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The purpose of this paper is to study Al-based green composite. To make composite samples of aluminium alloy (AA3105) with different weight percentages of rice husk ash (RHA) and eggshell (ES) particles as reinforcement, stir casting method was used.

Several other aspects, including the weight percent of reinforcing agent particles, the applied stress and the sliding speed, were taken into consideration. During the course of the wear test, the sliding distance that was recorded varied from a minimum of 1,000 m all the way up to a maximum of 3,135 m (10, 15, 20, 25 and 30 min). The typical range for normal loads is 8–24 N, and their speed is 1.58 m/s.

With the AA/ES/RHA composite, the wear rates decreases when the grain size of the reinforcing particles enhanced. Scanning electron microscopy images of worn surfaces show that at low speeds, delaminating and ploughing are the main causes of wear. At high speeds, ploughing is major cause of wear. Composites with better wear-resistant properties can be used in wide range of tribological applications, especially in the automotive industry. It was found that hardness increases at the same time as the weight of the reinforcement increases. Tensile and hardness were maximized at 10% reinforcement mix in Al3105.

In this work, ES and RHA has been used to develop green metal matrix composite to support green revolution as promoted/suggested by United Nations thus reducing the environmental pollution.

The present study apotheosises on the relationship between blockchain and fintech and its impact on the financial services sector. It then gauges into the various aspects that have been included in the published literature by the authors all across the world.

Post-pandemic, technology has led to tremendous opportunities in the financial sector, and the customers have started assessing financial services in online mode, thus enabling companies to innovate their business strategies. The present chapter aims to explore the areas where blockchain is benefitting the financial sector.

The objectives of this study were achieved through systematic review of literature performed with the help of bibliographic analysis. Further, a PRISMA model was developed, and the networks were derived with the help of Scopus analyser software and VOSviewer Version 1.6.15.

It is observed that since the introduction of the term and development of the first blockchain, a lot of work has been performed in the said domain, but it is still at a nascent stage. It is thus discovered that the string specific research documents got published in Scopus database from 2016 onwards, and a considerable amount is being performed by authors from China, the United States and India.

The present chapter exhibits the various dimensions in which a lot has to be yet explored and needs to devise innovative and full proof strategies which will enable to overcome the challenges, thus strengthening the position and working of the companies in Industry 5.0.

The increasing popularity of live-streaming commerce has provided a new opportunity for e-retailers to boost sales. This study integrated signaling theory and social exchange theory to investigate how streamer- and product-centered signals influence customers’ likelihood of making an impulsive purchase in the live-streaming commerce context.

An online survey was designed and distributed to the target respondents in China using purposive sampling. A total of 735 valid responses were analyzed with partial least square structural equation modeling (PLS-SEM).

Both streamer-centered signals, i.e. streamer credibility and streamer interaction quality, were discovered to significantly influence product-centered signal, i.e. product information quality. Additionally, streamer interaction quality was found to have a significant impact on streamer credibility. Furthermore, it was observed that customer engagement played a significant mediating role in the relationship between product information quality and impulsive buying tendency. Moreover, the paths between product information quality and customer engagement, as well as the connection between engagement and impulsive buying tendency, were found to be moderated by guanxi orientation.

Despite the prevalence of impulsive purchases in live-streaming commerce, few studies have empirically investigated the impact of streamer and product signals on influencing customers’ impulsive purchase decisions. Consequently, to the best of our knowledge, this study distinguishes itself by offering empirical insights into how streamers use reciprocating relationship mechanisms to communicate signals that facilitate impulsive purchase decisions.

Farmers in India are hesitant to adopt organic farming (OF) despite high demand for organic products and favorable policy measures to encourage the practice. Therefore, this study aims to assess the OF adoption barriers faced by Indian farmers using a systematic method of multi-criteria decision making (MCDM).

The authors explored eighteen barriers to OF adoption by conducting a literature survey and discussion with experts on OF. Then the authors used a combined method of Grey Decision Making Trial and Evaluation Laboratory (DEMATEL) and Interpretive Structural Modeling (ISM) methodology to rank the barriers and analyze their interactions.

The analysis reveals that “Lack of knowledge and information,” “lack of financial capacity of farmers’ and “lack of institutional support” are the cause (independent) barriers that significantly impact other barriers. The top three effect (dependent) barriers are “lack of availability of organic inputs,” “personal characteristics such as age, attitudes and beliefs” and “lack of premium pricing,” which are affected by the other barriers.

This research work will help the decision makers understand the barriers to OF adoption in India and their interrelationships. The proposed framework enables them to focus on the high-priority independent barriers, which will subsequently impact the other dependent barriers.

Previous research on OF adoption barriers lacked a multifaceted scientific approach, which is necessary because OF is a complex system and needs a thorough investigation to assess the interaction between the barriers. The research attempts to fill this gap and addresses the complex nature of adoption barriers.

This paper aims to examine the evolution of organizational identification (OI) research over the past five decades and its journey through various lenses, such as the collaborative network of authors, organizations and countries. The conceptual and intellectual structure of the construct is analysed via keywords and co-citation pattern mapping.

OI research is rising in popularity, with 118 papers published in 2019, 168 papers in 2020 and 15 publications till February 2021 in the Scopus database. The Scopus database is used to retrieve 55 years of OI studies published between 1965 and 2021. The free bibliometric tools Biblioshiny and VOSviewer are used to analyse 1,034 journal papers.

The result showed that R. Van Dick is the most influential author and the USA is the most involved country in OI research. As per the findings, the Journal of Organizational Behaviour published most of OI research and “corporate social responsibility” and “organizational commitment” seem to be the most used keywords alongside OI.

