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This paper aims to understand the various facets of augmented reality (AR) and to explore its prospects for supporting the relaunch of the tourism sector post-COVID-19 in accordance with the guidelines set out by WHO and UNWTO.

This study falls into the category of exploratory research. It is based on a systematic review of secondary data. Thematic content analysis has been adopted to trace out the various ways in which AR can be an aid in overcoming challenges in the relaunch of tourism after the pandemic.

It was found that norms such as social distancing and lower mobility are going to be followed even after the COVID-19. Therefore, there will be a great demand for mobile and Web-based AR to not only ensure tourist safety but also to create unique, accessible, personalized, context-specific, deep and memorable experiences.

Apart from its academic contribution to the existing body of knowledge, this work can assist various tourism DMOs and policymakers to devise futuristic policies for AR-driven tourism management and development.

The COVID-19 pandemic is unprecedented and never seen before. In this context, this study establishes its novelty by exclusively focusing on the aspects of AR that can support the relaunch of tourism post-pandemic.

Travel ban, restriction and health hazards are the results of disruptive shocks in the tourism industry leading to a significant negative impact on the tourism business. We investigated the COVID-19 induced different restrictions effects in Bangladesh through the synthesis of the literature evidence. Our study found the tourism industry is one of the hardest-hit service industries worldwide during the pandemic. The main purpose of this chapter is to discuss the impact of COVID-19 on the tourism and hospitality industry in Bangladesh. New post-epidemic potentials for sustainable tourism growth are outlined. The consequences of COVID-19 in global sustainable tourism are discussed using a qualitative technique based on emergent literature, the most recent tourism reports and content analysis in this chapter. This book chapter complements the literature inventory on COVID-19 by estimating and tracking the world economy's major effects, the impact on sustainable travel and tourism, the effects on nature wildlife tourism and (new) openings for further sustainable tourism. Finally, it analyses the nature and scope of COVID-19's effects on tourism, recovery and resolution in the post-pandemic tourism industry, as well as the suggestions for future growth of sustainable tourism.

Tourism industry has extensively embraced technologies to enhance operational competencies, service quality over and above customer satisfaction. This chapter presents Information Technologies as an innovative approach to promote tourism destination from Destination Management Organization’s (DMO’s) perspective. Precisely, attention has been given on how destination managers are applying different types of technological tools to promote their tourism business. In recent times, DMOs are implementing several promotional tools with the use of technology like embracing the mobile technology, Social Media, online ads, and building effective marketing strategies innovatively to compete with the cut-throat competition in travel trade. It also tried to provide an insight understanding of the changes in destination manager’s promotional strategies with the advancement of technologies. Based on primary research with destination managers and using the literature review, a collection of technology-based tools used by DMOs for the promotion of tourism at the destination level was identified and their individual impacts were measured to identify the effects on the profit generation. To accomplish the mentioned objectives, an explorative study based on basic demographic analysis along with Pearson correlation and Simple Linear Regression was conducted to examine the individual impacts of the different promotional tools used by DMOs.

The purpose of this paper is to argue that the World Heritage Site (WHS) status as a label plays an important role in branding, creating awareness among the tourists and promoting a specific place – be it natural or cultural.

The study is based on qualitative research and utilised interviews and explanatory case study method, taking Maritime Greenwich WHS as a case.

It is found that the status of WHS motivates the tourists in general and heritage tourists in particular to visit the case study site. Also, the status helps in boosting the level of confidence of the tourists while selecting the site. Overall, it helps to reinforce the identity of a place. However, sustainability and conservation should not take a back seat when the very purpose of branding a site as WHS is this.

It is ideal to have a balance in managing the demand and supply side of place management and marketing making sure that the heritage value and trust is kept intact.