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This study aims to explore the impact of different contextual factors and their interactions on university students' entrepreneurship, specifically start-up activities.

The paper used a multilevel hierarchical model with four contextual factors: i) industry and technological, ii) institutional and policy, iii) organizational-university; and iv) cultural. Each of these factors might influence university students’ start-up activities differently. To address this exploratory direction, the study used a sample of 34,200 nascent entrepreneurs from 34 countries included in the Global University Entrepreneurial Spirit students’ Survey, along with data from the World Economic Forum’s Global Competitiveness Index, Global Entrepreneurship Index and Global Leadership and Organizational Behavior Effectiveness Index.

The results show that, in general terms, contextual elements impact university students’ start-up activities. Nevertheless, when these factors are combined, their effect increases strongly with the performance-based culture but decreases with a high level of a socially supportive culture.

Regarding the study of university students’ start-up activities, most scientific evidence has an individual-level approach without considering the influence of the context. The paper adopts a multilevel approach for such analysis to reflect the multilevel and context-dependent nature of the topic under study.

Este estudio explora el impacto de diferentes factores contextuales y sus interacciones en el espíritu empresarial de los estudiantes universitarios, concretamente en las actividades de puesta en marcha.

El trabajo emplea un modelo jerárquico multinivel con cuatro factores contextuales: i) industriales y tecnológicos, ii) institucionales y políticos, iii) organizativos-universitarios; y iv) culturales. Cada uno de estos factores podría influir de forma diferente en las actividades de puesta en marcha de los estudiantes universitarios. Bajo un enfoque exploratorio, el estudio utilizó una muestra de 34.200 emprendedores nacientes de 34 países incluidos en la Encuesta Global de Estudiantes Universitarios con Espíritu Emprendedor (GUESSS por sus siglas en inglés), junto con datos del Índice de Competitividad Global (GCI), el Índice de Espíritu Emprendedor Global (GEI) y el Índice Global de Liderazgo y Eficacia del Comportamiento Organizacional (GLOBE).

Los resultados muestran que, en términos generales, los elementos contextuales influyen en las actividades de creación de empresas de los estudiantes universitarios. Sin embargo, cuando se combinan estos factores, su efecto aumenta considerablemente en países con una cultura basada en el rendimiento, pero disminuye en las de un alto nivel de apoyo social.

En lo que respecta al estudio de las actividades de creación de empresas de los estudiantes universitarios, la mayoría de las pruebas científicas tienen un enfoque a nivel individual sin tener en cuenta la influencia del contexto. Nuestro trabajo adopta un enfoque multinivel para dicho análisis con el fin de reflejar la naturaleza multinivel y dependiente del contexto del tema estudiado.

Este estudo explora o impacto de diferentes fatores contextuais e suas interações no empreendedorismo dos estudantes universitários, especificamente nas atividades de start-up.

O artigo utilizou um modelo hierárquico multinível com quatro fatores contextuais: i) industrial e tecnológico, ii) institucional e político, iii) organizacional-universitário, e iv) cultural. Cada um desses fatores pode influenciar de maneira diferente as atividades de start-up dos estudantes universitários. Para abordar essa direção exploratória, o estudo utilizou uma amostra de 34.200 empreendedores de 34 países incluídos na Pesquisa Global sobre o Espírito Empreendedor dos Estudantes Universitários (GUESSS), juntamente com dados do Índice de Competitividade Global (GCI) do Fórum Econômico Mundial, do Índice Global de Empreendedorismo (GEI) e do Índice de Liderança Global e Eficácia Organizacional (GLOBE).

Os resultados mostraram que, em termos gerais, elementos contextuais impactam as atividades de start-up dos estudantes universitários. No entanto, quando esses fatores são combinados, seu efeito aumenta fortemente com a cultura baseada em desempenho, mas diminui com um alto nível de cultura socialmente solidária.

No que diz respeito ao estudo das atividades de start-up dos estudantes universitários, a maioria das evidências científicas tem uma abordagem em nível individual sem considerar a influência do contexto. Nosso artigo adota uma abordagem multinível para tal análise, a fim de refletir a natureza multinível e dependente do contexto do tema em estudo.

This paper aims to address third actor introductions to interaction episodes aiming at fast-forwarding the continuous development of business relationships of new firms.

