Search results

The digital marketing landscape is rapidly evolving, but the integration of visual content still heavily depends on human expertise. Driven by the quest for innovative marketing strategies that resonate with family-oriented consumers, this study seeks to bridge this gap by applying machine learning to analyze visual content in the maternity and baby care product sector.

This study incorporates a range of machine learning techniques – including open science framework feature detection, panoptic segmentation, customized instance segmentation, and face detection calculation methods – to analyze and predict the appeal of images, thereby enhancing user engagement and parent-child intimacy.

The exploration of various ML models, such as DT, LightGBM, RIPPER algorithm, and CNNs, has offered a comparative analysis that addresses a methodological gap in the existing literature, which frequently depends on isolated model evaluations. According to our quadrant analysis with respect to engagement rate and parent-child intimacy, the selection of a model for real-world applications depends on balancing performance and interpretability.

The proposed system offers a series of actionable recommendations designed to enhance customer engagement and foster brand loyalty. This study contributes to image design in maternity and baby care marketing and provides analytical insights for recommendation systems.

This study explored the themes and sentiments of online learners regarding the use of Generative Artificial Intelligence (AI) or “generative AI” technology in higher education.

English-language tweets were subjected to topic modelling and sentiment analysis. Three prevalent themes were identified and discussed: curriculum development opportunities, lifelong learning prospects and challenges associated with generative AI use.

The results also indicated a range of topics and emotions towards generative AI in education, which were predominantly positive but also varied across male and female users.

The findings provide insights for educators, policymakers and researchers on the opportunities and challenges associated with the integration of generative AI in educational settings. This includes the importance of identifying AI-supported learning and teaching practices that align with gender-specific preferences to offer a more inclusive and tailored approach to learning.

Social media platforms that disseminate scientific information to the public during the COVID-19 pandemic highlighted the importance of the topic of scientific communication. Content creators in the field, as well as researchers who study the impact of scientific information online, are interested in how people react to these information resources and how they judge them. This study aims to devise a framework for extracting large social media datasets and find specific feedback to content delivery, enabling scientific content creators to gain insights into how the public perceives scientific information.

To collect public reactions to scientific information, the study focused on Twitter users who are doctors, researchers, science communicators or representatives of research institutes, and processed their replies for two years from the start of the pandemic. The study aimed in developing a solution powered by topic modeling enhanced by manual validation and other machine learning techniques, such as word embeddings, that is capable of filtering massive social media datasets in search of documents related to reactions to scientific communication. The architecture developed in this paper can be replicated for finding any documents related to niche topics in social media data. As a final step of our framework, we also fine-tuned a large language model to be able to perform the classification task with even more accuracy, forgoing the need of more human validation after the first step.

We provided a framework capable of receiving a large document dataset, and, with the help of with a small degree of human validation at different stages, is able to filter out documents within the corpus that are relevant to a very underrepresented niche theme inside the database, with much higher precision than traditional state-of-the-art machine learning algorithms. Performance was improved even further by the fine-tuning of a large language model based on BERT, which would allow for the use of such model to classify even larger unseen datasets in search of reactions to scientific communication without the need for further manual validation or topic modeling.

The challenges of scientific communication are even higher with the rampant increase of misinformation in social media, and the difficulty of competing in a saturated attention economy of the social media landscape. Our study aimed at creating a solution that could be used by scientific content creators to better locate and understand constructive feedback toward their content and how it is received, which can be hidden as a minor subject between hundreds of thousands of comments. By leveraging an ensemble of techniques ranging from heuristics to state-of-the-art machine learning algorithms, we created a framework that is able to detect texts related to very niche subjects in very large datasets, with just a small amount of examples of texts related to the subject being given as input.

With this tool, scientific content creators can sift through their social media following and quickly understand how to adapt their content to their current user’s needs and standards of content consumption.

This study aimed to find reactions to scientific communication in social media. We applied three methods with human intervention and compared their performance. This study shows for the first time, the topics of interest which were discussed in Brazil during the COVID-19 pandemic.

This paper aims to comprehensively analyze renewable energy alternatives in Brazil, focusing on identifying the most suitable option for investment in the country’s sustainable development.

The study adopts the step-wise weight assessment ratio analysis-multiobjective optimization by ratio analysis −3NAG (a combination of three normalization methods) methodology, a multicriteria decision-making approach, to evaluate and rank renewable energy sources based on key criteria such as resource availability, cost-effectiveness, job creation potential and environmental impact.