This study will be highly beneficial to OI researchers making their understanding about the construct better. It will also encourage social psychologists to understand the construct utility in workplace social welfare programmes. The research could also help governments and funding bodies to evaluate grant requests. Furthermore, researchers from countries with the lowest proportion of OI studies would be encouraged to spend more time and effort in this area. It will offer insight into international marketing and how individuals and stakeholders perceive and connect with an organization globally.

To the best of the authors’ knowledge, this study is one of the important research studies carried out in the domain of OI in the international context. This is also one of the few studies which is spread out across different disciplinary areas including international marketing and management. The success of this paper can open avenues and influence future researchers to study in the OI and related cross-disciplinary areas of international management.

Perceived risk and benefits have been proposed as crucial elements in consumers’ technology adoption intention. Therefore, this study aims to use the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework, with perceived risks and benefits, to explore how they affect consumers’ Buy-Now-Pay-Later (BNPL) behavioural intention.

An online survey was conducted among 537 users of BNPL. Partial least square structural equation modelling analysis was performed to examine the hypothesized relationships.

The study found that perceived benefits, performance expectancy, effort expectancy, habit and social influence increase consumers’ behavioural intention towards BNPL. In contrast, perceived risk reduces the consumer’s intention to use. Additionally, the study revealed that consumers’ intention towards BNPL services positively affects their usage.

The lack of information makes consumers hesitant to use BNPL. Therefore, marketers should optimize facilitating conditions, such as user-friendly interfaces, accessible resources and efficient customer support, which should be the business strategy of BNPL service providers to ensure a seamless user experience.

The research empirically investigates the effect of perceived benefits on consumer behavioural intention. This contribution is crucial because while there was speculation about benefits as a driving force to consumers’ adoption intention, there was a lack of sufficient empirical evidence to support it.

Conceptual and empirical research over the past 20 years has moved the social media (SM) literature beyond the embryotic stage to a well-developed academic discipline. As the lead article in the special issue in the Journal of Research in Interactive Marketing on Cutting-Edge Research in Social Media and Interactive Marketing, this review and agenda article has two key goals: (1) to review key SM and interactive marketing research over the past three years and (2) to identify the next wave of high priority challenges and research opportunities.

Given the “cutting-edge” research focus of the special issue, this review and research agenda paper focused on articles published in 25 key marketing journals between January 2021 and March 2024. Initially, the search request was for articles with “social media, social selling, social commerce” located in the article title, author-selected key words and journal-selected keywords. Later, we conducted searches based on terminology from articles presented in the final review. In total, over 1,000 articles were reviewed across the 25 journals, plus additional ones that were cited in those journals that were not on the initial list.

Our review uncovered eight key content areas: (1) data sources, methodology and scale development; (2) emergent SM technologies; (3) artificial intelligence; (4) virtual reality; (5) sales and sales management; (6) consumer welfare; (7) influencer marketing; and (8) social commerce. Table I provides a summer of key articles and research findings for each of the content areas.

As a literature review and research agenda article, this paper is one of the most extensive to date on SM marketing, and particularly with regard to emergent research over the past three years. Recommendations for future research are integrated through the paper and summarized in Figure 2.

Consumer welfare is one of the eight emergent content areas uncovered in the literature review. Specific focus is on SM privacy, misinformation, mental health and misbehavior.

Generation Z (Gen-Z), sometimes known as “digital natives”, represents the first generation to become immersed in digital communication. In a multicultural environment, this study aims to explore which types of factors are most beneficial in connection with Gen-Z’s impulsive purchase behaviour.

This study adopts an exploratory sequential mixed-method design, incorporating both qualitative and quantitative approaches. In Study 1, focus group discussions are conducted to address “why” and “how” questions, whereas Study 2 uses a quantitative method to test the hypothetical model. The model is assessed using structural equation modelling. This study used the stimulus–organism–response (SOR) framework in the context of Instagram.

Building on Mehrabian and Russell’s (1974) concept and focus group discussions, Study 1 introduces a novel SOR model tailored to Instagram. In Study 2, the model is tested, and results confirm most hypotheses, except for three. Factors such as aesthetic appeal, scarcity promotions and discounted prices stimulate impulse buying behaviour in Gen-Z. Positive emotional responses evoked by these factors also influence impulse buying, whereas the impact of negative emotional responses is found to be insignificant.

This mixed-methods study enhances the theoretical understanding of Gen-Zers’ impulse buying behaviour by highlighting the influence of diverse independent variables. By using the SOR framework, it reveals the intricate emotional aspects impacting impulsive purchase decisions. The research provides new insights into online impulsive buying behaviour, particularly relevant to consumer psychology and behavioural economics among young collectivist consumers.

In developing nations, the utility and intention to use algorithmic trading (AT) platforms and financial services are predominantly reliant on investors’ technological knowledge. This study aims to investigate the effect of investor awareness of AT (AAT), trust in AT (TAT) and acceptance of innovativeness (AOI) on intention to use the AT (IUAT) platforms among Indian investors.

The authors used a structured questionnaire with a five-point Likert scale to collect the data from 392 Indian retail investors through a purposeful sampling approach. And, the authors carried out structural equation modelling to analyse the serial mediation among the latent (independent) and observed (dependent) variables.

The findings suggest that investor awareness exerts a statistically significant and positive effect on the IUAT platforms. Additionally, TAT platforms and innovation acceptance, independently as well as mediator, significantly influences the usage decision of AT platforms among Indian investors.

The findings on determinants of AT platform usage can guide investment regulators to promote technological awareness, build trust and provide a safe algorithmic trading environment for retail investors in India. The suggestions may take the edge off a few behavioural impediments among the investors w.r.t. AT platform usage.

Off the back of extensive literary exploration our field research is among the first that probes an intellectual discourse and documents the empirical evidence on linkages between investor AAT, TAT, AOI and the IUAT platforms in the Indian stock market.