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The purpose of this paper is to study the factors which facilitate the increase of effectiveness of university education and determination of perspectives of their management for provision of maximization of effectiveness of university education by the example of modern Russia.

The authors define the notion and sense of effectiveness of university education under the conditions of market economy, conduct theoretical review, classify factors which facilitate the increase of effectiveness of university education, and conduct regression and correlation analyses of influence of various factors on effectiveness of university education.

As a result of the research, the authors come to the conclusion that the volume of financing of science is not a factor of efficiency of scientific activities of Russian universities; the most important factors of effectiveness of university education are the number of universities and quantity of academic staff. Perspectives of provision of maximization of university education effectiveness in modern Russia are related to management of human capital – academic staff of universities – and finding a balance of quantitative growth and increase of quality of university education.

Practical significance of the conducted research consists in the fact that its results could be used during development and conduct of the state policy for the management of effectiveness of the system of university education in modern Russia.

The research has high theoretical significance, as it contributes to the development of the concept of effectiveness and understanding of foundations of management of the system of university education under the conditions of market economy.

Purpose: This chapter aims to address the problem and explore the process of creating the new ‘markets of tomorrow’ from the perspective of the technological inequalities arising in this context and leading to conflicts in international trade, thus prompting the creation of promising areas of conflict management.

Design/methodology/approach: The study is carried out using the comparative analysis methods through the review of analytical data, as well as using the qualitative structural and logical analysis method.

Findings: This chapter reviews the factors that determine the benefits and limits of participating in the creation of the new ‘markets of tomorrow’ in some of the world’s countries. Prospects and recommendations are identified to prevent or partially mitigate the technological inequalities constituting a barrier to the creation of new ‘markets of tomorrow’, provoking conflict in international trade and promoting the development of promising areas of conflict management.

Originality/value: The results of the study generally supported the assumption that recovery from the economic downturn associated with the COVID-19 pandemic requires a comprehensive and sustained economic transformation capable of delivering economic growth that would contribute to the broader social and environmental goals to be achieved over the coming decade. Implementing such a transformation will require the active creation of ‘markets of tomorrow’ through a creative combination of disruptive technological and socio-institutional innovations. The aim is not only to produce more or in a better way but also to transform economies by creating new technological and institutional systems that can address some of today’s most pressing social problems, in particular to mitigate technological inequalities and prevent conflicts from developing.