Table of contents - Special Issue: Challenges and trends in management for Ibero
Guest Editors: Manuel Alonso Dos Santos, Orlando Antonio Llanos-Contreras, Mauricio Jara-Bertin
The relationship between factors that contribute to support and future intentions in relation to a major sporting event
David Parra Camacho, Manuel Alonso Dos Santos, Daniel Duclos BastiasThe purpose of this paper is to compare and contrast the influence of enthusiasm, fair social distribution of costs and benefits and the quality of the information received…
Consumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario
Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Ekaterina Zabelina, Andrés Palacio-Fierro, Margarita Velín-Fárez, Marcin Waldemar StaniewskiThe purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application.
A brand-new world: brand-endorsers-users fit on social media
Maria Teresa Borges-Tiago, Flavio Tiago, José Manuel Veríssimo, Tiago SilvaThe digital relationship between brand and users, and brand and endorsers has been analyzed from different angles. The purpose of this paper is to investigate how these three…
Rhetorical strategies and emotions in political marketing management
Luis Camilo Ortigueira-Sánchez, Ana Lucía Cárdenas-EgúsquizaThe purpose of this paper is to analyze how political marketing management in terms of communication practices influence the voters’ emotional responses as they observe and listen…
Determinants of foreign exchange risk management in Latin American firms
César Augusto Giraldo-Prieto, Cristina De Fuentes, Francisco Sogorb-MiraThe purpose of this paper is to identify whether Latin American (LA) firms are adopting any hedging strategy when designing foreign exchange risk (FXR) measures. To that end, the…
Explaining university student loyalty: theory, method, and empirical research in Chile
Juan Alejandro Gallegos, Arturo VasquezThe purpose of this paper is to explain student loyalty beyond its customary relationship with student satisfaction by including two relational variables, trust and commitment…
Understanding affective evaluation in retail: consumers perspective
Enrique Marinao-Artigas, Leslier Valenzuela-Fernández, Karla Barajas-PortasThe purpose of this paper is to analyze the effect of the consumer’s emotional shopping experience on the perception of benefits and on the corporate reputation of a department…
Perceived value, satisfaction and future intentions in sport services: Putting congruence and brand trust in the equation – linear models vs QCA
Mario Alguacil, Juan Núñez-Pomar, Carlos Pérez-Campos, Vicente Prado-GascóThe purpose of this paper is to analyze the role of brand-related variables as congruence and brand trust on the traditional model formed by perceived quality, perceived value…
ISSN:
1012-8255Online date, start – end:
2013Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Mr Carlos Pombo