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Research has started exploring how brand heritage perceptions affect people. However, little attention has been paid to the underlying mechanisms and the link between brand heritage and relational outcomes. This study aims to integrate research on brand heritage with the stereotype-content model (SCM) to offer a novel explanation of why and when consumers identify with heritage brands.

Two quasi-experimental studies with consumers in Germany (N = 312 and N = 300) focus on multiple real brands to test the mediating roles of warmth and competence. Given the central role of anthropomorphism in brand applications of the SCM, two corresponding variables are examined as moderators, one relating to the brand (brand anthropomorphism) and the other relating to the individual (a person’s feeling of loneliness). Category involvement, state anxiety, brand familiarity, past orientation and consumer age are included as controls.

The findings indicate that warmth and competence mediate the brand heritage consumer–brand identification relationship. In addition, they highlight the moderating role of brand anthropomorphism and loneliness.

This study offers a novel process explanation for how brand heritage perceptions influence consumer–brand relationships, contingent upon loneliness and anthropomorphism.

The findings help marketers better understand how and when warmth and competence transmit positive brand heritage effects, resulting in more favorable responses.

To the best of the authors’ knowledge, this work is among the first to adopt a stereotype-content and anthropomorphic perspective on consumer responses to brand heritage perceptions.

Community-generated digital content (CGDC) is one of the UK’s prime cultural assets. However, CGDC is currently “critically endangered” (Digital Preservation Coalition, 2021) due to technological and organisational barriers and has proven resistant to traditional methods of linking and integration. The challenge of integrating CGDC into larger archives has effectively silenced diverse community voices within our national collection. Our Heritage, Our Stories (OHOS), funded by the UK’s AHRC programme Towards a National Collection, responds to these urgent challenges by bringing together cutting-edge approaches from cultural heritage, humanities and computer science.

Existing solutions to CGDC integration, involving bespoke interventionist activities, are expensive, time-consuming and unsustainable at scale, while unsophisticated computational integration erases the meaning and purpose of both CGDC and its creators. Using innovative multidisciplinary methods, AI tools and a co-design process, previously unfindable and unlinkable CGDC will be made discoverable in our virtual national collection.

There currently exists a range of disconnected, fragile and under-represented community-generated heritage which is at increasing risk of loss. Therefore, OHOS will work to ensure the survival and preservation of these nationally important resources, for the future and for our shared national collection.

As we dissolve barriers to create meaningful new links across CGDC collections and develop new methods of engagement, OHOS will also make this content accessible to new and diverse audiences. This will facilitate a wealth of fresh research while also embedding new strategies for future management of CGDC into heritage practice and training and fostering newly enriching, robust connections between communities and archival institutions.

The purpose of this study is to examine the relationships between tourists’ motivations, perception of tourism impacts, place attachment (PA) and loyalty toward Jallianwala Bagh, a dark heritage site in Punjab, India.

A mixed-method approach comprising qualitative and quantitative methods was used. Semi-structured interviews and the Delphi method helped generate a 34-item survey instrument. A sample size of 869 respondents was obtained, split into two subsets for exploratory factor analysis and confirmatory factor analysis.

Seven out of nine hypotheses were supported. Motivated tourists perceived higher positive tourism impacts but lower negative tourism impacts. Higher perceptions of positive tourism impacts increased both PA and loyalty to the destination. Surprisingly, the perception of negative tourism impacts did not significantly affect tourist loyalty, contrary to some previous research.

This study informs stakeholders about tourists’ cognitive and affective responses at a dark tourism site, aiding in the planning and development of sustainable tourism strategies.

By understanding the tourists’ motivations and perceptions, stakeholders can manage tourism impacts more effectively, ensuring that tourists’ experiences align with sustainable practices.

This study enriches the understanding of the tourists’ complex interactions with dark heritage sites. It introduces a new angle by examining how motivations, PA and perceptions of tourism impacts influence tourist loyalty, especially in the context of dark tourism.

The ancient town of Lijiang is a representative place of ethnic minorities in China’s southwest border area jointly built by many ethnic groups. Its rich and diversified history, culture and architecture as well as its artistic and spiritual values need to be better retained and explored.

