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The purpose of this paper is to provide greater insights into the-state-of-the-art in crisis management and aid in better response to health-related crises, with a specific focus on the hotel industry. This study extends the tourism crisis management model to include social media, concerning the role of monitoring and responding.

This study enhances the classic 4R (readiness, reduction, response and recovery) crisis management model to include social media for hotels facing a bed bug crisis and/or other health-related crises.

This paper discusses the use of social media at different phases of managing a bed bug crisis, which include risk reduction, readiness, response and recovery. Recommendations are also provided for hotel managers to combat health-related crises that are fought out on social media.

Social media has helped to bridge the communication gap between customers and hotels. Bed bug infestations are a growing health crisis, and they have obtained increasing attention on social media sites. Without managing this crisis effectively, bed bug infestation can cause economic loss and reputational damages to hotel properties, ranging from negative comments and complaints, to possible lawsuits. Thus, it is essential for hoteliers to understand the importance of social media in crisis communication, and to incorporate social media in hotels’ crisis management plans.

This study serves as one of the first attempts in the hospitality field to offer discussions and recommendations on how hotels can manage the bed bug crisis and other crises of this kind by incorporating social media into their crisis management practices.

A strategic response to crisis research is a critical and growing area of study in management and business literature. Consequently, the sudden rise of COVID-19, that has a substantial adverse impact on the global economy in a relatively short period of time, brings into sharp focus on the possible and most effective types of strategic responses adopted by firms. In this context, this study aims to shed light on the types of strategic responses adopted by firms and the possible outcomes.

To contribute to the advancement of knowledge around strategic responses in general for business, this study conducted a keyword bibliometric analysis reviewing 66 articles from highly ranked journals according to ABS list of journals published between the period 2006–2020 and synthesize the existing research on strategic responses.

This research enabled the identification of the novel typology of strategic responses to the crisis, such as revived stakeholders’ relationships, revived pricing mechanisms and revived organizational compliance, and their outcomes. Additionally, the analysis established many research areas for scholars who will deal with this topic in the future.

The literature review contributes to the management and business literature by providing a novel and comprehensive classification of crisis responses and synthesizing all new knowledge gained within a new conceptual framework.

Using a video revealing unhygienic practices in Chinese five-star hotels as the case study, this study aims to understand the impact of service failure online exposure on hotel revenue performance in terms of seriousness, magnitude and duration, as well as to identify the hotel-characteristics and hotel-responsiveness factors that influence revenue recovery.

This study uses the actual Revenue per Available Room data of ten hotels involved in the incident and five different market segments during 2016–2019. Event study method is used to investigate the effect of online exposure on hotel revenue performance.

This study confirms the significant negative effect of online exposure and that hotels take nearly nine months to fully recover. The results indicate that hotel size, hotel age and response strategy play an important role in reducing negative impacts. Moreover, this study reveals the dynamic spillover effects of online exposure on different hotel market segments. These effects change from a competitive to a contagious effect with a decrease in class ratings.

Low-class hotel managers should take effective actions to avoid possible negative spillovers from others’ service failure incidents. Hotel managers could consider the synergy of different strategies rather than a single response strategy to minimize losses.

This study theoretically broadens knowledge about the negative impact of online exposure on Chinese hotel revenue. Additionally, the findings examine the dynamic spillover effects on hotels in different segments. Furthermore, they extend the existing findings on the negative impact of online public opinion crises.

本研究以一段揭示中国五星级酒店不卫生行为的视频为案例, 旨在了解网上曝光的服务失败事件在严重程度、规模和持续时间方面对酒店收入绩效的影响, 并确定影响收入恢复的酒店特征和酒店回应因素。

本研究使用了2016–2019年期间10家涉及酒店和5个不同的细分市场的实际每间可用房收入（RevPARs）数据。采用事件研究法（ESM）来研究网上曝光对酒店收入绩效的影响。

本研究证实了网上曝光的显著负面效应, 酒店需要近9个月的时间才能完全恢复。结果表明, 酒店规模、酒店年龄和回应策略在减少负面影响方面发挥了重要作用。此外, 本研究还揭示了在线曝光对不同酒店细分市场的动态溢出效应。这些效应随着酒店星级的下降而从竞争效应变为传染效应。

低星级酒店管理者应采取有效行动, 避免其他酒店的服务失败事件可能带来的负面溢出效应。酒店管理者可以考虑不同策略的协同作用, 而不是单一的回应策略来减少损失。

本研究从理论上拓宽了关于网上曝光对中国酒店收入绩效的负面影响的知识。与此同时, 本研究的结果考察了不同细分市场的酒店的动态溢出效应。此外, 还扩展了现有的关于网络舆情危机的负面影响的研究结果。

Este estudio utiliza los datos reales de ingresos por habitación disponible (RevPAR) de 10 hoteles implicados en el incidente y cinco segmentos de mercado diferentes durante 2016-2019. Se utiliza el método de estudio de sucesos (ESM) para investigar el efecto de la exposición en línea en el rendimiento de los ingresos de los hoteles.

