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Introduction: Sustainable marketing practices foster a company and its stakeholders’ environmental, social, and economic well-being while promoting products and services. An integrated approach to sustainability recognises these three interdependent pillars, seeking to unite together. Investing in renewable energy has triple-bottom-line benefits – reducing greenhouse gas emissions, creating jobs, and promoting economic growth. Sustainable marketing practices can be a win-win for companies and the environment.

Need of the Study: Studying and understanding the sustainable development goals (SDGs) are crucial for India and worldwide. Sustainable marketing is becoming increasingly important for companies as they seek to meet the growing demand for sustainable products and services. Sustainable marketing practices can help businesses reduce environmental impact, promoting eco-friendly products and services.

Purpose of the Study: The study focused on achieving the SDGs requires addressing all three pillars of sustainability together. The study explored the different sustainable marketing practices that companies adopt worldwide, how they contribute to environmental, social and economic stability, the benefits of such practices, and the challenges companies face in implementing them.

Methodology: The study is based on secondary data – 10 companies, out of which 5 brands are among the top 10 brands (Souromi, 2023) and 5 are within the top 20 international sustainable brands (Fashinza, 2020) belonging to the textile industry worldwide, were chosen and their sustainable marketing practices were identified and analysed.

Findings: The study highlights standard sustainable marketing practices adopted by different companies worldwide in the textile industry, exploring the contribution of sustainable marketing practices in achieving SDGs.

This chapter elucidates the significance of innovation in fostering green entrepreneurship and cultivating a resilient, eco-friendly economy. It underscores the three categories of innovation available to green entrepreneurs: product innovation, process innovation, and business model innovation. These avenues empower green entrepreneurs to craft sustainable products and services, enhance operational efficiency, and establish novel markets for eco-friendly goods and services. This chapter also explores green entrepreneurs’ challenges, including lack of funding, limited market demand, and regulatory barriers, provides strategies to overcome these challenges, and discusses the role of public–private partnerships (PPPs) and cross-sector collaboration in promoting green entrepreneurship and sustainable development. It also highlights the benefits of these collaborations, such as access to funding and resources, technical expertise, market development, networks, collaboration, and shared knowledge and expertise. Finally, this chapter emphasizes that green entrepreneurship can be supported through partnerships that combine the strengths and resources of multiple sectors, such as the government, private industry, non-profits, and academia. Ultimately, this chapter provides a roadmap for green entrepreneurs to overcome challenges and leverage collaborations to create sustainable products and services, improve efficiency, and develop new markets for sustainable goods and services.

Purpose: The assessment of the linkage between quality and several SDGs is crucial due to the significant impact quality has on multiple dimensions. This study employs a comprehensive methodology to elucidate the various dimensions of quality. Additionally, it examines the relationship between quality and multiple SDGs, a topic that has not been previously investigated.

Design/Methodology/Approach: The question arises here that how maintaining quality leads to sustainability; well this question is answered in this study through a content analysis of previous studies and showing the importance of theme quality in various aspects of sustainability like TBL, sustainable development goals (SDGs), etc.

Findings: Quality has proven to be an admirable approach towards sustainability. The risen need for sustainability has brought many perspectives of the world. It can be environmental, social and economic and further these aspects have their own areas for improvement. The complexity of the structure of sustainability requires a basic common area to be focused on, and in this study, quality has proven to be one.

Implications: Through the SDGs it can be derived that each goal had an area where quality needed to be worked on. The several zones of quality are interlinked. Quality of life will automatically improve the education, health water and sanitation services. Therefore, the focus should be laid on attaining sustainability through quality. Quality is achieving excellence in something or a substance that satisfies the requirements needed from it or the resources are utilised effectively and efficiently.

Originality/Value: This study uses a holistic approach in which dimensions of quality have been explained and further the linkage of quality with different SDGs was assessed which has not yet been explored earlier.

Purpose: Seventeen sustainable development goals (SDGs) are included in the UN’s 2030 agenda of sustainable development that aims to provide a shared blueprint for sustainability and call for urgent action by all member countries. The study aims to study the role of tourism in delivering sustainable solutions for the planet.

Research Methodology: The present chapter compiles available studies on sustainable tourism and critically analyses sustainability principles and their relevance to SDGs.

Findings: The chapter comprehensively studies the SDGs – 8, 12, and 14 and reveals a strategic roadmap to achieve the SDGs through sustainable tourism practices. The observations may provide deep insights to the government and policymakers to prioritise actions in order to achieve the goals.

Research Limitations: Future research studies may be conducted to empirically verify the results from the perspective of different countries.

Practical Implications: According to United Nations (2023), ‘The tourism sector accounts for approximately 10% of the world’s GDP, about 30% of overall service exports across sectors, and provides for 1 out of 10 jobs globally’. Sustainable tourism has particularly been embraced as an important area under the 8th SDG of sustainable economic growth; in the 12th SDG of sustainable production and consumption and in the 14th SDG pertaining to sustainable use of oceans and marine resources, thus highlighting its importance.

Value: The chapter is a novel attempt to comprehensively analyse the role of sustainable tourism and the strategic roadmap for achieving the SDGs.

