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Article
Publication date: 24 February 2021

Lin Huang, Daqing Zheng and Weiguo Fan

The use of social networking sites (SNSs) can promote life satisfaction mainly because of their social relationship benefits. Although prior studies examined the roles of…

Abstract

Purpose

The use of social networking sites (SNSs) can promote life satisfaction mainly because of their social relationship benefits. Although prior studies examined the roles of different types of social capital (SC), the association between online and offline SC is ignored. This research addresses this gap by uncovering a mechanism of transformation between online and offline SC in terms of bonding and bridging types when linking SNSs usage and life satisfaction.

Design/methodology/approach

Categorizing the concept of SC into four sub-types from bonding/bridging and online/offline dimensions, the paper establishes a theoretical framework based on the transformation mechanism among these four kinds of SC. A component-based approach, partial least square method, is chosen for hypothesis testing with a survey-based sample collected from WeChat users.

Findings

First, SNSs usage is positively related to life satisfaction and four types of SC (i.e. online/offline and bonding/bridging SC). Second, both online bonding SC and offline bridging SC are positively related to life satisfaction and can mediate the relationship between SNSs usage and life satisfaction. Third, offline bonding SC is positively related to online bonding SC and can mediate the relationship between SNSs usage and online bonding SC; on the contrary, online bridging SC is positively related to offline bridging SC and can mediate the relationship between SNSs usage and offline bridging SC.

Practical implications

In the environment of SNSs, users can take vigorous strategies to better balance online and offline spaces and improve life satisfaction by adapting to the characteristics of SNSs in developing different types of SC. Specifically, it is encouraged for users to transfer online bridging SC into offline space and offline bonding SC into online space.

Originality/value

To the best of the authors’ knowledge, this is the first study exploring the association between online and offline SC when linking SNSs usage and life satisfaction. Instead of the single transformation direction from online to offline in prior Internet research, this research has revealed different transformation directions between online and offline SC in terms of bonding and bridging types in the context of SNSs.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

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Book part
Publication date: 11 June 2021

Tommy K. H. Chan

The proliferation of social networking sites (SNSs) has drawn attention to different parties in realising their goals. Advertisers utilise SNSs to promote new products and…

Abstract

The proliferation of social networking sites (SNSs) has drawn attention to different parties in realising their goals. Advertisers utilise SNSs to promote new products and services; politics optimise SNSs to gather support from the public, while ordinary users use SNSs as a unique platform to practice self-disclosure, develop networks, and sustain relationships. This study explores how social anxiety affects self-disclosure on SNSs and well-being. It also examines the moderating effects of two contextual factors, namely, online disinhibition and psychological stress. Two hundred and thirty-four valid responses were collected via an online survey. A positive relationship between social anxiety and self-disclosure, and self-disclosure and well-being was found. Furthermore, a positive moderation effect among social anxiety, online disinhibition, and self-disclosure was revealed. This research contributes to the development of social networking literature. It also enhances the understanding of disclosure patterns on SNSs among socially anxious individuals, thereby providing important insights for practitioners, educators, and clinicians.

Details

Information Technology in Organisations and Societies: Multidisciplinary Perspectives from AI to Technostress
Type: Book
ISBN: 978-1-83909-812-3

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Book part
Publication date: 30 January 2015

Randy Lynn and James C. Witte

This paper investigates the mechanics of multimedia tie maintenance, with a particular emphasis upon social network sites (SNSs) and their uses and gratifications. We…

Abstract

This paper investigates the mechanics of multimedia tie maintenance, with a particular emphasis upon social network sites (SNSs) and their uses and gratifications. We present results from a national sample of American adults (N = 571) of all ages, investigating the associations of several attitudinal and social variables with multimedia tie maintenance. We find that Facebook is used to maintain social ties at rates comparable to other media and is increasingly used to connect with close ties, contrary to previous literature. We also uncover highly significant patterns of “expressive” and “instrumental” engagement, isolating distinct expressive/instrumental orientations toward digital media in general and Facebook specifically. Respondents who displayed an expressive pattern of engagement with Facebook did not use non-SNS media to maintain ties any less frequently than those who do not use Facebook expressively. Respondents who displayed an instrumental pattern of engagement with Facebook meanwhile, supplemented their lack of SNS use to maintain ties by using other media more frequently for this purpose. This paper contributes to the literatures of media multiplexity, networked individualism, uses and gratifications theory, and social capital through SNSs. It makes a significant contribution to understanding the psychological and social gratifications of digital media, and their relationship to patterns of multimedia tie maintenance.

