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This paper aims to understand the various facets of augmented reality (AR) and to explore its prospects for supporting the relaunch of the tourism sector post-COVID-19 in…
This paper aims to understand the various facets of augmented reality (AR) and to explore its prospects for supporting the relaunch of the tourism sector post-COVID-19 in accordance with the guidelines set out by WHO and UNWTO.
This study falls into the category of exploratory research. It is based on a systematic review of secondary data. Thematic content analysis has been adopted to trace out the various ways in which AR can be an aid in overcoming challenges in the relaunch of tourism after the pandemic.
It was found that norms such as social distancing and lower mobility are going to be followed even after the COVID-19. Therefore, there will be a great demand for mobile and Web-based AR to not only ensure tourist safety but also to create unique, accessible, personalized, context-specific, deep and memorable experiences.
Apart from its academic contribution to the existing body of knowledge, this work can assist various tourism DMOs and policymakers to devise futuristic policies for AR-driven tourism management and development.
The COVID-19 pandemic is unprecedented and never seen before. In this context, this study establishes its novelty by exclusively focusing on the aspects of AR that can support the relaunch of tourism post-pandemic.
Tourism industry has extensively embraced technologies to enhance operational competencies, service quality over and above customer satisfaction. This chapter presents…
Tourism industry has extensively embraced technologies to enhance operational competencies, service quality over and above customer satisfaction. This chapter presents Information Technologies as an innovative approach to promote tourism destination from Destination Management Organization’s (DMO’s) perspective. Precisely, attention has been given on how destination managers are applying different types of technological tools to promote their tourism business. In recent times, DMOs are implementing several promotional tools with the use of technology like embracing the mobile technology, Social Media, online ads, and building effective marketing strategies innovatively to compete with the cut-throat competition in travel trade. It also tried to provide an insight understanding of the changes in destination manager’s promotional strategies with the advancement of technologies. Based on primary research with destination managers and using the literature review, a collection of technology-based tools used by DMOs for the promotion of tourism at the destination level was identified and their individual impacts were measured to identify the effects on the profit generation. To accomplish the mentioned objectives, an explorative study based on basic demographic analysis along with Pearson correlation and Simple Linear Regression was conducted to examine the individual impacts of the different promotional tools used by DMOs.
The purpose of this paper is to argue that the World Heritage Site (WHS) status as a label plays an important role in branding, creating awareness among the tourists and…
The purpose of this paper is to argue that the World Heritage Site (WHS) status as a label plays an important role in branding, creating awareness among the tourists and promoting a specific place – be it natural or cultural.
The study is based on qualitative research and utilised interviews and explanatory case study method, taking Maritime Greenwich WHS as a case.
It is found that the status of WHS motivates the tourists in general and heritage tourists in particular to visit the case study site. Also, the status helps in boosting the level of confidence of the tourists while selecting the site. Overall, it helps to reinforce the identity of a place. However, sustainability and conservation should not take a back seat when the very purpose of branding a site as WHS is this.
It is ideal to have a balance in managing the demand and supply side of place management and marketing making sure that the heritage value and trust is kept intact.
This chapter focusses on the importance of using technology in tourism. This chapter also comprehensively highlights technologies that are impacting the tourism industry…
This chapter focusses on the importance of using technology in tourism. This chapter also comprehensively highlights technologies that are impacting the tourism industry as well as the constraints the industry is facing. Many research studies have been conducted which outline the contributions and importance of technology in tourism in general. In recent years, various research studies, ranging from tourism management to geography, have increasingly explored the opportunities to use cutting-edge information and communication technologies (ICTs), implemented at different scales, in order to improve tourists’ experiences. Among several technology-driven solutions, augmented reality (AR) is usually regarded as a useful tool for tourism. AR has become an area of significant interest and investment in recent times. The present study focusses on case studies where AR-based smart tourism applications have been developed. In tourist destinations, visitors exhibit a great interest in learning while travelling. Curiosity plays a significant role for visitors buying trips for their families and they are willing to pay slightly more for a unique experience. The findings offer several contributions to the literature by providing new theoretical insights into the intersection of AR and tourism in Italian heritage sites, especially in Sicily.