Utilizando como caso de estudio un vídeo que revela prácticas antihigiénicas en hoteles chinos de cinco estrellas, este estudio pretende comprender el impacto de la exposición online de fallos en el servicio sobre el rendimiento de los ingresos hoteleros en términos de gravedad, magnitud y duración, así como identificar las características y los factores de respuesta del hotel que influyen en la recuperación de los ingresos.

Este estudio confirma el importante efecto negativo de la exposición online, tardando los hoteles casi nueve meses en recuperarse totalmente. Los resultados indican que el tamaño del hotel, su antigüedad y la estrategia de respuesta desempeñan un papel importante en la reducción del impacto negativo. Además, este estudio revela los efectos indirectos dinámicos de la exposición online en diferentes segmentos del mercado hotelero. Estos efectos cambian de un efecto competitivo a un efecto contagioso con una disminución de las calificaciones de la categoría o clase hotelera.

Los revenue managers de los hoteles de categoría baja deberían tomar medidas eficaces para evitar posibles repercusiones negativas de los fallos en el servicio de otros hoteles. Los directores de hotel podrían considerar la sinergia de diferentes estrategias en lugar de una única estrategia de respuesta para minimizar las pérdidas.

Este estudio amplía teóricamente los conocimientos sobre el impacto negativo de la exposición online en los ingresos de los hoteles chinos. Además, los resultados examinan los efectos indirectos dinámicos en hoteles de diferentes segmentos. Además, amplían los resultados existentes sobre el impacto negativo de las crisis de opinión pública online.

Crisis communication is an essential component of crisis management in hospitality and tourism. Yet few studies have offered a clear impression of the state of knowledge in this area. As one of the early conceptual attempts, this study aims to contribute to the existing knowledge by analyzing, comparing and synthesizing the literature in crisis communication and hospitality and tourism research. This study also proposes a transactional and dynamic crisis communication model that lays the conceptual foundation for future research.

This study was guided by a theory synthesis approach and analyzed the related literature. More specifically, this study conducted a rapid review of the general crisis communication research and a conventional, systematic review of crisis communication research in hospitality and tourism. Based on the review findings, this study further develops a transactive and dynamic crisis communication model in hospitality and tourism, which is fundamental for future studies in this area.

The findings of this study are presented through a literature review of general crisis communication research and crisis communication research in hospitality and tourism and the development of a transactive and dynamic crisis communication model in hospitality and tourism.

This study reviews the literature and develops an integrated model for crisis communication in hospitality and tourism. The findings of this study lay the conceptual foundation for crisis communication in hospitality and tourism and reveal future research venues.

By offering a state-of-the-art review and developing an integrated conceptual model, the findings of this study can help bridge the gaps between academics and practices as well as serve as references for practitioners to identify and develop effective crisis responses.

This paper represents an early effort to review crisis communication research in hospitality and tourism and conceptualize the subject area through an integrated model. The findings of this study contribute to the further conceptual development of crisis communication in hospitality and tourism.

The purpose of this paper is to understand the online communication strategies used by destination management organizations (DMOs) during a terrorist attack. In particular, this study analyzes Twitter use during seven terrorism incidents in six European cities (Paris, Brussels, Nice, Berlin, London and Barcelona) between 2015 and 2017.

Twitter content was collected via NCapture, a web browser extension of NVivo, one week prior to the attacks, the day of, and two weeks following to determine the timeframe in which DMOs communicated about the crisis, the types of messages being communicated, and whether these messages are effective. This study uses Coombs’ Situational Crisis Communication Theory as a guide to analyzing the effectiveness of the crisis communication strategies.

The findings of this paper indicate that DMOs are not effectively using Twitter during a terrorist attack. Few tweets relating to the attacks provided tourists with information regarding their safety, with the remaining only communicating as victims. Many DMOs went offline in the days immediately following the attacks and each DMO’s crisis communication on Twitter only lasted up to one week following the attacks.

This study provides insight into the ways DMOs are using social media for crisis communication. These results inform DMOs on their responsibility in communicating information during a terrorist attack. Messages of support are useful in the recovery stage, but tourists need information on how to stay safe and Twitter is often the first source people go to for information (Simon et al., 2014).