The protection and inheritance of Lijiang’s cultural heritage will be improved through the construction of digital memory resources. To guide Lijiang’s digital memory construction, this study explores strategies of digital memory construction by analyzing four case studies of well-known memory projects from China and America.

From the case studies analysis, factors of digital memory construction were identified and compared. Factors led to the discussion of strategies for constructing the digital memory of Lijiang within its design, construction and service phases.

The ancient town of Lijiang is a famous historical and cultural city in China, and it is also a representative place of ethnic minorities in the border area jointly built by many ethnic groups. The rich culture should be preserved and digitalized to offer better use for the whole nation.

This paper aims to describe and analyse the community’s perceptions of buren sites and how they maintain their value. Buren is a term used by locals to refer to the location of former iron ore smelting in the past. Archaeological findings at smelting sites are slags, ore fragments, tuyeres and smelting furnaces. These sites urgently need to be conserved because the expansion of oil palm plantations and coal mines is ongoing. Buren sites are on community and customary land, so site conservation and development must consider community perception.

The primary data were gathered through interviews, group discussions and observation. A literature review of previous research results obtained secondary data. Interviews and group discussions were digitally recorded and transcribed verbatim as qualitative coding. Thematic content analysis was performed using the concepts of the community’s perception and heritage values.

The community initially did not care about the buren. Today, they believe the buren as ancestral heritage has historical and educational value. The community hopes the buren can be preserved and developed to reinforce identity and pride as Dayak people and may improve community welfare.

Preserving and developing buren sites necessitate serious planning involving multiple stakeholders, as well as incorporating buren sites into development plans and regional socioeconomic growth. Future research should focus on strategies for preserving and developing buren sites.

Research results are used to teach students about the history and technology of metal making, instilling a sense of patriotism, strength and pride in Dayak’s identity.

The research has an impact on attitudes and behaviour of the locals. Previously, locals did not care about the buren tend to be afraid to enter it because they believed that buren was a guarded spirit. Now, the community has become concerned, participating in preserving the buren site as providing temporary roofs and making signboards and roads to the site. The community with support from regional officials expects to conserve and utilise the buren site as a tourist destination, combining river tours and forest tourism to create economic opportunities for local tour guides, parking services and boat providers.

The authenticity of this research is the sites are archaeologically valuable and are threatened by the expansion of oil palm plantations and coal mining. This is also the first study of an iron industrial site in Indonesia that addresses this problem and uses this method.

The purpose of this study is to investigate environmental factors impacting Ajanta mural deterioration, assessing global tourism effects and visitor conduct on cave environment and murals. This study recognizes stakeholder roles in conservation, providing data-driven insights to guide institutions like the Archaeological Survey of India. The objective is sustainable tourism practices to balance public access with mural preservation for future generations.

Over 25 years, Ajanta Caves' visitors doubled, impacting microclimatic conditions for ancient murals. This study assesses visitor impact to establish a regime and determine carrying capacity, considering temperature, humidity and pollution. Challenges arise from quantifying capacity because of variables. This research informs global tourism and heritage conservation, offering methodologies applicable to cultural sites worldwide.

This study examines environmental impacts on mural preservation in Ajanta Caves, including humidity, microbial growth, sunlight exposure, air quality and tourist presence. Tourist influx escalates CO₂ levels, directly endangering murals. Concerns about particulate matter, especially during visits, emphasize the need for data-driven decision-making and modern technology use to protect Ajanta Caves' artwork, crucial because of its global significance and tourism-related vulnerabilities.

This study carries substantial social implications with a global resonance. The active engagement of the local community and tourism stakeholders in conserving and promoting the Ajanta Caves fosters empowerment, igniting a sense of pride, ownership and responsibility among residents and ensuring sustainable enjoyment of cultural heritage while safeguarding it for future generations. In addition, there will be socioeconomic benefits to local residents such as employment opportunities as tour operators, tour guides, hospitality staff, artisans and souvenir shopkeepers.

This study integrates art conservation, environmental science, cultural heritage preservation and social aspects to address global tourism challenges. Focusing on a site of worldwide significance, this study offers practical strategies for artwork preservation, tourism management and environmental concerns. These recommendations provide real-world solutions applicable to heritage sites globally, bridging scientific analysis with social and cultural insights.

