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Case study
Publication date: 18 November 2013

Nakul Gupta, Radha R. Sharma and Rupali Pardasani

Entrepreneurship, internationalization, family-owned business management, strategic management.

Abstract

Subject area

Entrepreneurship, internationalization, family-owned business management, strategic management.

Study level/applicability

MBA/postgraduate management program courses on family business management. The case can be taught at the beginning of the course to acquaint students with the dynamics of family-owned businesses. MBA/postgraduate/undergraduate courses on entrepreneurship. It can be used in the middle of the course to highlight the challenges presented by an entrepreneur due to change in the business environment and macroeconomic scenario. MBA/postgraduate course on strategic management. It can be used at the beginning of the course to introduce strategies for managing and sustaining growth of a business. MBA/postgraduate course on organizational development. It can be used in the middle of the course to help students understand the importance of designing an optimal organizational structure for a family business.

Case overview

FragraAroma was an Indian fragrance company. Anil Gupta, the Founder and Managing Director of FragraAroma, and his sister Nisha were equal shareholders of the company. With changes in the Foreign Direct Investment Policy in 2013 in India, Anil and Nisha's husband Tarun had different expansion plans for FragraAroma. While Anil was planning to expand FragraAroma internationally, but his sister and her husband wanted diversification of the company's customer segment in the domestic market itself. The case is poised at the juncture, where Anil was facing a labyrinth of critical decisions. Would he go ahead with Tarun's expansion plan or stick to his plan of internationalization? Would his decision affect the harmony of the family? Was there a way that could enable him sailing his family and family business out of the doldrums?

Expected learning outcomes

This case is primarily about a family business and the dilemmas faced by the owner of that family business. The case captures the challenges faced by a family business in sustaining growth and competitiveness. The case can be used to understand how decisions are taken in a family-owned business. To understand the challenges faced by a family-owned business while developing and implementing its growth strategies. To understand the opportunities and challenges presented to a family-owned businesses when macroeconomic scenarios change. To understand the spillover effects of business decisions on family relations in a typical family-owned business setup.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 3 no. 7
Type: Case Study
ISSN: 2045-0621

Keywords

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Abstract

Details

Modelling Our Future: Population Ageing, Health and Aged Care
Type: Book
ISBN: 978-1-84950-808-7

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Article
Publication date: 5 June 2017

Anil Gupta and Neelika Arora

The purpose of this paper is to examine the relative influence of “reasons for” and “reasons against” adoption of mobile banking (m-banking) among Indian consumers.

Abstract

Purpose

The purpose of this paper is to examine the relative influence of “reasons for” and “reasons against” adoption of mobile banking (m-banking) among Indian consumers.

Design/methodology/approach

Using the framework of behavioral reasoning theory (BRT), hypothesized relationships between values, reasoning constructs, attitude and intentions were developed. The hypotheses were tested using a representative sample of data obtained from Indian banking consumers (n=379). Confirmatory factor analysis and structural equation modeling were used to analyze the data.

Findings

The findings indicate that both “reasons for” and “reasons against” have an influence on m-banking adoption. Among the “reasons for” m-banking adoption, ubiquitous is the major determinant, and among the “reasons against” m-banking adoption, tradition barrier is the major determinant. The findings also confirm that value of “openness to change” significantly influences reasons for adoption and has no impact on reasons against and attitude toward m-banking.

Research limitations/implications

This study examines customers in only one context (i.e. India). Future research can examine samples in other countries so that the results can be generalized. Also the mediating role of demographic factors can be studied in future studies to predict m-banking adoption.

Practical implications

The findings of this study emphasize the importance of examining both the pro-adoption and anti-adoption factors while developing marketing strategy. This study confirms that m-banking adoption can be increased if managers attempt to minimize the effect of barriers of m-banking adoption.

Originality/value

This is the first study to examine m-banking adoption using BRT, which investigates the reasons for and reasons against m-banking adoption in a single framework.

