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Under the new technological environment, academic libraries meet an extremely intense competition in offering information services, and marketing becomes an important means to attain the goal of their sustainable development. The purpose of this paper is to get an overview of library marketing in Chinese “985” Project Universities, the authors undertook a survey on each library of “985” Project Universities released on the web site of Ministry of Education of the People’s Republic of China. And then the authors identified some successful practices based on the survey.

First, the content of each web site, along with the individual hyperlinks and categories that every library web site has, were browsed to check the availability of the categories. Second, the search function of each library was explored using terms like “blog,” “video” and “tutorial” to retrieve information about services. Third, the Google search engine was used to retrieve information from Renren, microblog and YouTube accounts combining with the name of each library. And then the authors consult reference librarians about marketing methods and tools applied in their libraries with real-time online reference services.

This paper suggests that 29 libraries are exploiting video marketing, which is the most widely used marketing methods, accounting for 74.36 percent. Mobile library marketing and microblog marketing are another two major application among the 39 “985” Project Universities libraries in China, respectively, accounting for 69.23 and 58.97 percent.

The paper reveals that there are some deficiencies lying in the marketing of these libraries: characteristic resources in really simple syndication (RSS) are insufficient, video themes turn to be traditional and plain, network media marketing is relatively uncommon, and mobile library marketing is limited to mobile messaging services. It may fill in the gap of better understanding the relationship between the traditional information services and modern services from users’ perspective. It is instructive for libraries to systematically summarize success or failure experience of other library marketing, and keep an innovative concept and global vision.

There have been regular policy enactment and dynamism to ensure progress and sustainability in the development of higher education (HE) in China after the Cultural Revolution. This study was purposed to reveal the processes of the Chinese higher education (CHE) development through series of policy implementations from the epoch of economic reformation and opening-up policy.

The authors employed document analysis, and selected and critically analyzed documents that include published articles and books, the official website of the Chinese Ministry of Education, and historical documentaries of the Chinese Cultural Revolution and their HE aftermath. Again, a semi-structured interview was utilized with a sample size of 20 academics vested in the CHE history. Five academics from four universities in China were interviewed to analyze the historical events of the CHE transformation and current policies about the CHE development.

The authors established that enrollment in the CHE has increased since the economic reformation; there has been the enhancement of the CHE internationalization in recent decades and the emergence of world-class universities and programs in the CHE as a result of the world class policies and projects. For consistency of the innovative programs toward HE development, the authors have posited some challenges, future goals and the global impacts of the CHE development and its sustainability.

The utilization of document analysis cements the claims by the interviewees, which enriches the value of the results. This study would provide literature guidance to international researchers to critically concoct theoretical assumptions from the findings to critically investigate the developmental policy pattern of HE institutions.

This chapter provides a thorough historical overview of policies that have governed and guided scientific research in China since 1949 and illustrates changes in scientific publications that accompanied these policy reforms and programs.

We divide this historical period into four stages, each with distinct R&D policies: (1) 1949–1955, a period of socialist transformation; (2) 1956–1965, a period of struggle for higher education and research development in a rapidly changing political environment; (3) 1966–1976, the lost decade of the Cultural Revolution; and (4) 1976–present, a period when major national policies have significantly promoted scientific research in China. We use the SPHERE project’s comprehensive historical dataset based on Thomson Reuters’ Web of Science and data from a set of research universities in China to analyze changes in scientific publication rates concurrent with these policy reforms and programs.

The analysis suggests a tight connection between national policy and scientific research productivity in higher education. The central government controlled scientific research through direct administration in early periods and has guided research activities through funding specific programs in recent decades. Due to their resource dependency on the central government, higher education institutions have been quite responsive to the common goals set by the central government. As a result, what is measured tends to be accomplished.

The chapter provides an in-depth description about the rise of higher education and science in China and produces recommendations for future development.

This article aims to review the latest developments of the higher education sector in China since the mid‐1990s by focusing on the expansion of university education.