Higher education institutions like Effat University play a critical role in realizing the ambitious goals of Saudi Arabia’s Vision 2030, which emphasizes adaptability, agility, and sustainability in the educational sector. With the higher education landscape undergoing rapid transformation globally, institutions are compelled to rethink curricula and align more closely with the changing needs of students, industry, and the government. Effat University, situated at the confluence of Saudi Arabia’s Vision 2030 and the global Sustainable Development Goals (SDGs), shows adaptability, agility, and sustainability in the higher education sector. At the heart of Effat’s mission lies the IQRA core values, anchoring its academic and administrative endeavors and fostering graduates who are holistic, ethically grounded, and attuned to global challenges. This book chapter investigates Effat University’s distinctive approach, fortified by innovative initiatives, transformative leadership, expansive research activities, and the unwavering IQRA principles, as it positions itself to further the goals of Vision 2030 and the SDGs. Effat’s research, diverse in its scope and impact, ranges from cutting-edge technological advancements to interdisciplinary collaborations that address both local and global challenges.

Using a mixed-method approach and drawing from internal data and insights from the university’s archives the chapter underscores Effat University’s commitment to innovation, interdisciplinary education, research excellence, international collaborations, and sustainable practices, all harmonized by the guiding IQRA values. These concerted efforts resonate deeply with Vision 2030 and the SDGs, setting the stage for sustained academic excellence and solid foundation for future academic and societal progress.

Rebuilding communities in economically struggling places might mean taking steps to combat poverty and promote economic growth. This can entail boosting employment prospects, promoting small-town enterprises, and enhancing access to health care and education. The COVID-19 pandemic had a significant and all-encompassing influence on economy around the world. In order to craft a convincing case for the critical role that microfinance plays in promoting the expansion of small and medium-sized enterprises (SMEs) and, as a result, helping to rebuild communities and achieve the Sustainable Development Goals (SDGs), the author has used a thorough literature-based methodology in this chapter. This is an opinion-based chapter. In order to discover recurring themes and patterns connected to microfinance, SME development, and SDGs, the author has rigorously analyzed and integrated the data and insights offered in various sources. The presented thoughts and policy suggestions are built upon the findings of this literature research.

Introduction: Entrepreneurship and frugal innovation have emerged as critical drivers for addressing the Sustainable Development Goals (SDGs) in a global context. The United Nations developed the SDGs to address social, economic, and environmental challenges, ranging from poverty and inequality to climate change and sustainable economic growth. Entrepreneurship and frugal innovation offer a unique approach to achieving these goals by promoting innovation, creativity, and sustainability in business practices.

Purpose: This chapter aims to examine the role of entrepreneurship and frugal innovation in achieving SDGs in a global context. This chapter seeks to identify how entrepreneurship and frugal innovation can contribute towards realising the SDGs and how these concepts can be leveraged to create sustainable and scalable businesses that promote sustainable development.

Methodology: In order to examine how entrepreneurship and frugal innovation contribute to the worldwide achievement of the SDGs, the chapter will use a qualitative research technique. The literature review will involve the qualitative analysis of both developed and developing countries on some specific sectors like transportation, education, health sector, and financial services.

Findings: Through analysing relevant literature, qualitative research, and related examples this chapter provides insights into the challenges and opportunities associated with promoting entrepreneurship and frugal innovation for achieving the SDGs in different contexts.

Practical Implications: The chapter aims to contribute towards a better understanding of the role of entrepreneurship and frugal innovation in achieving SDGs and to provide recommendations for policymakers, entrepreneurs, and other stakeholders on supporting and promoting these concepts globally.

The 26th United Nations Climate Change Conference of the Parties (COP26) has reinvigorated the policy focus on sustainable transport. Automated and Connected Transport (ACT) has been featured as a promising technology-based option to aid in meeting the Sustainable Development Goals (SDGs). Despite progress in certain areas of sustainability, there are still a lot of SDGs where limited progress has been observed since the 2015 Paris Agreement, particularly regarding the social pillar of sustainability which is reflected from the user perspective. This chapter will set the scene for this edited volume first by contrasting ACT potential with the SDGs and then by highlighting the requirement to focus more on addressing user needs through ACT. Remarkably, scholars have been increasingly sceptical about the transition to fully automated and connected vehicles, thus it is pertinent to highlight relevant opportunities and risks. Chapter recommendations foster the promotion of a Quadruple Helix approach to operationalise the inclusion of social concerns (e.g. gender balance and equity) in Sustainable Urban Mobility Plans (SUMP) across the world.

Scholars working in the field of the economics of education have long documented how investment in girls’ education delivers the greatest return in terms of societal wellbeing (see, e.g., Dollar & Gatti, 1999; Forbes, 2000; Klasen, 2002). Unfortunately, mainstream economists have quite a narrow interpretation of wellbeing, the rate of growth in gross domestic product (GDP) usually serves as the main barometer. The problem here is that higher rates of economic growth do not necessarily imply improved outcomes in terms of gender equality. Getting girls in school certainly represents progress. There are 129 million girls around the world who are not in school (UNICEF, 2022), and there are numerous obstacles to overcome if this problem is to be seriously addressed. The good news is that far more attention is being devoted to girls’ education and the empowerment of women today than in the past, as countless NGOs and charities have sprung up in recent years that focus on these issues. A key question, however, is whether it is sufficient just to get girls to attend school. Less attention seems to be paid to what they actually do when they get there. Admittedly, some education is better than none at all, but what if girls attended schools where the measure of success was less focussed on exam results, getting a good job, and growing GDP? In this chapter, we present the case for school education that aligns with the Sustainable Development Goals (SDGs). Green School for Girls (GS4G) – a pilot programme – seeks to implement a curriculum and pedagogy that will produce strong, independently minded, entrepreneurial young women, capable of earning a good living for themselves and their families in a fashion that is in harmony with the interests of the community and the natural environment.