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This study aims to explore a new restaurant category’s development from birth to maturity, thereby explaining the rationale for category innovation strategies.

The authors conducted a qualitative case study analysis of the New Chinese-style Fusion Restaurant category’s development from birth to maturity. Thematic analysis was conducted on data collected from semi-structured interviews and textual information.

A new restaurant category’s maturation is determined by the formation of society’s shared knowledge about the category’s crucial attributes, which is an outcome of market participants’ category-related social practices. The authors develop a novel, four-stage framework for the socialized construction of this shared knowledge: a knowledge creation (KC), knowledge diffusion (KD), knowledge integration (KI) and knowledge structuralization (KS). This knowledge evolution along this KC–KD–KI–KS sequence can holistically describe the category maturation process. This framework can help understand the rationale for a restaurant category’s maturation by analyzing the interrelationships among market participants’ social practices, knowledge-related activities and market development.

This study explains how market participants’ knowledge-related activities facilitate a new restaurant category’s maturation. This can help restaurant managers cope with increasingly homogeneous competition by applying a category-innovation strategy.

This study extends product categorization research on restaurants by articulating a product category’s maturation process from a knowledge perspective.

The purpose of this study is shed light on the underlying forces behind entrepreneurship within a regional innovation system (RIS) in a remote rural region. The authors examine the following questions: Which are the main underlying forces behind the entrepreneurial process in a rural RIS characterized by traditionally low-tech, small-scale businesses? How can the development of a low-tech regional innovation system be conceptualized?

The design of the study is based on entrepreneurship theory. Data analysis followed practices used in phenomenography, a research approach used to analyse and identify commonalities and variations in populations' perceptions of a certain phenomenon. Data are composed using semi-structured interviews and a database composed of company information of all firms in the population.

A proactive mobilization of regional stakeholders and resources can be an important driving force behind the entrepreneurial process and generation of a rural RIS. Innovation can be generated within low-tech industries turning the rural context into an asset. An RIS in a remote rural context can be initiated and orchestrated by regional authorities, but knowledge brokering and orchestration can also be managed by networks of small-scale businesses brought together by mutual benefit and common interests.

Regional innovation systems theory is most often used to study high-tech industries. But by combining regional innovation systems with rural entrepreneurship and entrepreneurship context theory is a fruitful avenue to understand the role of rural entrepreneurship in regional development, even in remote and peripheral regions. Innovation does not need to entail high-tech international environments; it can appear as the result of efforts in low-tech industries in rural and remote environments. The authors’ findings need to be scrutinized; therefore, the authors call for more research on regional innovation systems in rural environments.

It is possible for regional authorities to orchestrate a development process through the actions of a strong regional agent but also by supporting the creation of networks of small businesses that are built on trust and common interests.

This study contributes to the literature with a new perspective to the study of entrepreneurship and of regional innovation systems. Entrepreneurship research with focus on rural contexts most often highlight limits to entrepreneurship and see entrepreneurship as “just running a business”. A perspective that starts from innovation and innovative behaviour, despite the rural context and embedded resources, helps to generate new knowledge that can enrich the understanding of entrepreneurship and also be the foundation for more precise business development policies in rural settings.

This paper aims to understand tourist behavior in Indian rural tourism by integrating the stimuli-organism-response (SOR) framework, service quality model (SERVQUAL) model and theory of planned behavior. It investigates the role of positive tourist-host interactions, destination image, trust and attitude in shaping pro-tourism intentions. Additionally, it explores the moderating effect of Indian traditionality on these relationships.

This study uses a mixed-methods approach, combining qualitative data from 15 respondents with quantitative analysis involving 580 tourists engaged in Indian rural tourism. Confirmatory factor analysis and structural equation modeling are used to examine relationships among tourist-host interactions, destination image, trust, attitude and pro-tourism intentions.

The study reveals that positive interactions and a positive destination image play crucial roles in building trust and shaping favorable attitudes toward rural tourism. Trust and attitude, in turn, significantly drive pro-tourism intentions. Furthermore, tourist attitude partially mediates the relationship between trust and intentions. The study introduces the novel concept of Indian traditionality as a moderator, highlighting its impact on trust, attitude and pro-tourism intentions.

Limitations include the focus on Indian rural tourism, which may limit generalizability, and potential response bias due to self-reported data. Future research could explore other cultural contexts and use diverse data collection methods.

This research offers practical insights for policymakers and stakeholders, emphasizing the importance of fostering positive tourist–host interactions and cultivating a positive destination image to enhance the overall tourist experience and promote sustainable rural tourism practices.