The tourism industry is known to be both famous and infamous in a way that there is a blurred line between how much tourism is sustainable and how much it is not. However…
The tourism industry is known to be both famous and infamous in a way that there is a blurred line between how much tourism is sustainable and how much it is not. However, there is no denying of the fact that the industry is in need of innovative and upgraded mechanisms to ensure sustainability. Technology, on the other hand, is making great strides in providing support to ensure sustainable development across various sectors. Taking cues from the existing work, this chapter investigates the various facets of technology in imbibing sustainability, especially in the tourism sector, and proposes a framework for technology-led sustainable tourism development process. The chapter concludes that both technology and sustainable development concept share the common principles of being holistic, futuristic and interrelated (integrated). Therefore, technology can be a proper solution to develop a sustainable model.
It is an unfortunate truth that hotel industries are sometimes behind the curve when it comes to adopting the latest technology. In the competitive environment of the…
It is an unfortunate truth that hotel industries are sometimes behind the curve when it comes to adopting the latest technology. In the competitive environment of the hotel industry, a sophisticated portfolio of information systems applications and high-quality information technology infrastructure play a key role in hotel performance in the world. The purpose of this research was to explore the impact of Diffusion of Innovation Theory and Technological, Organizational, and Environmental factors and business benefits of cloud computing adoption on the hotel sectors’ competitive capabilities. Previous studies in Asian countries have shown that adoption of cloud computing is significantly beneficial in hotel businesses. Having that this research study sough to explain the impact of cloud computing adoption using security concerns, top management support, cost saving, and competitive pressure relative advantages. The study was conducted among randomly selected 30 star graded hotels in Sri Lanka. Self-administered questionnaires were distributed among managerial and ICT professionals who were capable of making ICT decisions. The results of the data analysis revealed that cloud computing adoption level is still low among star hotels in Sri Lanka and Security Concerns, Top Management Support, Cost Saving, Competitive Pressure, and Relative Advantages are having significant impact on cloud computing adoption in the hotel sector in Sri Lanka.
Several tourism destinations are using social media (SM) marketing more than traditional marketing in the developed countries. The increasing use of technology has…
Several tourism destinations are using social media (SM) marketing more than traditional marketing in the developed countries. The increasing use of technology has replaced the role of travel intermediary. Most of the travellers in developed countries are no longer using travel agencies for their services. Many bookings are done online using electronic devices either at office or home. It is, therefore, a fact that SM has come to stay. However, the situation is contrary to some developing countries due to several reasons; for example, unreliable source of energy, communication, poor infrastructure and lack of competition. Most of developing countries depend on tourists from developed nations to consume their tourism destination products. Moreover, the modern travellers are no longer travelling in the dark. They want to have prior knowledge about their destinations. They check online product offerings, certification and destination labels. A modern tourist is becoming a more responsible traveller. SM plays a big role by providing information about many tourism destinations. Nevertheless, there are ongoing debates regarding the usefulness, future and survival of traditional travel agents despite the fact that there are threats from online travel agents and the increasing use of SM. This chapter is a case study of Malawi as a tourist destination. It critically discusses and analyses the impact of SM as a marketing tool. It also analyses the benefits and challenges of the travel agents, and finally confirms that there is a need to embrace technological change in travel and tourism industry in the developing nations.
India is the place of many religions, customs and traditions. Religious events are regularly an exceptional tourist opportunity, and there are several religious events…
India is the place of many religions, customs and traditions. Religious events are regularly an exceptional tourist opportunity, and there are several religious events that take place in India throughout the year. These events not only focus on the importance of people engaging in religious events and having spiritual experience but also act as a promotional opportunity for any country. With changing times, these religious places have become a site for tourism; relatively a mere pilgrimage and digital marketing is especially useful in promoting these events and places to new potential attendees as well. Therefore, this research stresses upon the small- and medium-sized religious events that take place in various regions of India and the importance of digital marketing in sustaining and promoting the event tourism.