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1 – 10 of over 4000João Henrique Lopes Guerra, Fernando Bernardi de Souza, Silvio R. I. Pires, Manoel Henrique Salgado and Anderson Luiz Ribeiro de Sá
The study analysed the aerospace industry, a traditionally important sector for the topic of risk management, from three complementary perspectives: the supply chain risks present…
Abstract
Purpose
The study analysed the aerospace industry, a traditionally important sector for the topic of risk management, from three complementary perspectives: the supply chain risks present in the sector, the mitigation strategies adopted to face them, and the characteristics (dimensions) observed in the SCRM process of aerospace companies.
Design/methodology/approach
The research employed a quali–quantitative method: a survey was carried out, followed by interviews with professionals from companies belonging to different tiers of aerospace supply chains. Interviews helped to interpret the survey data and understand in more detail risk management in aerospace companies.
Findings
The study presents a panorama of the aerospace industry in terms of risk management. The sector’s turbulent environment is described as well as the strategies to prevent, minimise or postpone the impact of supply chain risks. In particular, ten dimensions that have been identified in the SCRM process of aerospace firms are discussed. These characteristics influence the objectives of this process and are related to resources, roles and responsibilities, incentives, development of competences and skills, scope (internal and external) and approaches to integrate decisions and actions in the context of the supply chain.
Originality/value
Articles that address the SCRM process usually focus on the process steps, whereas this study investigated dimensions that transcend these steps but whose discussion in the literature is still fragmented. It also analysed a reference sector for the topic from a broader perspective than others available in the literature (supply chain risks, mitigation strategies and characteristics of the SCRM process). Supply chain members with relationships with each other were investigated, a desirable approach for SCRM but still under-explored. The study also answers calls for industry-specific studies and research on emerging countries.
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Brian Lam, Lina Z. Li, Byron Y. Song and Li Yao
This study aims to investigate the influence of social capital on firms’ business strategies, focusing on Miles and Snow (1978) dichotomy between “prospector” and “defender”…
Abstract
Purpose
This study aims to investigate the influence of social capital on firms’ business strategies, focusing on Miles and Snow (1978) dichotomy between “prospector” and “defender” strategies.
Design/methodology/approach
The authors perform multivariate regression analyses using a sample of US firms spanning the period from 1995 to 2021. The authors use a two-stage least squares model to alleviate endogeneity concerns and perform several cross-sectional tests and path analyses.
Findings
The authors find a significant and positive association between social capital and defender-type business strategies. Results from cross-sectional analyses reveal that this relationship is more pronounced in highly competitive product markets and among firms led by highly qualified CEOs. In addition, the authors find that CEO compensation mediates the effect of social capital on business strategy. Overall, the results suggest that low social capital regions foster prospector strategies due to managers’ self-maximizing incentives. Finally, the authors find that business strategy acts as a mediating factor, connecting social capital to firms’ financial reporting outcomes.
Social implications
In light of recent public concerns over declining social capital in major economies and the growing globalization and multiculturism in societies, the findings are of interest to policymakers and the wider society by highlighting the far-reaching implications of social capital on businesses and the capital market.
Originality/value
To the best of the authors’ knowledge, this study documents the first empirical evidence on the association between a society’s social capital and firms’ business strategies. The study contributes to the research on the determinants of a firm’s business strategy and extends the literature on the relationship between social capital and firm behavior.
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Fangfang Li, Susana C. Silva and Jorma Larimo
The purpose of this paper is to investigate the factors influencing the development of social media marketing strategy in an international context. We specifically look at the…
Abstract
Purpose
The purpose of this paper is to investigate the factors influencing the development of social media marketing strategy in an international context. We specifically look at the potential drivers and barriers throughout the social media marketing strategy development process and how cultural differences shape social media marketing strategy decision-making among firms in international markets.
Design/methodology/approach
The study is conducted with an inductive research approach involving in-depth interviews with 32 firms from Finland, China and Brazil. Using inductive data analysis, we identify both internal and external factors that drive and hinder the development of firms’ social media marketing strategies. Moreover, we explore the essential elements in social media marketing strategy development based on the key practices observed among these firms, which enables us to conduct a comparative analysis of how cultural values influence the development of social media marketing strategies.