The study is qualitative, collecting data from 30 interviews from 28 informants associated with creation of new ventures and business network development in the context of a novel type of third actor called venture builder. Venture builders are privately owned organizations devoted to new firm creation in a factory-like mode, collaborating with individual entrepreneurs.

The findings suggest that interaction episodes, central to the development of new relationships, may be triggered by introductions managed by third actors using different types of involvement depending on the location and focus of the potential relationship. A framework is presented including four types of introductions to interaction episodes, aiming at saving time by removing the perceived distance between new firms and their counterparts in the initiation of business relationships. The framework describes four types of introductions of interaction episodes: Managed, Advised, Facilitated and Monitored.

Triggers and introductions of interaction episodes for new firms has previously been sparsely addressed. This paper presents how third actor involvement, by the introductions of interaction episodes with internal and external counterparts is managed with an aim of fast-forwarding relationship development.

Start-ups require a competitive advantage to integrate sustainable practices and develop organizational capabilities to thrive in dynamic business environments. However, implementation of these practices presents several ethical challenges. This study aims to quantify the influence of organizational capabilities (information technology capabilities and organizational virtues) on start-ups' competitive advantage and readiness to implement environmental, social and governance practices.

This study employed a survey design, and data were collected from 320 start-up founders and/or managers in India. The data were analyzed using Smart PLS 4.0.

The findings suggest that organizational capabilities, including information technology capabilities and organizational virtues, play an important role in enhancing start-ups' competitive advantage and readiness to implement sustainable practices. Dynamic capability mediates these relationships, while entrepreneurial orientation moderates the relationship between organizational virtues and dynamic capability.

This study has significant implications for organizations implementing sustainable business practices through the development and nurturance of organizational virtues and information technology capabilities. The study is also useful for leaders, managers and entrepreneurs in training and development, managing tradeoffs and maintaining important organizational capabilities to establish a balance between people’s concerns, the environment and profits.

Few studies have examined the role of organizational capabilities, sustainable business practices and competitive advantage in the context of start-ups. This study contributes to the literature on sustainable entrepreneurship and organizational capabilities.

This paper aims to explore the extent of open data actualization for start-up entrepreneurs based on affordance theory. The principal interest of the study revolves around the possible actions or actualization of open data for innovation and entrepreneurial benefits.

The author used a qualitative case study as the research design. The author consulted the central public agency that manages open data implementations in Malaysia regarding the research topic. By doing so, the author recognized and interviewed start-up entrepreneurs who actualize open data in businesses. From that exercise, the author conducted a snowball sampling technique to recruit more informants for the research. Start-up entrepreneurs selected for the study must be active in an entrepreneurial project and have at least one year of experience using open data for innovation and entrepreneurship. The author conducted 30 online semistructured interviews with start-up entrepreneurs, representatives from open data providers and a start-up association for triangulation purposes. The author adopted affordance theory as a lens of understanding. Qualitative analysis software was used to generate research findings.

In this study, start-up entrepreneurs actualize open data in three principal areas: product building with open data, value creation with existing products and open data for business research and strategies. The study came across distinct narratives of local start-ups that build open data products named “a property start-up,” “mechanics on the go” and “peer-to-peer digital charity movement.” Also, the study discovered three unanticipated findings about the research topic. First, the study uncovered two start-ups that used open data to enhance algorithm designs. Second, the study revealed a unique narrative of a start-up that pivoted business ideas based on open data during the Covid-19 pandemic. Third, the study learned about a start-up that initiated strategic partnerships with an agricultural association and smallholder farmers inspired by open data. These findings extend the literature on how start-up entrepreneurs actualize open data for entrepreneurial gains in a developing economy. What is also unique about this study is that there might be an open data misconception among start-up entrepreneurs. The findings advocate that some start-up entrepreneurs believed all data should be shared or opened upon request based on the generic understanding of open data. Clearly, this is a fallacy, and better awareness is required among start-up entrepreneurs regarding open data principles and implementations.

Data providers need to build a credible image of open data as a foundation to drive actualization. This can be achieved through capacity building, awareness campaigns and strategic engagements with start-up entrepreneurs. Open data institutions need to initiate flagship projects with start-up associations in highly valuable sectors to demonstrate commercial applications of open data in certain fields.

Previous research provides limited empirical studies on the commercial application of open data for start-up entrepreneurs. Hence, the novelty of this study lies in understanding how start-up entrepreneurs actualize open data to create value in their respective fields.

