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Paper studies the intervention of FI and TD on the sharing intention on social media (SM) users with different motivations.

The mechanism for different motivations of SM users to influence sharing intention is explored using WarpPLS. The proposed model applies TAM in Hedonic Motivation System context and includes an alternate pathway of flow state.

Reciprocal relationship between FI and TD is empirically proven. Insights from the “Motivated Sharing Model for Social Media”(MSMSM) follow that users who use SM for information get immersed, however intention to share is not triggered by it.

This study emphasizes on the compatibility of content characteristics with the gratifications of the motivations for SM use to achieve virality. Practitioners may use MSMSM to optimize content, so it appeals to the target audience and has a higher probability of being shared.

Social media users carry different motivations and choose to share select content on the overloaded platform. However, the mechanism for different motivations to drive sharing on SM has remained unexplored. Literature highlights flow as the driver of sharing, whilst the findings on the relationship between flow state and sharing intention on SM are inconclusive; some estimate a positively significant relationship, while others find it to be partially or selectively significant. In this study, intervention of the two dimensions of induced flow: namely, focused immersion (FI) and temporal dissociation (TD)—on the sharing intention on SM is examined.

This study is based on the regulatory focus theory and conservation of resources theory to examine how information confusion leads to users’ discontinuous usage intention of social networking sites (SNSs), with the mediating mechanisms of users’ motivation and affectivity.

Data were obtained from 270 users in different SNSs in Vietnam. Structural equation modeling was used to analyze the sample data and test the hypotheses.

Results show that information confusion has a positive influence on discontinuous usage intention, and prevention focus positively mediates this relationship. Furthermore, the negative affectivity positively mediates the link between information confusion and discontinuous usage intention and that between prevention focus and discontinuous usage intention. In addition, prevention focus and negative affectivity together play a serial mediating effect in the link between information confusion and discontinuous usage intention.

This study extends the regulatory focus theory and conservation of resources theory to validate a model that explains the transitional process of users’ motivation and affectivity in the link between information confusion and discontinuous usage intention of SNSs. The findings of this study provide implications for academic researchers and business managers of SNSs to understand and make better decisions to retain their users.

Culture is considered a critical aspect of social media usage. The purpose of this paper is to explore how cultures and languages influence multilingual users' cross-cultural information sharing patterns.

This study used a crowdsourcing survey with Amazon Mechanical Turk to collect qualitative and quantitative data from 355 multilingual users who utilize two or more languages daily. A mixed-method approach combined statistical, and cluster analysis with thematic analysis was employed to analyze information sharing patterns among multilingual users in the Chinese cultural context.

It was found that most multilingual users surveyed preferred to share in their first and second language mainly because that is what others around them speak or use. Multilingual users have more diverse sharing characteristics and are more actively engaged in social media. The results also provide insights into what incentives make multilingual users engage in social media to share information related to Chinese culture with the MOA model. Finally, the ten motivation factors include learning, entertainment, empathy, personal gain, social engagement, altruism, self-expression, information, trust and sharing culture. One opportunity factor is identified, which is convenience. Three ability factors are recognized consist of self-efficacy, habit and personality.

The findings are conducive to promoting the active participation of multilingual users in online communities, increasing global resource sharing and information flow and promoting the consumption of digital cultural content.

This study investigated how sources of information across social media platforms influence fantasy users’ sport consumption and enhance their performance expectancy. Specifically, we examined the effects of social media-related motivation on fantasy users’ playing skills, sense of competition and performance expectancy based on the uses and gratifications theory.

Data were collected from 453 fantasy sport users on social media platforms. We conducted confirmatory factor analysis to assess a measurement model and used serial mediation techniques to examine the relationship between social media-related motivation and fantasy sport users’ performance expectancy.

Results showed that social media-related motivation had significant and positive impacts on fantasy users’ playing skills, sense of competition and performance expectancy. Additionally, we found that fantasy users’ playing skills increased their sense of competition and performance expectancy. A sense of competition was found to positively affect fantasy users’ performance expectancy.

This study provided a valuable contribution to the existing body of knowledge on social media by investigating the influence of social media-related motivation on fantasy sport users. The findings reveal that sharing content-based information on social media platforms plays a vital role in attracting and motivating individuals to engage in fantasy sports. The updated information enhances the playing skills of fantasy users, fosters a sense of competition and improves performance in virtual sport.

As home users are increasingly responsible for securing their computing devices and home networks, there is a growing need to develop interventions to assist them in protecting their home networking devices, which are vulnerable to attack. To this end, this paper aims to examine the motivating factors that drive South African fibre users to protect their home networking devices.

Using the protection motivation theory as the primary framework, a measurement instrument comprising 53 questionnaire items was developed to measure 13 constructs. The study collected empirical data from a sample of 392 South African home fibre users and evaluated the research model using structural equation modelling.

The evaluation showed a good fit, with 12 out of 15 predicted hypotheses being accepted for the final research model, contributing to the understanding of the factors that motivate home users to protect their home networking devices.

To the best of the authors’ knowledge, this study is the first to model the factors that drive South African home fibre users to protect their home networking devices. Knowing these factors could help home internet service providers and security software vendors of home products to develop security interventions that could assist home fibre users to secure their home networking devices.

This study, anchored in Self-Determination Theory, explores the paradoxical effects of gamification on digital health promotion, focusing on user engagement, physical activity adherence, stress levels and social dynamics.

In a preregistered experimental design, participants interacted with one of three fitness apps: a non-gamified control app, a competition-based gamified app (GameFit) or a self-exploration-based gamified app (ExploreFit). Quantitative data were collected through scales measuring key variables, and qualitative insights were gathered from structured diaries.

