marketing projects. However, empirical research using Plog's psychographics has yielded varied results, some of which have corroborated his model, while others have found partial or no support for some postulates. Therefore, the purpose of this chapter is to offer an exhaustive review of 47 studies in the literature which have employed Plog's venturesomeness concept to examine travelers' personality traits, attitudes, and behavior, synthetizing empirical findings and drawing conclusions from the cumulative results. A discussion of the model's contribution to the current body of knowledge, managerial implications for tourism practitioners, and directions for future research are presented.

One of the most well-known, seminal models in the tourism marketing field is the one proposed more than 40 years ago by Stanley Plog. His venturesomeness model has been widely cited in journal articles, textbooks, and has also been used as a reference for planning and designing tourism marketing projects. However, empirical research on Plog’s psychographic model has yielded varied, inconclusive results, and the postulates of his conceptual framework are still subject to academic scrutiny. While some empirical investigations have corroborated the model, others have found partial or no support for it. Therefore, the purpose of this chapter is to offer an exhaustive review of 26 studies in the literature which have employed Plog´s venturesomeness concept to examine travellers’ personality traits, attitudes, and behaviour, as a way to synthetise empirical findings and draw conclusions from the cumulative results. A discussion of the model’s contribution to the current body of knowledge and managerial implications for tourism marketing practitioners are presented.

The references listed here should serve both as a guide to the free and inexpensive sources of tourism and travel research information and an ‘eye‐opener’ to the wealth of available data that is yours for the asking. In selecting sources of information, efforts have been made to (1) emphasize prime data, (2) list sources which can be used to locate more detailed data, and (3) keep the list brief enough to be actually read and used rather than kept in the bookshelf. Effective utilization can save hours of time and provide useful information that might otherwise be missed. Below, you will find sources in eight categories given within the constraints stated above.

The purpose of this chapter is to propose a theory which may lead to a holistic description of the mechanism of touristic phenomena. In so doing, the central discussion is to provide descriptive answers to basic questions. It will not be a sociological or anthropological discourse. Instead, it will use perspectives from environmental psychology, genetics, and a theory of information energy in elementary particle physics. The study of tourism, though it is not a distinct disciplinary field, must provide a grand theory. In this chapter, the discussions mainly focus on the concept of tourist to provide several ideas to amend its definition, which may directly correspond to an overall view of touristic phenomena.

Climate change has been universally recognized as a major threat to human well-being, necessitating a comprehensive transformation of people's activities. Various measures have been proposed to contain climate change among which the green transformation grabs special attention, thanks to its desirable properties. Within the green transformation process, green tourism comes to prominence with huge potential. As one of the largest carbon emitters, the transition towards green tourism may offer substantial benefits not only for tourism companies but also for the whole economy. Yet, most studies tend to focus on the adverse effects of tourism on climate change while overlooking the potential impact of climate change on tourism. This chapter clarifies the feedback relationship between climate change and tourism and makes some recommendations.

Battlefield tourism is a growing field in tourism research. However, it focuses primarily on an activity known as Dark Tourism, the visiting of places where tragedies or death took place. It includes the development of these sites as well. Cemeteries, internment sites, and memorials relating to death and depravity are the main features of battlefield tourism. Tourism development relies primarily on good infrastructure and an attractive (tourism) environment. As a niche tourism market, battlefield tourism can actively enhance the tourism product proposition of a destination. Identifying battlefield sites, incorporating them into battlefield tourism routes, and developing them as tourist attractions can act as an agent of tourism development. Battlefield tourists are mostly retired and have time to travel. They are also highly educated and fall into the high-income group. They are primarily interested in visiting existing battlefields, which indicates that battlefield tourism has the potential to act as an agent of tourism development and growth. For battlefield tourism developers, it would be essential to know their target market. Key factors in developing a successful tourism development plan for battlefield tourism are study preparation, determination of objectives, data gathering, analysis and synthesis, policy and plan formulation, recommendations, implementation, and monitoring. Battlefields need interpretation, development, marketing, and even commercializing to act as “storyteller(s)” of the past, add value to the more extensive tourism offering of a specific area, and act as an agent of tourism development.