This study’s innovation lies in harmonizing theoretical frameworks to shed light on Indian rural tourism’s multifaceted aspects. It introduces Indian traditionality as a cultural moderator, enriching understanding of tourist behavior. The research contributes to academia and industry by guiding the development of sustainable tourism practices and improving the tourist experience.

本研究旨在通过整合 SOR 框架、SERVQUAL 模型和计划行为理论来理解印度乡村旅游中的游客行为。研究探讨了游客与东道主的积极互动、目的地形象、信任和态度在形成亲旅游意愿中的作用。此外, 本文还探讨了印度传统对这些关系的调节作用。

本研究采用混合方法, 将 15 名受访者的定性数据与 580 名参与印度乡村旅游的游客的定量分析相结合。研究采用了确证因子分析（CFA）和结构方程模型（SEM）来考察游客-接待方互动、目的地形象、信任、态度和亲旅游意愿之间的关系。

研究表明, 积极的互动和正面的目的地形象在建立信任和形成对乡村旅游的良好态度方面发挥着至关重要的作用。信任和态度反过来又会极大地推动亲旅游意愿。此外, 游客态度在一定程度上调节了信任与意愿之间的关系。研究引入了印度传统这一新颖的概念作为调节因素, 强调其对信任、态度和亲旅游意愿的影响。

研究的局限性包括：研究重点是印度乡村旅游, 这可能会限制研究的普遍性, 以及由于自我报告数据而可能产生的反应偏差。未来的研究可以探索其他文化背景, 并采用不同的数据收集方法。

这项研究为政策制定者和利益相关者提供了实用的见解, 强调了促进游客与东道主之间的积极互动以及培养积极的目的地形象对于提升整体游客体验和促进可持续乡村旅游实践的重要性。

本研究的创新之处在于协调理论框架, 揭示印度乡村旅游的多面性。它引入了印度传统作为文化调节因素, 丰富了我们对游客行为的理解。该研究通过指导可持续旅游实践的发展和改善游客体验, 为学术界和产业界做出了贡献。

Esta investigación pretende comprender el comportamiento del turista en el turismo rural de la India mediante la integración del marco SOR, el modelo SERVQUAL y la Teoría del Comportamiento Planificado. Investiga el papel de las interacciones positivas entre el turista y el anfitrión, la imagen del destino, la confianza y la actitud en la formación de las intenciones proturismo. Además, explora el efecto moderador de la tradicionalidad india en estas relaciones.

Este estudio emplea un enfoque metodológico mixto, combinando datos cualitativos de 15 encuestados con un análisis cuantitativo en el que participan 580 turistas en el ámbito del turismo rural en India. Se utilizan el análisis factorial confirmatorio (AFC) y el modelo de ecuaciones estructurales (SEM) para examinar las relaciones entre las interacciones turista-anfitrión, la imagen del destino, la confianza, la actitud y las intenciones a favor del turismo.

El estudio revela que las interacciones positivas y una imagen favorable del destino desempeñan un papel crucial en la creación de confianza y en la formación de actitudes positivas hacia el turismo rural. La confianza y la actitud, a su vez, impulsan significativamente las intenciones proturismo. Además, la actitud del turista es un mediador parcial en la relación entre confianza e intenciones. El estudio introduce el novedoso concepto de tradicionalidad India como moderador, destacando su impacto en la confianza, la actitud y las intenciones proturismo.

Las limitaciones incluyen el hecho de centrarse en el turismo rural en India, lo que puede limitar que sea generalizado, y el posible sesgo de respuesta debido a los datos auto declarados. Futuras investigaciones podrían explorar otros contextos culturales y emplear diversos métodos de recogida de datos.

Esta investigación ofrece ideas prácticas para los responsables políticos y las partes interesadas, haciendo hincapié en la importancia de fomentar las interacciones positivas entre el turista y el anfitrión y cultivar una imagen positiva del destino para mejorar la experiencia turística en general y promover prácticas sostenibles de turismo rural.

La innovación de este estudio radica en la armonización de los marcos teóricos para arrojar luz sobre los aspectos polifacéticos del turismo rural en India. Introduce la tradicionalidad India como moderador cultural, enriqueciendo nuestra comprensión del comportamiento turístico. La investigación contribuye al mundo académico y a la industria orientando el desarrollo de prácticas turísticas sostenibles y mejorando la experiencia del turista.

Environmental tourism impacts are considered to be unbalanced. The implementation of environmental sustainability focuses on restoring a balance through environmentally responsible behavior. As Generation Z was found in recent studies to exhibit divergent levels of environmentally responsible behavior compared to other generations, but also to have intra-generational differences, this study aims to explore the underlying reasons and explanations behind their attitudes and behavioral attempts.

