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Open Access
Article
Publication date: 28 March 2022

Wen Gao, Jianhua Wei, Yu Li, Dongxue Wang and Lele Fang

This study aimed to investigate positive associations between three main motivations (social interaction, information and entertainment) for the use of social network…

457

Abstract

Purpose

This study aimed to investigate positive associations between three main motivations (social interaction, information and entertainment) for the use of social network sites (SNSs) and users' well-being, as well as the multiple mediating effects of perceived social support, positive and honest self-presentation.

Design/methodology/approach

A sample of 759 active users of SNSs (WeChat Moments, Qzone and Weibo) aged 14–43 years was measured with online questionnaires. Correlation analysis and structural equation modeling were implemented to examine the corresponding hypotheses.

Findings

The results showed the overall intensity of motivations was positively associated with users' well-being; perceived social support and positive self-presentation played intermediary roles and honest self-presentation and perceived social support had a chain mediation effect. However, the motivations of social interaction, information and entertainment indirectly affected users' well-being through three different mediation paths.

Originality/value

Although some studies have investigated the effects of motivations (including social interaction, information and entertainment) for SNS use on users' well-being, there has not been a consistent conclusion. The findings may shed light on the motivations for SNS use and how they may affect people's well-being in the digital era, thereby promoting their healthy use of SNSs as well as improved interface design and user management of SNSs.

Details

Aslib Journal of Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 1 February 2022

Jie Chen

The purpose of this paper is multifold. First, it is to investigate the relationship between social network sites (SNSs) usage and youth's school absenteeism. Second, it…

Abstract

Purpose

The purpose of this paper is multifold. First, it is to investigate the relationship between social network sites (SNSs) usage and youth's school absenteeism. Second, it is to identify causal relationship between SNSs usage and absenteeism. Third, it is to explore whether SNSs usage causally affects youth's study–work choice after leaving high school. In addition to SNSs usage in general, abnormal SNSs usage is further discussed.

Design/methodology/approach

The Longitudinal Study of Australian Children (LSAC) data are utilised. Lagged variable analysis is used to alleviate reverse causality. Instrumental variable approach and the Lewbel method are used to identify causality. Random effects panel data approach (without and with IVs) is additionally applied to increase efficiency and account for individual-specific effects. Random effects approach allowing for within and between effects is applied, enabling us to control for fixed effects. The primary instrument is a dummy indicating whether a youth more often communicates with close friend electronically or face-to-face.

Findings

Using SNSs leads to significantly higher probability of a teenager being late for school, skipping class and having trouble not following school rules. The effect is more consistent regarding abnormal SNSs usage, compared to SNSs usage in general. Additionally, SNSs usage decreases the probability of a youth studying after 18 years old, even after controlling for absenteeism.

Practical implications

The findings in this paper highlight the importance of preventing youth (e.g. via enabling children-safe mode or setting up maximum daily access time) from overusing SNSs.

Social implications

With the transition to hybrid (mixing remote and face-to-face) learning during and after COVID-19, online interactions are becoming inevitable in students' learning. The findings in this paper indicate that usage, especially abnormal usage, of SNSs increases the probability of absenteeism call for attention from stakeholders including teachers, parents and youth themselves.

Originality/value

This paper provides the first causal and longitudinal evidence linking SNSs usage to absenteeism and youth labor outcomes.

Details

International Journal of Manpower, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0143-7720

Keywords

Book part
Publication date: 11 June 2021

Tommy K. H. Chan

The proliferation of social networking sites (SNSs) has drawn attention to different parties in realising their goals. Advertisers utilise SNSs to promote new products and…

Abstract

The proliferation of social networking sites (SNSs) has drawn attention to different parties in realising their goals. Advertisers utilise SNSs to promote new products and services; politics optimise SNSs to gather support from the public, while ordinary users use SNSs as a unique platform to practice self-disclosure, develop networks, and sustain relationships. This study explores how social anxiety affects self-disclosure on SNSs and well-being. It also examines the moderating effects of two contextual factors, namely, online disinhibition and psychological stress. Two hundred and thirty-four valid responses were collected via an online survey. A positive relationship between social anxiety and self-disclosure, and self-disclosure and well-being was found. Furthermore, a positive moderation effect among social anxiety, online disinhibition, and self-disclosure was revealed. This research contributes to the development of social networking literature. It also enhances the understanding of disclosure patterns on SNSs among socially anxious individuals, thereby providing important insights for practitioners, educators, and clinicians.