The analysis reveals that solar energy emerges as the preferred choice for Brazil, offering significant advantages over other alternatives such as hydroelectric, wind and biomass energy. Solar energy’s distributed generation capability, cost reduction trends and positive environmental impact contribute to its favorable position in meeting Brazil’s energy needs.

While the study provides valuable insights into renewable energy selection, there are limitations regarding the criteria’ scope and the exclusion of specific renewable energy options. Future research could explore sensitivity analyses and incorporate additional criteria to enhance the study’s comprehensiveness.

This research contributes to the existing literature by thoroughly analyzing renewable energy alternatives in Brazil using a robust multicriteria decision-making methodology. The study’s findings provide actionable guidance for policymakers, businesses and stakeholders seeking to promote sustainable energy development in the country.

This study aims to find the key drivers of green innovation in family firms by examining firm characteristics and geographical factors. It seeks to develop a conceptual framework that explains how internal resources and external environments influence environmental innovation practices in these businesses.

Using machine learning (ML) methods, this study develops a predictive model for green innovation in family firms, drawing on data from 3,289 family businesses across 27 EU Member States and 12 additional countries. The study integrates the Resource-Based View (RBV) and Location Theory to analyze the impact of firm-level resources and geographical contexts on green innovation outcomes.

The results show that both firm-specific resources, such as size, digital capabilities, years of operation and geographical factors, like country location, significantly influence the likelihood of family firms engaging in environmental innovation. Larger, technologically advanced firms are more likely to adopt sustainable practices, and geographic location is crucial due to different regulatory environments and market conditions.

The findings reinforce the RBV by showing the importance of firm-specific resources in driving green innovation and extend Location Theory by emphasizing the role of geographic factors. The study enriches the theoretical understanding of family businesses by showing how noneconomic goals, such as socioemotional wealth and legacy preservation, influence environmental innovation strategies.

Family firms can leverage these findings to enhance their green innovation efforts by investing in technology, fostering sustainability and recognizing the impact of geographic factors. Aligning innovation strategies with both economic and noneconomic goals can help family businesses improve market positioning, comply with regulations and maintain a strong family legacy.

This research contributes a new perspective by integrating the RBV and Location Theory to explore green innovation in family firms, highlighting the interplay between internal resources and external environments. It also shows the effectiveness of machine learning methods in predicting environmental innovation, providing deeper insights than traditional statistical techniques.

Unlocking the potential of Big Data Analytics (BDA) has proven to be a transformative factor for the Architecture, Engineering and Construction (AEC) industry. This has prompted researchers to focus attention on BDA in the AEC industry (BDA-in-AECI) in recent years, leading to a proliferation of relevant research. However, an in-depth exploration of the literature on BDA-in-AECI remains scarce. As a result, this study seeks to systematically explore the state-of-the-art review on BDA-in-AECI and identify research trends and gaps in knowledge to guide future research.

This state-of-the-art review was conducted using a mixed-method systematic review. Relevant publications were retrieved from Scopus and then subjected to inclusion and exclusion criteria. A quantitative bibliometric analysis was conducted using VOSviewer software and Gephi to reveal the status quo of research in the domain. A further qualitative analysis was performed on carefully screened articles. Based on this mixed-method systematic review, knowledge gaps were identified and future research agendas of BDA-in-AECI were proposed.

The results show that BDA has been adopted to support AEC decision-making, safety and risk assessment, structural health monitoring, damage detection, waste management, project management and facilities management. BDA also plays a major role in achieving construction 4.0 and Industry 4.0. The study further revealed that data mining, cloud computing, predictive analytics, machine learning and artificial intelligence methods, such as deep learning, natural language processing and computer vision, are the key methods used for BDA-in-AECI. Moreover, several data acquisition platforms and technologies were identified, including building information modeling, Internet of Things (IoT), social networking and blockchain. Further studies are needed to examine the synergies between BDA and AI, BDA and Digital twin and BDA and blockchain in the AEC industry.

The study contributes to the BDA-in-AECI body of knowledge by providing a comprehensive scope of understanding and revealing areas for future research directions beneficial to the stakeholders in the AEC industry.

Empirical literature is the primary source of understanding how policing can effectively reduce criminal activities. Spatial analyses can identify particular effects that can explain and assist in constructing appropriate regional strategies and policies; nevertheless, studies that use spatial regression methods are more limited and can provide a perspective on specific effects in a more disaggregated regional context.

This research aims to conduct a systematic literature review (SLR) to understand the relationship between crime indicators and police production using spatial regression models. We consider a combination of Kitchenham and Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocols as a methodological strategy in five bibliographic databases for collecting scientific articles.