Four focus group discussions with young people belonging to Generation Z allow to probe deep into their environmental sustainability orientation.

The results of this study demonstrate that Generation Z’s environmental attitude is triggered by social pressure, social media, as well as by the COVID-19 pandemic. For their touristic behavioral intention, they concentrate predominantly on climate-friendly travel and on-site mobility, waste avoidance as well as emphasizing economic and social sustainability. By furthermore highlighting Generation Z’s responsibility ascription to the supply and the demand side, in addition to illustrating the demand for framework conditions to be created from governments and destinations, the knowledge scope on environmental sustainability is expanded.

In particular, this study enriches environmentally responsible behavior research by incorporating the perspective of Generation Z, while it deepens Generation Z’s behavioral understanding. Furthermore, the results of this study allow to derive implications for tourism policymakers.

环境旅游影响被认为是不平衡的。环境可持续性的实施侧重于通过对环境负责的行为来恢复平衡。由于最近的研究发现Z一代与其他几代人相比表现出不同的环境责任行为水平, 且存在代际差异, 本研究探讨了他们的态度和行为尝试背后的潜在原因和解释。

采用四个焦点小组与Z世代年轻人讨论, 深入探究他们的环境可持续性导向。

这项研究的结果表明, Z世代的环境态度是由社会压力、社交媒体以及COVID-19大流行引发的。对于他们的旅游行为意向, 他们主要关注气候友好型旅行和现场移动性, 避免浪费以及强调经济和社会的可持续性。通过进一步强调Z世代对供给侧和需求侧的责任归因, 并阐释政府和目的地对框架条件的需求, 扩大了环境可持续性的知识范围。

特别地, 本研究通过纳入Z世代的视角, 丰富了环境责任行为研究, 加深了Z世代的行为理解。此外, 本研究的结果可以为旅游政策制定者提供启示。

Los impactos medioambientales del turismo se consideran desequilibrados. La implementación de la sostenibilidad medioambiental se centra en restablecer el equilibrio mediante un comportamiento responsable con el medio ambiente. Estudios recientes señalan que la Generación Z muestra niveles divergentes de comportamiento responsable con el medio ambiente en comparación con otras generaciones, pero también presenta diferencias intra-generacionales. Este estudio explora las razones y explicaciones subyacentes a sus actitudes e intenciones de comportamiento.

Cuatro grupos de discusión con jóvenes de la Generación Z permiten profundizar en su orientación hacia la sostenibilidad medioambiental.

Los resultados de este estudio evidencian que la actitud medioambiental de la Generación Z está provocada por la presión social, medios sociales, así como por la pandemia del COVID-19. En cuanto a su intención de comportamiento turístico, se concentran predominantemente en los viajes respetuosos con el clima y la movilidad in situ, evitar residuos, así como en hacer hincapié en la sostenibilidad económica y social. Al destacar la responsabilidad que la Generación Z atribuye a la oferta y la demanda, además de inculcar la demanda para la creación de condiciones marco por parte de gobiernos y destinos, se amplía el alcance del conocimiento sobre la sostenibilidad medioambiental.

En particular, este estudio enriquece la investigación sobre el comportamiento responsable con el medio ambiente al incorporar la perspectiva de la Generación Z y profundizar en la comprensión del comportamiento de esta generación. Asimismo, los resultados de este estudio permiten desarrollar implicaciones para los responsables de las políticas turísticas.

This study aims to analyze review research in hospitality, identifying the structure and most recent developments in current hospitality review studies while providing exploratory insights for future research in this research area.

Using bibliometric analysis, content analysis and a quantitative systematic literature review, this study provides a comprehensive review and critical analysis of 128 review studies published in leading hospitality journals (International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management and Journal of Hospitality Marketing and Management).

This paper presents a comprehensive and in-depth discussion based on the title, journal source, author contribution, year of publication, sample size, selected period, database selection, methodology, data collection methods, themes, regional selection, keywords, abstracts and results of the hospitality review studies analyzed. The findings provide new insights to advance the theoretical and practical implications of review studies in hospitality.

This research provides critical insights for both hospitality review studies and academic and industry hospitality personnel.

As a pioneering study in research on review studies, the results of this paper focus not only on a systematic overview and assessment of recent hospitality review works but also on the future agenda of hospitality and review studies.

How does the interaction between time and knowledge affect the evolution of organizations? Past research in organizational evolution has mostly investigated time and knowledge as two separate variables. In contrast, theoretical perspectives integrating these variables are still seemingly scant. The authors believe that filling this literature gap needs attention. Thus, this study aims to contribute by developing a conceptual framework.