It is argued that while massification of higher education is an important indication of the progress in China's higher education system, the quest for world‐class universities indicates China's ambition to earn international reputation in higher education sector compatible with its increasing economic power.

The driving force of these two developments is from the state, which demonstrates the dominant role of the Chinese government in higher education policy and administration. However, the ambitious state constitutes both a driving force and a constraint for China's higher education. The strengthening administrative control accompanied by the financial benefits from the government has led to bureaucratization of China's universities. China's world‐class pursuit necessitates a fundamental change of the existing pattern of relationship between the state and university and university governance model.

The strategic plan to build up world‐class universities shows that China is not satisfied with the quantitative growth of its higher education, but is seeking to achieve a breakthrough in quality higher education.

The paper explains how China's desire to achieve world class status within the area of higher education is being achieved.

The purpose of this paper is to analyze and summarize the development of science and technology (S & T) policies in China from a government-driven perspective in chronological order. To develop knowledge-based economy, China enacts a range of S & T policies since “Reform and Open Policy” started in 1978. Furthermore, it investigates the overall effects of these S & T policies on university-industry linkages (UILs).

This paper conducts an analysis framework of S & T policies in historical sequence to explain how government drives UILs to stimulate technological progress and economic growth in China.

More than a site for high-quality workforce education and knowledge spread, universities as an important part of national innovation are required to participate in economic activities. Considering that most Chinese universities are national, S & T policies with particular regard to university technology transfer would be more important and essential. This research finds that S & T policies enacted by government have made critical contributions to UILs in economic transition period, such as improving academic faculty, enhancing university–industry collaborations and supporting university spin-off formation. The experiences of China suggest that government should enact more effective S & T policies in the knowledge-based economy era.

First, universities need to educate high-level human resources that are important for economic growth and social development. Second, universities need to engage in R & D activities and enhance their collaboration with industries, such as consulting services, research contracts with industry, patent licensing and other general knowledge commercial mechanisms. Third, universities also can directly transfer commercial knowledge to start up new businesses by itself or in partnership with industrial sectors. Without doubt, a series of S & T policies or programs enacted by China’s government to drive entrepreneurship continuously played critical role in the UILs over the past 26 years.

This paper is a pioneering work on how S & T policies enacted by government drive UILs to stimulate technological progress in transitional China.

This study aims to investigate Chinese doctoral dissertations in supply chain management (SCM) by providing an overview of the evolution of this topic over the past 25 years.

This study reviews 1,945 doctoral dissertations in SCM from 39 Project 985 universities in China.

The annual number of SCM doctoral dissertations in China varied significantly over time, and the top producers are all strong players in the SCM field with long histories of research. The dissertations use multiple methods, of which mathematical, econometric modeling and simulation, and survey are the most frequently used. Most of the frequently used theories are borrowed from other disciplines. Traditional research topics are frequently investigated in Chinese doctoral dissertations in SCM, but the popular research topics differ by period.

This study has examined Chinese doctoral dissertations in SCM through a literature review. This study provides implications for research topics, methodological approaches, and theoretical lenses for future research. It also disseminates Chinese SCM knowledge to the global academic network to stimulate more SCM research.

The paper aims to review the emergence and nature of entrepreneurship education in China. This paper considers the variability of developments in practices despite policy. In turn, this allows one to consider the implications of this uneven distribution of expertise and resources.

The paper is primarily empirically descriptive, but it draws upon different literatures to examine entrepreneurship education in the uniqueness of its Chinese context. The authors offer two comparative cases to illustrate the arguments.

Substantial differences were found by region and by the status of the institution. The region aspect is paradoxical because the largest number of new businesses exists in those regions with the best provision of enterprise education. The channelling of resources to elite resources compounds the problem. Less prestigious universities make do with what they have, and this may be detrimental for the quality and effectiveness of enterprise education.

There may be some regional differences that have been overlooked, but the thrust is clear. Different resource allocations have shaped entrepreneurship education in the regions.