本研究调查了影响阿詹塔壁画退化的环境因素, 评估了全球旅游业和游客行为对洞穴环境和壁画的影响。它承认利益相关者在保护中的作用, 为印度考古调查等机构提供数据支撑的见解。目的是实践可持续旅游, 平衡公众进入和供子孙后代使用的壁画保护。

25年来, 阿詹塔洞穴的游客增加了一倍, 影响了古壁画的小气候条件。该研究评估了游客的影响, 考虑温度、湿度和污染, 建立了一个制度并确定承载能力。量化承载能力的指标面临着挑战。这项研究为全球旅游业和遗产保护提供了信息, 提供了适用于世界各地文化遗址的方法。

这项研究考察了环境对阿詹塔洞穴壁画保护的影响, 包括湿度、微生物生长、阳光照射、空气质量和游客的存在。游客的涌入使二氧化碳含量上升, 直接危及壁画。对颗粒物的考虑, 尤其是在参观期间, 强调了数据驱动决策和现代技术应用对保护阿詹塔洞穴的艺术品的必要性。这一点至关重要, 因为它具有全球意义和旅游相关的脆弱性。

这项研究具有重大的社会影响并引起全球共鸣。当地社区和旅游利益相关者积极参与阿旃陀石窟的保护和推广, 可以增强居民的赋权, 激发居民的自豪感、主人翁意识和责任感, 确保可持续享受文化遗产, 同时为子孙后代保护文化遗产。此外, 还将为当地居民带来社会经济效益, 例如旅游经营者、导游、接待人员、工匠、纪念品店主等的就业机会。

这项研究综合了艺术保护、环境科学、文化遗产保护和社会方面以应对全球旅游业的挑战。它关注一个具有世界意义的遗址, 为艺术品保护、旅游管理和环境问题提供了实用的策略。这些建议提供了适用于全球遗产地的现实世界解决方案, 将科学分析与社会和文化见解联系起来。

El estudio investiga los factores medioambientales que influyen en el deterioro de los murales de Ajanta, evaluando los efectos globales del turismo y el comportamiento de los visitantes sobre el entorno de las cuevas y los murales. Se examina el papel que desempeñan las partes interesadas en la conservación y aporta datos para orientar a instituciones como la encuesta arqueológica de India. El objetivo son las prácticas turísticas sostenibles para equilibrar el acceso del público con la conservación de los murales para las generaciones futuras.

A lo largo de 25 años, los visitantes de las cuevas de Ajanta se han duplicado, con un impacto en las condiciones microclimáticas de los murales antiguos. El estudio evalúa el impacto de los visitantes para establecer una regulación y determinar la capacidad de carga, teniendo en cuenta la temperatura, la humedad y la contaminación. La cuantificación de la capacidad plantea problemas debido a las variables. La investigación aporta información al turismo mundial y a la conservación del patrimonio, ofreciendo metodologías aplicables a sitios culturales de todo el mundo.

Este estudio examina los impactos ambientales en la conservación de los murales de las cuevas de Ajanta, incluyendo la humedad, el crecimiento microbiano, la exposición a la luz solar, la calidad del aire y la presencia de turistas. La afluencia de turistas aumenta los niveles de CO2, poniendo directamente en peligro los murales. La preocupación por las partículas, especialmente durante las visitas, pone de relieve la necesidad de tomar decisiones basadas en datos y de utilizar tecnología actual para proteger las obras de arte de las cuevas de Ajanta, algo crucial debido a su importancia mundial y a las vulnerabilidades relacionadas con el turismo.

Este estudio conlleva importantes implicaciones sociales con una resonancia global. La participación activa de la comunidad local y las partes interesadas del turismo en la conservación y promoción de las Cuevas de Ajanta fomenta el empoderamiento, generando un sentido de orgullo, propiedad y responsabilidad entre los residentes y garantiza el disfrute sostenible del patrimonio cultural al mismo tiempo que lo salvaguarda para las generaciones futuras. Además, habrá beneficios socioeconómicos para los residentes locales, como oportunidades de empleo como operadores turísticos, guías turísticos, personal de hostelería, artesanos, comerciantes de souvenirs, etc.