Technological start-ups are significant contributor to the innovation and employment provider in an economy. Numerous technological start-ups are established every year; however, only a miniscule percentage of these technological start-ups sustain and scale up in the long run. The aim of this study is to investigate the factors that affect Indian technological start-ups’ competitiveness.

Case study analysis of two technological start-ups (namely, WayCool and Moglix) is undertaken to study the factors affecting the competitiveness of technological start-ups in India. Being a relatively underexplored theme of study in entrepreneurship and strategy, case analysis facilitates exploration and validation of factors influencing competitiveness. Information for case study analysis is drawn from secondary sources of information. The collected data undergoes deductive thematic analysis to systematically identify and examine recurring themes and patterns relevant to the competitiveness of Indian technological start-ups.

Case analysis reveals that innovation intensity, organisational agility and internationalisation influence competitiveness of technological start-ups. The importance of the role of each of these factors for entrepreneurial ventures has been highlighted in literature; however, their effect on competitiveness has not been examined in extant literature.

Being among the few studies on the competitiveness of technological start-ups in specific and start-ups in general, this study highlights the gap in the literature and suggests the need for examining the competitiveness of technological start-ups.

For the practitioners, this study reinforces the need for entrepreneurs to emphasise fundamental factors that build competitiveness. Subsequently, the sources of competitiveness shall enable the start-up to gain a competitive advantage.

This is among the few studies to have explored the competitiveness of technological start-ups in the Indian context.

Extant studies in entrepreneurship have explored factors that influence the birth and growth of start-up firms; however, there appears to be a dearth of studies examining the influence of founders' ambidextrous orientation on start-ups' success, especially their speed of attaining the coveted status of a “unicorn start-up” – which is considered a mega success in practice. This study examines whether and how founding teams’ collective ambidextrous orientation influences their respective start-ups’ pace of becoming a “unicorn”.

This study empirically analyses 220 interviews by the founders of 83 Indian unicorns in examining the influence of the founding teams’ collective exploration-exploitation capability on their firms' speed to achieve the “unicorn” status. The Cox Hazard model was used to test the hypothesized relationships, and linear ordinary least squares (OLS) regression was used to test the robustness of the results.

The authors find a strong positive relationship between founding teams’ ambidextrous skills and the speed of becoming a unicorn. The study results suggest that the founding teams’ collective exploratory skills may be more influential in their start-up’s speed to unicorn status vis-à-vis their exploitative skills.

This study finds that the founding teams’ ambidextrous orientation and exploratory skills accelerate their start-up’s speed to becoming a unicorn, contributing to the academic discourse on the “unicorn” phenomenon, which is widely acknowledged as a grand success status for start-ups—especially technology and venture capital funded start-ups—among the practitioners. This study contributes to the academic discourse on firm capabilities and founding-team-related antecedents of start-up success by raising a new dimension of the founding team’s ambidextrous orientation.

This study aims to enrich the field of entrepreneurial marketing (EM) by examining decision-making processes in the unique context of start-up ventures. To do so, it extends research on the distinct EM dimensions to the behavioral context by revealing how causation and effectuation principles shape entrepreneurs’ actions.

The study investigates EM behavior through 12 semi-structured interviews with 10 start-up founders and two founder associates in Germany. Use of established frameworks of the EM dimensions and causation/effectuation principles paves the way for an in-depth analysis. This methodology uncovers a distinct pattern of decision-making behaviors characterizing various activities within start-ups.

The findings show that causal logic prevails in start-ups’ EM, and effectual reasoning serves a complementary role. On the dimensional level, the findings reveal a predominant goal-driven focus on customer intensity and value-creation processes. Predictive logic guides opportunity focus, proactiveness and risk management, with nonpredictive behaviors providing adaptability. The principle of affordable loss is also evident in risk management. Finally, start-ups exhibit a blend of causal and effectual logic in innovativeness and resource-leveraging.

To the best of the authors’ knowledge, this study is the first to illuminate the interplay of behavioral logics in start-up firms’ EM by exploring the nuanced principles underpinning the decision-making processes of entrepreneurs. In doing so, it advances understanding of the marketing–entrepreneurship interface and enriches decision-making literature.

To augment sales revenue, B2B digital start-ups aim to create and sustain commercial relationships with industry incumbents. However, since these incumbents have traditionally struggled with implementing disruptive digital artifacts, most studies have almost exclusively concentrated on their challenges, leaving the digital start-ups' side underexplored. Therefore, this study seeks to understand how digital start-ups navigate digital implementation (DI) hardships to ultimately achieve digital entrepreneurship success.