Applied policy may have detrimental effects on less well-endowed universities and thus neglect less entrepreneurial places.

If entrepreneurship is to deliver its promise of opportunity, innovation and job creation, it needs to be taught by experienced and informed faculty. The uneven distribution of entrepreneurship pedagogy and expertise indicates that this may be more difficult to deliver in some places.

Although entrepreneurship education in China is now pervasive, little work has been done in comparing policies with practices.

This study aims to examine the cross-institutional variation in university greenness and analyze its underlying dynamics.

This study constructs a University Greenness Index (UGI) and conducts multivariate regression.

This study finds variation within two dimensions; in the vertical dimension, top-tier universities have significantly higher UGIs than tier-2 universities, and in the horizontal dimension, agricultural and forest, engineering and technology and generalist universities have significantly higher UGIs than other specialist universities. The dynamics underlying the greenness variation lies in different universities’ motivations and resources, which are associated with China’s higher education administrative system, especially the mechanism by which funding is allocated.

The Internet-search-based greenness index has some inherent limitations. First, there exists a gap between green information expression and real green achievement. Second, this research may be difficult to apply to other countries, because of the specific characteristics of China’s higher education system.

Based on the empirical results, two policy implications can be generated. First, for the problem of the vertical dimension variation, related institutional transformation should be launched to promote university greenness. Second, for the problem of the horizon dimension variation, specialist universities can take advantage of an interdisciplinary approach to promote greenness.

This research helps scholars and administrators to better understand the progress being made and the achievements realized with regard to green university initiatives in China.

This paper aims to study the mechanism of how the public universities have funded the campus sustainability projects in China, by identifying key actors and examining the processes.

Besides a review of campus sustainability initiatives at higher education institutions in China, the case of Central University of Finance and Economics (CUFE) is selected to provide an empirical understanding of the campus sustainability management in a typical university.

The paper points to dominant roles played by the state ministries in financing university conservation programs and the absence of a national policy framework and low sustainability proactiveness in a majority of higher educational institutions. It argues that more discretionary power and more policy deliberations are needed for the transformation.

Universities in China vary distinctively in status, operations and performance. In terms of campus sustainability management, the case of CUFE is highly representative as it shares more common features with universities that develop in a routine manner.

With the financial support from government agencies, the campus conservation-oriented projects have been conducted and financially supported in hundreds of pilot universities, but failed in diffusing to more universities. This study identifies the barriers and challenges.

An in-depth understanding of the working mechanism in financing university sustainability initiatives will promote a discussion on China’s policymaking process and will provide useful insights regarding its future policy options.

China has conducted nationwide conservation-oriented campus constriction for almost a decade and many universities increase their investment in campus facilities and their operations; however, there is a lack of understanding of the rationale of the funding models and how they have been implemented.

The purpose of the paper is to analyse the current status of the Chinese research and development (R&D) system in a global environment, compared to those of other nations.

Extracting meaningful information from organisation for economic co-operation and development (OECD) (research intensity), Thomson Reuters (research output), UNESCO and cross-border education research team (C-BERT) (mobility) databases and analysing de facto international standards such as university rankings, the Chinese system is compared to those of other scientific powers (the world top expenders in R&D such as the USA, Japan, Korea, Taiwan and some European nations), both using absolute production values and those relative to the productivity of the R&D workforce, so a general view of such a system is offered to complement previous analyses.

A rather utilitarian approach to R&D policy, linked to economic growth, with a strong role of a Government-backed industry and based on applied R&D rather than on basic science, is found. The emergence of China as a scientific power relies heavily on a small number of institutions and efficiency becomes the priority, as confirmed by the growing presence of Chinese universities in university rankings – which is linked to some internationalisation efforts – and by the quantitative analysis of science and technology macro-indicators. Nevertheless, those results still remain modest when the overall size of the Chinese R&D system is considered.

A general view of the Chinese system is offered in this study by combining both the analysis of the inputs of the Chinese R&D (in a internationally comparable way) system and outputs (up to international standards).