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Article
Publication date: 5 March 2018

Richa Priya, Aradhana Vikas Gandhi and Ateeque Shaikh

The purpose of this paper is to analyze the factors affecting mobile banking adoption among young Indian consumers.

3317

Abstract

Purpose

The purpose of this paper is to analyze the factors affecting mobile banking adoption among young Indian consumers.

Design/methodology/approach

The authors use a cross-sectional survey research design to empirically examine the factors affecting mobile banking adoption among young Indian consumers. The study sample consists of 269 respondents aged between 23 and 30 years from India.

Findings

The findings of the study suggest that perceived usefulness (PU), perceived ease of use (PEU), perceived credibility (PC) and structural assurance (SA) are strong determinants of user satisfaction (US) and behavioral intention (BI) to use the mobile banking service. US was found to partially mediate the relationship between PU, PEU, PC and SA and BI to use the service. Perceived risk was found to be statistically insignificant in terms of its relationship with BI to use the service.

Research limitations/implications

The results of this study provide good evidence for banks to further revamp their work practices in the area of mobile banking to enhance the overall penetration of mobile banking in India.

Originality/value

The study identifies factors influencing mobile banking adoption among young Indian consumers. Furthermore, this study suggests that US partially mediates the relationship between factor influencing mobile banking adoption and BI.

Details

Benchmarking: An International Journal, vol. 25 no. 2
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 23 October 2023

Kaushik Samaddar, Sanjana Mondal and Aradhana Gandhi

The continuous evolution of e-commerce with young consumers’ growing interest in online shopping has transformed the retail landscape across the world. With the surge in online…

Abstract

Purpose

The continuous evolution of e-commerce with young consumers’ growing interest in online shopping has transformed the retail landscape across the world. With the surge in online sales, counterfeits of luxury goods have also found themselves from brick-and-mortar shelves to online e-commerce sites. Against this backdrop, this study aims to understand and analyse young consumers’ online counterfeit purchase behaviour (OCPB). Additionally, it also aims at identifying the determinants that influence their purchase decisions.

Design/methodology/approach

Following an extensive review of the literature, the present study pursued a quantitative approach in exploring critical demographic, psychographic, behavioural and situational factors influencing OCPB. The study was conducted in India through an online survey using a structured questionnaire.

Findings

The findings indicate that young consumers’ OCPB is significantly related to influencing factors like brand consciousness, fashion involvement, face consciousness, impulsive buying tendency, acquisition centrality and utilitarian shopping values. Furthermore, moderating effects of perceived anonymity (PA) and moral disengagement (MD) on OCPB were also observed and validated.

Research limitations/implications

The study examined the critical factors and their linkages while building upon a structural framework on OCPB, keeping India as a representative sample. The proposed framework will bring more clarity and further insights that will help scholars expand the research domain with more cross-cultural studies and aid brand e-marketers to strategize their action towards developing strong brand aesthetic values.

Originality/value

The study contributes towards the literature by introducing PA and MD vis-à-vis building a framework for studying young consumers’ OCPB.

Article
Publication date: 10 April 2017

Aradhana Vikas Gandhi, Ateeque Shaikh and Pratima Amol Sheorey

The purpose of this paper is to investigate the adoption and implementation of supply chain management practices (SCMPs) on supply chain performance (SCP) and firm performance…

4496

Abstract

Purpose

The purpose of this paper is to investigate the adoption and implementation of supply chain management practices (SCMPs) on supply chain performance (SCP) and firm performance (FP) in the organized retail industry in a developing country like India.

Design/methodology/approach

An empirical study was conducted on a sample size of 125 responses collected from the supply chain heads of organized retail firms in India. A theoretical model was developed depicting the relationship between SCMPs, SCP and FP. The theoretical model was tested using mediating multiple regression analysis.

Findings

This research suggests that the SCMPs are positively related to SCP and FP. Customer relationship management and supplier relationship management are reported as the most important SCMPs, which had the maximum impact on the FP in the organized retailing context in India.

Research limitations/implications

The research employed perceptual performance measures. Future studies can use actual performance parameters like profit and sales growth to better quantify the benefits of SCM in this context.

Originality/value

This research is an attempt to empirically test the impact of SCMPs on FP in organized retailing context in an emerging market, India.

Details

International Journal of Retail & Distribution Management, vol. 45 no. 4
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 29 November 2018

Aradhana Vikas Gandhi and Dipasha Sharma

The purpose of this paper is to ascertain the performance of Indian hospitals in recent past and derive meaningful insights for policy makers and practicing managers in this area.

Abstract

Purpose

The purpose of this paper is to ascertain the performance of Indian hospitals in recent past and derive meaningful insights for policy makers and practicing managers in this area.

Design/methodology/approach

This paper analyses the technical efficiency of select Indian private hospitals using three related methodologies: data envelopment analysis (DEA), Malmquist Productivity Index (MPI) and Tobit regression. Two output variables (i.e. total income and profit after tax) and four input variables (i.e. cost of labour, net fixed assets, current assets and other operating expenses) were selected for the purpose of the study.