Findings
Our findings underscore the importance of both internal (i.e. resources and capabilities) and external (i.e. market-level and country-level) factors that influence the development of social media marketing strategy. Our analysis also unveiled four key practices throughout the social media marketing strategy development process: social selling, content marketing, risk management and relationship management. Additionally, we identified three distinct mindsets regarding firms’ social media selling objectives across companies in the three countries.
Originality/value
The comparative approach provides novel insight into firms' international social media marketing strategy. Our proposed conceptual model shows the development process of social media marketing strategy in the international context. The research propositions highlight the role of cultural values and open up new avenues for future research.
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Ana Sofia Silva Santos, Maria R.A. Moreira and Paulo S.A. Sousa
This study seeks to develop an Environmental Sustainability Balanced Scorecard (ESBSC) articulated through a strategic map for collaborative implementation by municipalities by…
Abstract
Purpose
This study seeks to develop an Environmental Sustainability Balanced Scorecard (ESBSC) articulated through a strategic map for collaborative implementation by municipalities by municipalities. In addition, it aims to elucidate the architecture of this tool.
Design/methodology/approach
The research uses qualitative methodology, initiating with document analysis, followed by municipal-level surveys and an interview with the Norte Portugal Regional Coordination and Development Commission (CCDR-N).
Findings
The study constructs an ESBSC that adopts an integrative approach to sustainability, focusing on municipal joint action. The tool fosters synergies and enhances cooperation. By incorporating a strategic mix, the tool contributes to improving the environmental management performance of the participating municipalities.
Practical implications
This study introduces a tool designed for municipalities that aspire to incorporate environmental sustainability into their strategies. This tool facilitates the implementation and management of a long-term environmental strategy, with potential implications for organization and its culture. In addition, it highlights critical environmental factors that should serve as a starting point in future studies or applications of this tool.
Social implications
Involving both an academic institution and multiple municipalities, this research identifies critical environmental factors that enhance environmental awareness within municipalities and designs a tool that, when consciously adopted, can influence the culture dynamics of the population involved. Furthermore, it proposes a structured and systematic research method for creating an ESBSC for joint municipal action.
Originality/value
To the best of authors’ knowledge, this research constitutes the first exploratory attempt to devise an environmental strategy for joint municipal action. Although the tool emphasizes the environmental component, it promotes an integrated vision of sustainability. Despite the extensive application of balanced scorecards in various organizational contexts, their utilization in fostering environmental sustainability at a municipal level remains underexplored. This study addresses this gap by developing a tailored strategic tool that operationalizes environmental priorities within municipal governance frameworks.
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Hemant Sharma and Nagendra Sohani
The paper aims to clarify the relationship of various enablers of supply chain (SC) management like lean enablers, agile enablers and leagile enablers. It proposes modeling the…
Abstract
Purpose
The paper aims to clarify the relationship of various enablers of supply chain (SC) management like lean enablers, agile enablers and leagile enablers. It proposes modeling the enablers to find the most appropriate strategy or methodology for determining the lean enabled SC agility.
Design/methodology/approach
The paper proposed the fuzzy SWARA-WASPAS methodology for determining the role of lean in enabling the SC agility. Also in continuation the AHP methodology is applied to find the priority weightage and ranking of leagile enablers, and a comparative analysis is done to select the best approach among the above two methodologies so that it would be beneficial for all the stakeholders.
Findings
The paper provides the investigation and identification of 28 lean enablers, 11 agile factors which are highly responsible to affect any SC specially focusing of automobile sector. Apart from above 9 leagile enablers were also identified in the paper. Finally, the comparative analysis has been done in the results obtained by two methodologies – AHP & fuzzy SWARA-WASPAS – to determine the lean enabled SC agility, and also to which strategy should be adopted by the organizations as per the customized requirement of their SC.
Research limitations/implications
The research limitation is that in future, there may be more number of lean, agile and leagile enablers which may be explored by different researchers in their findings, which may vary the output result accordingly. Though the research implications focus on having an advantage and impact on all aspects whether it is social, economic or commercial, there is a possibility of exploration of new and better decision-making tools and approaches in future. Also, the researchers are encouraged to test the proposed propositions further by taking case study of any automobile manufacturing organizations for the validation of the results.