Details

Information Technology in Organisations and Societies: Multidisciplinary Perspectives from AI to Technostress
Type: Book
ISBN: 978-1-83909-812-3

Keywords

Article
Publication date: 16 February 2022

Tharaka Wijesundara and Samantha Kumara

The purpose of this study is to examine the predictors of product placement acceptance in social networking sites (SNSs) and the mediating role of consumer materialism in…

Abstract

Purpose

The purpose of this study is to examine the predictors of product placement acceptance in social networking sites (SNSs) and the mediating role of consumer materialism in the relationship between SNSs usage frequency and product placement acceptance.

Design/methodology/approach

A survey was conducted with a structured questionnaire for a sample of 327 SNSs users in Sri Lanka. The collected data were analyzed using partial least squares–structural equation modeling with Smart PLS to test the hypotheses derived.

Findings

The results of this study revealed that SNSs usage frequency and consumer materialism positively predict the acceptance of product placement in SNSs and materialism partially mediates the relationship between SNSs usage frequency and product placement acceptance in SNSs.

Originality/value

This study fills the gap in the existing literature by finding the factors that predict the acceptance of product placement in SNSs and the mediation effect of consumer materialism in the relationship between SNSs usage frequency and acceptance of product placement in SNSs.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Book part
Publication date: 30 January 2015

Randy Lynn and James C. Witte

This paper investigates the mechanics of multimedia tie maintenance, with a particular emphasis upon social network sites (SNSs) and their uses and gratifications. We…

Abstract

This paper investigates the mechanics of multimedia tie maintenance, with a particular emphasis upon social network sites (SNSs) and their uses and gratifications. We present results from a national sample of American adults (N = 571) of all ages, investigating the associations of several attitudinal and social variables with multimedia tie maintenance. We find that Facebook is used to maintain social ties at rates comparable to other media and is increasingly used to connect with close ties, contrary to previous literature. We also uncover highly significant patterns of “expressive” and “instrumental” engagement, isolating distinct expressive/instrumental orientations toward digital media in general and Facebook specifically. Respondents who displayed an expressive pattern of engagement with Facebook did not use non-SNS media to maintain ties any less frequently than those who do not use Facebook expressively. Respondents who displayed an instrumental pattern of engagement with Facebook meanwhile, supplemented their lack of SNS use to maintain ties by using other media more frequently for this purpose. This paper contributes to the literatures of media multiplexity, networked individualism, uses and gratifications theory, and social capital through SNSs. It makes a significant contribution to understanding the psychological and social gratifications of digital media, and their relationship to patterns of multimedia tie maintenance.

Details

Communication and Information Technologies Annual
Type: Book
ISBN: 978-1-78441-454-2

Keywords

Book part
Publication date: 12 November 2015

Hyejin Yoon

This study attempts to investigate how electronic Word-of-Mouth (eWOM), consisting of (1) opinion seeking, (2) opinion giving, and (3) opinion passing, influences…

Abstract

This study attempts to investigate how electronic Word-of-Mouth (eWOM), consisting of (1) opinion seeking, (2) opinion giving, and (3) opinion passing, influences consumers’ purchasing intentions for tourism services on Social Networking Sites (SNSs). Two hundred and seventy three American college students participate in a self-administered survey concerning their use of SNSs and ways of making online recommendations. Based on four hierarchical regression analyses, this study finds that both opinion seeking and opinion passing significantly influence respondents’ purchasing intentions. Additionally, time spent on SNS use reveals a positive relationship with opinion seeking and opinion passing. The conclusion of the present study highlights the eWOM as a cost-effective communication tool for tourism marketing and renders practical and theoretical implications along with suggestions for future research.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78560-271-9