Findings

DEA analysis has shown that 14 out of 37 hospitals are found to be efficient under the Cooper and Rhodes model of DEA and 20 out of 37 hospitals are efficient under the Banker, Charles and Cooper model of DEA. The empirical results pertaining to MPI indicate an overall productivity progress in the private Indian hospital industry during the study period, which is largely due to technological advancement in the industry. Tobit regression demonstrates that chain affiliated, specialized and multi-city located hospitals exhibit a higher technical efficiency.

Research limitations/implications

This study has a limitation with reference to the unavailability of data on the input and output parameters of the model. The data related to the number of beds, number of doctors, number of nurses, etc., were not available for the period under consideration.

Originality/value

This study seems to be one of the few studies applying productivity and performance analysis using DEA, MPI and Tobit regression for the Indian private hospital industry.

Details

Benchmarking: An International Journal, vol. 25 no. 9
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 19 February 2019

Gauri Yogesh Joshi, Pratima Amol Sheorey and Aradhana Vikas Gandhi

The purpose of this paper is to identify the barriers to consumers’ intention to purchase energy efficient appliances. It uses multiple regression analysis to predict the factors…

1094

Abstract

Purpose

The purpose of this paper is to identify the barriers to consumers’ intention to purchase energy efficient appliances. It uses multiple regression analysis to predict the factors that deter consumers’ purchase intention.

Design/methodology/approach

Five barriers to consumers’ intention to purchase energy efficient appliances were identified through an exhaustive literature survey. Data were gathered from 300 respondents from Pune city from the state of Maharashtra in India through a survey. The items were measured on a five-point Likert scale. Validity and reliability of the scale were established. Multiple regression analysis was conducted to predict consumers’ intention to purchase energy efficient appliances based on factors identified.

Findings

Findings revealed that some degree of uncertainty was associated with energy efficient appliance purchase. In addition to possessing lower degrees of awareness on energy efficient appliances, consumers tend to disbelieve claims made on labels of energy efficient appliances. Consumers also feel inconvenience in identifying these appliances, spending time to know about them and paying the price to purchase them. Hence, the factors – scepticism towards label claims and perceived personal inconvenience – were found to have negative impact on consumers’ purchase intention. Societal norm was found to have a positive impact on consumers’ purchase intention. Interestingly, price sensitivity and perceived product risk (which were expected to have a negative relationship with consumers’ purchase intention) displayed a positive relationship.

Research limitations/implications

The model proposed here is based on the researcher’s identification of the barriers. There might have been unidentified barriers that were not considered. The research does not account for manufacturing or policy-based issues that might also pose as barriers. The study encourages marketers to re-examine marketing and communication policies associated with the sale of energy efficient appliances.

Originality/value

The paper provides insights into the external barriers faced by consumers while purchasing an energy efficient appliance. This research enables managers to understand consumer’s preference for conventional products over energy efficient ones. It attempts to check the presence of barriers to energy efficient appliances, identified from literature in a tier 1 city of India. Tier 1 city is the city with population greater than 1,00,000 as per 2001 census of India.

Article
Publication date: 22 January 2021

Shailesh Jain and Aradhana Vikas Gandhi

This paper aims to understand the impact of modern technologies such as artificial intelligence on impulse buying behaviour of Indian shoppers specifically in fashion retail…

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Abstract

Purpose

This paper aims to understand the impact of modern technologies such as artificial intelligence on impulse buying behaviour of Indian shoppers specifically in fashion retail outlets.

Design/methodology/approach

The empirical study on the effect of artificial intelligence on impulse purchase decisions was conducted through an e-survey of the Indian shoppers. The data collected was analysed using factor analysis and multiple regression analysis.

Findings

The impact of modern technologies which are used by the retailers to enhance sale and consumer engagement was studied. The relationship between use of artificial intelligence parameters such as the purchase duration, recommended products, product information and human interaction and its impact on Impulse Purchase was studied and the results revealed that all these factors except product information had a significant impact on the impulse purchase decision of the buyer.

Practical implications

This study will be useful to the fashion retailers to gauge the effect of incorporating artificial intelligence and its impact on driving sales by attracting shoppers to their outlets.

Originality/value

This study specifically focusses on the impact of modern technologies on impulse purchase of Indian shoppers in fashion retail outlets. Other research works have focussed on impact of visual merchandising, store layouts, store environment and promotional activities on impulse purchases. This is one of the few studies which deals with the impact of artificial intelligence on impulse buying behaviour of Indian shoppers specifically in the fashion retail segment.

Details

International Journal of Innovation Science, vol. 13 no. 2
Type: Research Article
ISSN: 1757-2223

Keywords

Article
Publication date: 14 July 2020

Aradhana Vikas Gandhi

The study aims to explore the parameters that affect the purchase behavior of green consumers.

Abstract

Purpose

The study aims to explore the parameters that affect the purchase behavior of green consumers.

Design/methodology/approach

A mixed methodology concurrent study was adopted involving questionnaire-based empirical study along with a qualitative study to capture the lived experiences of the respondents. Inferences were drawn to understand green consumer behavior in a holistic way.