The SLR suggests a limited amount of evidence that meets the criteria defined in the research strategy. Several particularities are observed regarding police and criminal production metrics, either in terms of aggregation level, indicator transformations or scope of analysis. A broader time perspective did not necessarily indicate statistical significance compared to models with a single-period sample.

The findings suggest the possibility of expanding efforts by the public sector to provide policing data with the intention of conducting appropriate research using spatial analysis. This step could allow for a more robust integration between the public sector and researchers, strengthening policing strategies, evaluating the effectiveness of public security policies and assisting in the development of strategies for future policy actions.

Limited empirical evidence meets the criteria of spatial regression models with temporal components considering police production and criminality indicators. Constructing an SLR with this scope is an unprecedented contribution to the literature. The discussion can enhance the understanding of approaches for studying the relationship between police efforts and crime prevention.

The COVID-19 pandemic dramatically affected the fire service: stay-at-home orders and potential exposure hazards disrupted standard fire service operations and incident patterns. The ability to predict incident volume during such disruptions is crucial for dynamic and efficient staff allocation planning. This work proposes a model to quantify the relationship between the increase in “residential mobility” (i.e. time spent at home) due to COVID-19 and fire and emergency medical services (EMS) call volume at the onset of the pandemic (February – May 2020). Understanding this relationship is beneficial should mobility disruptions of this scale occur again.

The analysis was run on 56 fire departments that subscribe to the National Fire Operations Reporting System (NFORS). This platform enables fire departments to report and visualize operational data. The model consists of a Bayesian hierarchical model. Text comments reported by first responders were also analyzed to provide additional context for the types of incidents that drive the model’s results.

Overall, a 1% increase in residential mobility (i.e. time spent at home) was associated with a 1.43% and 0.46% drop in EMS and fire call volume, respectively. Around 89% and 21% of departments had a significant decrease in EMS and fire call volume, respectively, as time spent at home increased.

A few papers have investigated the impact of COVID-19 on fire incidents in a few locations, but none have covered an extensive number of fire departments. Additionally, no studies have investigated the relationship between mobility and fire department call volumes.

In online purchase for dietary supplements, due to the lack of professional advice from pharmacists, electronic word-of-mouth (eWOM) has become an important source of information for consumers to make purchase decisions. How can firms use eWOM resources to increase sales? The purpose of this paper is to provide practical methods for firms by exploring the effects of eWOM on sales and developing a sales prediction model based on eWOM.

The data came from 120 dietary supplements on Tmall.com. The authors extracted the product sales as dependent variable and 11 eWOM factors as independent variables. The multicollinearity was tested by using variance inflation factor and least absolute shrinkage and selection operator. The multiple linear regression was used to investigate the effects of eWOM on sales. Drawing on white- and black-box approaches, six models were developed. Comparing the root mean square error, the authors selected the optimal one as their target sales prediction model.

Product ratings, total reviews and favorites are positively and strongly associated with sales. Questions and additional reviews have negative effects on sales. The random forest model has the best prediction performance.

The research focuses on eWOM of dietary supplement. First, the authors show that easily accessible eWOM from online platforms can be used to evaluate effects and predict sales. Second, the authors introduce white- and black-box models through machine learning to assess eWOM. Firms could use the described models to foster their marketing initiatives.

The purpose of the paper is to explore the rapidly evolving landscape of artificial intelligence (AI) tools in academic research, highlighting their potential to transform various stages of the research process. AI tools are transforming academic research, offering numerous benefits and challenges.

Academic research is undergoing a significant transformation with the emergence of (AI) tools. These tools have the potential to revolutionize various aspects of research, from literature review to writing and proofreading. An overview of AI applications in literature review, data analysis, writing and proofreading, discussing their benefits and limitations is given. A comprehensive review of existing literature on AI applications in academic research was conducted, focusing on tools and platforms used in various stages of the research process. AI was used in some of the searches for AI applications in use.

The analysis reveals that AI tools can enhance research efficiency, accuracy and quality, but also raise important ethical and methodological considerations. AI tools have the potential to significantly enhance academic research, but their adoption requires careful consideration of methodological and ethical implications. The integration of AI tools also raises questions about authorship, accountability and the role of human researchers. The authors conclude by outlining future directions for AI integration in academic research and emphasizing the need for responsible adoption.

As AI continues to evolve, it is essential for researchers, institutions and policymakers to address the ethical and methodological implications of AI adoption, ensuring responsible integration and harnessing the full potential of AI tools to advance academic research. This is the contribution of the paper to knowledge.