Keywords

Article
Publication date: 24 February 2021

Lin Huang, Daqing Zheng and Weiguo Fan

The use of social networking sites (SNSs) can promote life satisfaction mainly because of their social relationship benefits. Although prior studies examined the roles of…

Abstract

Purpose

The use of social networking sites (SNSs) can promote life satisfaction mainly because of their social relationship benefits. Although prior studies examined the roles of different types of social capital (SC), the association between online and offline SC is ignored. This research addresses this gap by uncovering a mechanism of transformation between online and offline SC in terms of bonding and bridging types when linking SNSs usage and life satisfaction.

Design/methodology/approach

Categorizing the concept of SC into four sub-types from bonding/bridging and online/offline dimensions, the paper establishes a theoretical framework based on the transformation mechanism among these four kinds of SC. A component-based approach, partial least square method, is chosen for hypothesis testing with a survey-based sample collected from WeChat users.

Findings

First, SNSs usage is positively related to life satisfaction and four types of SC (i.e. online/offline and bonding/bridging SC). Second, both online bonding SC and offline bridging SC are positively related to life satisfaction and can mediate the relationship between SNSs usage and life satisfaction. Third, offline bonding SC is positively related to online bonding SC and can mediate the relationship between SNSs usage and online bonding SC; on the contrary, online bridging SC is positively related to offline bridging SC and can mediate the relationship between SNSs usage and offline bridging SC.

Practical implications

In the environment of SNSs, users can take vigorous strategies to better balance online and offline spaces and improve life satisfaction by adapting to the characteristics of SNSs in developing different types of SC. Specifically, it is encouraged for users to transfer online bridging SC into offline space and offline bonding SC into online space.

Originality/value

To the best of the authors’ knowledge, this is the first study exploring the association between online and offline SC when linking SNSs usage and life satisfaction. Instead of the single transformation direction from online to offline in prior Internet research, this research has revealed different transformation directions between online and offline SC in terms of bonding and bridging types in the context of SNSs.

Details

Information Technology & People, vol. 35 no. 2
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 28 October 2020

Wenyang Wang, Ernest Tak Hei Lam, Dickson K.W. Chiu, Mavis Man-wai Lung and Kevin K.W. Ho

Social networks provide convenient communication and connection among people, and they have become essential in college students' lives. However, problems also come along…

Abstract

Purpose

Social networks provide convenient communication and connection among people, and they have become essential in college students' lives. However, problems also come along with increasing concern about trust and privacy issues. This research attempts to investigate the trust and privacy perceptions of university students when using social networks for learning purposes.

Design/methodology/approach

This paper investigated the differences in trust and privacy perceptions between undergraduate (UG) and postgraduate (PG) students through an online survey with 96 subjects in Hong Kong. The authors used the Mann–Whitney U test to compare the differences between the responses provided by UG and PG subjects.

Findings

The authors found that both PG and UG students were generally satisfied with the use of social networking sites (SNSs) for learning. However, PG subjects used SNSs more for learning and were more willing to exchange with classmates than UG and PG perceived higher value of SNSs than UG students. The authors also found a relative lack of privacy awareness of UG students.

Practical implications

Based on the study’s findings, the authors made some recommendations about the application of SNSs for learning purposes. The authors also suggest universities provide more guidance and training to students on the privacy issues of SNSs.

Originality/value

Even though some previous studies have focused on studying privacy and trust issues on SNSs, studies that aim at university students in the context of Asia–Pacific are rather limited, especially university students' own trust and privacy perceptions on using SNSs for learning purposes.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-02-2020-0042

Details

Online Information Review, vol. 45 no. 1
Type: Research Article
ISSN: 1468-4527

Keywords

Open Access
Article
Publication date: 6 November 2020

Le Thi Thanh Ha and Vo Thanh Thu

This paper examines whether guests contribute sWOM (social word of mouth) on different SNSs (social networking sites) regarding various personal motivations. SNSs have…

1461

Abstract

Purpose

This paper examines whether guests contribute sWOM (social word of mouth) on different SNSs (social networking sites) regarding various personal motivations. SNSs have changed the way guests eat and experience their food and dishes. Marketing managers have effectively targeted SNSs as a marketing tool, yet have little research about drivers of guests' sWOM contribution on SNSs has been done. A model including the significant motives: (1) experiences, (2) opinion leadership, (3) reflection of self and (4) need for unique is tested to investigate their positive effects on contribution behavior of social media guests.

