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This study aims to explore the role of the linguistic style used in the brand-posted social media content on consumer engagement in the Fintech domain.

A total of 3,286 tweets (registering nearly 1.35 million impressions) published by 10 leading Fintech unicorns in India were extracted using the Twitter API. The Linguistic Inquiry and Word Count (LIWC) dictionary was used to analyse the linguistic characteristics of the shared tweets. Negative Binomial Regression (NBR) was used for testing the hypotheses.

This study finds that using drive words and cognitive language increases consumer engagement with Fintech messages via the central route of information processing. Further, affective words and conversational language drive consumer engagement through the peripheral route of information processing.

The study extends the literature on brand engagement by unveiling the effect of linguistic features used to design social media messages.

The study provides guidance to social media marketers of Fintech brands regarding what content strategies best enhance consumer engagement. The linguistic style to improve online consumer engagement (OCE) is detailed.

The study’s findings contribute to the growing stream of Fintech literature by exploring the role of linguistic style on consumer engagement in social media communication. The study’s findings indicate the relevance of the dual processing mechanism of elaboration likelihood model (ELM) as an explanatory theory for evaluating consumer engagement with messages posted by Fintech brands.

This study concentrates on assessing the research productivity in the domain of social media security in the past decades. The purpose of this study is to conduct a comprehensive bibliometric review on social media using various bibliometric indicators.

A total of 8,121 scientific publications were retrieved from Scopus database from period 1998 to 2021 using associated keyword search. This study also used VOSviewer^© tool to evaluate the network visualisation.

The result of this study revealed that there is a steady growth of annual publications except for the years 2015 and 2016. A total of 8,121 scientific publications and 80,454 total citations were found with 11.2 average citations per publication. The USA, China and India were top productive countries in terms of publishing research in the field; Chinese Academy of Sciences secured top position with 126 publications in highly productive organisation in the domain. The lecture notes in computer science from Springer Nature received a highly produced title with 553 publications and 4,453 total citations. For co-occurrence of author’s keywords, network visualisation analysis revealed that “Social Media”, “Social Network”, “Security”, “Privacy” and “Trust” found maximum occurrence in the domain of social media security.

This study provides comprehensive research status of social media security by performing a bibliometric analysis. The findings of this study will help relevant researchers to understand the research trend, pursue scientific collaborators and enhance research topic preferences.

The rareness of this study, detailed bibliometric analysis on the domain of social media security, is proven using numerous bibliometric indicators and application of VOSviewer in the domain.

This paper aims to present the numerical analysis of displacements, forces and bend angles of three different structural designs of a soft actuator using the finite element method. The results of this analysis help understand the physical behavior of the soft pneumatic actuator.

The soft actuator is designed using commercial modeling software, and the design of the actuator is analyzed using ABAQUS 19.0 with a standard implicit nonlinear analysis. There are three types of structural designs for actuators, namely, rectangular-base model, trapezoidal-base model and the trapezoidal model considered in the present study.

Maximum displacement, force and bend angle are observed in the rectangular-base model at various pressure levels.

The development of novel designs of the soft pneumatic actuator to undertake a comparative analysis of displacement, force and bend angle.

The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth critical decisions that each entrepreneur or the team of co-founders have to address during their start-up journey. This short case gives opportunity to delve into two aspects mainly a) As a founder, which investor should one choose for seeking funds and what should be the terms and conditions of investment? and b) How can one review and assess the business model of a start-up?