Details

Communication and Information Technologies Annual
Type: Book
ISBN: 978-1-78441-454-2

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Book part
Publication date: 12 November 2015

Hyejin Yoon

This study attempts to investigate how electronic Word-of-Mouth (eWOM), consisting of (1) opinion seeking, (2) opinion giving, and (3) opinion passing, influences…

Abstract

This study attempts to investigate how electronic Word-of-Mouth (eWOM), consisting of (1) opinion seeking, (2) opinion giving, and (3) opinion passing, influences consumers’ purchasing intentions for tourism services on Social Networking Sites (SNSs). Two hundred and seventy three American college students participate in a self-administered survey concerning their use of SNSs and ways of making online recommendations. Based on four hierarchical regression analyses, this study finds that both opinion seeking and opinion passing significantly influence respondents’ purchasing intentions. Additionally, time spent on SNS use reveals a positive relationship with opinion seeking and opinion passing. The conclusion of the present study highlights the eWOM as a cost-effective communication tool for tourism marketing and renders practical and theoretical implications along with suggestions for future research.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78560-271-9

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Article
Publication date: 28 October 2020

Wenyang Wang, Ernest Tak Hei Lam, Dickson K.W. Chiu, Mavis Man-wai Lung and Kevin K.W. Ho

Social networks provide convenient communication and connection among people, and they have become essential in college students' lives. However, problems also come along…

Abstract

Purpose

Social networks provide convenient communication and connection among people, and they have become essential in college students' lives. However, problems also come along with increasing concern about trust and privacy issues. This research attempts to investigate the trust and privacy perceptions of university students when using social networks for learning purposes.

Design/methodology/approach

This paper investigated the differences in trust and privacy perceptions between undergraduate (UG) and postgraduate (PG) students through an online survey with 96 subjects in Hong Kong. The authors used the Mann–Whitney U test to compare the differences between the responses provided by UG and PG subjects.

Findings

The authors found that both PG and UG students were generally satisfied with the use of social networking sites (SNSs) for learning. However, PG subjects used SNSs more for learning and were more willing to exchange with classmates than UG and PG perceived higher value of SNSs than UG students. The authors also found a relative lack of privacy awareness of UG students.

Practical implications

Based on the study’s findings, the authors made some recommendations about the application of SNSs for learning purposes. The authors also suggest universities provide more guidance and training to students on the privacy issues of SNSs.

Originality/value

Even though some previous studies have focused on studying privacy and trust issues on SNSs, studies that aim at university students in the context of Asia–Pacific are rather limited, especially university students' own trust and privacy perceptions on using SNSs for learning purposes.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-02-2020-0042

Details

Online Information Review, vol. 45 no. 1
Type: Research Article
ISSN: 1468-4527

Keywords

Content available
Article
Publication date: 6 November 2020

Le Thi Thanh Ha and Vo Thanh Thu

This paper examines whether guests contribute sWOM (social word of mouth) on different SNSs (social networking sites) regarding various personal motivations. SNSs have…

Abstract

Purpose

This paper examines whether guests contribute sWOM (social word of mouth) on different SNSs (social networking sites) regarding various personal motivations. SNSs have changed the way guests eat and experience their food and dishes. Marketing managers have effectively targeted SNSs as a marketing tool, yet have little research about drivers of guests' sWOM contribution on SNSs has been done. A model including the significant motives: (1) experiences, (2) opinion leadership, (3) reflection of self and (4) need for unique is tested to investigate their positive effects on contribution behavior of social media guests.