This is a conceptual study. The framework is centred on the concept of “co-evolutionary time”, which the authors explain through a business example from the tourism industry. Supported by a narrative-based style, from a methodological point of view the framework is featured by the attempt to synthesize specific, extant literature into new theoretical development.

As its main theoretical contribution, the co-evolutionary time suggests how firms can adapt in a way that, from an evolutionary perspective, proves fitting both in terms of contents and methods, thus opening possibilities for new long-term social construction and reconstruction. As its main practical contribution, co-evolutionary time can constitute not only a temporary source of organizational success and competitive advantage but also an agent of enduring change and long-term business survival.

As its main novelty, the framework is developed through merging two literature streams. In particular, the authors first consider the literature about time, with a focus on its objective and subjective dimensions. The authors then consider the literature about organizational evolution, with a focus on the co-evolutionary nature of the firm/environment relationship.

Managers must make numerous strategic decisions in order to initiate and implement a business model innovation (BMI). This paper examines how managers perceive the management team interacts when making BMI decisions. The paper also investigates how group biases and board members’ risk willingness affect this process.

Empirical data were collected through 26 in-depth interviews with German managing directors from 13 companies in four industries (mobility, manufacturing, healthcare and energy) to explore three research questions: (1) What group effects are prevalent in BMI group decision-making? (2) What are the key characteristics of BMI group decisions? And (3) what are the potential relationships between BMI group decision-making and managers' risk willingness? A thematic analysis based on Gioia's guidelines was conducted to identify themes in the comprehensive dataset.

First, the results show four typical group biases in BMI group decisions: Groupthink, social influence, hidden profile and group polarization. Findings show that the hidden profile paradigm and groupthink theory are essential in the context of BMI decisions. Second, we developed a BMI decision matrix, including the following key characteristics of BMI group decision-making managerial cohesion, conflict readiness and information- and emotion-based decision behavior. Third, in contrast to previous literature, we found that individual risk aversion can improve the quality of BMI decisions.

This paper provides managers with an opportunity to become aware of group biases that may impede their strategic BMI decisions. Specifically, it points out that managers should consider the key cognitive constraints due to their interactions when making BMI decisions. This work also highlights the importance of risk-averse decision-makers on boards.

This qualitative study contributes to the literature on decision-making by revealing key cognitive group biases in strategic decision-making. This study also enriches the behavioral science research stream of the BMI literature by attributing a critical influence on the quality of BMI decisions to managers' group interactions. In addition, this article provides new perspectives on managers' risk aversion in strategic decision-making.

This study, a conceptual paper, analyses the growth of curation in tourism and hospitality and the curator role in selecting and framing products and experiences. It considers the growth of expert, algorithmic, social and co-creative curation modes and their effects.

Narrative and integrative reviews of literature on curation and tourism and hospitality are used to develop a typology of curation and identify different curation modes.

Curational techniques are increasingly used to organise experience supply and distribution in mainstream fields, including media, retailing and fashion. In tourism and hospitality, curated tourism, curated hospitality brands and food offerings and place curation by destination marketing organisations are growing. Curation is undertaken by experts, algorithms and social groups and involves many of destination-related actors, producing a trend towards “hybrid curation” of places.

Research is needed on different forms of curation, their differential effects and the power roles of different curational modes.

Curation is a widespread intermediary function in tourism and hospitality, supporting better consumer choice. New curators influence experience supply and the distribution of consumer attention, shaping markets and co-creative activities. Increased curatorial activity should stimulate aesthetic and stylistic innovation and provide the basis for storytelling and narrative in tourism and hospitality.

This is the first study of curational strategies in tourism and hospitality, providing a definition and typology of curation, and linking micro and macro levels of analysis. It suggests the growth of choice-based logic alongside service-dominant logic in tourism and hospitality.

This chapter highlights a case study at the University of Wyoming (UW) to explore the role of integrating ecotourism and eco-entrepreneurship into higher education at the bachelor’s level. The university has developed a modern, comprehensive curriculum, and practical learning opportunities with local communities, conservation organizations, and industry stakeholders through a state-funded initiative. The program equips students with essential knowledge and eco-entrepreneurial skills for the sustainable development of ecotourism, outdoor recreation, and tourism industries. The chapter presents a pedagogical model as a replicable framework for other institutions aiming to incorporate sustainable, eco-centric curricula into their programs. The findings can guide policymakers, educators, and stakeholders in designing programs that synergize environmental sustainability and eco-entrepreneurial innovation to promote global sustainable development and successful higher education experiences.