Details

International Journal of Bank Marketing, vol. 35 no. 4
Type: Research Article
ISSN: 0265-2323

Keywords

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Article
Publication date: 21 May 2018

Anish Yousaf, Abhishek Mishra and Anil Gupta

The purpose of this paper is to examine the interesting dynamics of image transfer when multiple brands get together to sponsor a property, referred to as concurrent…

Abstract

Purpose

The purpose of this paper is to examine the interesting dynamics of image transfer when multiple brands get together to sponsor a property, referred to as concurrent sponsorship, and its effects on the consumer-based brand equity (CBBE) of the sponsor or the sponsored property, in the context of Indian Premier League of cricket.

Design/methodology/approach

Two pre-tests, for identifying the sponsored property and sponsors, were followed by the main experiment, involving 500 respondents. A general linear model was used for data analysis.

Findings

The findings reveal that for brands with high CBBE, investment in concurrent sponsorship leads to larger benefits, especially if they have similar associations to the sponsored property. This study also shows that image of the sponsored property is strongly dependent on combined CBBE of the sponsors. Finally, it is found that brands with high (low) CBBE are benefited more in concurrent (solo) sponsorship conditions.

Originality/value

This paper is an original contribution in this field, with limited works studying the impact of concurrent sponsorship on the brand equity of sponsors or the sponsored property.

Details

Marketing Intelligence & Planning, vol. 36 no. 6
Type: Research Article
ISSN: 0263-4503

Keywords

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Article
Publication date: 7 January 2019

Sandeep Phogat and Anil Kumar Gupta

The purpose of this paper is to propose a model (structural equation modeling (SEM)) from the 16 identified just in time (JIT) elements useful for implementation of JIT in…

Abstract

Purpose

The purpose of this paper is to propose a model (structural equation modeling (SEM)) from the 16 identified just in time (JIT) elements useful for implementation of JIT in maintenance.

Design/methodology/approach

Data were collected using questionnaires posted to 421 manufacturing industries and automotive service industries in India from which 133 usable responses were obtained. First, exploratory factor analysis (EFA) is carried out to identify the factor structure after that confirmatory factor analysis (CFA) is carried out to verify the factor structure of a set of identified JIT elements. CFA is conceded by an SEM statistical technique. In this paper, EFA is applied to extract the factors in JIT implementation by the statistical package for social sciences (SPSS 24) software and confirming these factors by CFA through analysis of moment structures (AMOS 18) software.

Findings

Out of 18 identified JIT elements through literature and expert opinion only 16 JIT elements are selected for the study, two JIT elements removed due to the low value of correlation item-total correlation (CITC). Three factors extracted through EFA, which affects the benefits of JIT implementation in maintenance in quality improvement, production improvement and process control. SEM using AMOS 18.0 was used to perform the first-order three-factor structure (quality improvement, production improvement and process control) of the JIT implementation in maintenance.

Originality/value

The results will be useful for maintenance managers and maintenance professionals to understand the process of implementation of JIT in maintenance and to gain benefits after the implementation of JIT in maintenance in their respective organization.

Details

International Journal of Quality & Reliability Management, vol. 36 no. 1
Type: Research Article
ISSN: 0265-671X

Keywords

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Article
Publication date: 19 June 2017

Anish Yousaf, Anil Gupta and Abhishek Mishra

Sport teams not only compete with other teams for the ultimate prize but also for a share of customer mind space. For winning fan loyalty and resultant economic success…

Abstract

Purpose

Sport teams not only compete with other teams for the ultimate prize but also for a share of customer mind space. For winning fan loyalty and resultant economic success, management of sport teams need to focus on team-branding, and thus, developing and measuring a team’s brand equity becomes essential, which is the core purpose of this paper.

Design/methodology/approach

Current work builds upon previous efforts to develop a reliable and, more importantly, a parsimonious sport team brand-equity (STBE) index, as opposed to the usual multi-dimensional reflective scales, too complicated and not of much use to practitioners.

Findings

The authors propose that the STBE index having eight indicators is enough to capture the full domain of the concept and provide a snapshot about the ability of a team’s administration to create strong emotional bonds with its fans.

Research limitations/implications

Apart from demographics of the respondents, an important drawback is that the STBE index is from the perspective of television or online viewers and not those watching live in stadiums. This work contributes to extant sports brand equity literature by proposing a simpler scale made of casual variables, as opposed to reflective scales running into large number of similar items, a first of its kind in this domain. The authors also are able to forward the growing call for developing more of such scales through this effort.