Este estudio integra la conservación del arte, las ciencias medioambientales, la preservación del patrimonio cultural y los aspectos sociales para abordar los retos del turismo mundial. Centrándose en un sitio de importancia mundial, ofrece estrategias prácticas para la conservación de las obras de arte, la gestión del turismo y los problemas medioambientales. Estas recomendaciones aportan soluciones reales aplicables a lugares patrimoniales de todo el mundo, tendiendo puentes entre el análisis científico y las percepciones sociales y culturales.

This study elucidated the connections among the influence of Singaporean hawkers, local gastronomy involvement, and the three dimensions of authenticity (objective, constructive, and existential). Furthermore, it investigates how personal nostalgia affects the cultural identity of hawkers.

A self-administered questionnaire was created to assess hawker influence, gastronomy involvement, authenticity, personal nostalgia, and hawker cultural identity. Survey data was gathered from 401 Singapore residents aged 18 and older.

Results of the structural equation modeling revealed various significant aspects of hawker influence, including physical and social environments, uniqueness and cultural significance, and hygiene and food safety. Hawker influence and local gastronomy contributed to objective authenticity, which, in turn, affected constructive and existential authenticity, ultimately shaping personal nostalgia and hawker cultural identity.

The study offers guidance for stakeholders in sustaining hawker culture, emphasizing authenticity’s role and the importance of nostalgia in identity formation. By aligning with the progressive nature of Singapore, these implications aim to ensure the continued thriving of this invaluable legacy for generations to come.

The study affirms relationships between hawker influence, local gastronomy involvement, and authenticity constructs. It emphasizes the hawker’s role and gastronomy involvement in influencing individuals’ perceived authenticity and accentuates the potential for authenticity in strengthening national branding.

This study aims to examine how the telepresence of tourists using immersive technology affects responsible travel behaviour at natural heritage sites by exploring the role of feelings.

This study proposed a conceptual model that was empirically tested. Data was collected through online and offline surveys from 672 respondents who used AR/VR while visiting the natural heritage sites. PLS-SEM was used to analyze the data using SmartPLS 4.0.

The findings of this study highlight how feelings are processed as information when tourists are exposed to immersive technologies. These feelings, in addition to perceived value and destination attractiveness, affect responsible travel behaviour.

This study adds to the literature by offering insights concerning the tourists’ feelings related to responsible travel that can be evoked by getting involved in the virtual worlds. The findings suggest how managers can use immersive technology-based campaigns to promote responsible travel at natural heritage sites.

The literature does not elucidate the role of feelings and its dimensions (emotions and metacognitive experience) in explaining the effect of immersive technology in evoking responsible travel behaviour in the context of tourism. The current study addresses this gap and extends prior research by theorizing that feelings-as-information is the missing link between why tourists behave in a certain way, given a specific immersive stimulus.

This interdisciplinary study re-evaluates the Sungai Melaka flood mitigation project’s impact on community success in Malaysia’s UNESCO World Heritage site, broadening the definition of success considering historical and cultural significance. This study aims to revisit success metrics, focusing on the project’s influence on people’s interactions, cultural well-being, social cohesion and heritage preservation.

This study explored visitors’ reviews of their experience visiting Sungai Melaka in several data collection stages. The first data collection involved a Web survey posted on Facebook to capture diverse perspectives of the population and grasp the core strand of knowledge to focus on the second data collection, the questionnaire. The final stage involved interviews to generate rich qualitative data.

The findings of this study revealed that the impact exceeded tangible outcomes, as the project impacted people’s interactions and practices. This research assesses cultural benefits, incorporating these indicators into evaluating cultural ecosystem services by capturing local visitors’ and communities’ perceptions, preferences and behaviours. The findings found that other project success attributes include identities, capabilities and experience, further defining learning, health, economics, connection to nature and symbolism.

This research explores the meaning of project success beyond the traditional metrics by capturing success from the users’ perspectives and people’s interaction and their impact on culture and well-being. The cultural ecosystem services framework used in this study is applied to explore the interactions between people and the facility and its effect on the people.