The purpose of this paper is to assess the crisis communication strategies implemented by hotel and lodging organizations via social media. Specifically, this study analyzed Twitter content by hotels in Orlando, Florida during the summer of 2016 when several crises occurred that made global media coverage, including the alligator snatching on Disney property, the mass shooting at Pulse nightclub and growing concerns of Zika virus.

To understand crisis communication in the hotel industry, this study was guided by the technology-environment-organization framework and situational crisis communication theory (SCCT). Twitter content between June 1 and August 31, 2016 from Orlando hotels was collected and content analyzed to determine: was the message related to the crisis event, the SCCT strategy used and the influence of hotel organizational factors (ownership, size, classification) on the use of social media for crisis communication.

Results indicate that most hotels are not currently using Twitter as a form of crisis communication. Only the shooting at Pulse Nightclub was communicated and the SCCT bolster strategy was used throughout each of the crisis-related message, reminding stakeholders that they too are a victim.

This study provides insight into the ways hotels are using social media for crisis communication. Each crisis explored was different, and while the hotels were not responsible for creating the crises, they are responsible for the safety of guests. These results inform hoteliers that there is a responsibility to communicate during a crisis, particularly for informative purposes.

The purpose of this study is to integrate the theory of planned behavior and the protection motivation theory to propose a theoretical framework for examining the influence of attitude, perceived behavioral control and subjective norms on international tourists’ intentions to select restaurants with contactless dining services (CDSs) as a protective behavior against COVID-19. This study further tested the moderation effects of subjective norms on attitude and perceived behavioral control links with intention.

In all, 344 international tourists completed questionnaires via QR-coded Google forms in Phuket Old Town and Patong Beach in Thailand. Data analysis was conducted by SPSS and Smart-PLS (partial least square).

Intention to select a restaurant with CDSs was influenced by attitude, perceived behavioral control and subjective norms. Subjective norms had a significant negative moderating effect on attitude and intention links. However, the moderation effect of tourists’ subjective norms on the connection between their perceived behavioral control and intention toward restaurant dining was not proved.

Providing CDSs could be a quick solution to decrease the devastating effect of the COVID-19 pandemic on the restaurant industry.

This study incorporated CDSs to expand the application of the integrated model of theory of planned behavior and protection motivation theory as a theoretical basis in the restaurant industry to explain how international tourists’ behavioral choices may change during the pandemic in Thailand. This study also contributes to the travel risk literature by highlighting the influence of attitude anchored on risk and efficacy beliefs (perceived vulnerability, severity and response efficacy) in predicting protective behavioral intention.

Online customer reviews could shed light into their experience, opinions, feelings, and concerns. To gain valuable knowledge about customers, it becomes increasingly important for businesses to collect, monitor, analyze, summarize, and visualize online customer reviews posted on social media platforms such as online forums. However, analyzing social media data is challenging due to the vast increase of social media data. The purpose of this paper is to present an approach of using natural language preprocessing, text mining and sentiment analysis techniques to analyze online customer reviews related to various hotels through a case study.

This paper presents a tested approach of using natural language preprocessing, text mining, and sentiment analysis techniques to analyze online textual content. The value of the proposed approach was demonstrated through a case study using online hotel reviews.

The study found that the overall review star rating correlates pretty well with the sentiment scores for both the title and the full content of the online customer review. The case study also revealed that both extremely satisfied and extremely dissatisfied hotel customers share a common interest in the five categories: food, location, rooms, service, and staff.

This study analyzed the online reviews from English-speaking hotel customers in China to understand their preferred hotel attributes, main concerns or demands. This study also provides a feasible approach and a case study as an example to help enterprises more effectively apply social media analytics in practice.

The unprecedented growth of social media in the past decade has resulted in an increasing interest on social media research. The purpose of this study is to examine the state-of-the-art developments in social media research and to develop a thematic research framework.

The study reviewed 262 social media-related articles published in eight top hospitality and tourism journals between 2007 and 2017. Content analysis was used to code data from the selected articles, and correspondence analysis was then used to compare the characteristics of research conducted on different social media platforms.

A thematic framework of social media research was developed based on a thorough review and systematic examination of the articles. The thematic framework consisted of the three key players – hospitality and tourism businesses, social media platforms and consumers – along with four categories of topical areas – marketing, managerial implication, user-generated content and impact – and 19 research topics. Three platform groups were identified to share similar article characteristics and research attributes.

This study offers a systematic overview of social media research in hospitality and tourism and is the first one to identify triadic relationships of social media platforms in thematic research framework. The innovative findings of correspondence analysis offer insights on future social media research from a platform perspective.