Findings

While conducting in-depth interviews, many recurring themes emerged, such as environmentally friendly, health-conscious, price, government initiatives, youngsters' inclination, general awareness, family influence/traditions, quality, advertisement and social concern. A concurrent quantitative study was conducted, which established altruism, environmental awareness and social factor and influence as significant parameters, which had an impact on green consumer behavior.

Practical implications

While designing green products, this study will enable marketers to innovate their products and services based on the intricate insights that have come out of the study.

Originality/value

The study seeks to give deep insights into green consumer behavior that may help academics and marketers to understand the phenomenon better.

Article
Publication date: 1 May 2023

Mugdha Vinod Dani, Aradhana Vikas Gandhi and Anshu Sharma

Innovation is a process that enables organizations to sustain and prosper in a competitive business environment. This study aims to understand the key drivers of innovation within…

Abstract

Purpose

Innovation is a process that enables organizations to sustain and prosper in a competitive business environment. This study aims to understand the key drivers of innovation within organizations from the lens of employees.

Design/methodology/approach

This study uses a grounded theory approach based on semi-structured in-depth interviews of 20 professionals working in information technology (IT) firms. Judgmental sampling was adopted to select the respondents. Open coding, inductive analysis was conducted on the interview transcripts to generate relevant themes.

Findings

Emerging themes indicate that innovation within organizations can be triggered as a response to client requirements or the employees’ inherent urge to innovate. Certain factors such as user engagement, formal organizational processes and practices, informal collaborative practices, the role played by experts and leaders and upskilling were seen to enable innovative outcomes within organizations.

Practical implications

Findings from this study will allow leaders to activate the identified drivers by designing suitable organizational processes and strategies to nurture a successful innovation culture within their teams.

Originality/value

This grounded theory-based study looks at drivers of innovation within IT organizations from the perspective of employees.

Details

International Journal of Innovation Science, vol. 15 no. 5
Type: Research Article
ISSN: 1757-2223

Keywords

Article
Publication date: 13 December 2022

Kaushik Samaddar and Aradhana Gandhi

The study explores and builds theories in Customer Perceived Values (CPVs) that drive counterfeit buying intention, using a Grounded Theory Approach (GTA) in an emerging market…

Abstract

Purpose

The study explores and builds theories in Customer Perceived Values (CPVs) that drive counterfeit buying intention, using a Grounded Theory Approach (GTA) in an emerging market, India.

Design/methodology/approach

Counterfeit studies have either resorted to a survey approach or modelling approach in investigating various aspects and dimensions. This study, among a few, attempted a GTA in building theory on CPVs. Based on the observations and recorded responses that emerged through several Focus Group Discussions (FGDs); conducted in two metropolitan cities (India), newer insights into this illicit phenomenon of “Counterfeiting” were derived.

Findings

Adding to the counterfeit literature, the study presents a comprehensive view of the CPVs. Findings reveal economic, socio-normative, pleasure-based, euphemistic, acquisition-centrality, self-regulating, situational and sustainable consumption values that influence counterfeit attitudes and in turn impact counterfeit buying intentions. Although Economic Values (ECV) have been the primary motivation for counterfeit purchase, complex and newer values that emerged through this research study bears significance.

Practical implications

As a single point of reference, this study will provide impetus to scholars and academicians in expanding the counterfeit research domain. While aiding policymakers and marketers in further understanding this illicit practice, it will also guide brand managers in strategizing their offerings and reaching out to the masses with strong brand aesthetic values.

Originality/value

Based on a systematic literature review using the 4 Ws framework, this study is one of the few attempts that has adopted a GTA to explore and develop theories on CPVs in counterfeit research.

Details

South Asian Journal of Business Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-628X

Keywords

Article
Publication date: 18 August 2021

Mugdha Vinod Dani and Aradhana Vikas Gandhi

Innovation is an engine that drives the organization and allows it to outcompete in the economic environment. This paper aims to analyze scientific publications between 1980 and…

1471

Abstract

Purpose

Innovation is an engine that drives the organization and allows it to outcompete in the economic environment. This paper aims to analyze scientific publications between 1980 and January 2021 concerning innovation indicators at organizational and individual levels. The study identifies 11 unique indicators to evaluate innovation, thus enhancing existing knowledge in the domain.

Design/methodology/approach

A total of 175 randomly selected journal articles were systematically analyzed.

Findings

While innovation has received significant attention in the commercial sector, the focus on the construct in academic research has remained relatively narrow. The analysis offers a comprehensive view of innovation drivers at an organizational and individual level.

Research limitations/implications

The literature review offers a deeper understanding of the indicators of innovation impacting organizational performance.

Originality/value

The analysis and methodology discussed aim to assist managers, researchers and policymakers in comprehending the various innovation indicators; such understanding may enhance individual and organizational efficiency.

Details

International Journal of Innovation Science, vol. 14 no. 3/4
Type: Research Article
ISSN: 1757-2223

Keywords

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