Practical implications
The paper includes implications for the development of a powerful interrelationships between lean enablers, agile enablers and leagile enablers, which will help organization and the managers to take decisions regarding selection of best strategy appropriate to them to enhance their SC. This will also help new researchers of the field to take help of the research findings for exploring new and better optimization tools and techniques in future.
Social implications
The findings of the research work will definitely help society, as the successful implementation of the lean, agile or leagile strategies in their SC system will leads to an increase in their efficiency and productivity, which will ultimately results in huge advantage to all the stakeholders directly or indirectly connected with the organization. The productivity dynamics cycle will also improve which will lead to more benefits to all in the market and achieving higher living index with better living standards.
Originality/value
This paper fulfills an identified need to study the various enablers of lean, agile and leagile SC, as well as their interrelationships. Also there is a need to understand the importance and effect of lean in enabling the SC agility.
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The purpose of this study is to explore the process of scaling second-hand fashion and how different strategic paths develop over time. This is theoretically grounded in two…
Abstract
Purpose
The purpose of this study is to explore the process of scaling second-hand fashion and how different strategic paths develop over time. This is theoretically grounded in two distinct scaling logics synthesised from the literature: a process that includes strategies for organisational growth (breadth-scaling) and a process that influences change in formal and informal institutions (depth-scaling).
Design/methodology/approach
The paper presents a process-based study based on the growth of a second-hand fashion retail organisation over 20 years. Qualitative materials such as interviews, observations and documents were collected and analysed.
Findings
The findings illustrate how a circular business model (CBM) can make use of a mix of strategies aiming for both organisational growth and impacting practices and habits within the fashion industry. Strategies building on breadth-scaling logic are found to be a prerequisite for engaging with depth-scaling strategies since they contribute to necessary resources and confidence, while depth-scaling secures future scaling opportunities by changing the conditions for scale.
Originality/value
The study contributes to the relatively scant literature on the process of scaling CBMs by exploring how different strategic paths unfold over time. The process-based approach, in combination with the two scaling logics, gives new insights into how CBMs go from niche to mainstream and thus influence the transition to a circular economy (CE).
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Ningyuan Song, Kejun Chen, Jiaer Peng, Yuehua Zhao and Jiaqing Wang
This study aimed to uncover the characteristics of both misinformation and refutations as well as the associations between different aspects of misinformation and corresponding…
Abstract
Purpose
This study aimed to uncover the characteristics of both misinformation and refutations as well as the associations between different aspects of misinformation and corresponding ways of rebutting it.
Design/methodology/approach
Leveraging Hovland's persuasion theory as a research lens and taking data from two Chinese refutation platforms, we characterized the topics of COVID-19-related misinformation and refutations, misinformation communicator, persuasion strategies of misinformation, refutation communicators and refutation strategies based on content analysis. Then, logistic regressions were undertaken to examine how the characteristics of misinformation and refutation strategies interacted.
Findings
The investigation into the association between misinformation and refutations found that distinct refutation strategies are favored when debunking particular types of misinformation and by various kinds of refutation communicators. In addition, several patterns of persuasion strategies were identified.
Research limitations/implications
This study had theoretical and practical implications. It emphasized how misinformation and refutations interacted from the perspective of Hovland's persuasion theory, extending the scope of the existing literature and expanding the classical theory to a new research scenario. In addition, several patterns of persuasion strategies used in misinformation and refutation were detected, which may contribute to the refutation practice and help people become immune to misinformation.
Originality/value
This research is among the first to analyze the relationships between misinformation and refutation strategies. Second, we investigated the persuasion strategies of misinformation and refutations, contributing to the concerning literature. Third, elaborating on Hovland’s persuasion theory, this study proposed a comprehensive framework for analyzing the misinformation and refutations in China during the COVID-19 pandemic.