An abductive explanatory multi-case study of four industries that pose a variety of implementation challenges for B2B digital start-ups (agriculture, insurance, real estate and construction, and healthcare) was conducted using data collected from 40 interviews with Israeli experts and relevant digital data observations.

This study articulates two main observations. (1) Throughout their journeys, digital start-ups have utilized newly created and/or refined dynamic capabilities (DC) to successfully implement their digital artifacts. Simultaneously, successful DI has enabled digital start-ups to create new DC or sustain and evolve current DC. (2) We provide empirical evidence outlining how digital start-ups using continuous learning have combined causation and effectuation logic throughout their DI journeys.

This study answers a call to explore more explicit digital-related drivers (i.e. DI) for digital entrepreneurship success by studying a highly-ranked country on the Global Entrepreneurship Index (GEI) to achieve this. Moreover, it illustrates how digital start-ups evolve throughout their commercial relationships with industry incumbents, thereby enabling an effective approach for successful DI. Such an approach can be considered very valuable for both practitioners and policymakers. Consequently, it advances digital entrepreneurship as an independent research topic.

Our understanding of the strategies that lead to the success of start-ups when they scale-up is limited when it occurs at the regional periphery. The main purpose of this study is to explore the specific strategies that start-ups employ to scale-up, specifically in contexts with high resource constraints at the regional periphery.

Analyzing the data from personal in-depth interviews with engineering and science start-up founders in peripheral regions of upstate New York USA bordering the Canadian Ontario, we explored a combination of internal and external strategies that start-ups employed to scale-up.

The study found that start-ups prioritize building internal scaling capacity in their human capital, organizational structure, scalable business model, finance and business ownership. To foster the scaling process further, start-ups develop new effective external strategies that target the business environment.

Policymakers and regional governments can use our research to develop more effective industrial policies for supporting start-ups’ growth and subsiding strategic industry clusters for rebooting new competition policy, which is a current debate in many industrialized economies including the US. This targeted regional industrial policy is specially needed when scaling-up at the regional periphery.

Our study is specially need it when scaling-up at the regional periphery and with limited resources.

This study enriches our understanding of the growth of start-ups and small ventures by providing context-based insights into how firms build the capacity to scale-up in highly challenging and uncertain business environments in a peripheral bordering region between the USA and Canada. It also offers useful managerial and policy implications.

With the rapid rise in the number of start-ups, corporate social responsibility (CSR) can principally contribute to the nation’s socioeconomic development, making it more critical. This study aims to explore the effect of sustainability practices on a firm’s performance with competitive advantage (CA) and innovation (INN) as the mediating variable.

An exhaustive literature review was done to identify the constructs relationship for this study, and a questionnaire was used to gather the data from the start-up owners. In total, 400 samples were received, and partial least squares structural equation modeling was used for testing and validating the proposed hypotheses.

CSR and financial performance (FP) have a significant relationship. According to this study’s findings, innovation and CA substantially mediate the relationship between a firm’s FP and CSR. This study will highlight how CSR practices stimulate organizational creativity, problem-solving and strategic thinking. It will also demonstrate how CSR can foster a culture of innovation that generates long-term value and positively impacts FP.

It will aid in improving the knowledge of start-up owners that CSR is more than just pure altruism or philanthropy; instead, it must be promoted strategically as an investment that boosts productivity and creativity while also bringing overall financial benefits to the company. It will ultimately enhance the start-ups’ ability to improve the economy and society. Furthermore, this study holds the potential to inform policy discussions and recommendations for fostering responsible business practices in the Indian start-up ecosystem. Policymakers can benefit from insights into how regulations and incentives can be designed to encourage start-ups to adopt CSR practices that not only fulfill legal obligations but also contribute to their CA and FP.

This study provides empirical validity to establish linkages between sustainability measures on the FP concerning start-ups that were not considered in the prior studies. Identifying the current conceptual framework and CA and Innovation as the two major factors influencing CSR in Indian enterprises is a novel contribution. This study aims to fill the research gap. By unravelling the intricate dynamics between CSR, FP and CA, the research contributes to the understanding of how start-ups can navigate the complex interplay of social responsibility and business success in the Indian context.