Design/methodology/approach

The data collected from 411 guests by using the snowball method was used for analysis. The structural equation modeling was applied to examine the relationships among the constructs and test the eight proposed hypotheses.

Findings

Results reveal that experiences, opinion leadership, reflection of self and need for unique were positively associated with contributing sWOM of restaurants. Furthermore, those who have positive experiences tend to be opinion leadership and reflection of self. And guests who show reflection of self, they are more likely to have opinion leaders and show need for uniqueness. Our study expands the existing frameworks of sWOM contribution by identifying various motivations and labeling sWOM. Findings provide restaurant managers with managerial implications for online marketing strategies on SNSs to attract sWOM contribution among guests.

Research limitations/implications

It has some limitations while discovering the motivations of positive sWOM contribution. First, we only focused on the motivation of contributing positive sWOM, while negative sWOM received many arguments in changing attitudes toward buying products or services. Second, we collected data in Vietnam only without comparing with different countries. Future research could explore further cross-cultural perspectives to fill the gap. Third, this study explored sWOM contribution in service environment, sWOM contribution from service context may be slightly different from those of product brands.

Practical implications

These findings highlight the motivations of sWOM contribution that restaurant managers must recognize and make use of it. SNSs have given power to consumers to post everything at anytime and anywhere they like, therefore restaurant managers need to deeply understand why their consumers contribute sWOM. In digital era, customers and guests have become the ultimate tools for promoting product or service brands. The marketing managers should create an online platform in order to facilitate their consumers to discuss their brand frequently (Charu et al., 2018). Restaurants should have policies to push positive eWOM maximally and also reduce advertising costs.

Originality/value

This is one of the first studies on sWOM contribution of what motivate guests to contribute their sWOM on SNSs. Theoretically, this study offers deep insights into the links between various motivations and sWOM in foodservice context. Managerially, understanding these motivations allow marketing managers create effective policies that motivate guests to contribute positive word of mouth.

Details

Journal of Asian Business and Economic Studies, vol. 29 no. 2
Type: Research Article
ISSN: 2515-964X

Keywords

Article
Publication date: 2 February 2015

K P Singh and Malkeet Singh Gill

The purpose of this paper is to evaluate and assess the awareness and extent of the use of social networking sites (SNSs) by the students and research scholars of…

1205

Abstract

Purpose

The purpose of this paper is to evaluate and assess the awareness and extent of the use of social networking sites (SNSs) by the students and research scholars of universities of North India.

Design/methodology/approach

The study is a questionnaire-based survey on the usage of SNSs among the students and research scholars of the universities of North India. The data of the study were collected through questionnaires, which were personally distributed to the identified population, i.e. undergraduate students, postgraduate students and research scholars, by the authors. The survey was based on a sample of 610 questionnaires; of which, 486 questionnaires were received, having a response rate of 79.67 per cent.

Findings

The study showed that all the respondents were found to be aware of and making use of such applications in their academic affairs. It was revealed from the study that Facebook is the most popular SNS by all categories of respondents. To determine the purpose of SNSs, it emerged that SNSs are mostly used for entertainment and communication. The study also found that the majority of respondents were aware about the security aspects of SNSs. It signifies that excessive time consumption and fear of misusing personal information were the major hurdles in the way of accessing SNSs.

Research limitations/implications

The study covers the students and research scholars of select universities of North India. It also signifies the use of SNSs in their research and academic environment.

Originality/value

The paper provides reliable and authentic data. The study is worth, justifiable and enlightens the salient findings on the topic, which will be very useful for researchers in this area.

Details

The Electronic Library, vol. 33 no. 1
Type: Research Article
ISSN: 0264-0473

Keywords

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