Practical implications

Not only can the present scale be easily used by sport-marketers and researchers, it will be especially useful for marketing managers who want to associate their brands with sport teams, as it affects performance of their own brand.

Originality/value

The work represents a novel effort for developing a team-based brand equity and, to the authors’ knowledge, has not been attempted in this literature before.

Details

Journal of Indian Business Research, vol. 9 no. 2
Type: Research Article
ISSN: 1755-4195

Keywords

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Article
Publication date: 12 February 2019

Sandeep Phogat and Anil Kumar Gupta

The maintenance department of today, like many other departments, is under sustained pressure to slash costs, show outcome and to support the assignments of the…

Abstract

Purpose

The maintenance department of today, like many other departments, is under sustained pressure to slash costs, show outcome and to support the assignments of the organization, as it is a commonsensical prospect from the business perspective. Therefore, the purpose of this paper is to find out the wastes level present in maintenance and, after that, do the ranking of maintenance wastes currently present in the operations of Indian organizations with the help of a questionnaire survey.

Design/methodology/approach

For this, a database of 421 Indian industries was identified and a structured questionnaire was designed. The questionnaire was divided into two sections A and B to assist with data interpretation. The aim of section A was to build general information of participants and their position, type of organization, number of employees, annual turnover of the organization, etc. Section B was also a structured questionnaire developed based on a five-point Likert scale for assessing the level of maintenance wastes currently present in the maintenance.

Findings

Waste of inventory in terms of spare parts storage and obsolesce, etc., waste of rejects/rework/scrap in case of poor maintenance, waste of processing that leads to increases in maintenance and waste of overproduction/excessive maintenance activity has a high level of presence in the maintenance of Indian organizations and gets the top ranks in all the seven types of maintenance wastes.

Practical implications

This paper will be extremely useful for the researchers, maintenance professionals and others concerned with maintenance to understand the after effects of maintenance wastes in Indian industries.

Originality/value

These findings will be highly valuable for professionals relating to manufacturing sector desiring to implement effective maintenance approach in the maintenance management system.

Details

Journal of Quality in Maintenance Engineering, vol. 26 no. 1
Type: Research Article
ISSN: 1355-2511

Keywords

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Article
Publication date: 24 January 2019

Sandeep Phogat and Anil Kumar Gupta

The maintenance department of today, like many other departments, is under sustained pressure to slash costs, show outcome and support the assignment of the organization…

Abstract

Purpose

The maintenance department of today, like many other departments, is under sustained pressure to slash costs, show outcome and support the assignment of the organization, as it is a commonsensical prospect from the business perspective. The purpose of this paper is to examine expected maintenance waste reduction benefits in the maintenance of organizations after the implementation of just-in-time (JIT) managerial philosophy. For this, a structured questionnaire was designed and sent to the 421 industries in India.

Design/methodology/approach

The designed questionnaire was divided into two sections A and B to assist data interpretation. The aim of the section A was to build general information of participants, type of organization, number of employees, annual turnover of the organization, etc. Section B was also a structured questionnaire developed based on a five-point Likert scale. The identified critical elements of the JIT were included in the questionnaire to identify the maintenance waste reduction benefits in the maintenance of organizations.

Findings

On the basis of the 133 responses, hypothesis testing was done with the help of Z-test, and it was found out that in maintenance, we can reduce a large inventory of spare parts and also shorten the excessive maintenance activities due to the implementation of JIT philosophy. All the four wastes: waste of processing; waste of rejects/rework/scrap in case of poor maintenance; waste of the transport of spares, and waste of motion, have approximately equal weightage in their reduction. Waste of waiting for spares got the last rank, which showed that there are little bit chances in the reduction of waiting for spares after the implementation of JIT philosophy in maintenance.

Practical implications

The implication of the research findings for maintenance of organizations is that if maintenance practitioners implement elements of JIT philosophy in maintenance then there will be a great reduction in the maintenance wastes.

Originality/value

This paper will be abundantly useful for the maintenance professionals, researchers and others concerned with maintenance to understand the significance of JIT philosophy implementation to get the expected reduction benefits in maintenance wastes of organizations which will be helpful in the great saving of maintenance cost and time side by side great increment in the availability of machines.