Design/methodology/approach

The data collected from 411 guests by using the snowball method was used for analysis. The structural equation modeling was applied to examine the relationships among the constructs and test the eight proposed hypotheses.

Findings

Results reveal that experiences, opinion leadership, reflection of self and need for unique were positively associated with contributing sWOM of restaurants. Furthermore, those who have positive experiences tend to be opinion leadership and reflection of self. And guests who show reflection of self, they are more likely to have opinion leaders and show need for uniqueness. Our study expands the existing frameworks of sWOM contribution by identifying various motivations and labeling sWOM. Findings provide restaurant managers with managerial implications for online marketing strategies on SNSs to attract sWOM contribution among guests.

Research limitations/implications

It has some limitations while discovering the motivations of positive sWOM contribution. First, we only focused on the motivation of contributing positive sWOM, while negative sWOM received many arguments in changing attitudes toward buying products or services. Second, we collected data in Vietnam only without comparing with different countries. Future research could explore further cross-cultural perspectives to fill the gap. Third, this study explored sWOM contribution in service environment, sWOM contribution from service context may be slightly different from those of product brands.

Practical implications

These findings highlight the motivations of sWOM contribution that restaurant managers must recognize and make use of it. SNSs have given power to consumers to post everything at anytime and anywhere they like, therefore restaurant managers need to deeply understand why their consumers contribute sWOM. In digital era, customers and guests have become the ultimate tools for promoting product or service brands. The marketing managers should create an online platform in order to facilitate their consumers to discuss their brand frequently (Charu et al., 2018). Restaurants should have policies to push positive eWOM maximally and also reduce advertising costs.

Originality/value

This is one of the first studies on sWOM contribution of what motivate guests to contribute their sWOM on SNSs. Theoretically, this study offers deep insights into the links between various motivations and sWOM in foodservice context. Managerially, understanding these motivations allow marketing managers create effective policies that motivate guests to contribute positive word of mouth.

Details

Journal of Asian Business and Economic Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2515-964X

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Article
Publication date: 14 July 2020

Cheng-Yu Lin, En-Yi Chou and Heng-Chiang Huang

Social networking sites (SNSs) have significantly influenced people's lives and changed their behavior. Although previous research has explored self-disclosure in virtual…

Abstract

Purpose

Social networking sites (SNSs) have significantly influenced people's lives and changed their behavior. Although previous research has explored self-disclosure in virtual communities, little is known about the impact of other users, particularly their online social support, on self-disclosure. The aim of this study is to explore how online social support dimensions (i.e., emotional, informational, esteem, instrumental and network support) influence people's self-disclosure, which in turn affects their commitment to SNSs.

Design/methodology/approach

Based on social exchange theory, this study proposes a research model that explores the role of other users on self-disclosure. This study collects data from a sample of 558 respondents and applies the structural equation modeling technique to test the research model.

Findings

The findings show that users are motivated to disclose information and commit to a specific SNS because of the supportive climate. Results also show that self-disclosure mediates the effect of online social support on users' commitment to SNSs.

Originality/value

This study focuses on the influence of other users' roles on self-disclosure on SNSs, extending the application of social exchange theory.

Details

Information Technology & People, vol. 34 no. 3
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 14 September 2020

Daqing Zheng, Lin Huang and Ki Joon Kim

Social networking services (SNSs) have been praised for their social capital (SC) benefits. However, the time displacement hypothesis in Internet research may challenge…

Abstract

Purpose

Social networking services (SNSs) have been praised for their social capital (SC) benefits. However, the time displacement hypothesis in Internet research may challenge such an optimistic view. In response to this challenge, this study aimed to develop a theoretical model that uncovers the transformation, rather than displacement among online and offline SC in terms of bonding and bridging types during SNSs use.