Gamification significantly enhanced user engagement and physical activity adherence. However, competition-based gamification also increased stress and negative social dynamics, with gender-specific effects: females experienced higher stress and males encountered more negative social dynamics. These adverse effects were mitigated in the ExploreFit group, suggesting that self-exploration elements in gamification can reduce negative outcomes.

This research offers a comprehensive analysis of the complex interplay between gamification, competition, self-exploration and health outcomes. It provides valuable insights for the design of persuasive technologies, highlighting the need for a balanced approach to gamification that considers both its benefits and potential pitfalls.

This study aims to explore the impact of architecture on digital communication mediums, focusing on how social media shapes the public perception and discussion of architectural spaces. It specifically examines the case of the Basilica Cistern/Istanbul, analysing social media interactions post-restoration.

Using newspaper archive scanning and survey technique, this study observed public content on Instagram focusing on the post-restoration period of the Basilica Cistern. 406 (283 valid) people who visited the Cistern and shared their experiences on Instagram between August 2022 and January 2023 participated in a survey. The analysis utilized Python for advanced correlation studies, enabling an in-depth exploration of the interplay between architectural features and social media sharing behaviours.

The analysis revealed that historical significance, lighting elements, role as a photographic backdrop significantly influenced sharing behaviours. Correlations were found between specific spatial features of the cistern and various sharing motivations, such as communication with people, personal gain, and popularity. The study highlights a diverse spectrum of motivations among users, emphasizing the relationship between these motivations and spatial features.

This study underscores the necessity for further inquiry into the intricate dynamics among digital communication, architectural spaces, and user motivations. Limitations include potential challenges in gathering data from social media due to concerns of cyber fraud and the misuse of hashtags.

This research offers novel insights into the interplay between digital communication and architecture. It underscores the potential of digital platforms as valuable data sources for architectural theorizing and practice, particularly in understanding how restorations and architectural changes are perceived and discussed in the digital space.

Prior research on user-generated content (UGC) contributions has primarily focused on self-centered or other-centered motives, paying limited attention to the concept of enlightened self-interest, in which both motives coexist in a single organism. Additionally, the factors influencing enlightened self-interest and their effects in different circumstances are yet to be explored. Drawing on theoretical lenses rooted in the switching barriers perspective and stimulus–organism–response framework, this study posits that dedication-based switching barriers (community–member relationship quality, member–member relationship quality, and content attractiveness) positively relate to enlightened self-interest, whereas constraint-based switching barriers (switching costs) moderate the relationship between dedication-based switching barriers and enlightened self-interest in social media communities (SMCs). Members' enlightened self-interest in turn influences both the creation and co-creation of UGC.

This study comprised two quantitative studies: an online survey-based study (Study 1) and an online scenario-based experiment (Study 2). Study 1 surveyed 613 respondents, while Study 2 included 749 participants. Both studies employed structural equation modeling and bootstrapping techniques for analysis.

The findings indicate that dedication-based switching barriers positively affect users' enlightened self-interest, which in turn is positively associated with UGC creation and co-creation. Switching costs moderate the relationship between relationship quality (community–member and member–member) and enlightened self-interest.

This study complements the current understanding of how the association between dedication- and constraint-based switching barriers and users' enlightened self-interests influence user-generated contributions.

This study synthesises the self-determination theory (SDT), expectation-confirmation model (ECM), and protection motivation theory (PMT) to formulate an integrated theoretical framework that elucidates the process of shaping the intention to continue using facial recognition payment (FRP) under the conditional impact of perceived technology security.

Data from 667 Beijing Winter Olympics visitors with FRP experience were collected through an online survey and analysed using variance based-structural equation modelling (VB-SEM).

This study reveals that the intention to continue using FRP evolves through three key stages. Initially, in the expectation stage, the multidimensional concept of artificial autonomy (sensing, thought, and action), which is underpinned by self-determination, is pivotal, strongly influencing perceptions of service enhancement and fostering trust in FRP. Subsequently, the confirmation stage underscores the importance of perceived service enhancement and trust as vital drivers in maintaining FRP usage, while also contributing to subjective well-being. Crucially, perceived technology security emerges as a key moderating factor, enhancing positive perceptions and intentions towards FRP, thus influencing its sustained adoption.

This study stands out by revealing the nuanced interplay between artificial autonomy and user perceptions, particularly concerning service enhancement, technology security, and trust, as they influence well-being and the continued adoption of FRP. Robustly grounded in the integrated theoretical framework of SDT, ECM, and PMT, the study’s findings are critical for comprehending the core elements and specific drivers that promote sustained FRP use, especially as we consider its potential widespread implementation. Therefore, this study not only advances theoretical understanding but also offers practical guidance for optimising FRP deployment strategies in a rapidly evolving technological landscape.

The proliferation of health misinformation on social media has increasingly engaged scholarly interest. This research examines the determinants influencing users’ proactive correction of health misinformation, a crucial strategy in combatting health misbeliefs. Grounded in the elaboration likelihood model (ELM), this research investigates how factors including issue involvement, information literacy and active social media use impact health misinformation recognition and intention to correct it.

A total of 413 social media users finished a national online questionnaire. SPSS 26.0, AMOS 21.0 and PROCESS Macro 4.1 were used to address the research hypotheses and questions.

Results indicated that issue involvement and information literacy both contribute to health misinformation correction intention (HMCI), while misinformation recognition acts as a mediator between information literacy and HMCI. Moreover, active social media use moderated the influence of information literacy on HMCI.

This study not only extends the ELM into the research domain of correcting health misinformation on social media but also enriches the perspective of individual fact-checking intention research by incorporating dimensions of users’ motivation, capability and behavioral patterns.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-09-2023-0505