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Bita Arabnarmi, Siamak Kheybari, Soodabeh Amiri Ali Akbar Khani and Alessio Ishizaka
A well-designed marketing strategy is critical for the survival of any company in today’s competitive market. To be formulated and implemented effectively, a marketing strategy…
Abstract
Purpose
A well-designed marketing strategy is critical for the survival of any company in today’s competitive market. To be formulated and implemented effectively, a marketing strategy must be phased and aligned to levels in the organization. This study aims to advance a three-tier hierarchical framework of marketing strategies, including corporate, business and functional levels. The authors use the proposed framework to select the most appropriate marketing strategy based on the factors relevant to a factory that produces sporting goods.
Design/methodology/approach
The authors conduct a literature review to identify marketing strategies at corporate, business and functional levels. To appraise strategies at the corporate and business levels, the authors use market share as a key criterion. When evaluating functional strategies, the authors use criteria categorized into organizational, economic and customer dimensions. Additionally, the authors conduct interviews to assess strategies at the first level and use the best worst method to appraise strategies at the other two levels.
Findings
The authors use the suggested structure for a company producing sports goods in Iran. According to the results, an offensive approach and customer orientation are the most appropriate strategies at corporate and business levels. Additionally, offensive advertising and managerial capabilities are identified as the best portfolio of strategies and the most important criterion at functional level, respectively.
Originality/value
So far, a specific category of marketing strategies has not been implemented at corporate, business and functional levels. Accordingly, there is not a framework of criteria to evaluate the strategies at each level. The approach is implemented in the case of a sportswear manufacturer in a developing country, where quantitative analysis has been lacking until now.
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Henry F.L. Chung and Mia Hsiao-Wen Ho
Given the contradictory findings of standardization/adaptation of marketing strategy in explaining export performance in the extant research, this study aims to examine the…
Abstract
Purpose
Given the contradictory findings of standardization/adaptation of marketing strategy in explaining export performance in the extant research, this study aims to examine the contingent effects of managerial ties and born global orientation in the standardized advertising-export performance conceptualization.
Design/methodology/approach
The study used two-respondent method in the survey research by a sample of 155 exporting firms operating in the industrial marketing based in Australia and New Zealand and applied hierarchical regression analysis to test the hypotheses.
Findings
The findings demonstrate that standardized advertising has a significant effect on export performance and this relationship is positively moderated by business ties. Such effect is particularly enhanced for born global firms (than nonborn global firms). However, political ties negatively influence the impact of standardized advertising on performance and such effect is stronger for born global firms.
Research limitations/implications
A broader perspective of contingent variables should be included to examine the underlying relationship between standardized advertising and export performance in capturing the dynamism in international marketing contexts, such as institutional frameworks or sociocultural environments in host countries.
Practical implications
Standardized advertising is critical for born global firms’ export performance as it can increase efficiency and speed up internationalization processes. Such positive impact of standardized advertising on export performance is further enhanced if born global firms allocate resources to develop strong business ties with host country partners instead of building political ties with host country governments, because smooth business networking can facilitate standardized advertising on industrial marketing, yet justifiable political relations require intricate negotiations that often prolong internationalization progress.
Originality/value
This study incorporates managerial ties and born global orientation as contingent factors in fixing the theoretic interlock between standardization advertising strategy and export firm performance.
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Ankita Bedi and Balwinder Singh
The current longitudinal study explores the determinants of carbon management strategy in an emerging economy.
Abstract
Purpose
The current longitudinal study explores the determinants of carbon management strategy in an emerging economy.
Design/methodology/approach
The study is based on BSE 500 Indian firms for 7 years i.e. from 2016–17 to 2022–23. The appropriate panel regression models have been used to untangle the determinants of carbon management strategy.
Findings
The empirical findings of the study document that gender diversity, environment committee, Environment Management System (EMS) and climate change risks and opportunities play a significant and positive role in the adoption of carbon management strategy. Contrary, board size exerts a significant and negative influence on carbon management strategy adoption.
Practical implications
The study enriches the emerging climate change and carbon management strategy literature.
Social implications
The study provides treasured acumens to regulators, policymakers and managers as the study highlights the role of various determinants in carbon management strategy adoption.
Originality/value
The current research provides novel insights into carbon management strategy literature by unraveling the determinants of carbon management strategy adoption. Further, to the best of the authors’ knowledge, the present study is the first to explore the determinants of carbon management strategy adoption in a developing country context.
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