Design/methodology/approach

The concept of SC was divided into the following four types: offline bonding, online bonding, offline bridging and online bridging. A theoretical model grounded in individual ambidexterity theory was developed that uncovered the transformation among these types of SC, and it was tested a sample of WeChat users in China. Furthermore, the theoretical model included the concept of cognitive ambidexterity, which promotes transformation.

Findings

As an exploitation process, offline bonding SC mediated the relationship between SNSs use and online bonding SC. As an exploration process, online bridging SC mediated the association between SNSs use and offline bridging SC. In addition, cognitive ambidexterity moderated the exploration and exploitation processes positively.

Originality/value

This study demonstrated that SNSs users strategically and successfully manage SC benefits through exploitation and exploration processes, and ambidextrous individuals can do this more effectively. Accordingly, this study proposed the transformation hypothesis in the SNSs context.

Details

Internet Research, vol. 31 no. 2
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 31 December 2019

Tali Gazit, Noa Aharony and Yair Amichai-Hamburger

Social networking sites (SNSs) have become an essential part of our lives. The purpose of this paper is to explore how demographic variables, SNS importance, social and…

Abstract

Purpose

Social networking sites (SNSs) have become an essential part of our lives. The purpose of this paper is to explore how demographic variables, SNS importance, social and informational usage, and personality traits (extroversion/introversion, openness, neuroticism, internal and external locus of control) can explain participation frequency of the four biggest SNSs in Israel: Facebook, WhatsApp, Instagram and Twitter.

Design/methodology/approach

The research was conducted in Israel during the Fall semester of the 2017–2018 academic year and encompassed 244 students. Researchers used six questionnaires to gather data: a demographic questionnaire, a participation frequency questionnaire on four different SNSs, four SNSs importance questionnaire, social and informational usage on four different SNSs questionnaire, personality questionnaire (extroversion, openness and neuroticism) and the locus of control questionnaire.

Findings

The findings revealed that different social network sites play distinct roles for various individuals. WhatsApp, the most frequently used platform, is used more by women and people with internal locus of control. Facebook is more frequently used by open people and Instagram is more frequently used by women, younger adults and neurotic people. Twitter is more frequently used by men. In addition, for all SNSs, the higher the social and informational usage is, the more important the SNSs are to the users, which significantly explains participation frequency.

Originality/value

The differences between social networks can be evidence that each social network serves a different group and does not compete with other SNSs. This may well explain why many people make use of several social networks and have a tendency to move from one to another.

Details

Online Information Review, vol. 44 no. 1
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 2 February 2015

K P Singh and Malkeet Singh Gill

The purpose of this paper is to evaluate and assess the awareness and extent of the use of social networking sites (SNSs) by the students and research scholars of…

Abstract

Purpose

The purpose of this paper is to evaluate and assess the awareness and extent of the use of social networking sites (SNSs) by the students and research scholars of universities of North India.

Design/methodology/approach

The study is a questionnaire-based survey on the usage of SNSs among the students and research scholars of the universities of North India. The data of the study were collected through questionnaires, which were personally distributed to the identified population, i.e. undergraduate students, postgraduate students and research scholars, by the authors. The survey was based on a sample of 610 questionnaires; of which, 486 questionnaires were received, having a response rate of 79.67 per cent.

Findings

The study showed that all the respondents were found to be aware of and making use of such applications in their academic affairs. It was revealed from the study that Facebook is the most popular SNS by all categories of respondents. To determine the purpose of SNSs, it emerged that SNSs are mostly used for entertainment and communication. The study also found that the majority of respondents were aware about the security aspects of SNSs. It signifies that excessive time consumption and fear of misusing personal information were the major hurdles in the way of accessing SNSs.

Research limitations/implications

The study covers the students and research scholars of select universities of North India. It also signifies the use of SNSs in their research and academic environment.

Originality/value

The paper provides reliable and authentic data. The study is worth, justifiable and enlightens the salient findings on the topic, which will be very useful for researchers in this area.

Details

The Electronic Library, vol. 33 no. 1
Type: Research Article
ISSN: 0264-0473

Keywords

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