Academia Revista Latinoamericana de Administración
Issue(s) available: 34 – From Volume: 26 Issue: 1, to Volume: 35 Issue: 1
Innovation strategies in sports management: COVID-19 and the Latin American tennis federations
Miguel Crespo Celda, Dolores Botella-Carrubi, Jose Jabaloyes, Virginia Simón-MoyaThe purpose of this paper is to discuss some of the most relevant innovation strategies used by the Latin American national tennis federations as a response to the…
Celebrity endorsement using different types of new media and advertising formats
Rodrigo Uribe, Cristian Buzeta, Enrique Manzur, Martina CelisThis study aims to examine the effectiveness (ad attitude, brand attitude and purchase intention) of celebrity endorsement in the form of explicit vs embedded advertising…
Analysis of the influence of reputation, identity and image on the country brand
Maria-Angeles Revilla-Camacho, Carlos Rodriguez-Rad, Dolores Garzon, María-Elena Sánchez del Río-Vázquez, Camilo Prado-Roman, Beatriz Palacios-FlorencioThe main objective of this study is to identify some of the variables that affect the perception of Brazil country brand, as well as the knowledge of the relationships…
Reputational risk disclosure in the firms of Pacific Alliance
Hernando Porras-Gomez, Fernando Santa-Guzman, Luis Antonio OrozcoThe purpose of this study is to determine the predominant features of the corporations in four Latin American that are countries associated with the disclosure of…
Reputational risk on corporate corruption scandals: evidence from Latin America
Roby Arbe, José Manuel Feria-DomínguezThis paper evaluates how corruption scandals effects corporate reputational risk in main representatives Latin America listed companies. Efficient market hypothesis (EMH…
Crowdlending for renewable energy projects: key factors to improve performance
Luis René Vásquez-Ordóñez, Carlos Lassala, Klaus Ulrich, Samuel Ribeiro-NavarreteThe importance of crowdfunding has grown considerably in recent years. Its potential as a source of financing has captured the attention of academia. In view of the…
Information disclosure quality and firm value: empirical evidence for an emerging integrated market
Luisa Fernanda Restrepo, Diego Tellez-Falla, Jesús Godoy-BejaranoThe purpose of this study is to estimate the effect of information disclosure on firm value for firms in the Integrated Latin American Market (MILA) over the period 2011–2017.
The role of motivations in the construction of patronage intention of innovative green products
Eduardo Torres-Moraga, Agustin Vidal-BuitanoThe purpose of this article is to analyze how autonomous and controlled motivations influence the formation of patronage intention (PI) of innovative green products…
The effect of technological innovation on low-tech Peruvian manufacturing firms' performance: the role of external sources of knowledge
Javier Fernando Del Carpio Gallegos, Jean Pierre Seclen-LunaThis paper aims to evaluate the relationship between external sources of knowledge and technological innovation and then analyze how technological innovation improves firm…
Color intensity, luminosity, contrast and art prices: the case of Jean-Michel Basquiat
Urbi Garay, Eduardo Pérez, Jose Casanova, Michelle KratohvilThe price of a painting is determined by multiple variables, including color-related variables. Colors are important in an economic analysis. This study aims to analyze…
Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Esmeralda Crespo-Almendros, M. Belén Prados-Peña, Lucia Porcu, Juan Miguel Alcántara-PilarThis study seeks to analyze the influence of the consumer's perceived benefits deriving from two different promotional incentives offered via social media on the…
Key factors in tourism management to improve competitiveness in Latin America
José Manuel Guaita Martínez, Paula Serdeira Azevedo, José María Martín Martín, Rosa María Puertas MedinaThis paper analyzes tourism competitiveness in Latin America, providing a country-level ranking of tourism competitiveness. The study also identifies which areas of…
LATAM and Spanish SME barriers to Industry 4.0
Antonio De Lucas Ancillo, Sorin Gavrila Gavrila, José Raúl Fernández del Castillo Díez, Juan Corro BeselerExisting studies are scarce, especially on the Industry 4.0 application to firms' innovation and competitiveness, and even more on the application to LATAM and Spanish…
ISSN:
1012-8255Online date, start – end:
2013Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Mr Carlos Pombo
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