Details

Journal of Quality in Maintenance Engineering, vol. 25 no. 1
Type: Research Article
ISSN: 1355-2511

Keywords

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Article
Publication date: 8 October 2018

Sandeep Phogat and Anil Kumar Gupta

The purpose of this paper is to propose an interpretive structural modeling (ISM) model which highlights the relationships between the identified just-in-time (JIT…

Abstract

Purpose

The purpose of this paper is to propose an interpretive structural modeling (ISM) model which highlights the relationships between the identified just-in-time (JIT) elements useful for the implementation of JIT in maintenance and understand mutual influences of these identified JIT elements on JIT implementation in maintenance. Further, this paper seeks to identify dependence power and driving power of identified JIT elements using an ISM and Matrice d’Impacts Croisés Multiplication Appliquée á un Classement (MICMAC) analysis.

Design/methodology/approach

The methodology used in the paper is ISM with a view to evolving mutual relationships among JIT elements. The identified JIT elements have been further classified, based on their dependence power and driving power using MICMAC analysis.

Findings

This paper has developed the relationships among 16 identified JIT elements using the ISM methodology. Further, this paper analyses the driving power and dependence power of identified JIT elements with the help of MICMAC analysis. The incorporated approach is developed here, as the ISM provides only binary correlation among identified JIT elements. The MICMAC analysis is adopted here as it is useful in specific examination related to driving and the dependence power of identified JIT elements. The ISM developed model and MICMAC analysis finding are validated with the help of industrial experts.

Research limitations/implications

The weightage and validation for the ISM and MICMAC analysis are obtained throughout the opinion of academics and industry experts. Further hypothesis may be conducted to examine the validity of the planned model, and structural model may also be validated statistically with the help of structural equation modeling.

Practical implications

The ISM model development and MICMAC analysis of identified JIT elements provide academics and maintenance managers a macro picture of the profits gained by the organizations by the implementation of JIT in maintenance of an organization.

Originality/value

The results will be useful for maintenance managers to understand the process of implementation of JIT in maintenance and to gain benefits after the implementation of JIT in maintenance of an organization.

Details

Journal of Quality in Maintenance Engineering, vol. 24 no. 4
Type: Research Article
ISSN: 1355-2511

Keywords

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Article
Publication date: 10 December 2019

Neeraj Dhiman, Neelika Arora, Nikita Dogra and Anil Gupta

The purpose of this paper is to examine the determinants of user adoption of smartphone fitness apps in context of an emerging economy.

Abstract

Purpose

The purpose of this paper is to examine the determinants of user adoption of smartphone fitness apps in context of an emerging economy.

Design/methodology/approach

The present study uses the extended unified theory of acceptance and use of technology (UTAUT2) as the base model along with two additional constructs, i.e. self-efficacy and personal innovativeness. The data collection was done through an online survey, wherein a total of 324 valid responses were obtained for the statistical analysis. All the hypothesized relationships were tested through partial least square structural equation modelling (PLS-SEM) using an open source programming language and software environment, i.e. R Software along with plspm-package.

Findings

Significant predictors of smartphone fitness app adoption intention include effort expectancy, social influence, perceived value, habit and personal innovativeness. Further, this study confirms significant relationship between personal innovativeness and habit, self-efficacy and effort expectancy and effort expectancy and performance expectation. This study reveals that personal innovativeness is the strongest predictor of behavioural intention. Contrary to the expectations, factors like performance expectancy, facilitating conditions and hedonic motivation did not influence behavioural intention.

Practical implications

This study gives significant clues to app developers that can drastically influence the adoption of fitness apps. The findings suggest that marketers should focus on users with high personal innovativeness that can further act as role models and significantly influence their social circle. Interestingly, the findings suggest that fitness apps, as compared to other apps, should not emphasize much on the hedonic value of their offerings.

Originality/value

This study is one of the few studies to examine the adoption of smartphone fitness apps in an emerging economy context by using extended version of UTAUT2 model. Further, this study shows how new endogenous and exogenous variables (i.e. self-efficacy and personal innovativeness) contribute to better explanatory power of the UTAUT2 framework.

Details

Journal of Indian Business Research, vol. 12 no. 3
Type: Research Article
ISSN: 1755-4195

Keywords

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