Academia Revista Latinoamericana de Administración: Volume 35 Issue 3

Celebrity endorsement using different types of new media and advertising formats

Rodrigo Uribe, Cristian Buzeta, Enrique Manzur, Martina Celis

This study aims to examine the effectiveness (ad attitude, brand attitude and purchase intention) of celebrity endorsement in the form of explicit vs embedded advertising in the…

Color intensity, luminosity, contrast and art prices: the case of Jean-Michel Basquiat

Urbi Garay, Eduardo Pérez, Jose Casanova, Michelle Kratohvil

The price of a painting is determined by multiple variables, including color-related variables. Colors are important in an economic analysis. This study aims to analyze the…

Reputational risk on corporate corruption scandals: evidence from Latin America

Roby Arbe, José Manuel Feria-Domínguez

This paper evaluates how corruption scandals effects corporate reputational risk in main representatives Latin America listed companies. Efficient market hypothesis (EMH) on…

Information disclosure quality and firm value: empirical evidence for an emerging integrated market

Luisa Fernanda Restrepo, Diego Tellez-Falla, Jesús Godoy-Bejarano

The purpose of this study is to estimate the effect of information disclosure on firm value for firms in the Integrated Latin American Market (MILA) over the period 2011–2017.

The effect of technological innovation on low-tech Peruvian manufacturing firms' performance: the role of external sources of knowledge

Javier Fernando Del Carpio Gallegos, Jean Pierre Seclen-Luna

This paper aims to evaluate the relationship between external sources of knowledge and technological innovation and then analyze how technological innovation improves firm…

Reputational risk disclosure in the firms of Pacific Alliance

Hernando Porras-Gomez, Fernando Santa-Guzman, Luis Antonio Orozco

The purpose of this study is to determine the predominant features of the corporations in four Latin American that are countries associated with the disclosure of reputational…

Unifying customer, product and brand performance management

Rodrigo Heldt, Cleo Schmitt Silveira, Fernando Bins Luce

Customer, product and brand (CPB) management constitute relevant and inextricably linked levels of decision-making that marketers should manage to drive business success. However…